It feels as if we are in a new era, as if there will be a before and an after with smartphones; perhaps it’s too great a comparison, but maybe it’s not dissimilar to the industrial revolution. Already, within the space of a few years, it is ingrained in our lives, changing the way we interact, work and spend our time. Social media came earlier, but with smartphones it has rapidly impacted our lifestyle – the way that younger generations are growing up will probably never be the same again.

Image Source – Health

There are certainly pros and cons, and as we begin to understand the potential pitfalls of this revolution, one wonders how Mark Zuckerberg will be seen by future generations. But while we are just beginning to understand the ramifications, we are still working out ways in which we use the new technology. Thousands of years on we are still tinkering with the wheel, finding new designs and new things to put it on, while smartphone technology is developing faster than we can find ways to use it. Not only are there new questions, but we have the opportunity to re-examine old problems. It follows that we would do the same with the health sector.

Hypertension, or as it is more commonly known as high blood pressure, is by all accounts the biggest affliction facing the world at the moment- thus it makes sense it would be the first question we try to address. Hypertension may seem like a relatively innocuous ‘condition’, but surprisingly it is the number one risk factor for death around the world and affects over 10 million people around the world. High blood pressure significantly increases the risk of stroke and heart attacks – one of the biggest killers in the world. Despite this, reportedly only half of the hypertensive population are aware they have it.

The International Society of Hypertension [ISH] believes that millions of lives could be saved if people were to simply get their blood pressure tested and then could take steps to manage their blood pressure appropriately. Indeed, in India, the rate of hypertension is estimated to be around 1 in 3 adults, as per Dr. Ramakanta Panda, MD of the Asia Heart Institute. These somewhat scary statistics led the ISH to launch the incredibly successful May Measurement Month campaign, which aims at publicizing the issue and getting people to get their blood screened.

You might be wondering what smartphones have to do with this? Well, they are helping people to stay healthier for longer. The MyTherapy app for example, allows you to track your blood pressure [or any other measurement/symptom] over a long period of time and puts it into easy to read graphs, so people can get a comprehensive, fact-based summary of how their health is. If someone with hypertension, for example, is able to see their blood pressure rising or a change coinciding with other symptoms, they can address the issue sooner, before the situation worsens. The app even allows you to share the information with healthcare professionals, allowing them to diagnose the issue quicker.

Originally launched in 2013 in Germany, the free app is chiefly a medication reminder app, but has expanded to include other functions like the measurements section or the sharing option which is available for family and friends too, for extra support. Taking into account that adherence for chronic diseases is only around 50% [WHO], it obviously represents a potential area of major improvement. Tested and proven to better adherence, millions of lives and billions of pounds, dollars and rupees could be saved if people were able to take their medication consistently and correctly.

The ‘new era’, as referred to earlier, brings with it more uncertainty than anything else. We are yet to properly explore and find out what it means for us in general. But it does present us with many opportunities, like the MyTherapy app and the MMM campaign. The infographic below sheds some light on the importance of knowing your health well.

The MyTherapy app is available for Android as well as iOS and can be downloaded from here & here.

Social commerce is a trend that is sweeping the online world and transforming the way we do business online. At its most basic definition, social commerce is the facilitation of ecommerce business through social media and social networking platforms such as Facebook, Twitter, and Instagram.

Image Source – Social Commerce

Traditionally, social networking platforms were for sharing information and being nosy. This has now drastically changed, however, as businesses see these platforms as a potential tool to increase revenue and appeal to a wider audience – hence the creation of social commerce. This article looks at how social commerce is changing the world of online business.

A change in e-commerce platforms

Traditionally, ecommerce is carried out through dedicated websites. For example, you may log in to Nike.com or a third party retailer to make a purchase. Social commerce is changing this process. Users can now make purchases directly through their social media profiles, as there is no need to open up the suppliers’ website. You can do everything within the same browser, and be using the same social media site. Facebook marketplace, for instance, allows you to browse through various goods that others have posted and purchase them there and then.

A change in online payments

The way that we pay for goods is also changing. In ages behind us, you may have been able to add an item to your shopping cart, but then you may have had to visit a third party payment gateway, such as WorldPay, to process the payment.

Social commerce retail is all-encompassing. You can literally do everything within the social network site, including processing the payment. Typical accepted payment methods include credit and debit cards, and even digital payment methods such as PayPal and Skrill.

A change in customer service and interactions

Traditional online customer service involved several different methods of communication including email, live chat, and feedback forms. Social commerce has again opened up new possibilities and could potentially change the way customer service is carried out.

We are seeing an increasing number of businesses using social networks as a form of customer service channel, such as Twitter. Some companies respond directly to tweets from users, or directly to Facebook posts. This has given a more personal and direct feel to customer service.

A change in Digital Marketing

Finally, social commerce has brought a change in digital marketing. We are now seeing an increase in adverts and marketing through social media to advertise their social commerce products directly. We see many ad campaigns, paid advertisements, and direct social media posts such as Tweets, Instagram pics, Pins and Facebook statuses. Online retailers like eBay and Amazon use social media extensively to advertise all their promotions, so it’s pretty hard not to come across some sort of Amazon discount on their page at least once a week. In short, the methods of advertising have diversified and businesses have a greater number of marketing channels to use.

As you can see, social commerce has already made a huge impact. With more businesses starting to use this type of ecommerce, and more social networking platforms facilitating retail transactions, we should only see an increase in its usage. The infographic below provides some interesting facts and figures relating to social commerce

Infographic URL

We’re all familiar with games, right? From board games to video games to card games, there’s a little luck and a little skill involved in winning—but with winning comes rewards, too [even if it’s just gloating power for a few hours]. Companies have long evolved an approach to gaming with ensuring or enhancing customer loyalty.

Image Source – Gamification

Airlines are the best example – Earn miles and you can earn flights or other types of rewards. So the more you spend with that particular airline, the more you earn, and the better you feel about your purchases. That is called gamification of the buying experience.

And gamification isn’t just about rewards; boosting the gameable aspects of your customer service also has a feel-good aspect. Gamification also allows you to think differently about what rewards you want to use. So what’s the process and how can you boost the gaming in your process? The graphics below explains the same

Click To Enlarge


The Benefits of Creating an Entertaining Customer Experience With Gamification

Via Salesforce

 

Marketing has changed considerably over the last few years, especially after the advent of social media. Online marketing has now become an integral part of any campaign, with social media platforms like Facebook, Twitter, Instagram, etc. being the widely used ones. It is not only social media, companies are now utilizing emerging technologies like AR, VR, etc. for providing an enriching experience to their customers.

Image Source – MarTech

It goes without saying that ‘MarTech’ or Marketing Technology is something that can no longer be ignored, irrespective of the sector that the startup caters to. Marketers not paying attention to MarTech will soon find themselves behind the times. Because every new tool that arrives on the scene changes and influences the way marketers work with, and speak to, our customers. US based Wrike that specializes in collaboration software tools and project management tools have explained ‘Significance of MarTech’ in an insightful infographic and the content is still relevant in today’s changing times.

Infographic brought to you by Wrike collaboration software tools

The Guide to MarTech Today

When it comes to work, there is a common notion that employees in corporates have about their bachelor colleagues. They expect their bachelor colleagues to stay till late in the office citing reasons of them not having any other major responsibility apart from office work. On the other hand, there are many employees who are in the constant look-out for more recognition from their managers so that they can eventually get a better rating and salary hike.

Image Source – Workaholic

On the other hand, there are some who want to fill in office hours and consider that greater the number of hours spent inside the office, higher is the productivity. These are all growing symptoms of workaholism, something that can benefit in the short run but have adverse effects in the long run.

Wrike, a company that is a pioneer in project and time management software has come up with an interactive infographic that can provide you the answer – Are you a Workaholic

How to Figure Out If You’re a Workaholic - by Wrike project management software

Infographic brought to you by Wrike project and time management software

Do let us know your answer in the comments section and how you plan to get rid of workaholism…

Internet of Things [IoT] has become one of the most popular technologies, especially when the discussion is about creating an overall connected eco-system. Be it homes, offices, vehicles, etc. most of them are now becoming ‘smart & connected’ and are able to generate data on which actionable steps can be performed.

Image Source – IoT

Most of this is possible due to the wide range of Sensors that are very important part of the IoT setup. Some of these sensors are Temperature Sensor, Pressure Sensor, Proximity Sensor, Accelerometers, Gyroscopes, etc.

As per a report by Gartner on IoT, there might be around 20 billion connected things by 2020. Things in IoT would not only be limited to smartphones, PC’s, etc. but also extend to other appliances. The meteoric rise of IoT and IIoT has resulted in evolution of new business models, thereby resulting in number of startups trying to solve ‘customer centric’ problems via IoT.

We take a look at ‘11 Internet of Thing Startups to Watch‘, a useful compilation created by Wrike, a company that specialises in project management software and has interesting set of tools with which you can manage projects online.

11 “Internet of Things” Startups to Watch
Infographic brought to you by Wrike manage projects online

A good project plan can make the life of a Project Manager (PM) as well as the team members easy. As a Project Manager, you have worked hard on the following activities:

  1. Collated and froze the requirements
  2. Formed a competent and diversified team
  3. Done the budget estimation and activity planning
  4. Done a detailed SWOT analysis

Many times things can drastically change once the project progresses and massive changes can have a major impact on the Project. It could also lead to a project closure e.g. The technology that is being used in the development becomes obsolete or holds no value due to which there are no takers for the product that was under development.

As per a report, more than half of the IT projects fail that result in millions of dollars in lost funds. Wirke that specializes in project management software has come up with an informative infographic that lists down some of the techniques that can be used to avoid Project Failure. The Cure for Project Failure - by Wrike project management tools

Infographic brought to you by Wrike hosted project management software

As an entrepreneur, it would be your dream to drive your business growth profoundly. While doing so, you might make some severe mistakes for which your business ends up being in the dead zone. The situation gets even worse when you can’t figure out the effective solutions to fix things hotfoot. Sounds critical, right? Well, it’s indeed a matter of concern!

Image Source – Business Failure

It would be a great idea to identify the main reasons for which things are not going your way. Knowing this would also help you to figure out how to cope with those complexities.

First of all, ask yourself the following questions

Do I have sufficient resources available for my business? Unless your business gets financially secured, things can become too much challenging in the midway.

But there’s more to be resolved tactically… Even with right kind of investment, having top-notch management skills become a major issue. This can streamline your scattered efforts into the path of success. So, don’t ever forget to employ people with outstanding managerial skills.

While thriving on your business venture, look closely whether things are going according to the plan. Focus on the core aspects and try to meet customer needs efficiently. Having the right idea about customer needs and market knowledge can help to increase your brand awareness significantly.

However, there are many more reasons that hinder your business growth. Want to know those reasons with effective solutions?

Here’s how you can do it:

Just go through the infographic on the 18 common problems of business failure and effective solutions. It has been developed by MyTasker, a leading virtual assistant company. It sheds light on several aspects such as:

  • Inadequate profit
  • Premature scaling
  • Not having a Plan B
  • Choice of location

and much more…