With the growth of online-commerce in India, there are many businesses that have been built to cater to that explosive growth. With growing demand, there have been more startups emerging in the space of Customer Support, Last Mile Delivery/Logistics, Automation [e.g. Grey Orange Robotics]. This article in Economic Times points out that e-commerce firms are the new drivers for the BPO industry & with more startups emerging in that space, this number would surely see an upward-trend !!!

The following presentation from Accel Partners gives the complete outlook on “online commerce in India”

With the growth of e-commerce & “hefty” discounts being the major driver for sales, what if the consumer gets some more discount than what the e-commerce website is already offering. Yes, We are talking about “Coupon Websites” !!! Coupon/Deal websites are “by-products” of online-commerce.

If you are looking for some great deals for gifting to your loved ones, do give Zoutons a shot !!! Since consumers buy only from trusted e-commerce websites like Flipkart, Snapdeal, Amazon; getting additional dicsountes for products brought on those sites would definitely be an “icing on the cake” 🙂 You can have a look at the Snapdeal coupon codes & Snapdeal Coupons which might help you to save some more pennies !!!

With the increase of online frauds in India, it becomes necessary that “Shopper becomes Smart” & along with discounts also checks the authenticity of the e-commerce website. Some of the smart shopping tips are:

  1. Shop from “known” websites e.g. Flipkart, Jabong, Shopclues, High5Store etc.
  2. Ensure that “Digital Payment” happens over secure [SSL] channel
  3. Ensure “not to save” the Credit Card is not saved. Since, no matter how renowned, the website is; better to keep CC information to yourself !!!
  4. Compare prices of “existing products” on price-comparison engines
  5. Get additional discounts on products by grabbing coupons from coupon/deal websites
  6. Untrusted app stores will continue to be a major source of mobile malware. Traffic to these stores will be driven by “malvertising,” which has grown quickly on mobile platforms [Source – McAfee]

In fact, “Brick & Mortar” stores are also embracing Digital Couponing” [A market that can be explored by Couponing websites]

Mobile data useage has shown tremendous growth due to which more & more consumers are now using it for various things like online purchase, banking, hotel & flight booking etc. With data becoming more & more cheaper, this number is sure to explode with many companies [namely e-comm, travel etc.] giving preference to smaller screen !!!

Cleartrip has come up with their report titled Cleartrip’s Quarterly Accommodation Insight” which has interesting insights into changing consumer behaviour & preferences, some of the staggering facts below:

Note We in the article refers to Cleartrip

  • As per Amit Taneja [Chief Revenue Officer, Cleartrip] : 2014 was a great year for travel – customers were presented with a more customised range of products & offers to plan holidays. And the response was phenomenal, as visible in a 165% growth [YoY, Q3’14 v/s Q3’13] in traffic & 100% growth in transaction volumes.
  • The growth was uniform across destinations & all categories of hotels, though there was a visible trend towards more short, weekend breaks.
  • This festive quarter [Q3′ 14] also had two long-weekends : Gandhi Jayanti & Christmas and both these saw a 500% growth in check-ins, compared to a normal day. Goa, Mysore & Jaipur led the pack in bookings for these weekends.
  • To solve the weekend getaway travellers’ decision-making problem, Cleartrip also launched “Weekend Getaways” on Cleartrip’s iOS & Android apps to help customers plan their breaks, on the go.

Cleartrip's Quarterly Accommodation Insight (Q3'14)

Insights from “Weekend Getaways on Cleartrip’s mobile App”

  • Although Mumbai has a much higher proportion of destinations in the vicinity of the city, destinations around Delhi & Bangalore contributed to more than double the transactions, as compared to destinations around Mumbai.
  • Mobile [bookings], while initially were biased towards Last Minute, are now being used even for Advance Bookings – almost a third of Cleartrip’s Hotel bookings on Mobile are 15-days out.
  • Higher preference to book 4*/5* hotels on Mobile as compared to its Desktop counterpart.
  • As economic activity picks up in the coming quarter, along with the better-than-ever consumer sentiment, growth in the Accommodations segment is likely to sustain for the next many quarters & the channel shift of consumers from booking accommodation, from traditional offline channels to online and mobile channels, will accelerate further in the coming quarters.

Information technology has brought with it a revolution in the job sector. Though the recent stint with recession had hit this industry badly, but it is reviving fast. With the government announcing friendly schemes for entrepreneurs, along with entrepreneurship, there would be a rise in number of potential job seekers as well.

Bachelor’s of Computers Application [BCA] followed by a Master’s in Business Administration [BCA] or Master’s in Computer Application [MCA] is one of the favored paths for those seeking a career in the field of Information Technology [IT].

However, when students have to make choices, they either rely on parents & teachers for opinions. Many times, this might not turn out correct since they might not have the complete visibility about that particular college/university. CollegeDunia provides an exhaustive list of MCA & BCA colleges in India. The search & review feature is a boon for students in making insightful & well-informed decisions. You can find the best MCA colleges in India & best BCA colleges in India.

We hope that these tips would help our student readers & also parents to make “right decisions” to turn their career in the right direction.

Web services provider ResellerClub has launched a slew of promotions across all its hosting products and security add-ons all through February to mark its birthday. According to the terms of the offer, both existing and new resellers of ResellerClub can take advantage of fantastic discounts across a wide array of products like servers, shared hosting, website security & backup, website builder as well as popular gTLDs, emerging new gTLDs and ccTLDs.


Shridhar Luthria, General Manager & Business Head of ResellerClub said

We’ve come a long way from where we started and over the past couple of years have focused aggressively on providing our resellers with a comprehensive product portfolio of hosting and domains as well as consistently rolling out new feature upgrades.

These discounts are our gesture of thanks, a salute to the dedication and acumen of our Resellers who have made it big in the domains and hosting business and helped us complete yet another fruitful year. We welcome each one of you to be a part of our big birthday bash! We hope resellers make the most of these promotions and grow their businesses even further.

Well, if you are a startup or SMB, there are some deals up for grabs:

  • Servers : Upto 30% off, starting at Rs. 600/month
  • Shared Hosting : Upto 50% off, starting at Rs. 160 per month
  • Codeguard & Sitelock Website Security : Upto 33% off, starting at Rs. 45/month
  • Comodo SSL Certificates : Upto 40% off, starting at Rs. 750/year
  • Website Builder : Upto 20% off, starting at Rs. 100/month

In addition to these products, the company is also offering fantastic discounts on popular gTLDs and New gTLDs such as .PW, .HOST, .CO, .GLOBAL and more.

About ResellerClub

The ResellerClub platform powers some of the world’s most popular web hosts, domain resellers, web designers and technology consultants. ResellerClub provides scalable and secure shared hosting, reseller hosting, VPS solutions, dedicated servers, managed servers as well a host of website security products, in addition to a comprehensive suite of gTLDs, ccTLDs, new gTLDs & other essential web presence and website security products.

Current Partners : Over 200,000
Domains Served : Over 5 Million
Server Locations : US, United Kingdom, India, Hong Kong, Turkey

For more information about these and other promotions that ResellerClub is currently offering, please visit http://india.resellerclub.com/promos?hosting

Sokrati, India’s leading Ad technology and Analytics Company, was felicitated at the Google “India Premier SMB Partner Awards”. Out of the eighteen Google partner contenders, Sokrati has been announced as the winner in the ‘Best Quality Accounts’ & ‘Largest increase in Absolute Revenue [Ad Spends]’.

The SMB Partner programme by Google, provides small businesses with the most effective AdWords advertising solutions. Sokrati won the award for ‘Best? Quality Accounts’ consecutively for the second time.



Delighted at the felicitation, Santosh Gannavarapu, SMB Head, Sokrati said

Winning two major awards from Google is a validation of our product as premium ad technology in India.

We are excited to extend our award winning platform to the SMB space and grow their business multi-fold by getting them qualified & exclusive leads through online traffic. We gear SMB’s to leave the worries of gaining more business to our proprietary platform & encourage them to focus on the nuts and bolts of their trade instead.

Also commenting on this, Ashish Mehta, CEO, Sokrati said

We are very excited to see our association with Google growing manifold with Sokrati as one their largest partners within 5 years of operations. These awards further validate our resolve to provide our clients with the best possible efficiencies from their marketing spends. Our investments in technology & analytics platform has been instrumental in delivering unparalleled value to our clients and we are eager to making 2015 our best year yet !!!

About Sokrati

The concept of Sokrati, India’s leading Ad technology and Analytics Company was founded in 2009 out of a desire to make digital marketing an intelligent exercise. Co-founded by three friends and former colleagues from Amazon.com, Ashish Mehta, Anubhav Sonthalia and Santosh Gannavarapu, Sokrati today, is Google’s largest preferred partner in India.

In 5 years’ time since its inception, Sokrati has fabricated proprietary algorithms to manage performance driven marketing spends on paid search, social and display networks. Sokrati services around 3,000 clients currently from various fields like E-Commerce, travel, finance, baking and technology to name a few among 280 categories.

About the Google AdWords Premier SMB Partner Program

The Google AdWords Premier SMB Partner Program [PSP] connects Google’s trusted & experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support & broad marketing guidance to help advertisers make the most of their campaigns.

For more information on PSP, pleas visit the PSP official page here

Image CreditSokrati.com

Legal education in the India generally refers to the education of lawyers before entry into practice. It is offered at different levels by the traditional universities and the specialised law universities and schools only after completion of an undergraduate degree or as an integrated degree [Source – Wikipedia].

During a discussion with one of my friends in my apartment, he informed that his son aims to be “Criminal Lawyer” but he does not much idea about it i.e. be it about the pre-requisites, entrance exam, colleges & it’s future. Hence, we came out with this article since like my friend’s son, there would be many “wannabe Lawyers” who might not have the detailed information.

As far as the Law degrees go, here is the complete list [Source – Wikipedia]


In India, a student can pursue a legal course only after completing an undergraduate course in any discipline. However, following the national law school model, one can study law as an integrated course of five years after passing the senior secondary examination.

  • Bachelor of Laws [LL.B] – The LL.B. is the most common law degree offered and conferred by Indian universities which has a duration of three years. Almost all law universities follow a standard LL.B. curriculum, wherein students are exposed to the required bar subjects.
  • Integrated undergraduate degrees – B.A. LL.B., B.Sc. LL.B., BBA. LLB., B.Com. LL.B. These degrees are mostly offered in the autonomous law schools having a duration of five years.
  • Master of Laws [LL.M] – The LL.M. is most common postgraduate law degree which has a duration of one/two years.
  • Master of Business Law
  • Doctor of Philosophy [PhD]
  • Integrated MBL-LLM/ MBA-LLM. – Generally a three years double degree integrated course with specialization in business law.

Now that you know about the Law courses in India, here comes the tougher choice; selection of the right law college that would match your requirements. Either you hunt around online-forums for information or talk to people in that field for more information, but in both the scenarios; the information could either be in-correct [read Paid Review] or it could be biased [based on that person’s experience]. So, what does a student do to solve this problem ??? Well, they can head over to CollegeDunia which is a sort of “Yellow-Pages” for Colleges. They have trusted & curated information on colleges across India.

When I referred this website to my friend, his son was delighted to get list of Best law colleges in India. For LLB aspirants, they have a trusted database of Top LLB Colleges in India So, all the aspiring Jethmalani’s out there, we hope that these tips would get you an admission in the college of your choice & here’s wishing you a great career ahead !!!

Image Source – MerchantCircle

Cheap medical education in countries like China, Russia, Ukraine, Philippines and Nepal is attracting many aspiring doctors from India who cannot afford the exorbitant cost of private medical education in India and are unable to make it to the limited seats in government medical colleges. We spoke to couple of students who aspire to become dentists or doctors but their major concern was the lack of information available around that subject.

Many of the students were not even aware of the pre-requisites of entering into MBBS or B.Des college. In order to join MBBS, there are two medical entrances which are well-known others are also there, but these two are the main exams.

AIPMT- All India Pre Medical Test

The eligibility of the same is below:

  1. The age of the candidate should be between 17-25 years.
  2. The Educational Qualification needed is that one should have passed 12th or equivalent qualification with Physics, Chemistry and Biology/Bio-Technology.
  3. The candidate should have scored at least 50% marks in PCB and English, taken together.

AIIMS – All India Institute of Medical Sciences

The eligibility of the same is below:

  1. The age of the candidates should be minimum 17 years.
  2. The educational qualification of the applicants must be that he/she should have passed 12th or equivalent with Physics, Chemistry, Biology & English.
  3. He/She should have scored a minimum 60% marks in PCB and English all together.

For any other information regarding MBBS, please check the following link. You can also have a look at the Top 9 entrance exams for aspiring doctors.

However, once the student has cleared the entrance exam, depending on his/her liking for the subject, they either choose MBBS for becoming general practitioner or choose B.Des in case they are interested in becoming dentists. when it comes to choosing the right college or university, students should only go to trusted sources & ensure that they check the genuine reviews of the colleges where they are interested to join. If students are looking for genuine reviews on colleges & are stuck on the question “Which college should I join?”, they can turn to their reliable partner – CollegeDunia. If you are an MBBS aspirant, you can have a look at the exhaustive list of MBBS Colleges in India For students aspiring to become dentists, you can have a look at Top B.Des colleges in India

We are aware that opportunity once missed, rarely comes back. Choosing the right college for your degree esentially becomes the very first step to choosing the right career path. All students out there, choose wisely & take your career to the right track with CollegeDunia !!!

Mindtree, a global technology services company, announced that it is working with the Kellogg Company, the world’s leading cereal company & second largest producer of cookies, crackers and savoy snacks, to manage its global digital marketing platform. Mindtree will manage and support the marketing IT infrastructure to execute Kellogg’s brand efforts and digital marketing innovation across 400+ digital properties.


As the sole managed services partner for all of Kellogg’s digital marketing properties, Mindtree will support Kellogg’s industry leading digital initiatives with more than 100 monthly production deployments. While managing a diverse pipeline of projects & technologies, Mindtree will leverage the latest in security technologies & cloud infrastructure to support global efforts across more than 50 brands.

Special attention will focus on quick turnarounds and increasing speed to market, all while partnering with 10 creative and digital agencies, as well as many other specialists.

This partnership will take advantage of Mindtree’s Gainesville Delivery Center, providing Kellogg a U.S. based team that will be augmented by other global offices for round-the-clock service.

Speaking on the engagement with Mindtree, Erik Kamman, Senior IT Director, Kellogg Company mentioned

I’m excited about the new partnership between Mindtree and Kellogg’s.  They have brought a metrics driven approach to supporting our digital marketing platform, which is speeding up our ability to deliver, allowing us to focus on delivering superior Marketing capabilities.  This is a big win for both our Marketing & IT organizations.

Radha R, Executive Vice President & Head of Retail, Consumer Products & Manufacturing, Mindtree said

Today’s consumers demand near real-time engagement with their favourite brands and our goal is to help take Kellogg’s to the next level of speed, efficiency and customer engagement.

To manage Kellogg’s dynamic digital marketing IT infrastructure, Mindtree will use the Mindtree MWatch, infrastructure management platform ensuring uptime for all their consumer-facing properties globally.

Additional Resource