When it comes to marketing your products or services, some of the more obvious options may come to mind. Things like social media, brand ambassadors and press releases. These are all good tools to help boost your visibility and attract attention to your company, but when you’re dealing with SaaS marketing your products and services look a little different.
A Killer Proposal
By using something like Qwilr’s Marketing Proposal Template, your company will win over clients and boost your business. Awe potential clients with embedded videos, social media posts, interactive estimates and more. You can create proposals that have features built-in that can alert you to when someone views your proposal, if and when they sign your contract and even when they send payment. Knowing this information the moment it happens will allow you to stay ahead of your growing business.
Email Marketing
Email marketing services nowadays tend to have fewer features, but the features that are available are well worth their salt. They are the features that get your business the best results. Features like auto responder allow you to automatically reply to customer emails with template emails that you customize. This allows you to spend that valuable time on another aspect of your business.
Search Engine Optimization
SEO goes hand in hand with content marketing. You want your content to be easily picked up by search engines so that more eyes can see your business easily. There’s on-page SEO and off-page SEO. On-page SEO is in your hands. You control your content, and you want it to be engaging content that will get shared, read, and linked to. But the real key to SEO is choosing the right keywords, titling and descriptions. And off-page SEO involves mostly link building and a creative distribution strategy. But it is always better to use links that are from high-quality and authoritative entities.
Content Marketing
Here’s the thing about content marketing: its value grows the longer you employ it. It’s an investment that when handled properly can do wonders for your products or services. It can be used to attract visitors to your website, generate leads and build your brand. Content marketing includes things like podcasts, blogs, webinars, e-books and more.
Content marketing differs from pay-per-click advertising because the content is owned by companies. And advertising is more like rented space. It may not be accessible all of the time, but your business’ content is.
Retargeting
Regardless of the type of product or service you offer consumers/clients, most visitors to your site are not going to do what you want them to do, buy, sign up, etc. But re-marketing or retargeting can give you a second chance with site visitors. Retargeting tracks your visitors and will display ads for your business as they surf other web pages. This software can also be used to target specific demographics or users.
Each of these marketing tools is a tried in true SaaS marketing strategy that deserves a test run in your business. Remember that every business presents its own unique needs and clientele, so some tools may produce better results than others. With that in mind, research, test and optimize potential tools to see what gets you where you’re trying to go.