Elara Technologies Pte. Ltd., a Singapore-based digital real estate company and owner of Housing, PropTiger, and Makaan, has announced yet another industry-first initiative by offering latest news of the Indian real estate sector on Alexa-compatible smart home devices. With this latest development,content available on the respective news and blog sections of Housing.com, PropTiger.com, and Makaan.com which is Housing News, PropGuide, and MakaanIQ respectively, will be available for consumption on Amazon Alexa.
With traction of over one million sessions each month, the exclusive news and blog sections – Housing News, PropGuide and MakaanIQ have successfully brought in many home-seekers, sellers, agents and enthusiasts within its fold. To listen to daily updates, users need to add Housing News, MakaanIQ or PropGuide to the Alexa skill set, and it will read the latest news in real estate along with other news from sources that one may have added. The cloud-based voice service from Amazon Alexa will present a compact brief of the news that can be consumed efficiently by a user.
Commenting on the development, Ravi Bhushan, Group CPTO, Housing, PropTiger, and Makaan said
With almost 28% of queries, voice-enabled searches are the new frontier and they are expected to contribute 50% of all global searches. We are always at the forefront of adopting technology and transforming customer experience by providing instant solutions.
Getting our news content in the voice format is another step towards offering our customers the utmost convenience. We see immense potential in serving informational queries such as latest news, property rates, how to guides and more such content in the voice format.
With emerging technologies shaping our lifestyle and dependencies, the recent development demonstrates our single-minded focus and commitment towards consumers, helping them experience property in a way never envisaged before. Most forward-thinking companies have pioneered change; in our field, we are delighted to have done it again.
Given that real estate is the most preferred asset class for Indians, this development was a need waiting to be fulfilled. Recent technological advancements such as seamless integration with voice and artificial intelligence all set to take centre stage, Housing News, MakaanIQ and PropGuide have already taken the plunge. Consuming content through voice command is an important step as consumers now want every information to be bundled in a fun, informative and hassle-free way.