Hindi movie PK shattered all box-office records and along with the Gyaan about religious (dis)beliefs, it also touched upon an interesting topic – SEX We laughed our hearts out during the scene where Aamir Khan asks ladies & gentleman about condoms but they felt embarrassed and showed lot of reluctance. Though the scene was funny, it did convey an important message “Indians are very much reluctant to talk about Sex and Protection”.
This “reluctance” has created an opportunity for startups to create a mark in the evolving “Sexual & Wellness” Market in India.
The Sexual Wellness Market
Sexual wellness is a term used to describe products that are related to the enhancement of sexual health and experience. It is a state of body/mind that enables you to enjoy and explore sex on your own terms & in your own time. Some of the products in this category include condoms, sex toys, costumes etc.
As per the reports from ResearchAndMarkets, the Sexual Wellness market in India to grow at a CAGR of 34.76% over the period 2014-2019. Though Horizontal e-commerce biggies like Amazon, Flipkart, Paytm, Snapdeal all having a dedicated section for “Sexual Wellness” , there has been a lot of Vertical e-commerce companies like imbesharam, angooor.com etc. that are trying to create a “niche” in the evolving Sexual Wellness Market [Google on keyword ‘sexual wellness India’ just gives an indication :)]
Niche in Sexual Wellness – Condoms
It is a very common scene – Person feels highly embarrassed to buy condoms from a medical store. Though condoms are available in plenty & in almost every next outlet that we come across, the stigma associated with buying condoms is still not vanished. For many men buying condoms from a shop is still a very uncomfortable affair, for few it is even a biggest nightmare. As the purpose of buying condoms is obvious, people fear getting branded as ‘bad’ or ‘immoral’.
It is identified that the embarrassment factor & lack of knowledge about condoms are to be immediately tackled to ensure Indian men get habituated to use condoms in future to enjoy safe and hassle free sex.
This is the “pain point” that Niche e-commerce companies into “Sexual Wellness” are trying to solve !! Condombazaar aims to be one stop-shop for buying condoms so that the customer no longer faces embarrassment.
Condombazaar : Solving the ‘Embarrassment’ pain-point
As mentioned earlier, there has been a Flurry of Vertical e-commerce companies even in the Sexual Wellness arena but Condombazaar wants to create Niche in that segment i.e. Condoms. Condombazaar is an online condom shop to buy almost all brands of condoms available in India including all the variants of each brand. Buyers can browse through various brands and choose his or her choice quite easily. It also intends to educate & create awareness about the usage of Condoms.
The taboo associated with “Talking about Sex” & embarrassment associated with “Buying condoms” is solved by Condombazaar by ensuring that privacy is not compromised. The anonymity is maintained even from the delivery person. Details are also not featured on the delivery slips so that contents of the box would be known to only one person – ‘The Buyer’.
Even when the buyer buys them online, the word Condom would never appear in the Credit/Debit Card statements. Condoms are delivered in a discreet packaging. No one other than the buyer will know that condoms are packed inside until the packaging is completely removed.
Condombazaar : The USP
Sex is a very-very private matter & so is the process of “Buying Condoms”. Customers can only trust a brand that brings in some USP This where Condombazaar has an upper hand over it’s competitors, It aims to be “One stop shop destination for Indian consumers for buying condoms online”.
It provides unique offering of Condoms ranging from Variants [Dotted, Ultra thin, Extra smooth etc.] & caters to both sections of the society [Him & Her]. The only site that displays widest range of condom brands and almost all of their variants. No where one can get such an exhaustive array of condoms.
Unlike scores of fly-by-night online condom platforms which came and gone quickly, condombazaar has been running and serving the needs of young Indian men and women since 2009. The company delivers fresh condoms with long expiry periods. An internal team verifies the pack before buying them from condom companies to ensure absolute customer satisfaction is guaranteed with every order.
Female condoms varieties are also sold at condombazaar. Those women desirous of trying it can use the site to buy female condoms instantly.
Condombazaar : Habituating Indian youth to condom usage
As per the Sexual Wellness Market in India 2015~2019 report, one of the major challenges that the Sexual-Wellness market faces is the lack of social acceptance. Deep-rooted norms have attached social stigma to sexual wellness, inhibiting consumers from buying the related products. Condombazaar is an earnest attempt to habituate Indian youth to condom usage !! The per capita consumption of condoms in India is 0.5, way below the European average, which is 3 to 4. Logically Indian consumption should be higher as India has huge number of young brigades compared to ageing European population. But it is the inhibition and lack of knowledge that prevents Indians from trying condoms [Source – Condombazaar]
With it’s currently offering, Condombazaar is trying to create a dent in the niche “Online condom segment” !! As it’s tag-line goes ‘Condombazaar wants ts sell privacy to you, not condoms”
It’s better Safe than Sorry, use Condoms
[Image Credit* – Condombazaar]