Intex Technologies expanded its Consumer Durables portfolio with the launch of environment and health friendly Air Purifiers. Christened Good Air, these air purifiers will not only keep a control on the harmful particulate matter especially PM2.5 that causes fatal respiratory disorders, but also remove bacteria and viruses from the surrounding. This is the fourth product category to be launched by Intex in the Consumer Durables segment after LED TVs, Washing Machines and Refrigerators.

Intex Air Purifiers come in 4 models – AP 215, AP 330, AP 380 & AP 450. They will be available exclusively on Amazon at a competitive price range of Rs. 11,999 to Rs 25,999.

Key features include UV Sterilization technology that eliminates bacteria and viruses, removes up to 99.99% of Pollen, Allergens, Fine Dust and clinging odors and purifies polluted air. The purifier comes with a Pre-Filter, which stops larger particles along with HEPA (High Efficiency Particulate Arrestor) dust collection technology and an in-built ionizer. In the high-end models, consumers can view real-time PM2.5 digital display to gauge pollutants levels in the room.

Nidhi Markanday, Director & Business Head, Consumer Durable & IT Peripherals, Intex Technologies said

Entering into the air purifier segment is driven by current environmental situation and consumer demand to live smart and breathe fresh. At Intex, we are always on the lookout for growth opportunities in the market which can be complemented with our consumer demand. We have been aggressively expanding our consumer durables portfolio and Good Air is one of the unique additions to this segment.Happy to partner with Amazon for bringing Intex Air Purifier exclusively to consumers and are sure of expanding our online reach.

For convenience, Intex Air Purifiers are pre-equipped with filter replacement indicators. Good Air, with four models, will cater to room sizes from up to 250 sq.ft. to 500 sq.ft. and can be operated through a remote control for convenience.

With air pollution levels in India touching alarming heights, Air purifiers are not a luxury anymore but rather have become a necessity. Air Pollution is the fifth largest killer in the world and due to leaks in windows and doors, the air in our homes is replaced by the hazardous outside air every few hours. This exposure causes problems such as aggravation of asthma, lung cancer and other respiratory symptoms. Air Purifiers are the perfect solution to fighting this menace and saving precious lives.

Good Air will be available Exclusively on Amazon

Snapdeal, India’s largest marketplace announced another exciting offer on the iPhone 7, with a whopping Rs. 7000 discount. The phones will go on sale at noon today, and will continue till noon 21st October or until the stocks last.

Image Source – ET

As Diwali inches closer, home products and large appliances continued to fly off the shelves with LED TVs, two-in-One Notepads and Air Conditioners being sold in large numbers. With winters fast approaching, Geysers, Room Heaters and Quilts were also a popular choice. The concerns about pollution, with the onset of winters, were reflected in the heavy purchases of Air Purifiers, with Delhi residents among the top buyers.

Additionally, Snapdeal Puja Store items attracted large scale buying interest, with Lakshmi Yantras being the most sought after products. Among religious items, havan kunds, rudrakash beads and lakshmi yantras were the best sellers. Over 2 lakhs decorative LED lights and lanterns were sold on 19th October – day 1 of the 3-day sale.

Travel related merchandize showed an uptake, with over 8142 people buying luggage items and suitcases on Snapdeal on day 1 of the sale. Property options were popular across metro hubs like Mumbai Metropolitan Region, followed by Noida and Bangalore. Apartments less than 1 crore in value generated maximum consumer interest.

Speaking about the offers, Saurabh Bansal, Vice President & Head, Category Management said

The response to Unbox Diwali continues to get bigger and better with every sale event. This is a big validation of the Diwali special assortment we have been able to create for our customers, our superior customer service, and a range of attractive offers. We are thankful to our customers for the continuing tremendous response.

During the last two days of the sale, Snapdeal customers can look forward to attractive offers on a range of popular products across categories with tempting deals across:

  • Panasonic Full HD LED Television
  • Maharaja Whiteline Water Heaters
  • Oppo A37 (16GB) phones
  • Hindware Chimneys with free installation
  • Lenovo Power Banks
  • Watches – Guess, Daniel Klein & more
  • Handbags: Lavie| Caprese | Diana Korr and more
  • Philips Hair Straightners


About Snapdeal

Snapdeal’s vision is to create India’s most reliable and frictionless commerce ecosystem that creates life-changing experiences for buyers and sellers. In February 2010, Kunal Bahl along with Rohit Bansal, started Snapdeal. Today Snapdeal is India’s largest online marketplace, with the widest assortment of 50 million plus products across 1000+ categories from over 125,000 regional, national, and international brands and retailers. With millions of users and more than 300,000 sellers, Snapdeal is the shopping destination for Internet users across the country, delivering to 6000+ cities and towns in India. For further information please visit visit Snapdeal

With the onset of the festive season, dreading to drive yourself on the roads due to crazy traffic and parking problems? Fret no further, Google today announced that users can now find directions and choose from a menu of ride service options straight from its Google Search App or through the mobile search browser.

Image Source - TaxiMobility
Image Source – TaxiMobility

This feature was made  available on the latest version of Google Maps earlier this year- featuring a dedicated tab with information for cab services in addition to the existing driving, public transport, or walking options.

Now with this integration, commuters across the country can ask Google for directions, and book ride services directly from Google Search. They will get to see a tab for ride services, both Uber and Ola, with fare estimates and pick up times if a car is available near their location.

On request for specific information such as Taxi to Bangalore airport or more specifically Uber to Bangalore airport or Ola to Bangalore airport, the app/browser directs the user to select a service and automatically opens the app to book the ride, all in just one tap. In cases where the app is not installed on the device, Google Search will show a link to install the app.

Sanket Gupta, Program Manager, Google said

Choosing the best transit option can be a task at times, our aim is to help users simplify their everyday travel. With this, users will be able to order, explore and make quick comparisons about the best estimated taxi fare directly from Google Search results on their mobile

If you have tried booking a cab through Google Search, do share your experience in the comments section.

National Instruments (NI), the provider of systems that enable engineers and scientists to solve the world’s greatest engineering challenges, successfully hosted the 13th edition of NIDays – an annual conference on graphical system design – in Bangalore. The event was attended by over 500 engineers, scientists, and experts from Industry and Academia who discussed the trends, opportunities and challenges that lie in the future of connected systems.

At the seminar, NI India launched the latest version of its flagship product, LabVIEW 2016, with enhancements in acquiring, processing and managing data from remote data acquisition systems. NIDays offered 21 technical sessions and tutorials along with a wide range of products and application demonstrations. Speakers and exhibitors from various industries joined the event. The diverse set of panellists shared their ideas on trends in communication systems, embedded electronics, security and automated test systems that address the challenges and opportunities for the next generation of connected systems.

Addressing the media at the event, Jayaram Pillai, Managing Director – National Instruments, said

Over the last 18 years in India, we have built a strong ecosystem of partners, proficient developers and successful customers and this ecosystem has enabled our customers to innovate. It’s inspiring to see the amount of innovation and true technological advancements at this year’s NIDays. The continuous dedication and leadership I’ve seen from the engineering community is awe-inspiring and I’m excited for the future of engineering.

Commenting on the success of the event, Ajit Gokhale, Senior VP Global Marketing, National Instruments, said

As the world becomes more and more connected, the immense amount of data available today provides the engineers and scientists with a wide variety of insights, but getting the right insight can be a challenge! We continue to help our customers stay ahead of the curve through our platform-based approach and cutting-edge technology advances in application areas such as the Internet of Things (IoT) or the development of 5G networks by creating tools that help engineers solve real world challenges, accurately, efficiently and rapidly.

NI’s tools have proven to be instrumental in the success of a lot of Indian customers and their applications. This year, NI added various new products to the list of these tools aimed at accelerating the productivity of engineers and researchers working in the areas of IoT, 5G, industrial automation, etc. Some of these tools enable applications that previously seemed too ambitious because of their complexities.

The new range of products launched at the event includes:

  • High-performance PXI instrumentation for processing and sensing at the edge
  • MIMO Application Framework which provides wireless researchers with a fully open reference solution to accelerate 5G prototyping
  • Early access technology platform for TSN which delivers mechanisms to create distributed, synchronized, hard real-time systems over standard Ethernet
  • NI Hardware-in-the-Loop (HIL) Simulator which helps drive down the cost of test for customers
  • Software-centric NI PXI Digital Pattern Instrument used by semiconductor characterization and production test engineers to drive down the cost of their tests and ensure product quality


To accelerate engineering skills development in India, NI also hosted its annual Engineering Impact Awards 2016 aimed at recognizing the most innovative projects based on NI software and hardware and NIYANTRA awards 2016 recognizing the best graphical system design created by budding engineering students.

Engineering Impact Awards

NI’s annual technical application contest – Engineering Impact Awards, enabled NI customers to showcase innovative projects based on NI software and hardware. The contest this year had a total of 40 teams and the winners got a chance to participate in the Global Engineering Impact Awards held in Austin annually during NIWeek.

This year, Captronics won in the ‘Application of the Year’ and ‘NI Alliance Partner of the year’ categories. They developed an application to determine the location of a bullet on a target system using NI CompactRIO Platform. National Aerospace Laboratories won in the ‘Systems Category’ for their design and development of structural health monitoring system comprising of SyncVIEW, DiagnoseVIEW, QuickVIEW for aircraft composite structures. Jawaharlal Nehru Technological University, Hyderabad won in the ‘Academic Category’ for developing a closed loop control of three phase inverter voltage using NI LabVIEW FPGA and cRIO.

Niyantara Awards

In order to foster the spirit of innovation in engineering students and expose them to the essence of experiential education through a contest, NI hosted its annual student design contest NIYantra 2016. This contest, held over a period of six months, helped the undergraduate engineers design their project ideas and convert them into working models using NI hardware and software. 

This year, NIYantra 2016 witnessed submissions from more than 950+ teams, out of which 18 teams made it to the finals. The results of the competition were announced at NIDays 2016. Sri Eshwar College of Engineering won the NIYANTRA 2016 awards for creating an innovative path detector designed for visually challenged. Teams from Vivekanand Education Society’s Institute Of Technology and K.J. Somaiya College of Engineering were the runners-up. The team from Kumaraguru College of Technology was also recognized for their efforts.

IBM and Indian Angel Network (IAN) have partnered to accelerate technology innovations in the entrepreneurial ecosystem in India. As part of this strategic partnership, IAN portfolio companies and members will work with IBM to build thought leadership by leveraging design thinking workshops and IBM IX Studios program while gaining a chance to explore new dimensions of next-gen technologies like Cloud, Cognitive, Analytics, IoT and Mobility. In addition, IAN and IBM will work on various joint initiatives, to further technology innovation and offer mentorship and funding support to early stage start-ups, that will enhance their ability to scale business both in terms of technology and newer business engagements.

IAN is India’s largest angel network with 100 plus investments and has already made over 20 investments in the first half of 2016. The collaboration will spur transformation of technology startups across India and ensure they have access to the support they need to get their products/solutions into the marketplace. IBM along with IAN will organize knowledge sharing and enablement sessions, on cognitive learning, analytics and product design.

IBM and IAN will work closely with IAN portfolio companies across e-commerce, education, financial services, healthcare, retail, IT etc. IBM business leaders and technology experts will help IAN portfolio companies enhance go-to-market strategies, achieve market alignment and augment their technology road-maps. The product and design enablement sessions will give an opportunity to help start-ups develop a strong product portfolio, shape the tech deployment early on and embed Cloud and Cognitive into their development cycle and leverage Design Thinking for enhanced client centricity. Furthermore, IBM will be able to influence a broad sweep of business leaders from Start Ups and Corporate CXOs by working with them along with the IAN investor group to make them aware about the future of emerging technologies, IBM’s vision, strategy and capabilities.

Padmaja Ruparel, Cofounder, President IAN said

IAN and its portfolio companies has been associated with IBM in the past and this partnership has helped nurture high growth startups. We believe this synergistic partnership will breed innovative technologies and grow global footprint companies from India.

Nipun Mehrotra, Vice President, Growth Initiatives IBM India/ South Asia said

IBM and IAN can bring about a significant transformation to the start-up ecosystem. IBM will engage, influence and mentor the early stage start-up ecosystem and additionally nurture an IP led start-up ecosystem focused on IOT, Artificial Intelligence, Security, Commerce etc and influence by design thinking.

IBM’s collaboration with IAN is an extension of IBM’s commitment to the Indian start-up ecosystem, and builds on the company’s previous announcements, including its cloud data in Chennai and partnership with industry forums and investor community.

The IAN portfolio start-up companies will also have the opportunity to apply for the IBM Global Entrepreneur Program, which provides business mentoring, technical support, networking opportunities with enterprise clients and apply for up to $120,000 credits to build their applications on IBM Cloud.

About Indian Angel Network

The Indian Angel Network is the world’s largest business angel group. With more than 400 investors from 10 countries, comprising the who’s who of successful Indian entrepreneurs and businessmen. They not only invest in innovative startups but also provide valuable inputs on strategy, in addition to providing access to their vast global networks. IAN’s presence spans 7 locations, which includes cities in India and UK. IAN has invested in startups from diverse industries/sectors. For more information, please visit Indian Angel Network