Apps Discover, a premium mobile ad network company has announced an exclusive partnership with Chinese search engine giant Baidu, the agenda for this partnership is to provide Chinese traffic to Indian advertisers. This alliance enables the Indian companies to promote their business even in China.
Apps Discover and Baidu’s business alliance will create burgeoning business opportunities for both the companies in Chinese ad space. After the coalition, the company is now the only Indian ad-tech company that will look after Baidu’s ad sales in India. This partnership with Apps Discover Technologies will aid Indian advertisers to gain more traffic and target active mobile and internet users in China.
It’s an honour to partner with one of the biggest search engine and Baidu will not only serve our advertiser with the largest internet user population but will become an exponential growth factor for their business.
Last year the company expanded its presence in Indonesia which has been a profitable decision as it has helped the brands in establishing new business relationships with other international brands.
About Apps Discover Technologies Pvt. Ltd
Apps Discover is a premium Digital Ad Network Marketing Company offering the most preferred online affiliate programs & affiliate marketing products which help advertisers across multiple industrial backgrounds to advertise their brands [products/services] and track mobile ad campaigns in the easiest way possible. Started with an office in Gurgaon, Haryana the company’s operations have now extended far and wide in the South-East Asia market with a sturdy base in Singapore and Indonesia. For more information, please visit Apps Discover
Joining the worldwide celebrations of International Women’s Day, Truecallerreleased its most comprehensive report yet, titled Understanding the Impact of Harassment & Spam Calls on Women. The report looks into the state of harassment calls made to women, what steps they can take to prevent them, and how big of problem they are, encouraging women facing harassment and spam to ‘Call It Out’.
Sexual Harassment: Where does it stop?
It comes as an ugly truth that 1 out of 3 [36%] women in India is receiving sexual & inappropriate calls or SMS’. Of those, 78% of women claimed to receive harassment calls with inappropriate and sexual content at least once a week, and 82% claimed to receive unsolicited videos and pictures with inappropriate and sexual content at least once a week.
On average, 50% of these calls and texts were anonymous, 11% were made by stalkers, and 3% were from a person known to them.
In particular, 90% of respondents in Jaipur reported receiving calls and texts with offensive and sexual imagery or videos on a weekly basis, making it the highest in India.
The Fine Line between Nuisance and Harassment
While most women viewed cold calls from telemarketers, salespeople and fraudsters as a ‘nuisance’, 81% of women surveyed that blank calls were ‘harassment’. Blank calls in the survey were defined as an anonymous phone call made with the intention to threaten, harass or offend a caller, without a sales or phishing-related objective. In fact, blank calls were the one type of spam call overwhelmingly felt to be harassment as opposed to nuisance.
Payments and Phishing: The double-edged sword
As per Truecaller’s Insights 2017 report, India is plagued by the highest number of spam calls in the world, with the average Truecaller user receiving 22.6 spam calls per month. With India’s ever-expanding payments landscape, phishing calls collecting payment information have become rampant.
At least once a week, 72% of the women surveyed received calls from fraudsters seeking to collect payments or sensitive personal data, with 4% receiving counterfeit calls almost daily.
Calling It Out
Close to two-thirds [65%] of women reported feeling angry or irritated by harassment calls, while almost one-fourth [22%] felt troubled, worried or offended. The report also found that close to two-thirds [62%] of the women have taken measures against these calls, which is very encouraging.
The most common [65%] way to tackle this problem was to block the harasser’s number, install a call blocking app [48%] or search for the number online [41%]. Only 10% of all women filed a complaint to the police [10%] or named and shamed the spammer on social media [7%].
Truecaller found that 90% of women in India use Truecaller to block harassers and spammers and 95% use Truecaller to identify, name and shame unknown callers. According to Truecaller’s internal data it was found that, overall, women in India report 18% more unwanted calls than men do, which is not surprising at all considering all the harassment calls they receive. This is an increase with 5% from last year, which was at 13%.
Research Methodology
This research was conducted by Truecaller in collaboration with an independent market research, Ipsos Research in India. More details about them can be found here. Ipsos used the mobile based approach of data collection. The survey was conducted January 20th – February 22nd 2018 among 2,004 women aged 15-35 across 15 cities in India [SEC A & B1.] This was done on a smartphone interface, using a self-complete methodology ensuring short length of interview in an engaging format. The internal data in this article was aggregated anonymously from spam reports in India during the period of December 1st, 2017 to December 31th, 2017 to understand the trends and usage.
The The GLOMO Awards are considered the Oscars of mobile industry to recognize and celebrate the best of the best, highlighting the technologies, products, companies and individuals that are pushing the boundaries of ingenuity and innovation thereby creating a better future for all of us.
Speaking about the award to JioTV, the judges said
In a country where less than half the population has access to television, this is delivering a wide range of channels with a unified & personalized experience for everyone.
We are excited & humbled to win the prestigious GLOMO awards. It shows that all our initiatives at Jio are driven by customer obsession & innovation. The intent to empower every Indian has been our guiding philosophy throughout.
JioTV’s prime motto has been to bring the best in class content, be it entertainment or news or movies or sports, to all its users on the go. It houses 575+ Live TV channels showing content across 15+ Indian languages & 7 days of catch up for most of the shows thereby enabling Jio Digital Life.
JioTV has been a leader in the infotainment space with its100 million+ downloads coming in a real short time. Ever since its launch, it has consistently been ranked amongst the ‘Top Entertainment’ apps on Google Play with a 4.4 star rating. JioTV also won the award for the ‘Innovative Mobile TV App’ in the recently concluded Aegis Graham Bell Award on February 23rd 2018 in New Delhi.
JioTV not only brings forth the Indian gamut of entertainment to its users but also opens up the world of international events to Indians. JioTV was the official broadcast partner for recently concluded PyeongChang 2018 Olympic Winter Games. It is also the exclusive digital broadcaster for the upcoming T20I tri-series ‘Nidahas Trophy’ being played between India, Sri Lanka & Bangladesh stated to begin on March 6th 2018.
Nokia’s annual Mobile Broadband Index study of mobile broadband performance in India shows that 4G emerged as the key driver of mobile data consumption in 2017, capturing 82% of mobile data traffic and growing 135% YoY with the rapid deployment of 4G networks and affordable devices. 3G grew data grew 286% in 2017, driven by an increased appetite for data consumption and better coverage.
According to the report, data consumption continued to be driven by video, which contributed 65% to 75% of total mobile data traffic. This was powered by the availability of Hindi and regional language content, as well as the proliferation of original OTT-only series. In 2017, Hindi and regional languages comprised more than 90% of popular videos watched online.
On average, an Indian subscriber consumed 7.4 GB of data per user per month on their mobile devices over mobile networks alone, placing India ahead of developed markets like the UK, South Korea and France. The average consumption over both Wi-Fi and mobile networks in India was 8.8 GB data per user per month, at par with other developed markets.
Indian telcos continued to rapidly expand 4G in 2017 and have narrowed the gap with 3G coverage in the country. The 4G network expansion was supported by the dramatic growth of LTE devices in the country, with 9 out of 10 smartphones shipped in 2017 supporting 4G. The LTE-capable device base grew to 218 million in 2017, with 74% being VoLTE capable as well.
Service providers will need to take advantage of technologies such as 3-band carrier aggregation and 4×4 Multiple Input Multiple Output [MIMO] to transform their networks and sate the ever-increasing demand for data consumption without a glitch. The deployment of LTE-A/LTE-Pro and Cloud RAN will further enhance the customer experience.
The year 2017 saw telcos expand 4G networks, and this momentum is likely to continue. The drop in prices of devices, both smartphones and feature phones, is driving data consumption in the country.
We believe that the next wave of growth in the Indian broadband market can come from the untapped base of feature phone users who will potentially move directly from 2G to 4G. As we mentioned in the last MBiT study, Indian telcos will need to explore innovative network technologies, like carrier aggregation and MIMO, to meet the growing data demand. These technologies will also help them prepare networks for the 5G and connected devices era.
Infographic of Nokia MBiT 2018
Other key trends expected in 2018
As the adoption of 4G increases beyond Metros and Tier-1 cities, 4G is expected to drive the bulk of data traffic in 2018.
LTE-A / LTE-Pro and Cloud RAN could help Indian operators enhance the customer experience, reduce churn, increase market share and drive higher ARPU.
5G use cases like Massive Machine-type Communication [mMTC] can support the deployment of smart cities; ultra-reliable and low latency communication [uRLLC] can enable low latency healthcare and digital education.
Driven by operators investing in virtualized networks as part of their 4G rollout, the commercial launch of 5G in India is expected by 2020 in line with other developed markets.
About the Nokia MBiT Index
Nokia MBit Index is a report on mobile broadband performance in India. The primary objective of the MBit Index is to provide reliable time-series based statistics and insights about mobile broadband traffic growth in India, and co-relate those trends with changes in various ecosystem drivers such as subscriber usage patterns, devices, tariffs, coverage etc. The MBit Index analyses mobile broadband traffic trends only at a consolidated level.
Fast Company announced its annual ranking of the world’s 50 Most Innovative Companies [MIC] for 2018, honoring leading enterprises and rising newcomers that exemplify the best in business and innovation. Reliance Jio, India’s premiere mobile and digital services provider earned the number 17 spot on the global list, and also ranks at number one for Most Innovative Companies in India.
Reliance Jio has been at the forefront of technology and innovation bringing transformational changes to the Indian digital services space and propelling India into global leadership in the digital economy. With their eco-system comprising of a network, devices, applications and content, Jio has revolutionized the Indian telecom landscape, becoming the highest quality and most affordable data market in the world.
Since the launch of Jio, our mission has been bold yet simple: to make broadband technology affordable and accessible to every person in India. We have sought nothing less than a complete transformation of the Indian telecom sector, fueled by our commitment to bring the best products, services and value to our customers, and continuous innovation plays a major role in delivering on that promise.
Jio joins the list of other leading global companies such as Apple, Netflix, Tencent, Amazon, Spotify and many others. The 50 Most Innovative Companies were curated from Fast Company’s Top 10 lists, which recognize pioneering companies across 36 categories, from artificial intelligence to wellness. More than three dozen Fast Company editors, reporters, and contributors surveyed thousands of companies – many of which were identified by a new MIC submission process – to create these lists.
Most Innovative Companies is Fast Company’s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy.
Fast Company deputy editor David Lidsky, who oversaw the issue with senior editor Amy Farley, said
This year’s MIC list is an inspiring and insightful window into how many companies have embraced innovation and are working to make meaningful change.
Fast Company’s Most Innovative Companies issue [March-April 2018] is now available online here, as well as in app form via iTunes and on newsstands beginning February 27.
The premium ad tech network, Apps Discover Technologies Pvt. Ltd, now becomes India’s one of the biggest player in APK [Android Package Kit] campaigns marketing. Apps Discover was founded in the year 2013 and since then the company has worked on over 300 APK campaigns. The campaigns reflect company’s sturdy and efficacious bond with its clients like Alibaba, Amazon, Paytm, Baidu, Flipkart, etc.
These APK campaigns have been a major player in company’s phenomenal growth rate and have created a benchmark in Indian Digital Ad Network Industry. The Company’s APK marketing campaigns are running in India and international geographies like China, Thailand, Russia, UK, and Australia.
Commenting on company’s achievement, Ashish Bahukhandi, Founder & CEO said
At Apps Discover, we embrace every aspect of technology to make digital evolution more augmented for our clients and this accomplishment is a resounding validation of our work by our fellow associates and clients.
After it’s strong base in South Asian Countries the company is now seeking for funding to foster its growth in other continents.
About Apps Discover Technologies Pvt. Ltd
Apps Discover Technologies Pvt. Ltd is a premium Digital Ad Network Marketing Company offering the most preferred online affiliate programs & affiliate marketing products which help advertisers across multiple industrial backgrounds to advertise their brands [products/services] and track mobile ad campaigns in the easiest way possible. Started with an office in Gurgaon, Haryana the company’s operations have now extended far and wide in the South-East Asia market with a strong base in Singapore and Indonesia. For more information, please visit Apps Discover
Technology is changing at a very rapid pace and one invention that has played the role of catalyst is ‘The Mobile Phone’. Back in the 90’s [the Nokia 1100 era], mobiles used to be a device that only the rich & affluent could afford since consumers had to even pay for the incoming calls on their mobile 🙁 Fast forward now, the bulky, then unintelligent mobile phone has now become much more affordable, intelligent, smarter, and an inseparable part of our lives. Apart from the on-going innovations in the mobile market, one aspect that has made a tremendous impact on the consumers and businesses alike is the ‘Introduction of applications/apps’.
Whatever be the task, consumers now have an app that can get the work done for them. There are apps catering to every segment – travel, shopping, medical, banking, personal finance, etc. due to which consumers have access to a variety of services at their fingertips. As mentioned earlier, mobile technology has not only had a tremendous impact on the lives of consumers but has also resulted in a rapid shift in the manner in which products/services are marketed online. Gone are the days where marketers could apply a ‘one size fits all’ strategy for customer acquisition and customer retention since this is an era of Hyper-personalization.
With customers having so many options at their disposal, it becomes imperative for companies to offer consumers hyper-personalized experience, an experience tailor-made for them. Apart from the plethora of consumer-generated data, namely social media information, browsing history, purchasing history, user preferences, etc. that companies can utilize to provide a near-about ‘unique and personalized’ experience, ‘Location Services’ is what would make that experience ‘truly unique’!
Location – Personalization at your service
Majority of the smartphones [high-end, mid-range] as well as tablets now come equipped with Assisted GPS [AGPS] that consume significantly lesser power as compared to GPS, due to which geo-location [process of finding exact location of a mobile/tablet/etc.] has become more important for brands as well as developers. Food-tech companies [like Swiggy, Foodpanda, etc.], on-demand transport apps [like Uber, Ola, etc.], hyper-local startups, etc. use location for customer relationship management, targeted marketing, pushing relevant offers to customers but there are apps in other sectors apart from the ones mentioned above can take advantage of location.
There is no doubt that location-based services have gained much more prominence since people are mostly hooked on to their mobile phones during the day, due to which brands can reach them with relevant and timely information. Location-based services market is expected to reach $3.8 billion by 2018 [Source] and mobile marketers are leaving no stone unturned to make use of these services in order to provide a much better customer engagement and experience. Beacons and Geo-fencing are the two major options available for them, with each having its unique advantages and disadvantages.
Beacons or Geo-Fencing for location-based services
Beacons are small devices that detect when your mobile phone is in close proximity to it. Beacon than sends a signal to the server which in-turn sends a ‘relevant’ push notification to your device. The primary advantage of beacons is that they are highly accurate and can be used indoors. The downside is that they are hard to deploy since beacon is a separate hardware and they need to be placed at strategic locations inside a store in order to get the best output. Geo-fencing is a virtual fence drawn on a map. The size of the fence can vary from small [e.g. a small retail outlet] to huge [e.g. city]. Hence, geo-fencing is ideally suited for outdoor use-cases like measuring the throughput of a billboard advertisement/sending push notifications to customers at an airport lounge/etc. Also, geo-fencing does not require any additional hardware since it uses user’s phone GPS location. In a nutshell, mobile marketers have to make a conscious decision to select the right approach based on the budget, brand requirements, target audience, etc.
Radar – Location platform for mobile apps
Location is definitely the future of mobile and as mentioned earlier, a majority of the apps on Android as well as iOS platforms are not location-aware. Though there are many companies in the location space like FourSquare, Factual, etc., app developers required location platform for mobile apps. The main advantage of such a platform is that developers can build great location-aware product experiences, and collect and store location data in a privacy-sensitive way without spending too much time on this development. Radar, a US-based startup is solving this problem for developers by providing tools that help app developers add location tracking and context to their apps. Radar helps companies build better products and make better decisions with location data. For example, a travel app may change the in-app experience when someone is traveling and at an airport or a delivery app can help track all the delivery drivers. App developers can use Radar’s iOS and Android SDK to add these capabilities to their apps in just a few lines of code. Building these capabilities from scratch can take weeks or months, but integrating Radar takes only a few hours.
Radar currently caters to use-cases in the following segments
Shopping
Travel
Food
Entertainment
Social
On-demand
Radar has three products as mentioned below:
Geo-fencing: With Geo-fencing, Radar will tell you when a user enters custom regions that you draw on a map. Geo-fences can be circles or polygons, and they might represent stores, neighborhoods, or other regions depending on your use case.
Insights: With Insights, Radar will learn where a user lives and works, and tell you when a user is at home, at work, or traveling.
Places: With Places, Radar will tell you when a user is at a place, a chain [e.g., Starbucks], or a category [e.g., airport], even if you have not set up a geo-fence for that place.
Location technology by Radar is used in many apps, including Warby Parker, Via, SeatGeek, Chick-fil-A, Raise, etc.
Further details can be found in the Radar Documentation If you are an app developer looking to integrate location intelligence into your app, do give Radar a spin! We would love to hear from you as to how location services will enable future apps and how these services can be used for the greater good of people and humanity, leave your response in the comments section…
We are a digital avatar tech company; we at Mobigraph think users deserve better digital communication tools and all our innovations including XPRESSO app are geared towards meeting this need. Our technology can be seamlessly integrated with keypad, messaging, camera, Augmented Reality [AR] apps and handset OEMs. The Best Enhanced Communications App award for XPRESSO is recognition of our contribution to the mobile communications space.
In our nearly 25 years of promoting the best in mobile, we still take pride in leveling the playing field for mobile tech innovators – whether they be creative new app startups or big-name companies. Because many of our readers and social followers have years of experience with mobile products, we trust them to have the strongest voice in picking the year’s best mobile apps and companies.
Jon Covington, Founder and CEO, MobileVillage, said,
A ‘Best of 2017’ Mobile Star Award is an accomplishment that’s recognized by the entire mobile industry, customers and buyers. Mobile Star Awards winners and nominees truly stand out and shine among millions of other mobile products as the greatest innovators and stars.
Since 2001, the Mobile Star Awards program has showcased the best products in categories covering consumer mobile apps, mobile devices, enterprise mobile services, technology visionaries, and success stories. Nominees and winners are chosen by the mobile-savvy followers of MobileVillage.com. All categories and winners are listed on MobileVillage.com here
About Mobigraph
Mobigraph’s vision is to make conversations Personal, Expressive and Playful for Users and Brands. Experts in mobile graphics software, cloud computing and creative arts, the team is onto change the way people express and emote in digital communication. XPRESSO App was launched in March 2017 and it is organically growing fast with over 12 million GIFs generated in a month. For more information, please visit Mobigraph
