Hike messenger, India’s biggest local messaging app and one of the fastest growing internet company have announced that its users are exchanging over 1 billion messages per day, amounting to over a mammoth 30 billion messages per month.
The company has crossed this milestone a month before it anticipated. This number has grown by 50% in a span of 3 months, since the company’s previous announcement of 20 billion message exchanges in August this year.
This upsurge in messaging volume has been observed post launch of latest version of Hike, Hike 4.0. The latest version came packed with some brand new experiences such as automatic sticker suggestions, hike direct, which allows users to chat and share files without the internet, 500 member group chat with multi-admins, free group calling with up to 100 people, News in English and Hindi, coupons from over 100 brands and special photo filters and doodles.
The upgraded version of hike is available free for android consumers on the Google Play store & for Apple consumers on the iOS App store.
Commenting on the growth, Kavin Bharti Mittal, Founder & CEO Hike messenger said
We are now doing over a billion messages per day. That’s no small feat. We got there quicker than we expected. It’s incredible how well hike 4.0 is doing. The year still isn’t over and there’s a lot still more to come. Stay tuned.
The company recently crossed 70 million users in October this year, making it by far the 2nd largest messaging app of the country. On an average a user spends also over 140 minutes per week on Hike messenger.
Hike’s Growth Story
- Dec 2012 – Global launch
- Feb 2013 – Messaging traffic grows 10X week on week
- April 2013 – Hit the first 5M user milestone in just 4 months of its launch | Raised $7M from BSB
- Feb 2014 – Hit the 15M user mark
- April 2014 – Received $14M fresh funding from BSB
- June 2014 – Crossed 20M user mark, launched first TVC
- July 2014 – Hit #1 rank on App stores
- August 2014 – Crossed 35M user mark, receives $65M fresh funding led by Tiger Global & BSB
- November 2014 – Launches regional stickers on hike
- January 2015 – Launched free Hike Calls
- February 2015 – Launched Cricket Scores on hike
- Aug 2015: Hike announces 20 billion messages per month and launched Hike News
- Sep 2015: Launched Group Calling with upto 100 people
Additional information
You can download the app at – http://get.hike.in For more information, please visit the Hike Blog