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Shoppers Stop partners with ToneTag for sound-based contactless payments

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Shoppers Stop partners with ToneTag, a proximity communications firm, to integrate and deploy ToneTag sound-based contactless payments at Shoppers Stop stores. This technology will enable  customers to make ‘cardless’, ‘cashless’ and ‘contactless’ payments at Shoppers Stop stores across India.  The ToneTag technology will use sound-waves from mobile phones to make electronic payments.

With ToneTag’s sound pay technology, customers can make secure payments within a matter of seconds and experience a faster check out. This launch is a fin-tech revolution and a significant step towards the adoption of cashless payments in India-in line with the vision of Digital India.

Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd. said

Our collaboration with ToneTag is yet another step in the direction of digitizing all our Shoppers Stop stores. Our paramount focus is to offer our customers a convenient, fast and enhanced shopping experience. With ToneTag’s sound-based technology, our customers will now have multiple payment options for a smooth, fast and convenient shopping experience.

Kumar Abhishek, CEO, ToneTag said

Shoppers Stop’s contribution towards digitization has been exemplary. I am a strong believer that Shoppers Stop and ToneTag will continue to strive for best consumer experience by bringing great retail technology with simple user interface.

ToneTag’s breakthrough technology uses audio signals or ‘tone tags’ for data exchange between devices.  Payment instructions can be transmitted, using a sound signal, through a traditional phone line, without any additional hardware or software requirements or dependencies.  This makes highly inter-operable and secure cashless payments possible from any mobile phone to another phone or computing device.

About ToneTag

ToneTag is a sound based proximity communication provider that enables contactless proximity communication, location based services and customer engagement services among a multitude of other solutions. Backed by Reliance VC among a host of investors, ToneTag has enabled contactless, offline, proximity communication on any device through sound and their team continues to innovate and transform the way devices will communicate with each other in the near future. For more information, please visit ToneTag