There are many pieces that go into the puzzle that is a lead generation website. Those pieces need to fit perfectly together for visitors who arrive to your site. If one of them is missing, you’ve just handed over what could have been a great sales lead to your competition. Based on data from over 300,000 validated online sales leads, we discovered that 84 percent of visitors convert during their first visit.
Back to those puzzle pieces: there are several things you can implement to score a conversion during the first visit. We’ve created a guide to 10 of the most important for you to implement as soon as possible.
Top three points are below:
Content – This shouldn’t be much of a shocker, but creating content that stimulates action will make the benefits you offer jump off the screen.
Intuitive Navigation – With the short attention span of most buyers, you don’t want to frustrate them with bad navigation.
Relevant, Custom Imagery – Poor imagery will have visitors second-guessing your expertise. Images should captivate and distinguish you from the competition.
For the whole story on building a website that converts, take a look at the following presentation
About the author
Brad Shorr is Director of Content Strategy at Straight North, a B2B Internet marketing company that offers services for SEO, PPC and web design. Shorr has written for leading online publications including Forbes, Entrepreneur and Moz. You can find more about him here