All Posts in Web

|In: Guest Blogging|Last Updated:

Gone are the days when we had to stand in queues for booking train/bus or even Flight tickets. With the rise of OTA, it has not only become convenient for customers to book tickets but also get great discounts on them. Today we have an article by Rohit who works for  Coupon Lava & his awesome customer experience with MMT gave rise to this article where he touches upon “The success of MakeMyTrip”. He can be reached on Google+

Initial Days of MakeMyTrip

Many might think that MakeMyTrip [ henceforth referred as MMT ]is yet another website founded in the early 2010’s. But it is certainly not so. MMT became the traditional online travel-booking site of India a few years ago. It was founded on the 1st of April in 2000 by Deep Kalra, a successful agency businessman from Haryana. The website was almost untouched till 2002 and then, advertisements triggered a revolution in the field of tours and travels. MMT is funded by Helion Ventures, Sierra Ventures and SAIF Partners and the amount is nearly Rs. 13,000,000.

Sweet taste of Success

According to some official surveys and accounts of the Indian Airspace, it was inferred that nearly 1/12th of all the domestic flight bookings was done using this website in the year 2009. Initially, MMT was just an intermediate between the passengers and the ticket counters for air travel. Subsequently, as time moved on, the website experts and the IT technicians decided to boost the privileges and started online booking for railway trains, registered government bus services and international airways.

After 2005’s incredible success, the developers started focusing on e-tickets. Today, the e-ticket is processed in less than 30 minutes and is immediately emailed to the concerned passenger. Bookings of domestic flights, international flights, hotels, packages like ‘flight plus hotel’, holidays, taxi cabs, private cars, bus and railways are the services offered by the company.

Some critiques and journalists say that online travel booking is totally unsafe as the discounts have no relevant roots behind them. The companies never tell the source of discount and subsidies. To curb this problem, MMT added trusted brand-ambassadors and increased the advertisement frequencies to let everyone know about their genuine and reliable methods of operation. Also, they have consistently provided great MakeMyTrip coupons which can be easily found at coupon websites like Coupon Lava, CouponCabin etc. Also, in the quest to provide economical travelling solutions to its customers, MMT launched the ‘Trip Rewards’. According to this deal, a passenger earns a certain number of reward points after (s)he books a relevant travel plan with the online mega-company. These reward points can be used as discounts for all the future transactions.

MMT is also one of the first Indian websites to accept online payments via PayPal.  The payments can be made via many accounts. More than 70 employees are engaged in website development, consumer support and customer relations.

The history, revolutionary development and the present success of this e-company is capable enough to make us believe in the bright future of this company.

If you had an awesome experience with any OTA, please share them in the comments section …

|In: Guest Blogging|Last Updated:

Getting on the “most popular” list is one of the best ways of gaining social recognition when using Instagram. This may even earn you a recognition message from the makers of Instagram which will help you get more followers.

Today we have a guest article from Steven Stretton who writes for Buy Instagram Followers – a website designed to help boost your Instagram likes & Instagram profile. Here he shares his tips which he has listed down from his personal experience on Instagram.

[ Please get in touch if you think there are some missing points, or leave your tips in the comments section ]

What is the “Most Popular” secret formula ?

Just like Coca Cola the “Most Popular” formula is not a well known secret but if you happen to get a huge number of likes within a short period of time then this will definitely increase the chances of you becoming popular. Receiving a lot of likes within a minute will definitely help you make this chart. The number of followers plays a huge part as well as working on your profile.

Just like in Twitter, you can get a lot of followers by actually doing some following on your part. The best thing remains working on your profile and making it better.

The Instagram team needs to improve their current formula since it awards a few people who have a lot more users. This makes it hard to discover new users this only a few people can join the “Popular.”

Here are a few basics on how you can go about boosting your Instagram profile

Who you are

It is essential for you to have names or nick names which are unique and easy to remember. Better to maintain a uniform nickname across all your social platforms so that the users can easily check how popular you are on other platforms & what you have lately been upto.

Your Profile picture

People who are handsome or beautiful will have no problem here. If you are not so sure, sun glasses will give you some confidence.

It is good to have a good sense of humour, humility and humanity because these are aspects that people are bound to find appealing.

Getting into “Most Popular” List

There are several effects that will be great boosts when it comes to getting into the “Most Popular”

1.  The quality and uniqueness of your photos will definitely earn you points. Make sure you take your time editing & coming up with creative and original photos.

2.  The information about your photos i.e. The titles, types of effects you employ & basically the style you use on your photos that is unique to you.

3.  Location Geo-tagging & linking your account to Foursquare can help with identifying the location.

4.  Knowledge you transmit to users: Users will only follow you if you have something to offer that adds value to their life.

5.  Your interest in the users – The time you spend on Instagram is dependent on the size of your group. If it is a big group then you will certainly spend more time communicating with them.

6.  Make use of emoticons in nicks & comments and this will make people recognize you.

7.  Organize original contests – This may take some time but it is a good method that is known to work.

8.  Make sure you thank your followers & celebrate your hits. Congratulate them as well. An example is when you thank your followers for helping you reach a certain milestone for example a certain number of followers.

Just like other social networks, your time zone at the time of posting is important. It is good for you to post at a time when a lot of people in your time zone have woken up and are free. This will give you more followers and help you make it to the “Most Populars. ” Doing it too early or too late may earn you followers from different time zones.

(more…)

|In: Guest Blogging|Last Updated:

If you have a business which provides goods or services, you’re probably no stranger to the power of Email Marketing. It’s an incredibly powerful tool for any marketing you do – not only is it very cheap compared with printed material, it’s highly targeted & very measurable. With a little bit of forward planning, email marketing can ensure you’re speaking to the right people, at the right time, giving the right message. Do it right & with just a few clicks of a button you’ll reap the rewards. But when it comes to selling branded products, email marketing really does come into its own.

In this article, email marketing provider Little Green Plane will share some top tips to make sure your branded products fly off the shelf. For more information about how you can create great email campaigns, please visit the website.

Selling your wares
Believe it or not, you don’t need to sell through email marketing to get sales. Sounds funny right?
From a personal point of view, your email inbox is probably creaking at the seams with emails offering you products and discounts – but just how often do you choose to buy? The first rule of email marketing should be to keep in touch with your fans and share your world. Connect and keep in touch, Communicate and let them know what’s happening at your business, Curate and invite them to get involved with you, and Create engaging content. These four Cs are vital when it comes to selling branded products, because the more you communicate the more likely people will connect with you. Once they do they’ll be more likely to buy!

Nurture your friends
For a business selling branded products, loyalty is key. After all, why would people be interested in buying your products if they don’t like you?
Nurturing your friends is crucial if you want to get sales – and that’s where email marketing can really help because it lets you send messages to the right people at the right time [this is called segmenting]. If you send out a powerful message to targeted groups you’ll be more likely to get a response. As point #1 says, create something worth sharing with your emails and give people something they find interesting and want to share on social media. If you can prove that you are a business worth following through a highly targeted email, you’ll be thought of as a business worth spending money on.

Theme your emails
The beauty of email marketing is that you can make sure your message, like your branded products, convey your business colors and brand perfectly. With a little bit of design work you can make your emails stand out. Most email marketing software lets you change the font, font size and text color – and you can change the color of the background, and add nice footers, headers and more! If you change your mind, you can always select a different theme option and it will change and keep all your content too.
If you treat your emails like your branded products you’ll build confidence and trust. Remember – the simpler the better.

(more…)