In case you didn’t know, social media is still the primary method used by marketers to boost sales and keep people engaged. Marketing has relocated to the online environment completely, and if you haven’t started using the web to promote your brand and product, you should start right away. The competition is fierce, and it is becoming increasingly difficult for companies to stand above the crowd. Yet, it’s not impossible to make yourself noticed, if you know how to do it. According to a report issued by Fast Company, nearly 93% of marketers today use social media channels to promote their startups.
Social media-a powerful marketing tool
It’s no longer a secret that the key to success in business is guaranteed if you know how to use social media. For the average marketer, social media is a channel that opens a lot of possibilities. Platforms like Google+, Facebook, Instagram, and Pinterest have millions of users. More than a half use the online environment to get information and buy things. We want to stay connected, and we use advanced technology every day. This means that the best way to increase brand awareness is to go online.
Craft a marketing plan
The best way to settle on a marketing strategy is to set up a plan first. Make a website, connect it to social media platforms, and start promoting your business. But don’t focus on selling too much. In the beginning, it is smarter to center your attention on building a target audience. Write quality content people can relate to, and stick to organic likes and shares. Don’t opt for paid ads just yet. You need time for your content to be indexed in Google, and the more patient you are the better chances you have to boost engagement.
Before doing anything else, you need to have a target audience for your business. What’s the purpose of your brand? To whom you’re addressing your products? It is fundamental to be disciplined and craft a plan first. For example, if your business sells anti-wrinkle beauty products, then you need to target your audience at mature women with ages between 25 and 40. Teens won’t have an interest to buy, and to men, your products are useless. Plan very carefully, and stay focused on your brand’s mission and end goals.
If you focus on spending money and time on marketing, but your attempts are not driving sales, then you’ve probably targeted the wrong audience. Narrow down your search and focus on your niche. Write content that directly links to your products and mission, and learn to say NO. Your brand will eventually become popular on the web, and companies will want to pay you to place ads on your site. But if your brand targets anti-wrinkle products for women, ads on men’s products won’t bring any value to your brand. Learn to prioritize!
Assess the competition
Assessing the competition is yet another efficient way you can use to boost sales and increase brand awareness. Sadly, many marketers today don’t even bother looking at the competition, and they wrongfully assume that their strategy is the best. How do you know that? It is frustrating and infuriating to see that people would rather buy from others than you. But why? There must be a reason. Perform a thorough analysis on your main competitor, and check to see what they can offer that you can’t. For example, they might have better prices and package deals. Maybe they offer better discounts, or maybe their products are more visually appealing than yours. Have a look on their website, and find a way to stand out. Offer incentives that they haven’t thought of yet.
The world of marketing has changed a lot in the past 10 years. With the advent of technology and social media, exposure is no longer achieved offline. The online world is the future of marketing. You might be tempted to believe that conventional ads, banners, and even a membership card print are powerful marketing methods. You’re right, they are. But for a seamless experience, you need to blend offline marketing tactics with online approaches to appeal to a wider, more focused target audience.
This is a guest article by Denny Averill