GO-JEK, Indonesia’s largest start-up has acquired Pianta, a Bengaluru-based home healthcare services start-up for an undisclosed amount. This is the third Indian acquisition by the Indonesian unicorn following its previous buys in 2015:Bangalore-based C42 Engineering and Delhi-based CodeIgnition. The acquisition will help fast track the development of GO-JEK’s logistics and transportation platforms to support its fast-growing Indonesia operations.

As part of the acquisition, the newly acquired firm will be wholly integrated into GO-JEK’s India arm, GO-JEK Engineering India. Based in Bangalore, GO-JEK Engineering India focuses on product innovation, mining data and crafting consumer experiences for its parent company GO-JEK. The company is looking to double its existing India headcount of 70 employees in the coming months.

Nadiem Makarim, Founder and CEO of GO-JEK Indonesia said

At GO-JEK, we constantly seek to continue to push the boundaries of innovation. Pianta’s role will be very important to strengthen our technology excellence to bring the best services for customers. We believe this acquisition will advance our mission to become the largest on-demand application of choice for all Indonesians.

Run by SLX Logistics Pvt. Ltd., Pianta is a marketplace for home healthcare services that helps discover and book appointments with healthcare providers who provide home visits for physiotherapy, nursing and lab sample collection. The start-up had raised an undisclosed seed funding in May 2016 from Freecharge founders Kunal Shah and Sandeep Tandon.

Founded in 2015 by former Ola and Flipkart executives Swaminathan Seetharaman, Ganesh Subramanian and Nitin Agarwal, Pianta has over 250 home service providers listed on its platform. Seetharaman has worked with Ola as vice president of engineering while Subramanian was earlier principal architect at Ola. Agarwal was earlier a director of engineering at Ola.

The acquisition will see the three co-founders strengthen the core leadership team at GO-JEK Engineering India, led by Sidu Ponnappa, whose tech firm C42 Engineering was bought in 2015 by GO-JEK, as its Managing Director.

Swaminathan Seetharaman, CEO & Co-founder, Pianta said

GO-JEK provides us with a great opportunity to leverage the capabilities that we at Pianta have built in the domain of on-demand delivery and logistics. It presents us with a large canvas to create a much larger impact and to create it faster

Funded initially by the likes of Sequoia Capital and Yuri Milner’s DST Global, GO-JEK is currently the fastest growing start-up in South Asia and the largest in Indonesia in terms of valuation, funding raised and number of transactions. Having started as a bike-taxi business, the start-up has diversified into food delivery, one-hour courier delivery, grocery delivery and even has aggregated trucks on its platform. It has partnered with 200,000 motorcycle drivers and 5,000 trucks across Indonesia, all of whom, collectively cover an average distance of 4.5 million kilometres daily.

Last month, GO-JEK had secured more than $550 million in a new round of funding led by KKR and Warburg Pincus LLC, the largest ever for an Indonesian technology start-up. The start-up competes against the likes of Uber and Grab, two private car-hailing start-ups in Indonesia’s burgeoning ride-hailing industry.

With over 20 million app downloads, GO-JEK’s platform powers the Indonesian equivalents of Ola, Paytm, Swiggy, Grofers, Zomato, Dunzo and UrbanClap at a comparable scale. Its GO-FOOD business alone does more daily orders than all Indian food tech start-ups combined.

The company is actively looking for talent for key operations like data science, mobile, security and DevOps as it looks to shore up its technology operations in Bangalore and Singapore.

About GO-JEK Engineering India

GO-JEK Engineering India is the Bangalore-based product development centre of GO-JEK., Backed by Sequoia Capital India and DST Global, GO-JEK is one of the most watched start-ups in Southeast Asia having acquired two Indian technology companies – C42 Engineering and CodeIgnition in 2015. The GO-JEK Engineering India team comprises of developers, data scientists, designers and product managers who work on product innovation, mining data and crafting consumer experiences. The company takes pride in its world-class product engineering team who have a deep-rooted passion for working with the engineering community in India on topics such as innovation, education and Open Source. For more details about GO-JEK, please visit www.go-jek.com

The main difference between social media and digital marketing is that social media is included in digital marketing. A lot of people today wrongfully believe that if they engage on main social media platforms they perform digital marketing, which is not necessarily true. Contrary to popular belief, a successful digital marketing campaign is made up of several other components, social media included.

The links between digital marketing and social media

In layman’s terms, digital marketing is all about building awareness and advertising a product or band by making use of numerous digital channels, not just social media. Main components include:

  • Internet marketing – Search engine marketing (SEM), web, mobile markets (Apple Store and Google Play), email marketing, smartphones, online banner marketing and social media.
  • Offline digital channels – Digital billboards, TV, SMS, radio, and word-of-mouth


As far as social media is concerned, we must mention that it is a fundamental branch of internet marketing. The rise of platforms such as Twitter and Facebook has completely revolutionised the way people interact, shop, advertise their business and of course, socialize. Social media is a broad term we mostly use to describe online platforms that connect people in exchange of information. Google+, LinkedIn, Tumblr, Pinterest, YouTube and Pinterest have become just as important as Facebook. In fact, if you own a website the best way to make yourself known in the online environment is to connect to all.

Main differences between social media and digital marketing

Digital marketing can survive without social media, however social media can’t thrive without digital marketing. That’s because marketing in the online environment includes social media. A multi-channel approach online renders better results, and companies can choose to work with channels that best complements their business mantra. Mobile ads, SEM, SEO and banner ads are all digital. They’re not included in social media. This means that digital alone – from a conventional perspective – is a sole one-way marketing approach.

On the other hand, we have Pinterest, Facebook, Instagram and Twitter just to name a few, which are social media platforms. However, without engagement and interaction using digital marketing, these platforms would be useless when attempting to market a business. Sharing and commenting equals social media. The approach can only work when combined with additional media channels, meaning digital marketing in order to create a bigger impact and grab more attention.

The power of digital marketing over social media

Since social media depends on digital marketing, it’s safe to say that social media can’t live on its own in the online environment. Digital marketing alone, is all about online promoting. Many powerful and top-tier technologies are included in digital marketing, including email, websites, apps, messages, and sharing information. The latter approach is directly linked to social media websites.

Nowadays, most businesses operate online. Even though they have a physical office and still conduct offline marketing, they must have an online presence as well in order to boost awareness and improve leads. Unlike social media, digital marketing is a proven marketing strategy, and social media is an important part of that strategy. The array of online channels used to advertise is numerous, whereas social media marketing alone uses different social platforms. As opposite to social media, digital marketing works just as well in the offline environment. It’s not that powerful, but it works. Offline, social media has zero value.

Social media – the favourite branch of digital marketing

Digital marketing loves social media; and social media can’t live without digital marketing, so it’s a win-win. Whether we like it or not, these two are closely tied together. If you want your business to thrive, you need both. It’s the only way to make yourself stand above the competition. Companies of all shapes and sizes need to adopt the right digital marketing tactics to thrive. Decide on a channel – or multitude of channels – that best match with your business goals. Websites need to be linked to both Twitter and Facebook to generate organic visitors. But they also need to use direct mail campaigns and offline strategies to make themselves known to the masses offline.

When mixed together, social media and digital marketing work the best. Your new startup will thrive, online visitors will become paying customers and your website will end up on the first pages of major search engines. But that doesn’t mean offline tactics don’t matter; because they do, especially when attempting to appeal to local communities.

This is a guest article by Denny AverillDataDial.net

Focusing on the evolution of the Indian Business Process Management (BPM) sector and the role of new technologies in creating a strategic road-map for the future, the National Association of Software and Services Companies (NASSCOM) kick-started the two-day NASSCOM BPM Strategy Summit 2016 in Bengaluru. Growing at a CAGR of over 8%, the BPM industry clocked a total revenue of USD 28 billion during FY-2016. With a share of over 25% of the total IT-BPM exports, the industry added 49,000 employees to its workforce, at a rate of 4.7%, taking the total no. of employees to 1,086,000.

Speaking about the wave of change, Mr. R Chandrashekhar, President, NASSCOM said

Automation, Digitalized processes and new business models are enabling the BPM sector to take a step forward in adopting a more strategic role as compared to being just another outsourcing platform. The next wave of growth for the industry will come from increasing demand of technologies like advanced analytics, social media, mobility and other new technologies, driving demand for specialised services. The BPM sector has always been a major contributor towards the growth and the industry today has a more strategic and intellectual role to play, gravitating towards global competitiveness.

NASSCOM also discussed the preliminary recommendations of its Consumer Interest Protection Task Force (CIPTF) in dealing with reputational risk. These recommendations will be shared with the Government and other relevant agencies in greater detail. The recommendations identify the following intervention points to address cases of tech fraud, and enhance consumer interest protection.  

i. Prevention via development of a common code of practice featuring standards security, privacy and ethical practices

ii. Detection & Reporting by setting up an accessible whistle-blowing mechanism for registering complaints

iii. Investigation through an independent govt. investigation agency with the jurisdiction and power to co-ordinate between governmental agencies and departments

The Indian BPM industry is a leader in the outsourcing business with revenues of US $28 billion, this leadership position is built by providing high quality services as-well-as confidence to overseas clients that data of their customers would be safe and secure in India.

The recommendations and action points put forth by NASSCOM Consumer Interest Protection Task Force, will help create a more secure ecosystem for the industry, enabling it to focus on growing from strength to strength. For the BPM industry to grow to USD 50 billion by 2020, the BPM Council has taken certain focused initiatives to enable this progress. The BPM Council has focused on re-branding and re-positioning the industry from the supply and demand side respectively. In addition to this, the Council is working on building a Centre of Excellence on data sciences and capacity development for emerging players and skill and talent.

NASSCOM also announced the Top 10 BPM exporters in India for the year 2016. Genpact Ltd. leads as top exporter followed by Tata Consultancy Services Ltd. and Wipro BPO in second and third places respectively.


NASSCOM is the premier trade body and the chamber of commerce of the IT-BPM industries in India. NASSCOM is a global trade body with more than 2100 members, which include both Indian and multinational companies that have a presence in India. NASSCOM’s member and associate member companies are broadly in the business of software development, software services, software products, consulting services, BPO services, e-commerce & web services, engineering services and animation and gaming. NASSCOM’s membership base constitutes over 95% of the industry revenues in India and employs over 3.5 million professionals.

Intex Technologies, one of the leading consumer durable & IT Peripherals brand, has roped in Indian cricket player and captain of Gujarat Lions Suresh Raina as the brand ambassador for its new range of Speakers segment.

The Star face has been signed for 1-year. During this period, Suresh Raina will be seen in a series of brand campaigns and activations for Intex Speakers.

Nidhi Markanday, Director & Business Head, Consumer Durables & IT Peripherals, Intex Technologies said

We are delighted to have our captain, Suresh Raina, as the brand ambassador for the speakers segment, which made Intex a household name for more than two decades and still continues to do so. Suresh Raina is a brilliant sportsperson & team leader that makes him the perfect choice to endorse our long-standing speakers segment and further enhance the consumer connect.

Expressing his excitement on the association with brand Intex, Suresh Raina, Indian Cricket Player and Captain of Gujarat Lions said

I am very happy to begin a fresh chapter with brand Intex. Apart from the love for cricket, music is what unwinds me and Intex speakers have been a predominant name for years. I am looking forward to this association and endorsing the new range of Intex speakers.

The oldest category in Intex product portfolio, IT Peripherals, had been the mainstay of the company in the initial years and continues to remain strong in face of changing consumer preferences. Intex has a rich portfolio of B2B and B2C speakers with over 70 models. Intex still enjoys a commanding position in Speakers, headphones, UPS and Power Bank.

Qyura, from the Spanish word ‘Cure’ aims to educate users on and about the available healthcare solutions around them, enabling them to make informed decisions in case of any medical requirement. Unlike any other e-healthcare providers in the market, Qyura is not just about doctor bookings or medicine delivery, but covers nearly every aspect of healthcare ranging from getting an X-ray done from the nearest diagnostic centre to calling for an ambulance in case of an emergency. Qyura is also the first and only provider in the category which networks hospitals and enables the users to make the right choice.

Image Source - Twitter
Image Source – Twitter

It is a platform that is designed to enhance revenues, reputation and operational efficiency as well as reduce expenditure for the healthcare service providers. The mobile application has been launched in three cities – Kolkata, Mumbai and Bengaluru. Users can also avail all the services offered by Qyura through the website.

In a span of 60 days, Qyura has been successful in partnering with 2000+ medical service providers and boasts of names like SRL, Manipal Hospital, Apollo Spectra Hospitals amongst others.

Additionally, to expand fast and penetrate multiple markets quickly, Qyura will be entering into a Franchisee model. It will support its franchisees by offering them 360° marketing, tech and operational support. The emphasis would be on the philosophy of building up entrepreneurship and corporations through their designed network infused with the company culture.

Commenting on the launch, Siddhant Jatia, Founder & Director, Qyura said

Healthcare in India is still a severely unorganised sector. Patients are subjected to indefinite queues, bad customer service, unequal pricing and most importantly, severe neglect in times of dire need. Moreover, critical information with regards to medical institutions, doctors, blood banks, emergency services – is fragmented, unclear and sometimes entirely unavailable.

Qyura aims to organize the medical sector to allow patients to make informed decisions by becoming both a discovery platform as well as an opinion generating medium. Be it preventive healthcare, a person’s day today medical requirement or assistance at the time of emergencies, Qyura is the go-to place for everyone.

The platform aims to offer booking assistance, reminders before appointments, letting the patient know if the doctor cancels and a gamut of impromptu calls-to-action which demonstrates the extra-mile to its users.

The company will also be launching a pharmacy module, where medicines will be delivered at the user’s doorstep.

About Qyura

The brand Qyura is owned by Medicraft Technologies Pvt. Ltd which is a completely self-funded. Promoted by the Jatia Business House in Kolkata, a group which has a century old legacy in business, it aims to revolutionize the e-health segment with both head and heart. The Jatia Group, under the young and energetic leadership of 24 year old Siddhant, has seen steady growth since his entry into the business at only 16 years of age and is currently diversifying its activities into the e-healthcare sphere by launching India’s first, one-of- its-kind 360° market aggregator.

Siddhant is a fourth generation entrepreneur from Kolkata with about 7 years of experience in business and marketing. He aims to bridge the gap between health and care through his latest venture. Qyura will be soon launched in cities like Delhi, Ahmedabad, Pune, Nagpur, Hyderabad and Indore to name a few. For more information, please visit Qyura