While the influence of technology has permeated every industry and sector conceivable, whether it’s Banking, Manufacturing or Healthcare, the role technology is playing in shaping the real estate & construction industry is of transformational nature.  Of particular interest is the role new-gen technologies like Blockchain, Internet of Things [IoT], Machine learning, Artificial Intelligence and Robotics are playing in shaping the industry. And among them Blockchain related technologies seems to be most talked about and most misconstrued as well. Industry pundits, across the globe, seem to reckon that Blockchain could have a large and lasting impact on the way real estate gets done, but it requires big changes, not just minor tweaks.

Image Source – BlockChain

Estimates peg the global market for Blockchain at $708 million in 2017, anticipating it to reach anywhere close to $60.7 billion in 2024. Hence the impact this technology is poised to play in the near future cannot be undermined. However, before we delve any further on how Blockchain is set to impact the industry, we need to understand the underlying technology.

At the core of it, Blockchain is a digital ledger containing digital record of transactions, maintained by a network of computers. This means information of a financial or non-financial transaction is shared with a decentralized network and validated by the entire network. With Blockchain technology, one can transfer assets digitally without the need for a central verifying authority.  This is in itself is a revolutionary way of doing things. A Blockchain framework effectively reduces the chances of data manipulation and leaves lesser scope for a hacker to corrupt the computer system.

While the legality of crypto-currencies is still being debated in India, companies have begun shifting focus to the utility of Blockchain technology. According to an industry report, 56% of Indian businesses are inclined to make Blockchain a part of their core business. You may ask, how does it all Pan-out for the real estate & construction industry? The answer is that, Blockchain could open up newer models of ownerships like shared ownership helping first time buyers to purchase only part of property and proportionately earn rental incomes on the same.

In the construction industry, which requires bringing together large teams to design and shape the built environment the potential uses of this technology can be a real differentiator. With technology and in particular Building Information Modeling [BIM] becoming more widespread, openness to collaboration and new ideas is increasing across the industry. This momentum could be leveraged to bring the use of Blockchain technology to the fore. The potential uses of Blockchain, among many could be: Recording Value Exchange; Administering Smart ContractsCombining Smart Contracts to form a Decentralized Autonomous Organization [DAO]; and finally certifying proof of existence for certain data.

Hence, through this technology there is an opportunity to create a leaner procurement method which better engages the individuals who make up a project team. This will result in reducing costs by removing intermediaries, where a client has more control and transparency of cost, time and scope on their project.

A Blockchain-powered online ledger could overcome complications on multiple owners by securely and reliably tracking the size and value of individual stakes in the property in the same way as stock in companies is recorded on exchanges. Incorporated into land dealings and real estate, Blockchain could provide immense business opportunity in the future making way to a reliable property search, efficient management of property and cash flows. Blockchain integration constantly records and shares information to address traditional process inefficiencies in the commercial real estate industry.

While there are more advantages to it, there are few hurdles that the industry collectively needs to address before capitalising on the benefits of Blockchain. The adoption of Blockchain in real estate would require legislative changes, standardisation and education around Blockchain concepts so that every stakeholder understands the various stages of the transaction. The success or failure of this attempt will surely determine how government organizations feel about implementing these solutions in the future.

As per analysts, putting India’s land records on Blockchain would greatly increase efficiency and reduce fraud. While the Indian government has renewed its interest in digitizing land records through the Digital India Land Records Modernization Programme [DILRMP], the implementation of a distributed ledger first to digitize existing land records and set the precedent for future transactions ensures a legitimate, government-approved record of transactions.

It’s heartening to see that some of the Indian states have taken the lead in adopting this technology to solve real-world problems, which include – Karnataka, Andhra Pradesh, Telangana, Maharashtra, Gujarat and Rajasthan. While the adoption of Blockchain is still in a nascent stage and the world is still experimenting, it will undoubtedly create a new platform with a scope of positive outlook in the real estate market. With digital transformation taking place everywhere, Blockchain is all set to revolutionize the real estate sector, thereby bringing in reforms in the country.

About the author

Antao AV is the Chief Operating Officer of Synergy Property Development Services. More details about him can be found here

User experience, Customer experience or Customer satisfaction! There are some synonyms that have become extremely common in the past few years. The customer of today has zero tolerance for any mistake. With mobile usage increasing drastically, the mobile world is also no longer untouched with this demand of smooth user experience. For anyone who is interested in customer retention, mobile app is as important as any other campaign. You offer your users a smooth experience or they will soon churn!

Following are some best practices for mobile app designing, implementing which can give your users a smooth experience around your app and will make them come back.

Tip 1: It’s all about grid and white spaces

Gridding is the basis of mobile app designing. On every surface of mobile app, you will find an invisible grid. Although you won’t be able to see it, but trust us guys, this is going to guide you through.

Similarly, the second you place a dot, word or even line on the display, the margins and paddings are defined. With every stroke, you clearly define the space where you are going to work. Having said that, always keep in mind to maintain some consistent heights and widths along with the padding and margins.

Tip 2: Create hierarchy with colors

Did you know every color value denotes a purpose and can affect your user behavior in a certain way? For e.g., let’s talk about Black and gray-scale color. Let’s say you have made one button as black, the next one as dark gray and the next to it as light gray, it will indication ‘the first one is the most crucial to the visitor, second one is less and third one is the least’. Hope you got the drift!

Additionally, make sure to avoid using same color for buttons as you have used for app as this will make your buttons look lost. Instead go for contrasting color. Also, experts recommend to avoid using bright red color for buttons as in US, it indicates STOP. Often the users won’t click on it, thinking something suspicious.

Tip 3: Choose colors that reflect your brand not you

Now that you know how big role colors play in user experience, another thing you need to understand is that these color scheme settling should be defined based on the target market you are focusing. These colors should reflect your BRAND, not YOU! You can see many case studies on how even a minor change in the color led to huge boost in conversions. Also try to understand the color psychology. It’s best to go through the meaning and impact of every color before settling for any. Your brand has a specific purpose for your target audience and choosing the right colors is the best way to convey this relationship.

Tip 4: A great logo might not help you, but a poor one will definitely spoil you.

We all know, a brand and a customer, both are incomplete without each other. Logo is the quickest way to bring out your brand among a huge audience. Although investing in an extremely costly professional logo might not seem right to you, but settling with a poor one can really ruin your reputation. And the same thing applies in your mobile app too.

Unlike what people say, logo is not timeless. As the logo is a design and no design is timeless, how can a logo be? With time, most of the big names in the industry have modified their logo to match their modern audience. So make sure to update your logo time to time. Although if you are on tight budget, you can easily look for free online logo designer tools and get it done without spending fortune.

Tip 5: Using Outdated design or elements is a strict NO NO

No matter you are designing for desktop or mobile, one thing you have to constantly ensure is that your design is up to latest trends. If you are still stuck with those old school design trends, your customers won’t hesitate in shifting towards your competitors.

Customers today love modernity. They want everything updated and more in-sync with their personality. One such example is the huge shift towards flat designs. These days, flat designs have totally replaced Skeumorphic induced designs. And if any of the app is still holding anything but flat design, its audience will soon turn their backs to it.

The key here is to be totally aware of your users’ expectations, likes and dislikes. You err.. And they won’t spare you from judging. If you are modern, they will love that, if you are old school, they will note that.

Tip 6: Don’t throw sign up on their face as soon as they land on your app

Imagine your visitor has just landed up on your app and you slap one big ‘Sign-up’ button on their face, what are they going to do? You guessed it right, finding you creepy, they will simply press the Back button.

So guys, first wait for the users to browse your app and make some engagement such as liking a product or adding it to the cart. Another way here is to add Social Login. For those who are not aware of it, social login allows your users to sign in using their existing social media accounts such as Google+, Facebook, Twitter, etc. This will save them from the trouble of going through a long registration form that is asking him to create another username and password, he is going to forget as soon as his task is done.

Tip 7: Lastly, don’t forget to follow the visual guidelines

Although most people are not aware, even the UI world comes with certain guidelines. So while you are experimenting with user interaction or navigation, you must keep standards in mind. Try to focus on core features of the app instead of minor ones. If you want your app to be listed on the app store, you must optimize your website based on their criteria. Android, iOS, Windows, everyone has their certain guidelines around styling and other details. Avoiding them can create issues for you in future.

Finally, the best way to build an awesome app is to make your audience priority. Think how they think, design how they behave and you can never go wrong.

About the Author

Prince Kapoor is a Freelance Marketing Analyst and Blogger. While not working, you can find him in gym or giving random health advises to his colleagues which no one agrees on :). If you too want some of his advises [on health or on marketing], reach out to him at @imprincekapur

ICOs are the new series B while they create new bubbles they are also unlocking new kind of value as we speak. This is how Naval Ravikant, CEO of Angel List and one of the most influential thinkers in silicon valley described ICOs. Before I go about explaining my take on various ways in which ICOs will influence startup markets let’s have a quick primer on what are ICOs.

Image Source – ICO

ICO [Initial Coin Offering] is a way to raise funds where-in a startup or an existing business sell tokens to public or private entities in exchange for ether/bitcoin or fiat money. ICOs are a recent phenomenon and the first ICO happened in 2013 with Mastercoin ICO. Some of the big projects which have raised money using ICOs include Ethereum, Stratis, Stellar lumens, Ripple and many more. Tokens offered do not give you any ownership in the companies and hence cannot be treated as security.

ICOs exploded in 2016 with many startups joining the bandwagon to sell tokens and raise money coinciding with the boom in Crypto-currencies and lured by easier money availability, fewer regulations, etc.

Below are the six ways ICOs have/might impact Startup Funding:

Easier Access to Money in short term

ICOs or token sales have suddenly created a new funding mechanism which is far easier to access than any traditional funding methods.You suddenly have the whole world as a possible investor.

With money raising strictly dependent on demand and supply dynamics and a large demand fueled by Crypto boom of last two years, Founders have never had it easier with large demand for anything blockchain and everyone looking to make quick money the whole ICO space has snowballed into tons of dumb money chasing projects.

VC Unfriendly/Open Source projects getting funded

While ICOs have eased access to capital and lot of dumb projects are getting funded It has also created a great way to fund ideas with no immediate commercial viability or ideas which VCs think are unpopular.

ICOs can be a great way to fund new protocols or next generation of smart technologies which will lay the foundation for a new wave of applications and products to be built on these new technologies. ICOs might be the best thing to happen to open-source projects adding a much needed incentive layer for developers.

Disrupting the existing VC model

ICOs are disrupting the existing VC models where Venture capital firms traditionally not only provide seed capital for MVP and building a product market fit but also growth investing to grow the business.

With ICOs and token sale as an alternative entrepreneurs with running businesses can just launch a new coin and raise funds required for growth. Token sales result in no dilution of equity and provide a great way to build community the value creation shifts from stakeholders to coin holders. It is entirely possible that community might become a strong moat for businesses in future and token holders will signal real value of the company.

Also some of the core open source projects can raise money without worrying about how VCs might dilute their vision.

Community Development becomes integral to Startups

Two skills which are going to become integral to blockchain startups are technical expertise on new set of technology and skills to build, nurture and harness communities. Startups which can build strong communities will have access to funds, new customers and new business at fraction of the cost.

Velocity and Value of the tokens will be directly linked to how strong and connected your community is to your product which can bring in new and unique network effects.

Lot of Scams in the Short Run

As is with anything path breaking it attracts a lot of unwanted folks and scamsters lured by easy money, fame or both. ICOs driven startups are going to have a fair share of scams. Not just scams majority of startups will not be able to deliver on promises. The deluge of ICOs hitting market include scamsters, failed ideas which could not raise money in traditional ways, forced token ideas where tokens are not required even blockchain is not required.

So brace up for many scams and failed projects in the short to medium term until the dust settles and sanity prevails and we are able to see the real gems. This is very similar to what happened during the heydays of the internet boom.

New Governance Models for startups

While in traditionally funded startups there were checks and balances built with early stage investors have a board seat and experiences VCs/Investors not only providing money but also helping with setting up processes and governance mechanisms.The new Crowd funded startups will have not have an obligation to investors and hence will create new challenges on oversight and governance sides.

How will token holders keeps teams honest. Will token holders be able to influence roadmap or prioritization. How much influence can token holders have on founders and the executive team. Can they throw out CEO for non-performance these are all very interesting questions.

Finally, ICOs are at  a very early stage of evolution and almost all players are making their moves. Some of the best VCs have already started investing in tokens and leading early round of token sales. Entrepreneurs who want to raise growth funds are watching on the sidelines watching intently on how this evolves and does it create new options for them to grow their business. Finally regulators are grappling with how to treat token sales.

They are not securities in the traditional sense. Some tokens have utility on the platform other apparently do not have any utility so regulating token markets is going to be another area which evolves in due course of time.

About the Author

Sarabdeep Singh is ex-Head for Digital Marketing and CRM for Ebay India. He Co-founded Bodhik.com an online mutual fund investment service. In his spare time he is building sipacoin.com a simple service to set up Bitcoin Price Alerts. He tweets infrequently @sarabdeep

A country as diverse and culturally rich as India offers advantages that are hard to replicate anywhere in the world. The country that brims with diverse cultures and cost-effective innovative solutions is also balanced with being one of the most sought-after technology sourcing destinations, and a rising development hub. No wonder the world is taking notice, and the next few weeks will see the country host the Olympics of the global ICT Industry, called the World Congress on Information Technology [WCIT].

A quick primer on WCIT to set the context- The World Information Technology and Services Alliance, called WITSA, is a consortium of associations in the Information & Communication Technology [ICT] industry, coordinating with industry bodies like the National Association of Software and Services Companies [NASSCOM]. WITSA represents around 90% of the global ICT market, and has been organizing conferences ever since called the World Congress on Information Technology [WCIT]. WCIT has become the default event where the crème-de-la-crème of the industry gather and discuss current and emerging trends. With just two developing Latin American countries among key developed and technologically advanced countries hosting the event, a South East Asian country like India playing the next host is testament to the fact that we have truly put our stake in the ground as a global tech hub.

Suman Reddy, MD, Pegasystems India

However, having dwelt on how important India is in the technology world, making it an obvious choice to host an event like WCIT, one would wonder why Hyderabad, was chosen as the host city? Hyderabad has arrived at the right time, as businesses become more aware of adopting technology mandates to become more efficient, and gear themselves for a digital-first future. It has all the elements for technology enterprises of varying scale to set up operations: favorable policies for the IT sector, affordable real estate to scale operations, and sourcing premier talent from the region. Combine these factors with flattening growth in other cities, not being prone to climatic and political changes have only aided in accelerating its image. Growth has also multiplied due to concerted efforts by the government, industry bodies, and corporates. Hyderabad is fortunate to have had successive governments, including the current administration’s focus on making the city a top IT investment hub, through a range of measures.

WCIT needed a host city that could not only fulfill the criteria of running it smoothly, but also echo its vision and its legacy. The current government has surpassed everyone’s expectations. Case in point: The government has continued its push to become the top investment destination for the IT sector through a multi-pronged approach: Development of IT parks and clusters, Creating an ecosystem for developing quality talent, and Spreading growth to Tier II cities.

Also, another policy instituted that has set the precedent for favoring quicker turnaround time for investments is the Telangana State Industrial Project Approval and Self Certification System, also called TS-iPASS. The government has made itself accountable by giving deadlines to its auditing agencies to approve projects within 15-30 days, failing which the latter would be penalized.

These are just a handful of policies that have taken Telangana to the top, in the recent Ease of Doing Business rankings, along with consecutive double digit-growth in IT exports. Additionally, the government fostered a spirit of innovation and entrepreneurship, through the T-Hub, India’s largest incubator, and supporting policies. WCIT will be showcasing innovation with around 50 disruptive startups, which makes perfect sense in a rapidly maturing startup ecosystem here.

Hyderabad is also a melting pot of the past, the present and the future, something that resonates with how technology takes legacy and wraps new age tech around it. The vast heritage and legacy of the city is something that brings the culture of India to the fore, appealing to a global audience at WCIT. Delegates can treat themselves to other unique experiences, like a day at the world’s largest film studio called the Ramoji Film City or savour local food in the old city. Hyderabad is rising as a leading MICE [Meetings, Incentives, Conventions and Events] destination across the world, and it is no surprise that WCIT is taking place just a few months after the Global Entrepreneurship Summit.


  1. https://tech.economictimes.indiatimes.com/news/corporate/nasscoms-flagship-event-to-move-to-hyderabad-from-mumbai-after-19-years/60752219
  2. https://economictimes.indiatimes.com/tech/ites/why-india-is-seeing-a-fresh-wave-of-global-innovation-centres/articleshow/60238228.cms
  3. http://www.telangana.gov.in/PDFDocuments/Telangana_Innovation_Policy_2016.pdf
  4. http://indiatoday.intoday.in/education/story/world-congress-on-it-2018-india-to-be-the-host-for-the-first-time/1/414074.html

About the Author

Suman Reddy Eadunuri is the Managing Director, Pegasystems, India. Suman is credited with successfully setting-up Pega’s India operations in 2007, one of the country’s leading GICs. He built Pega India from ground-up that currently is at 1500 employees across Hyderabad and Bangalore, a third of the company’s total employee strength. As a key member of the of the global leadership team, Suman has played a key role in helping the organization grow from 126 million to 750 million over the last decade. He is an active member of several premier industry bodies, national forums and leadership clubs across India and beyond, like NASSCOM, CII, HYSEA, YPO and is currently a board member of TiE Hyderabad.

2017 has been a tremendous year for the technology industry. It has witnessed a multitude of disruptive technologies become potential game-changers and major topics of discussion for business leaders across the world. Technologies such as Artificial Intelligence, Augmented Reality, autonomous vehicles, robotics, etc. have taken shape in a way that they are increasingly becoming a part of our daily lives.

Image Source – Tech Trends

Some of the technology trends that will shape 2018 are below

Artificial Intelligence

Efficient NLP/NLU algorithms are going to power the AI systems and will allow humans to communicate with machines in – the language of their choice and seamlessly.

Intelligent Apps and Analytics

Access to large amounts of data and ever-improving processing power have enabled machine learning to take a huge leap forward. Apps can derive rich insights from the learnings, allowing them to make intelligent decisions, for providing great experience to the user. In addition, federated learning models are being built, that aim towards sharing and building collective intelligence, while ensuring user privacy.

Conversational Platforms

The world of technology, even with its initial apprehensions has embraced the chatbot technology, using it as an effective means to provide first level service to the end users. A world where language would become the new user interface and digital assistants would replace applications and browsers is not too far away.

Cloud to the Edge

Bringing intelligence to the source where the data originates from carries huge benefits. The on device AI engine in the keyboard paves way for enhanced user privacy and enables faster responsiveness in making intelligent choices. Additionally, the feature also covers the network connectivity issues that are prevalent in mobile networks.

About the Author

Nutan ChokkaReddy is the CEO of KeyPoint Technologies, a leading pioneer in input technology and User Interface for Mobile Apps globally supports 121 languages.

The transformation in the world of technology is happening at pace which we have not experienced in the past. Implementation of new cutting-edge technology is moving out from a drawing board stage to being practiced by organizations across the world. As more and more organizations undertake the process of digital transformation to offer tech enabled products or services, IT roles and skills is undergoing radical shifts, something which we are already observing. This will affect the tech job scenario as we move into 2018 and beyond.

Image Source – Job Trends

In-demand IT roles have started to shift towards including positions focused on advanced technologies such as Artificial Intelligence [AI], Augmented and Virtual Reality [AR and VR], and the Internet of Things [IoT] along with exciting positions within cyber-security, cloud computing & network technology.

Through these observations we have identified the following as some of the key job roles companies require as they transform their businesses and processes for the future:

Cyber-security Analyst – This individual will manage risk for organizations through use of relevant tools and techniques to gather vital end-point and network host data with the goal of identifying vulnerabilities.

Network Engineer – This role will encompass coordinating between cloud and traditional networking resources to make a business’s communicate efficiently. They will need to know how to map technical network elements [e.g. router, an edge device, a micro-datacenter] to a company’s business needs.

Vulnerability Assessment Manager – The role of a penetration tester has matured.  Today’s pen tester does more than hack a server or use fancy security tools. Today’s pen tester takes a responsible approach and conducts strong, comprehensive tests to identify – and correct – unacceptable risks.

Technical Support Specialist – Gone are the days when the help desk professional fixed PCs.The world needs more tech support specialists than ever before: today’s tech support engineer helps manage increasingly complex issues involving data management, authentication and network troubleshooting.

Machine learning engineer – Machine learning use sophisticated programming such as R and Python to develop AI machines and systems that can learn and apply knowledge to perform tasks. These professionals will also work with complex datasets and algorithms to convert machines to intelligent machines.

Network Analysts – Businesses are investing more heavily in their networks as IoT is fast becoming critical to manufacture tech enabled products. A growing number of ‘things’ need to be connected in an efficient way, and that’s going to be a major driver of demand there. Network analysts in the coming years will combine their technical skill set with an understanding of how to apply it to provide real-time trending information on network traffic, and what those insights means for the business.

Cloud engineer – Almost all businesses are mobbing their on-premises systems to cloud and are choosing a hybrid approach, with multiple vendors. In the coming years, cloud engineers will need to create solutions which are mix of multiple technologies. Gone are the days when an Amazon engineer only worked on AWS or Microsoft engineers only knowing Azure.

About the Author

Pradipto Chakrabarty is the Regional Director, CompTIA, the voice of the world’s information technology industry. CompTIA is dedicated to advancing industry growth through its educational programs, professional certifications and public policy advocacy. You can view his profile here

Delivering a seamless, consistent and integrated customer experience is the hallmark of a digital enterprise. Organizations, while racing to catch up the rapid digital changes to facilitate better decisions and successful digital transformation, move in harmony with the customers enriching and making their experience worthwhile.

Image Source –Digital Transformation

Customers expect active management of their data and preferences as well as a seamless omni-channel experience so they can readily engage with companies, whether the interaction is via mobile, the web, social media or face-to-face communication. Top customer expectations that influence an organization’s digital transformation efforts include dramatically reduced response times and immediate real-time access to products and services.

Hence, the key to winning customer’s share of mind as well as a share of his wallet is by providing him with unified and personalized experiences.

According to International Data Corporation, a majority of businesses will have to overhaul their digital front doors to support 10,000 times as many customers and customer touchpoints over the next three to five years.

Enterprises face the uphill battle to quickly build digital service delivery models that are flexible, robust and future-proofed. Enabling business processes and practices that help an organization to compete effectively in an increasingly digital world is the best way to tackle digital transformation. However, the main challenge is being driven by the demands of the tech savvy consumers, who expects an interactive experience across all interaction channels, along with the further pressure to innovate with few resources and restricted budget.

Businesses must manage the shift from transactional systems of record where information is ingested, stored, and managed in static databases and warehouses to interactive systems of engagement where real-time data is combined, accessed, interpreted and used to digitally support multi-touchpoint, real-time customer journeys and communications.

Although the benefits are countless, but at the same time, challenges to this transformation are no less.

  • Speed – Organizations often needs to evolve their own approach and use of tools in order to be able to meet the pace of change required given the increase in customer’s expectations and restricted budget. This might, sometimes, outpace their ability to deliver.
  • Capacity gap – Projects fail to hit timescales and product quality expectations leading to unsatisfied internal and external stakeholders. This cannot be fixed by incremental improvements but requires a fundamental change in the operating model for the delivery of services.
  • Lack of human resources – Most organizations lack the digital talent required to deliver the necessary changes. Skills in new technologies such as IoT, AI, and Big data analytics are in short supply. Finding external help can be valuable but only up to a certain critical point.
  • Security Breach – Cyber-security is the top disruptor that organizations expect will influence their digital strategy in the coming years.
  • Legacy – Much IT infrastructure is fragile and difficult to change but requires changes in order to support both rapid innovation and scalability. Virtualization, mobility, automation and cloud-based services have opened up a plethora of opportunities, but this needs to be taken to new heights.

All in all, a well-planned, integrated strategy is essential to steering digital transformation in alignment with the customer journey and driving customer engagement; otherwise, this could quite easily turn to be house of cards.

About the Author

Aniruddha Guha Sarkar, Senior Vice President, Engineering heads the offshore software engineering delivery at InterraIT. Aniruddha has over 25 years of industry experience, the last decade of which has been in senior executive level leadership positions. Prior to joining InterraIT in early 2012, Aniruddha worked with the house of Siemens for more than 20 years. You can connect with Mr. Aniruddha here

At least 40% of all businesses will die in the next 10 years… if they don’t figure out how to change their entire company to accommodate new technologies.

Digital transformation in its simplest form means the use of technology to radically improve performance & reach of enterprises. But it does not merely stop at that. As technology becomes a permanent fixture in everyday life, the best organizations combine digital technologies with strong leadership to bring about real transformation.

Image Source – Digital Evolution

Business and IT leaders are eager to fully utilize key digital technologies such as analytics, mobility, social media, IoT, Machine Learning and smart embedded devices to vitalize their customer relationships, internal processes and value propositions hence, bringing the much needed digital evolution.

Even though the digital transformation is a long journey with the gradual evolution of the organization, there are a few key elements which are to be taken care off while beginning the transformation endeavor. Implementing advanced digital technologies, improving customer experiences, transforming internal processes, re-evaluating and designing improved business models and bringing to the fore your key value propositions are some of the key elements of a digital transformation exercise.

Digital Evolution is more of a business evolution than a technology initiative. It has created a rapidly changing business environment and has compelled companies to rethink nearly everything they do. Pro-actionary approach along with quick adaptability and flexibility is required for an organization to stay on the leading edge of the digital landscape.

This is a time of Digital Darwinism – an era where technology and society are evolving faster than businesses can naturally adapt. Therefore, as companies look at moving business platforms and technologies, corporate leaders face an endless list of initiatives to consider, prioritize, evaluate, validate and implement. The challenge is to ensure that their priorities are aligned wisely. Without any strategic direction, every single attempt to evolve digitally can end up disjointed and ineffective.

Mr. Ashok K laha [Image Source]

It’s no surprise that digital evolution is an ongoing wave of new technologies and capabilities that are coming at us at an unprecedented pace. The major one being the data revolution which has emerged as a new weapon in the industry in the recent years. It is being generated, combined, recreated and consumed at significant levels which are facilitating changes within the organization.

But the question to be asked is Are companies investing in the right technology for their Big Data needs in addition to the training of marketing and IT personnel?

Given the speed of evolution and scope of impact, an organization needs to fully understand the opportunities to be gained and lost, spot important trends and identify its competitors in order to evolve along with the world and its gadgets.

Cyber security is another major concern when we talk about digital evolution. The world currently deals with approximately 2.5 million cyber security threats per second. Most of the business leaders are reluctant to innovate due to cyber risks. However, these risks are worth dealing given the plethora of opportunities that digitization offers. Else, sitting on the sidelines and not responding to the market conditions and threats will become the fastest way to extinction.

With the new Modi Government at the helm, we as a country are making great strides in digital transformation. Reforms like demonetization, GST, and Digital India will act as stepping stones in helping the country’s businesses and economy to digitally enable and transform them.

Digitization is a gift to the organizations though it takes investment, agility and relentless focus to stay ahead. The road to digital evolution is far from easy but it carries great incentives for businesses and customers alike. The digital industry could be an important vehicle for change and it could provide the opportunity for India to dramatically expand its role and influence in the global economy enabling it to become a powerhouse of digital innovation.

About the Author

Mr. Asoke K. Laha is the Founder, President & CEO of Interra Information Technologies. Interra Information Technologies has been a leader in the Information Technology Industry since its founding in 1996. Headquartered in California, the company’s operations and sales network spans across multiple countries. You can learn more about them at www.interrait.com. You can also connect with Interra Information Technologies on Facebook, Twitter, Google+ and LinkedIn.