All Posts in Web

|In: Review|Last Updated:

Changing work style and increasing need for 24/7 access to information is fueling the growth of India Laptop market. Personal Desktop and Laptops have been competing since the evolution of portable personal computers. However, Laptops are preferred due to the convenience and portability factor associated with them.

Also, since things have become mobile & consumers requiring constant connectivity, Laptop/Mobile has become an essential part of anyone’s life. According to 6Wresearch, India Laptop market reached 4.71 Million shipments for the year ending June-2014. Though mobile market is at it’s boom with companies coming up with good phones at lesser price; the mobile screen can never replace the laptop. We spoke to couple of people to get their views & they informed that there are some things like watching movies etc. where they prefer laptops !!!

Also, with explosion in number of colleges & growth of education sector has lead to growing demand of laptops. However, again the choice for laptops is personal where some prefer screens with smaller size [since it gives more portability & is suitable for people who are on-the-go most of the time] where there is another set of crowd that prefer “bigger screen size” [I am in this list :)].

HP, Lenovo, Dell have a combined market share of 70%. When we are talking of laptops, we cannot forget a brand – Sony which is awesome when it comes to Display 🙂
Just like mobile, laptops are also becoming “Personal”; so here we help you with various screen sizes that are available for the Sony Vaio laptop

VAIO® Tap 20 [White&Black]
It a high end laptop which carries an impressive spec

Spec Sheet

Intel® Core™ i5 Processor
Windows 8 Single Language
HDD : 500 GB
Memory : 4 GB
Display : 20 (50.8 cms); 1600 x 900; touch screen
Visual Technology    Mobile BRAVIA Engine 2

Surely, this would be a great laptop for high end users & consumers expecting zippy performance with their laptops !!!

VAIO® Duo 11 [Gun metallic]

Spec Sheet

Intel® Core™ i5-3317U Processor 1.70 GHz with Turbo Boost up to 2.60 GHz
Windows 8 Single Language 64 bit
Display : 11.6 (29.46 cms) wide (Full HD: 1920 x 1080) TFT colour display (VAIO Display Plus, LED backlight, OptiContrast™ Panel)
Smooth transformation between slate and PC mode thanks to the Surf Slider™ mechanism
Sleek, light and full featured Ultrabook™
Digital Noise Canceling Headphones

Consumers interested in Bigger, Better, Sharper display should definitely get their hands on it 🙂

VAIO E Series

Spec Sheet

Intel® Core™ i3-3120M Processor 2.50 GHz
HDD: 500 GB (Serial ATA, 5400 rpm)
High Audio Quality with “xLOUD” and “Clear Phase”
Rapid Wake + Eco: quick resume, longer battery life and data security
HD web camera powered by “Exmor for PC”
Display : 15.5 (39.37 cms) wide (WXGA: 1366 x 768) TFT colour display (VAIO Display, LED backlight)

This is the series for the users who want performance at lesser price 🙂

VAIO Z Series [Glossy Premium Carbon]

Spec Sheet

Intel® Core™ i7-3612QM Processor 2.10 GHz with Turbo Boost up to 3.10 GHz
Genuine Windows® 7 Professional 64bit
SSD in RAID 0: (256 GB (128 GB x 2; Serial ATA))
Absolute power in only 16.65 mm and 1.175 kg body
Power Media Dock™ to enhance productivity and connectivity: AMD Radeon™ HD 7670M, Blu-ray Disc™ Drive with DVD SuperMulti, and more ports.
Up to 11 hours battery life with optional sheet battery
Display : 13.1 (33.2 cms) wide (Full HD: 1920 x 1080) TFT colour display (VAIO Display Premium, LED backlight, Adobe RGB 96% coverage)

This is the series for the users who want “exclusive” performace & is suited for the “Urber” class 🙂

We hope that this guide would help you as a consumer, to choose the “best laptop” in the Sony Vaio series”. If you have any tips/suggestions; please share them in the comments section.

*Inputs from Sony website

We hope that this guide would help you as a consumer, to choose the “best laptop” in the Sony Vaio series”. If you have any tips/suggestions; please share them in the comments section.

|In: Marketing|Last Updated:

BigRock, one of India’s leading domain registrars and web hosting companies, announced its nationwide campaign to launch a brand new domain extension – ‘.desi’. As a part of this contest, BigRock has invited entries from participants in the form of creative image submissions that helps decode what being DESI [Indian] implies to them.

BigRock-Logo

How to register for the event

  • In order to register for the contest, interested participants will need to register themselves on this link.
  • Participants will then be asked to post their entry & share it within their network of friends on popular social media platforms like Facebook and Twitter.
  • The entries with most number of Facebook likes and shares on Twitter will be short-listed to win.

Prizes to be won

To be conducted between April 8-15, 2015, the contest will choose one lucky winner for the grand prize of– Hyundai Eon Magna Plus car while the next two winners will stand a chance to win an iPad Mini3 tablet and a Motorola Moto G [2ndGen] smartphone respectively.

BigRock has tied up with Miss Malini, who is widely regarded as India’s first and most famous celebrity blogger, to choose the prize winning entry. She will announce the lucky winner on April 17, 2015.

Targetting the DESI audience

By virtue of its unique name, the .DESI domain lends an air of credibility to local entities and is thus a powerful targeting platform to connect Indian individuals, businesses and charities from around the world with more than 1.7 billion global Indians.

BigRock aims to encourage wide scale adoption of the .DESI domain extension for entities who wish to associate with the diaspora of Indians spread across the globe.

The Indian community is considered to be amongst the largest in the world and represents a unified culture and a cohesive, shared identity. As such the .DESI extension enables entities to reach out to a group of highly passionate and active online group without restriction by geography.

BigRock plans to offer the .DESI domain extension to businesses who may be interested in effectively exploring this vast and often under-served market, at competitive prices starting from INR. 499/year.

About BigRock

BigRock, an ICANN accredited registrar and hosting company, is a leading provider of web-presence solutions to small-businesses, professionals and individuals. We provide our customers a complete suite of products that help them establish & grow their online presence. Our product portfolio includes – domain registration, web-hosting services, Personal email services & Business Email services, website builder products, Virtual Private Servers (VPS) & digital certificates.

|In: Technology|Last Updated:

Zoho has launched Zoho Expense, the expense reporting software that automates business and travel expense management. Available immediately in web and mobile versions, Zoho Expense takes the hassles out of expense report management for sales representatives, employees, managers & finance departments.

Zoho Expense also works with the company’s online accounting & customer relationship management applications – Zoho Books and Zoho CRM – to unify customers’ front office and back office operations. Users can try a 14-day, free trial account of Zoho Expense at Zoho Expense website

Zoho-Expense-icon

Exploring Zoho Expense

In most companies, expense reporting and reimbursement is dominated by challenges such as lost receipts, long processing time, and violations of expense policies. In turn, employees delay expense reporting for as long as possible, and managers let their desks pile up with expense reports waiting to be processed for reimbursement.

Zoho Expense simplifies expense management for employees, managers, and back office staff with highlights such as:

Automated expense recording

Users simply scan and upload their receipts using Zoho Expense and the corresponding expenses are automatically created – no manual data entry required.

Import credit card statements

Users who regularly use credit cards for business spending can integrate their banks in Zoho Expense and import their statements. Importing credit card statements lets users instantly convert selected transactions into expenses and avoid data entry.

Faster approvals and reimbursements

Zoho Expense automatically notifies managers of expense report submissions. It also raises alerts for violations of company expense policies configured in Zoho Expense, so managers don’t have to analyze each expense.

Pre-integrated with Zoho Books and Zoho CRM

With the Zoho Books integration, expenses approved in Zoho Expense are automatically transferred and recorded in Zoho Books. With Zoho CRM integration, Zoho CRM users can be imported into Zoho Expense. Going forward, users will be able to create Zoho Expense entries directly from the Zoho CRM interface.

Expense management on the go

For travelling employees, Zoho Expense is available now for Android, iOS and Windows Phone devices. The app uses the device’s built-in GPS to let users track mileage when on the move, avoiding manual data entry. Users can also submit expense reports to managers while working remotely.

Google Apps integration

Zoho Expense works with Google for Work to simplify expense reporting at companies that use Google’s application suite. Google users can find Zoho Expense on Google Apps Marketplace at following link.

Pricing and Availability

Zoho Expense is available immediately & the mobile apps are for iOS, Android & Windows Phone as well.

Zoho Expense is $15 per month for 10 users. Each additional user is $2 per month. Annual plan subscribers receive a two-month discount, paying just $150 per year for 10 users and $20 per year for each additional user.

More information on Zoho Expense is available at https://www.zoho.com/expense.

Additional Zoho Resources

Zoho blogs – http://blogs.zoho.com
Zoho on Twitter: http://www.twitter.com/zoho
Zoho on Facebook: http://www.facebook.com/zoho

About Zoho

Zoho is a comprehensive suite of online productivity, collaboration and business applications for businesses of all sizes. Over 13 million users rely on Zoho apps. Zoho’s productivity and collaboration applications include Email Hosting, Document Management, Office Suite, Project Management & more along-side a host of business applications ranging from CRM and Campaign Management to Customer Support, Accounting and more. These applications are offered directly via Zoho or through hundreds of partners in the Zoho Alliance Partner Program

|In: e-commerce|Last Updated:

With the growth of online-commerce in India, there are many businesses that have been built to cater to that explosive growth. With growing demand, there have been more startups emerging in the space of Customer Support, Last Mile Delivery/Logistics, Automation [e.g. Grey Orange Robotics]. This article in Economic Times points out that e-commerce firms are the new drivers for the BPO industry & with more startups emerging in that space, this number would surely see an upward-trend !!!

Along with Coupon & Deal websites, massive growth has been observed in the “Price Comparison” space. Now consumers are not only interested in deals but before they purchase a product, they want to “compare prices” across different e-commerce websites. This is also gives a Human Feel to shopping 🙂

Traditionally, comparing prices of any commodity would take many hours. A person would need to either call several retailers or drive from one retail store to another; however those days are gone. In simple terms, all the user has to do is choose the best “Aggregator Site” which would compare prices for multiple product categories & aggregating best e-commerce websites like Flikpart, Jabong, FirstCry etc.

Benefits of using Price Comparison Engine

Save extra money

Some studies have concluded that online-shopper can save thousands of rupees a year by using price comparison site. Just like in retail stores, higher the price of any commodity; greater is the discount. Same principle also applies to the online-world considering that there is now cut-throat competition in the e-commerce segment.

Simple to use

When using price comparison engine, a person has to enter either the name of the product or the brand, (s)he is looking out for & within few seconds, the engine would give the price comparison results.

Online-Offline comparison

As there are many price-comparison websites, it becomes essentially important to choose the right one. Each price-comparison engine depending on their revenue & operating model, would either focus on “Online” or “Offline” stores. However, if there is a price comparison engine which combines the beauty of both the world’s, it would be a boon to the customers !!!

One of the categories that has gained significant traction is “buying of mobile phones” online. As more & more companies are giving preference to “online-only” model for saving costs, buying mobile-phone online would definitely result in good savings 🙂

While scouting for price-comparison websites, we came across a site YouTellMe & we were very impressed by the search results, ease of use, breezy & simple UI etc. One of the categories which is on the rise is “Mobile Phones” and as an end-consumer you can get the best deal as we get the Mobile Phones price list in India

YouTellMe

If you are looking for some great deals & want to save some extra bucks [for buying at the right price :)], do give YouTellMe a shot !!!

With the increase of online frauds in India, it becomes necessary that “Shopper becomes Smart” & along with discounts also checks the authenticity of the e-commerce website. Some of the smart shopping tips are:

  1. Shop from “known” websites e.g. Flipkart, Jabong, Shopclues, High5Store etc.
  2. Ensure that “Digital Payment” happens over secure [SSL] channel
  3. Ensure “not to save” the Credit Card is not saved. Since, no matter how renowned, the website is; better to keep CC information to yourself !!!
  4. Compare prices of “existing products” on price-comparison engines
  5. Get additional discounts on products by grabbing coupons from coupon/deal websites
  6. Untrusted app stores will continue to be a major source of mobile malware. Traffic to these stores will be driven by “malvertising,” which has grown quickly on mobile platforms [Source – McAfee]

With more & more online startups [specifically e-commerce, deals etc.] focusing on “mobile-first approach”, it becomes very essential for the consumers to identify the “potentially harmful” apps.

Some highlights of the “McAfee Labs Threats report” are below:

Mobile Malware

McAfee Labs reported that mobile malware samples grew 14 percent during the fourth quarter of 2014, with Asia and Africa registering the highest infection rates. Much of the activity being attributed to the AirPush ad network.

Potentially Unwanted Programs

In Q4, McAfee Labs detected PUPs on 91 million systems each day. McAfee Labs sees PUPs becoming more and more aggressive, posing as legitimate apps while performing unauthorized actions such as displaying un-intended ads, modifying browser settings, or collecting user and system data.

Total Malware

McAfee Labs now detects 387 new samples of malware every minute, or more than six every second.

The full McAfee Labs Threats Report: February 2015 can be downloaded from here

We hope that these tips would help make our reader’s online “shopping experience” more joyful & also ensure that they stay away from “vulnerable mobile apps”.

If you want to share any tips, please leave them in the comments section !!!

|In: e-commerce|Last Updated:

How many times, have we as consumers un-subscribed from emailer’s sent by e-commerce companies, Banks etc. since it clogs the mail-box & “un-subscription” was the only option left for the consumer 🙂 Today we have a guest-article by Varun John of iCubes, a firm specializing in Email-Marketing where he gives insights into “Email-Marketing”.

email-marketingBanner

For the email marketer, the top priority would be to get as many promotional emails into the inbox as possible. But have you ever considered that you might be over-doing it? Shooting campaigns by the dozens can be a huge turn off for your clients. Continue the practice & they will soon vanish from your mailing list. Don’t want such a scenario? It’s time to adopt an optimum frequency for your mailing.

If someone opts to receive your campaigns, newsletters and offer mails your first priority must be to make them appreciate and antedate your campaigns. This isn’t as simple a task as it looks. You need regular analysis, constant innovation in content and smart segmentation to ensure email fatigue does not happen.

Obviously, you want to engage customers as much as possible but you risk running into email fatigue. So you need to weigh in the pros and cons and make an intelligent move from therein.

What is the optimum frequency for my campaigns ?

Sorry to break the bad news, but there is no optimum frequency to send your mails. You can only optimize the frequency with which you target inboxes separately but as a collective there is no frequency that could please everyone. Some might want more mails from your side while othere may require only a few. Irrespective of how often your mails reach your audience, engagment solely relies on how relevant and engaging the content within your mails are.

A thorough understanding of your audience using demo-graphical and behavioral data can get you better insights on customer profiles. This will make your frequency customized and intelligent. You end sending fewer mails than before but the engagment and ROI you gather off doesn’t nosedive. In fact, with a custom frequency you are more likely to get an increased ROI & better customer engagement and loyalty.

Determining the ideal frequency

Before you fiddle about getting the optimal frequency another question needs to be answered. Are you mails reaching inbox? Email fatigue is usually understood when you see a decline in open and click rates. But beware, this might be solely because your deliverability has been affected severely.

As ISPs restlessly and relentlessly change their algorithms to improve customer experience, they take into account a whole lot of factors to determine whom to block. One of the latest additions is checking into average read time that a mail gets. If your emails remain stale, then your mails would soon be making trips to the Junk folder. Keep shooting campaigns on an aggressive pace, your domain reputation will soon get trashed !!!

If deliverability is not the concern, your content most definitely is. Would you like to see the same movie over and over again in just a few days ? Not likely. Your mails are just the same. If your content isn’t fresh and trendy, plus your mails bombard people’s inbox getting blocked is inevitable. Regular monitoring of data can help you resolve many doubts about what your clients are looking for.

Have you ever shared a profile update mailer ?

No, send one right away so you give the control back to the customer. When someone joins your subscriber list, always send a profile update mailer which askes the following questions:

  1. What sort of content would they like?
  2. How often they would like to connect?

In fact, you could have a “Click Option” to update preferences of content and frequency in every campaign. The more control that goes to the customer, the faster & smarter you can implement suitable strategies.

Let them go

One of the major disappointments that email marketers face is when someone unsubscribes from the list. However, there is a silver lining. Inactive users distort your performance metrics so it’s good to have only those people who love your mails.

Your mailing frequency should change according to the season because expectations vary around the year. In the wake of the holiday season, it is advisable to back down on your offer mailers. Give your subscribers time to detox and rejuvenate.

To continue engagement over this period, set up an automated series of campaigns. The content for each segment you create can vary according to preferences and tastes. A capability one must nurture here is the ability to predict email fatigue across the different demographics. A little bit of experimentation and a whole lot of analysis can help you achieve smart and intuitive prediction models.

About the author

Varun John is a content and social media marketer for iCubes, an ESP provider dedicated towards creating an Email marketing India ecosystem. He is always hunting for new ways for companies to engage with people using innovative technology, insightful data & intelligent marketing.  He loves to spend time on his guitar and is an avid reader of advertising techniques, human psychology & history.

iCubes on Facebook – http://www.facebook.com/iCubes.in
iCubes on Twitter – http://twitter.com/icubesindia
iCubes on Google Plus – https://plus.google.com/u/0/+IcubesIn/posts
iCubes on LinkedIn – http://www.linkedin.com/company/icubes
iCubes on Pinterest – http://www.pinterest.com/icubes

Image Source* – SoftTrinity

|In: Android|Last Updated: | 1 Comment

CommonFloor, India’s leading online real estate platform introduced the CommonFloor Retina, world’s first virtual reality innovation in real estate that is available to the masses. This technological breakthrough offers ‘real’ property experience for the seekers allowing them to view/review/assess multiple properties from anywhere at any point of time.

commonfloor
Commenting on the launch of the biggest technological innovations witnessed by the real estate world, Sumit Jain, Co-founder & CEO, CommonFloor.com said

As a new-age online realty player, technology and innovation are part of our core DNA. Property buying demands huge time & financial investment by the buyer and it is our constant endeavor to create tools and technology that makes property search easy for the consumer and gives them a wow experience. CommonFloor Retina is a result of one such quest that adapts technology smartly to the consumer’s advantage.

Lalit Mangal, Co-founder and CTO, CommonFloor.com said

We believe in making strategic investments in building cutting edge technology. This product is pegged to be a game changer in the real estate industry in India and globally. We will work closely with the builder community to scale-up the number of projects listed, thereby helping property buyers to choose from as many projects that may want to visit.

JC Sharma, Vice Chairman and Managing Director, Sobha Limited said

CommonFloor has been instrumental in transforming the way we view properties. Their latest introduction, CommonFloor Retina is indeed commendable. This state-of-the-art technology product will enable our customers to take a virtual tour of the property they wish to see in the comfort of their home. It allows them to experience both the interiors and exteriors of the property in an interesting manner and saves a lot of time, especially if one need to choose between several properties.

Speaking at the occasion Vyoma Pandit, Senior DGM, Marketing, Brigade Group said

It is an interesting product that can help a home buyer visualize the building and apartment under consideration in greater depth. It should be useful to customers who cannot be physically present at the property location before buying, and also to people who have already purchased a property and want to share it with their family & friends.

Details on CommonFloor Retina

To use CommonFloor Retina, a user simply needs to sport the headgear to experience virtual tour of the property of his/her choice. This offers buyers an unforgettable experience & insights about the property from the perspective of space and ambience among other features.

The simple magnet on the headgear acts as a navigation tool. The App also saves the builders the cost and space to construct a model apartment.

The app works on the Android platform with the following phones

  1. Nexus 4 & above
  2. MotoG 2nd Gen
  3. Samsung Galaxy 4 & above
  4. MotoX
  5. Mi3

About CommonFloor.com

CommonFloor.com has the largest number of property listings with more than 1 lakh residential projects listed on their platform from over 200 cities. The platform has already mapped 10M homes and is committed to map every property in India on its platform. The Company has a team of 1000+ employees and their constant endeavor is to get the best talent to work with them.

From searching for an apartment to facilitating interactions within an apartment community on the ‘CommonFloor’ platform, to connecting one to relevant service providers, the platform is dedicated to meeting all aspects of consumers’ needs around their home. With over 5 lakh active property listings from over 200 cities, it has over 1 lakh residential projects listed with it. CommonFloor.com has been funded by Accel Partners, Tiger Global and Google Capital.

|In: Analytics|Last Updated:

To showcase how organizations are creating value by leveraging analytics across industries, NASSCOM & Hansa Customer Equity Pvt. Ltd. announced the commencement of a case study on Analytics and its Attributes. As part of the study, companies across sectors can participate and showcase the business impact by leveraging analytics in the four application areas of Customer Experience & Lifecycle Management, Revenue Maximization, Operational Efficiency, and Compliance & Risk Management.

Technologies such as Social Media, Mobility, Big Data and Analytics and Cloud [SMAC] are reshaping businesses across sectors. An increased number of companies across India, from service providers to customers, are leveraging analytics to create value. Many of them leverage Chief Data Scientists and Chief Analytics Officer to capitalize on the SMAC opportunities. The objective of this study is to promote the usage of analytics that involves business applications of Descriptive, Predictive or Prescriptive Analytics and identify the most innovative companies demonstrating excellence in analytics.

Speaking at the occasion, Mohan Krishnan, Director, NASSCOM said

Businesses are challenged by the digital revolution, changing consumer demographics who demand omni-channel experience, the reduced time-to-market and stringent regulations. This is creating huge amount of data. This explosion of data in enterprises is fuelling the rise of analytics, creating a sizeable business opportunity.

To leverage this opportunity, NASSCOM is actively engaged in promoting adoption of analytics and sustaining India’s position as the analytics hub of the world. According to NASSCOM the big data analytics industry is expected to grow to more than double to $2.5 billion by the end of 2017-18. While some sectors have taken the lead, others have realized its importance for long-term growth and surviving in a highly competitive environment. Dynamically changing customer trends will further drive the growth of analytics, compelling organizations across sectors to analyze how information can be used intelligently.

Speaking about the study, Swaminathan, Co-founder & CEO, Hansa Cequity said

At Hansa Cequity, we believe that Data is the new fuel and competitive advantage for the enterprise and Data-driven marketing will become the new normal in companies. Hansa Cequity’s pole position of analytics expertise and a unique status as a service provider will help companies improve their marketing maturity using analytics as a great platform for launching this initiative.

While sharing his views on the initiative, Ajay Kelkar, Co-founder & COO, Hansa Cequity, said

This case study is a great platform for companies in India to showcase how analytics has positively impacted their business. In this changing world, business leaders and marketers need to transform their approach to connecting and engaging with these customers.

The vast proliferation of data and the pressing need to stay one step ahead of the competition has sharpened focus on using analytics within organizations. Analytics today has proven to be the crucial ingredient of success for organizations across industries, rehashing the key business dimensions which form the basis of competition -Customer, Risk & Operations.

 

Milestone Milestone Date
Submission of Abstract 30th Mar 2015
Notification of acceptance for final Case Study submission 15th Apr 2015
Case study Submission 14th May 2015
Notification of winners 12thJune 2015
Presentation by winners at NASSCOM Conference To be Announced

Application Process

  • All interested parties should send an abstract by 30th March 2015.
  • Abstracts will be reviewed by an expert panel and will comprise of an eminent panel of analytics experts, both academicians as well as practitioners.
  • Short-listed abstract applicants will be requested for submission for case studies.

Criteria for Evaluation

  • Innovation – Innovative use of any analytical technique
  • Methodology – Robustness of the methodology and the rigour involved
  • Business Impact – Impact of the analysis

About Hansa Cequity

Hansa Cequity is a customer marketing company where they bring the power of Data, Analytics & Insights & marketing action together for enhancing customer relationships & customer value. The company has a team of specialists with diverse skill sets who work together to deliver highly relevant digital and social media campaigns. The whole-brain approach to marketing brings together logic, driven by data and analytics, and the magic of creative thinking to deliver enriching customer experiences. Some of the renowned clients include Croma, Celio, Hypercity, Westside, Axis Bank, Birla Sun Life, Tata Sky, Zee TV & many more.

|In: e-commerce|Last Updated:

Cleartrip, India’s leading travel portal partnered with Amazon.in, country’s leading online marketplace, to present Travel Gift Cards, an adorable and convenient way of gifting travel. Cleartrip’s Travel Gift Cards are available only and exclusively on Amazon.in

Cleartrip_Amazon

Usable to buy tickets from over 300 airlines and choose accommodation from over 3 lakh hotels, Cleartrip offers the best, most intuitive interface to make travel bookings in a jiffy with this Travel Gift Card.

Commenting on this association, Subramanya Sharma, Chief Marketing Officer at Cleartrip said

We are excited to launch our latest offering in our product suite – Gift Cards. Also what’s different in this launch is the innovation in distribution – Cleartrip gift cards are exclusively available on Amazon.in, which is doing a fabulous job of aggregating the gifting category. Cleartrip is the exclusive travel gift partner on Amazon.in and we are confident that travel gifting is a trend that will see huge uptake in the days to come.

Speaking about the launch, Srinivas Rao, General Manager Payments, Amazon India said

We are excited to be the partner of choice for Cleartrip & offer our customers an exclusive access to Cleartrip’s Travel Gift Cards. With the launch of these gift cards on Amazon.in, customers can now gift travel to their loved ones, anywhere in the country, with ease and convenience.

This is the first exclusive offering in the travel space on our platform in the Gift Cards category, which is witnessing a significant uptake since its launch in August last year. With this new offering, customers can now enjoy shopping for travel gift cards and make the most of their travel gifting needs.

Online Travel Gift Cards make special occasions memorable and are a great option that allows the freedom of choice to anyone they are presented with. You can now pamper your spouse, surprise a cousin, gift your employees, reward your business partners, thank your associates or just revel in the perfect holiday, yourself.

In 3 simple steps, the purchase is done and your Travel Gift Card is delivered to the recipient’s email id. What’s more, get 10% extra on Amazon.in as a launch offer, for Gift Cards worth Rs 1000, 2000 or 3000. After selecting the denomination, enter recipient’s email id and your personalized message and complete the payment process. The Travel Gift Card is delivered to the email provided by you and is available for redemption instantly !!!