With World-Cup & IPL fever hotting up, more & more consumers are glued on to television. It is interesting deal for companies who advertise during that time slot since the ROI would be much greater as compared to advertising during prime-time.
Many e-commerce companies have also joined the band-wagon of advertising on TV in order to grab more eye-balls which further helps in customer-acquisition !!! However, if you are an online shopper, just shopping from these e-commerce websites would only fetch discounts which are offered by them. But as we have mentioned in one of the earlier articles, rise of e-commerce has opened up opportunities for Last Mile logistics, Automation, Analytics, Online Coupon & Deal websites. Along with Coupon & Deal websites, massive growth has been observed in the “Price Comparison” space. Now consumers are not only interested in deals but before they purchase a product, they want to “compare prices” across different e-commerce websites. This is also gives a Human Feel to shopping 🙂
Lately, there has been an explosion of Coupon websites & as per recent analysis, it is observed that consumers mostly search for Amazon & Flipkart coupons !!! While looking out for discount for a tablet on Amazon.in, we came across some interesting Amazon India Coupons & we could buy that tablet at a much better price !!! If as a consumer, you are looking out for Vouchers which offer deals on specific categories; you can have a look at some interesting line-up of Amazon India Vouchers
As consumers, it becomes important that we shop from known e-commerce websites & at the same time, get a pie of extra discount through these deals & coupons 🙂
Image Courtesy – The Maven Of Social Media