IBM unveiled the annual IBM 5 in 5 [#ibm5in5], a list of ground-breaking scientific innovations with the potential to change the way people work, live, and interact during the next five years.

In 1609, Galileo invented the telescope and saw our cosmos in an entirely new way. He proved the theory that Earth and other planets in our solar system revolve around the Sun, which until then was impossible to observe. IBM Research continues this work through the pursuit of new scientific instruments-whether physical devices or advanced software tools-designed to make what’s invisible in our world visible, from the macroscopic level down to the nano-scale.

Dario Gil, vice president of science & solutions at IBM Research said

The scientific community has a wonderful tradition of creating instruments to help us see the world in entirely new ways. For example, the microscope helped us see objects too small for the naked eye and the thermometer helped us understand temperature of the Earth and human body. With advances in artificial intelligence and nanotechnology, we aim to invent a new generation of scientific instruments that will make the complex invisible systems in our world today visible over the next five years.

The IBM 5 in 5 is based on market and societal trends as well as emerging technologies from IBM’s Research labs around the world that can make these transformations possible. Here are the five scientific instruments that will make the invisible visible in the next 5 years:

PS – We in the article refers to IBM Research

With AI, our words will open a window into our mental health

Brain disorders, including developmental, psychiatric and neuro degenerative diseases, represent an enormous disease burden, in terms of human suffering and economic cost. For example, today, one in five adults in the U.S. experiences a mental health condition such as depression, bipolar disease or schizophrenia, and roughly half of individuals with severe psychiatric disorders receive no treatment. The global cost of mental health conditions is projected to surge to US$ 6.0 trillion by 2030.

If the brain is a black box that we don’t fully understand, then speech is a key to unlock it. In five years, what we say and write will be used as indicators of our mental health and physical well being. Patterns in our speech and writing analyzed by new cognitive systems will provide tell-tale signs of early-stage developmental disorders, mental illness and degenerative neurological diseases that can help doctors and patients better predict, monitor and track these conditions.

At IBM, scientists are using transcripts and audio inputs from psychiatric interviews, coupled with machine learning techniques, to find patterns in speech to help clinicians accurately predict and monitor psychosis, schizophrenia, mania and depression. Today, it only takes about 300 words to help clinicians predict the probability of psychosis in a user.

In the future, similar techniques could be used to help patients with Parkinson’s, Alzheimer’s, Huntington’s disease, PTSD and even neurodevelopmental conditions such as autism and ADHD. Cognitive computers can analyze a patient’s speech or written words to look for tell-tale indicators found in language, including meaning, syntax and intonation. Combining the results of these measurements with those from wearable devices and imaging systems and collected in a secure network can paint a more complete picture of the individual for health professionals to better identify, understand and treat the underlying disease.

What were once invisible signs will become clear signals of patients’ likelihood of entering a certain mental state or how well their treatment plan is working, complementing regular clinical visits with daily assessments from the comfort of their homes.

Hyperimaging and AI will give us superhero vision

More than 99.9 percent of the electromagnetic spectrum cannot be observed by the naked eye. Over the last 100 years, scientists have built instruments that can emit and sense energy at different wavelengths. Today, we rely on some of these to take medical images of our body, see the cavity inside our tooth, check our bags at the airport, or land a plane in fog. However, these instruments are incredibly specialized and expensive and only see across specific portions of the electromagnetic spectrum.

In five years, new imaging devices using hyper-imaging technology and AI will help us see broadly beyond the domain of visible light by combining multiple bands of the electromagnetic spectrum to reveal valuable insights or potential dangers that would otherwise be unknown or hidden from view. Most importantly, these devices will be portable, affordable and accessible, so superhero vision can be part of our everyday experiences.

A view of the invisible or vaguely visible physical phenomena all around us could help make road and traffic conditions clearer for drivers and self-driving cars. For example, using millimeter wave imaging, a camera and other sensors, hyper-imaging technology could help a car see through fog or rain, detect hazardous and hard-to-see road conditions such as black ice, or tell us if there is some object up ahead and its distance and size. Cognitive computing technologies will reason about this data and recognize what might be a tipped over garbage can versus a deer crossing the road, or a pot hole that could result in a flat tire.

Embedded in our phones, these same technologies could take images of our food to show its nutritional value or whether it’s safe to eat. A hyper-image of a pharmaceutical drug or a bank check could tell us what’s fraudulent and what’s not. What was once beyond human perception will come into view.

IBM scientists are today building a compact hyper-imaging platform that “sees” across separate portions of the electromagnetic spectrum in one platform to potentially enable a host of practical and affordable devices and applications.

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MobiDent, a Bengaluru based dental care company that provides inexpensive dental care by dentists at home has raised a round of Pre-Series A funding from New York based DanGold Investment Corp.  The funds will be utilized towards rolling out home dental services in twelve new markets that include metros and mini metros. With the current round, MobiDent will hire 250 dentists and invest in strengthening digital technology, marketing & sales.

Started by Dr Devaiah, a dentist with over 20 years of experience, and Vivek Madappa, a serial entrepreneur, MobiDent’s Dental clinic in a suitcase is the first and one of its kind innovation that aims to make oral hygiene and preventive dental protection inexpensive and delivered at homes.

In Nov 2015, MobiDent was shortlisted as one among the Top 10 ideas out of 19,000 startup ventures by Economic Times Power of an Idea competition. In March 2016 MobiDent was awarded the best startup idea by Royal Academy of Engineering London. Earlier in August 2016, MobiDent secured funding from IIM- Ahmedabad’s Centre for Innovation Incubation and Entrepreneurship (CIIE).

MobiDent’s Vivek Madappa[L] and Dr. Devaiah [R]

Vivek Madappa, CEO and Co–Founder, MobiDent said

In the 21st century health care delivery must be designed to be inexpensive and easily accessible. The traditional model of health care delivered only at  hospitals & clinics is not economically sustainable due to very high real estate & infrastructure costs. Also the traditional model of revenue share with doctors leads to ethical conflicts. The time is right for disruptive innovation using digital technology and portable equipments.

We are excited to bring on board DanGold Investment Corp who can help us fuel our next phase of growth.  The investment will enable us to enhance our technology platform, strengthen marketing & sales and hire 250 dentists across the country.  The funds will also be used to expand our footprint across Mumbai, Delhi, Gurgaon, Chennai and Hyderabad within the next three months.

Over the last 2 years MobiDent has been able to create a need for oral hygiene & preventive dental care among the educated and health conscious consumers with its awareness campaign ‘good health begins with the health of the mouth’

In India the state of the dental industry is appalling. In the Metro towns,  the ratio of a dentist to population is 1:20,000 and in rural areas it is 1:3,00,000. Every year 30,000 dental students graduate. Yet,  unlike other professional courses, there is no organised industry or company waiting to hire them. MobiDent  was started with an aim to create an organised industry for dentists. In the next three years, MobiDent plans to hire 3000 dentists and train 1000 dental hygienists.

Ashu Chahal, Managing Partner, DanGold Investment Corp added

MobiDent is fulfilling a large unmet need with its disruptive home delivery business model. We believe the highly talented team at MobiDent will revolutionize the dental eco system in India.

MobiDent’s business model has been executed across three verticals-Homes, Corporates and Hospital chains. Over the last 24 months, Mobident has served 51,000 patients across 510+ companies and has partnered with more than 20 hospitals  across Bangalore, Mysore, Pune and Ahmedabad.

About MobiDent

MobiDent, a Bengaluru based start-up started in 2014 by Vivek Madappa, a serial entrepreneur and Dr Devaiah, a reputed dentist trained in Switzerland, has launched ‘Dental clinic in a suitcase’ to deliver inexpensive dental care at homes. For more information, please visit MobiDent

Google India reaffirmed its commitment to digitally empower India’s 51 million strong small and medium business community. Making the announcements at an event held in the city today, Sundar Pichai, CEO of Google, spoke to representatives from hundreds of small and medium business from across the country on the benefits of the web and digital technology.

During his address, Sundar Pichai said

The Internet is a powerful equalizer and we are motivated to bring the benefits of information and technology to as many people as possible. Building for everyone and making it available in the hands of as many people is at the heart and core of what we do. And we do this by investing in open ecosystems.

Referring specifically to small and medium businesses, Pichai added

The Internet and digital technology will be an engine of growth for the Indian economy. Today, anyone can become an entrepreneur, a developer, or a creator, but it is important that they have the right tools and skills to digitize. We believe it is important for us to invest in training and equipping these individuals and small businesses to accelerate their journey of growth.

Setting the context for the initiative Google unveiled a joint research study with KPMG titled Impact of internet and digitization on SMBs in India. The study reiterates that 68% of the 51 million Indian SMBs are offline. Highlighting the macro-economic impact of the internet, the research found that rising penetration and greater uptake for digital by SMBs could help increase their contribution to India’s GDP by 10 percentage points, taking it up to 46-48% by 2020.

Ascertaining the benefits of going digital for small businesses, it determined that profits of digitally engaged SMBs grow twice as fast compared to offline SMBs. Likewise digitally engaged businesses are able to grow their customer base significantly with 52% catering to customers beyond their home city versus only 29% offline SMBs. The report cites the lack of understanding of the benefits of digital technologies and technical skills as the essential reasons for being offline.

To address the gap, Google announced the launch of Digital Unlocked, a training program to empower thousands of Indian SMBs with essential digital skills that will enable them to get online and start using the power of the internet to grow their business. Google also previewed My Business Websites, an easy-to-use offering to help businesses to have a rich, mobile optimized digital presence that will be launched later this year.

With Digital Unlocked, Google is committed to ensuring that every single small business in India that wants to go digital has access to quality training. The offline training is being conducted in partnership with FICCI and over the next three years, 5,000 workshops will be held across 40 Indian cities. The online training comprises a set of 90 self-paced video tutorials, curated specifically for India and is available free of charge here. The tutorials cover a comprehensive set of topics ranging from building a web presence and driving online growth to reaching customers over mobile and video. The training’s are certified by Google, Indian School of Business and FICCI.

Further, for India’s mobile-first audience, Google also launched Primer, a free mobile app uniquely designed to teach digital marketing skills in a quick, easy and interactive way. It is available for download through the Google Play and iOS app store. Primer also works offline and is currently available in English and Hindi with Tamil, Telugu and Marathi versions coming shortly.

At the event, Google also previewed My Business Websites, aimed at equipping the vast majority of small businesses with a simple way to start their digital journey by creating  a free, mobile optimised website, easily and instantly. Available for Google My Business users later in the year, this new feature will provide simple, templated, editable websites for small businesses created from their data and photos on Google Maps. My Business Websites will be available in English, Hindi, Bengali, Telugu, Marathi, Tamil, Urdu, Gujarati, Kannada, and Malayalam.

Several small businesses that have leveraged Google’s products and technologies were also present at the event. Three of them-Walnut, GoCoop and Maganlal Dresswalla-were in conversation with Sundar Pichai and shared their journey to digital using Google offerings including Google My Business, Google AdWords as well as the Google Cloud Platform.

The announcement is a continuation of Google’s efforts to support Digital India. Last year Google had launched Google My Business, a program aimed at helping small medium businesses get an online presence on Google Search and Google Maps, without having to invest in a website or domain. Over 8 million Indian SMBs are already on these platforms, with thousands more coming online every month.

Smartbox.in, India’s first network of automated parcel delivery terminals, commenced its operations in India with Oriflame becoming the first company to offer the superior customer experience associated with receiving orders via automated delivery terminals to its customers. Additionally, Smartbox has partnered with YES Bank to power their terminals with unattended payment solution. Besides being the only available 24/7 parcel delivery service, Smartbox also offers the option of cashless COD making it the most safe, secure and private among the available delivery options.

Oriflame, the leading international beauty products company, has entered into a strategic alliance with Smartbox to offer the most flexible and convenient alternative to receiving parcel delivery from couriers at home or office. The partnership brings in extended capabilities to deliver orders 24 hours a day through Smartbox’ automated parcel delivery terminals installed at strategic locations in Delhi NCR.

Last mile delivery is one the most crucial steps in the entire delivery process-as it involves a lot of co-ordination between logistics partner and end consumers to locate exact address, match timings, etc. Current delivery methods of most ecommerce companies often result in repeated/missed delivery attempts, or returned orders due to last mile delivery challenges that increases cost per delivery and loss of order respectively. Automated delivery terminals from Smartbox solves such challenges of ecommerce companies while at the same time, empowers consumers with a highly secure, private & convenient way to collect their orders.

Smartbox delivery terminals have been installed at various convenient locations such as metro stations, residential complexes and office premises from where shoppers can pick their parcels 24/7 as per their convenience, be it the early morning or late night. Smartbox automated parcel terminals are also environment-friendly and help in reducing carbon footprint.

Oriflame becomes the first company in India to deliver products through automated terminals. This is a shift from the traditional courier home-based delivery system to more efficient self-service lockers.

Kunal Verma-Operations Director, South Asia, Oriflame Cosmetics said

This is a crucial move from the perspective of Oriflame as an endeavor to streamline the product delivery to our network of consultants and consolidate our position in the market by providing high-quality products faster to end customers. We see this partnership with Smartbox as a great opportunity to eliminate logistical bottlenecks and make our network more efficient. We have successfully used such services in other markets and hope to make this association with Smartbox a similar success in India. The Smartbox network is expected to first cover Delhi NCR extensively before moving to remaining 7 metros and eventually to cover the Rest of India.

Amit Sawhney-CEO, Smartbox Ecommerce Solutions Pvt. Ltd. said

We are delighted to get into this partnership with a globally leading brand in its category like Oriflame. Our technology helps solve the most complex and costliest part of a parcel’ journey – i.e. the last mile. Our agile platform is a world class solution that solves multiple challenges for E-commerce businesses in India. 

YES BANK has ensured that best-in-class security systems are implemented for ease and safety of transaction for consumers at various locations across Delhi NCR to give today’s busy consumers the flexibility to take deliveries at the place & time that fits their schedule-instead of courier person’s schedule.

Speaking on the partnership Ritesh Pai, Senior President & Country Head, Digital Banking, YES BANK said

Earlier this year YES BANK partnered with Smartbox to efficiently solve the last mile delivery challenges of e-commerce companies and offer additional convenience to the online shoppers. YES BANK powers the payment solutions for Smartbox network of more than 60 Automated Parcel Delivery Terminals installed in Delhi NCR region, and provides best-in-class security systems to ensure easy and safe transactions by shoppers. I am excited about the next phase of this innovative solution where we get onboard the online seller/merchant base. One such significant partnership is with Oriflame, an international beauty brand, that will now use Smartbox solution powered by YES BANK to deliver its products at the delivery terminals near the consumer’s vicinity. We at YES BANK are working in tandem with e-commerce players to drive digital banking in India & build an advanced ecosystem for both the buyers and sellers.

With the recent government emphasis on digitization and its push towards making India a cashless economy, Smartbox with its inherent cashless COD option will also help its clients as well as their customers in making this transition as smooth as possible.

About Smartbox

Smartbox is a fresh & innovative new way to simplify online shopping. It is India’s first integrated network of automated parcel delivery terminals-a true symbol of technology bringing convenience to online shoppers. Smartbox has been established with an objective of streamlining the delivery process of e-commerce businesses in India and improve online shopping experience for consumers. For more information, please visit SmartBox

DigitalOcean, a cloud platform focused on simplifying the complexities of infrastructure for software developers and businesses and Stockroom.io, India’s first curated platform for developers have partnered to launch Women Hack, an online coding challenge for women.

The women hack will consist of a series of challenging coding questions of various complexities. Participants are expected to solve these questions remotely in a given time frame. The top women developers who participate in the challenge will be featured and rewarded.

Women earn 57% of the country’s bachelor degrees and make up roughly half of the professional workforce, yet they represent less than 25% of science, technology and engineering employees. The time is long overdue to encourage more women to dream the possible dream. It’s not just about diversity at the workplace but also about encouraging and supporting more women to build amazing technology products.

Speaking about the partnership, Prabhakar Jayakumar, Country Manager, DigitalOcean said

We are happy to partner with Stockroom.io on the Women Hack initiative. We believe men and women are equally capable of being innovators in technology. In a progressive field like technology, events like these provide a good platform to foster innovation and we look forward to supporting women entrepreneurs and developers.

Though this is a small step together by Stockroom.io and DigitalOcean to celebrate women in technology, they plan to host women only coding challenges more frequently going forward.

The first women hack is scheduled to happen on January 7th 2017. Every participant of the challenge will receive free cloud credits from DigitalOcean and the winner will get some cool swag, additional cloud credits and a cash prize from DigitalOcean.

About DigitalOcean

Founded in 2011, DigitalOcean is a cloud platform that is simplifying the complexities of infrastructure for software developers. DigitalOcean has become the second largest and fastest growing cloud computing platform in the total number of public facing apps and websites, according to Netcraft.com. The company has raised $123 million in funding from Andreessen Horowitz, Access Industries, IA Ventures, CrunchFund, and Techstars. The company is headquartered in New York City with data center regions throughout the world, including one in Bangalore (India). For more information, please visit DigitalOcean

The shops are getting busy, and, depending on which hemisphere you live in, it’s either time to turn on the central heating or break out the shorts and shades. But it’s also time to look ahead to 2017 and wonder what it might have in store for us.

Image Source – Tech Trends

On a global level the world is going through turbulent times, with conflicts, political uncertainty, an ongoing refugee crisis and a somewhat fragile economic recovery from the most recent financial downturn. At the same time, technological developments continue unabated, with high-speed networks, big data and deep learning moving beyond that initial phase of just being marketing buzz words to enabling new and improved security offerings. Similarly, we expect the so-called Internet of Things to be much less of a novelty and more of the fabric of our daily lives. However, that means manufacturers of internet-enabled devices will have to step up and take much more responsibility for the level of default security they ship with. All of these factors are likely to fuel demand for increased security, both physical and online.

PS – We in the article refers to Axis Communications

Security as a Service

As many other technologies have done, we expect customers will stop looking at physical security as simply being a collection of hardware and software connected to a network. Instead, we think they will start to see their security as a service-remote and professionally hosting and monitoring of video transmitted from the customer’s premise.

Whether by themselves, or more likely by sector-specific specialists who can not only take away the burden of managing the complex systems involved, but also reduce the costs of keeping those systems up to date and secure. This will not only free up internal resources which could be better focused elsewhere, but also improve the service level of the security system, enable better device management, and strengthen cyber security processes.

On the topic of cyber-security, we see an increased use of tools and practices that make network video a less vulnerable to attacks. In general, wider use of pre- and post-installation tools [such as Axis Site Designer, for example] will help in on-going monitoring and maintenance of systems.

Integrated Solutions

The security industry will continue its trends of offering more specific solutions to particular problems, rather than one-size fits all hardware/software. In the end, customers aren’t looking to buy a camera, or a video management system [VMS]-what they really want is to reduce shoplifting, or make sure only certain people can access the cash office, or keep track of potential threats in an airport. Although the word ‘solutions’ gets bandied around by technology companies a lot, for once this really is the most apt term.

The convergence of hardware and software as well as pre-installation and post installation tools as mentioned above, into end-to-end solutions will be able to address specific security problems. They will consist of high-performance cameras, storage and access controls tightly integrated with video management and analytics tools. This approach will be easier for customers to purchase, install and implement, while offering a great return on their investment.

Expanded Use of Analytics

As part of this, we see that while high quality video footage is a core feature of modern security cameras, ultimately that information needs to be assessed and analyzed before a decision can be made to respond to its content. The recent advances in camera technologies, such as thermal imaging and enhanced low-light capabilities have been significant steps forward. But in the end, they just generate more footage that needs to be watched/reviewed.

So, much like how tools have been developed to sift through the huge pools of numerical/text data that is being captured every day, the security industry has been working hard on video analytics software that can work in real time to help professionals make informed decisions. We expect to see 2017 as the year when these new camera capabilities are combined with real-time analytics to address several security challenges, including facial recognition, forensic analysis and perimeter protection.

Deep Learning

With all this data being gathered, we are seeing deep learning technologies coming to the fore. These use pattern recognition software to ‘learn’ about different kinds of behaviours as seen through the multitude of security cameras installed around the world. Techniques involving deep learning and artificial intelligence will see broader utilization within the security industry.

The benefits are that although all customers are different, the environments and locations they are based in tend to fall into the same general categories, with people exhibiting the same general behaviours. Once those behaviours have been ‘learned’ the patterns that underlie them can be shared, enabling the system to flag up when something unexpected occurs. We see this as only the beginning and a very exciting space to keep an eye on.

Beyond Video

However, we know that physical security doesn’t just involve surveillance of people/places/objects. It is also about physical access control, one & two-way communication and managing emergency situations-and often managing this from a significant distance. So, to extend the concept of integration even further, 2017 should be the year when security cameras work hand in glove with intelligent doors, intercoms and speakers, both locally and remotely. That means one simple system that can manage them all, in real time-enabling customers to see, hear and talk to the people in/near their buildings.

Cybersecurity

As mentioned above ‘The Internet of Things’ has evolved from buzzword status to mainstream reality, but not without its challenges. While we still think the idea of millions of IP-enabled devices is an exciting prospect for the future, 2016 gave us a sobering reminder of the pitfalls of not properly securing all those internet-connected fridges, DVRs and unfortunately security cameras. Given that most of those devices are just plugged in and switched on by customers, it is down to manufacturers to take responsibility to ensure they are secure out of the box.

Axis has always taken its customers’ security seriously, but we will hopefully see 2017 as the year when all manufacturers make this a priority. We will continue to strengthen our existing offerings and make it easier for our customers to keep their networks and devices secure.

We think the Internet of Things should be about better security, and more efficient businesses, organizations and cities thanks to “smart” cameras, door stations and audio equipment with network connectivity. 2017 will add more ‘smarts’ to those devices, while also enabling customers to focus on what they do best and allowing security specialists to improve the services they provide.

All work and no play make Jack a dull boy is an age-old adage that still holds a lot of relevance. For a matter of fact, this saying is becoming more & more relevant with changing times and one factor that has made this adage more relevant is Stress Stress, one word that lately each one of us can easily co-relate to. In this fast paced life, stress can sometimes get over you and can hamper your productivity & also your personal life. Stress levels have been on the rise and number of factors like increased work pressure, personal finance, peer pressure, instability in the world economy, etc. are some of the major contributors leading to it’s phenomenal rise 🙁 It is not only the adults who have stress, this menace is on the rise amongst children.

However, where there is stress there needs to be a stress buster, a way to calm your body and mind. The mechanism or methodology a person follows to beat stress is also unique e.g someone might find happiness in doing Yoga or reading or playing games or playing adventure sports, etc. My biggest stress buster is playing cricket since many times it becomes important to move away from our phones/laptops and have some fun.

Image Source – Kayaking

Talking about Adventure Sports, it is not only an effective way to beat fatigue but it is an industry that is garnering a lot of attention especially after PM Modi’s initiative of World Yoga Day. As per Mahesh Sharma, Minister of State for Tourism and Culture – Seeing tourist presence and investors interest, it seems adventure sports are the future of tourism in India. We honor Prime Minister Narendra Modi’s decision to promote extreme sports. Our government, as well as the state government is committed to developing this region as a serene and safe spot for adventure sports [Source]. Adventure Tourism is also a burgeoning industry and the availability of low-cost airlines is acting as a catalyst for its growth. Vacation over beach side, sight seeing are loosing their Midas touch to adventure activities like skydiving, scuba diving, kayaking, etc.

As per a recent study about the Adventure Tourism Market

The international adventure tourism market is likely to grow at a fast pace during the forecast period and is anticipated to post a CAGR of more than 46% by 2020. Much of the segment’s growth can be attributed to the increased popularity of international holiday destinations among global tourists. This analyst forecast the global adventure tourism market to grow at a CAGR of 45.99% during the period 2016-2020. According to the adventure tourism market report, increased preference for adventure over other tourism activities will be a key driver for market growth.

Though India is not a very popular adventure tourism destination [when compared to Europe, other Asian countries, etc.], adventure sports like Paragliding, Mountain Biking, Scuba Diving and Kayaking in India are garnering popularity. Whitewater Kayaking is a niche sport and initiatives like Malabar River Festival by Kerala Kayak Academy and Madras Fun Tools acts as a medium to take this sport to Kayaking enthusiasts.

Since Kayaking and other such water sports have a niche fan following, availability of high-quality paddling equipment’s [both online and offline] could further boost the interest in the sport as well as adventure tourism. They are not even stocked [or not available] at sporting retailers like Decathlon. This core problem could only be solved by passionate & enthusiast kayakers as they not only love the sport but have also experienced this problem first-hand! Madras Fun Tools started by Jacopo Nordera, Manik Taneja, Raymond Shaw is the only online equipment store dedicated to the sport of White Water Kayaking where you could buy SUP in India.

Equipment’s available on Madras Fun Tools

Madras Fun tools specialize in distributing and retailing high-quality white-water & recreational kayaks, stand up paddle boards [SUP] from famous brands such a Dagger, AT paddles, Wavesport, etc. Enthusiasts can log on to Madras Fun Tools, place an order and get the order delivered at their doorstep. They have also established a partnership with Confluence Outdoor, #1 manufacturer of Kayaks, Canoes, and Accessories.

Niche e-commerce portals like Madras Fun Tools are solving a genuine problem that could otherwise clog the growth of the sport in India. If you are a sporting enthusiast with inclination towards white-water sports/adventure sports, you need not hamper your passion as high-quality kayaks in India are just a click away @ Madras Fun Tools

CashKaro, India’s largest Cashback & Coupons site did a survey titled E-Shopping Revelations 2016 to understand the ever evolving preferences and behaviour of online shoppers. The survey was conducted at a pan-India level and registered more than thousand respondents.

On the survey Swati Bhargava, Co-founder CashKaro.com commented

As one of the largest affiliate sites in India, we are in a unique position to talk about the e-commerce ecosystem and what drives consumers to shop online more. CashKaro survey is a reflection of how buying habits of the Indian online shopper are changing and increasing importance of softer aspects like fast delivery, prompt customer service, discounts and cashbacks. 2016 was an eventful year for Indian e-commerce. The advent of subscription based services like Amazon Prime, Flipkart First, Snapdeal Gold etc. helped in enhancing shopping experience while Cashback offers became mainstream. Post demonetization, we saw a great increase in the use of payment wallets and also witnessed an increased number of users using Cashback sites like CashKaro to save on their daily transactions.

Key findings

  • Amazon.in is the most preferred site when it comes to Quickest & Hassle-Free Deliveries
  • Flipkart ranked the best for Customer Care Service
  • Paytm rules as the best payment wallet followed by Freecharge
  • 55% respondents feel Subscription based services like Amazon Prime, Flipkart First, Snapdeal Gold etc. enhance online shopping experience
  • Shopping for daily items/groceries online has gained momentum

 

For more information, please visit CashKaro on E-Shopping Revelations’ 2016