Technologies that just a few years ago still seemed like science fiction, edged closer to the commonplace in 2016. Pokémon GO brought Augmented Reality into the public vernacular. The launch of PlayStation VR and other devices and apps pushed Virtual Reality into the hands of consumers and businesses alike.  Google Home joined Amazon Echo and other apps to push Artificial Intelligence (AI) deeper into our lives.

Uber added momentum to the shared economy model and commercialization of autonomous vehicles with the launch of self-driving services in several cities, even as the high-profile crash of an autonomous Tesla raised concerns about the current state of the art. When you combine these events with the continued consolidation of the semiconductor industry, global cyber-security concerns, and impact of the U.S. Presidential election, it’s clear that 2016 was no ordinary year.

Many of the events and trends of 2016 will continue to reverberate and shape 2017. Here are a few that will have the greatest impact on business, society, and all of our lives over the coming year and indeed beyond.

In this article, Analog Devices’ global CEO, Vincent Roche, predicts few interesting tech trends for 2017 [Note*– I refers to Vincent Roche]

Image Source – Entrepreneur

Artificial Intelligence Becomes More Human

Deep neural network algorithms that were long forgotten after their original invention in the 1980’s have experienced a resurgence in recent years and are making great strides in driving AI in new directions, especially when combined with other sophisticated AI algorithms like reinforcement learning. There has been a tsunami of research extending neural network algorithms and in 2017 this research will result in radically novel neural network algorithms that are superior to the older algorithms on which the AI community has been relying. For example, new ‘unsupervised’ algorithms will be able to learn by simply observing the world in the field, rather than through ‘supervised training’ algorithms that require large amounts of time and curated data. In 2017, we will see the development of theoretical methods that reduce the footprint of deep neural networks and of new hardware designs to efficiently implement those algorithms in a wide variety of distributed sensor networks.

Driving Intelligence to the Edge of the Internet of Things (IoT)

The growth of the Internet of Things will obviously continue to accelerate but as issues of security and efficient rendering of high quality information begin to outweigh mere deployment, we will see a push for greater intelligence at the edge nodes of the IoT. That intelligence will take multiple forms-from algorithms and software at the edge that reduce the amount of data transmission to and analysis in the cloud, to security at the ‘front line’ that reduces the attack surface of the IoT.

We will also see the term ‘IoT’ begin to fade from our vocabulary as it simply becomes part of the natural operation of business. As connected homes, enterprises, and cities become the assumed state of existence, we will transition from connection to resiliency.

The re-silent home, enterprise, and city will be connected but part of IoT-scale intelligence and cyber-security architectures that enable them to rapidly spot, recognize, and effectively respond to the inevitable challenges and threats they face.

Go Autonomous and Leave the Driving to AI

While the predictions of the ubiquity of autonomous vehicles in the next few years are overly optimistic, it is clear that the future is autonomous and we will make significant strides in 2017. The spread of self-driving delivery and transportation services and the proliferation of autonomous elements such as self-braking and parking in human-driven vehicles will push research into the state of the art forward ever faster. Improving the ability of autonomous vehicles to more accurately and rapidly sense the environment around them will be a key focus in 2017 and RADAR and LIDAR will increasingly become industry standard as their size and cost drop dramatically this year.

The Smart Grid Gets Smarter

Protecting, innovating, and developing the electric grid is becoming increasingly important. The smart grid is in its infancy, but the industry is already starting to look beyond simple automatic meter reading functionality to ways in which increased measurement and connectivity can return value.

The role of data analytics to improve efficiencies and reliability is one of the major areas of investment, but also new ideas are appearing on the possibilities of exchanges that address the increasing pressure of diversification and fluctuation of energy sources and loads. Even more exciting is the possibility of the emergence of a new digital grid that enables a distributed delivery model that is more efficient and resilient than today’s legacy grids.

From Reactive to Predictive Healthcare

The growth of our understanding of the human body over the past few years has been truly astounding. The development of extremely accurate computational biology models of our respiratory and metabolic systems is enabling new treatment options that weren’t possible before. The ability to provide clinical-grade sensing and measurement outside the four walls of the hospital or doctor’s office will be critical to those treatments.

We will need to provide nearly always-on, secure, accurate sensing and measurement of our health statistics-Fitbit on steroids, if you will. This will enable the move from reactive to predictive and preventative healthcare. It will also create new business models such as outcome-based pricing where healthcare providers are paid for keeping us well rather than healing us when we are sick.

Reliance Jio Infocomm Ltd [Jio], the world’s fastest growing digital services company and Uber, the country’s preferred ride-sharing app, have announced a strategic partnership aimed at bringing the benefits of Jio Digital Life ecosystem to their users.

As part of the partnership, Jio and Uber will work together and explore various opportunities to progressively enrich and enhance the Digital Life experience of their users through complementary programmes.

JioMoney, the PPI wallet offered by Reliance Payment Solutions Ltd and Uber announced an agreement that will enable Uber riders to pay for their rides using JioMoney & thereby enhance the digital transaction ecosystem in India. Similarly, JioMoney users will soon be able to request and pay for Uber rides from within the JioMoney app. The partnership will give a major boost to cash-free payments in India and provide mobility options to millions of Jio users.

Uber will gradually rollout the JioMoney payment option for its users across the country. This integration provides a hassle-free payment experience to Uber riders and will be an added avenue for digital transactions for JioMoney’s rapidly growing user-base across India.

Anirban S Mukherjee, Business Head, JioMoney said

Jio aims to bring the benefits of evolving digital technologies to every Indian through an entire ecosystem that will allow Indians to live Digital Life to the fullest. JioMoney is an integral part of the Jio ecosystem and is fast emerging as a preferred option for digital transactions due to its ease of use, intuitive interface and growing acceptability. JioMoney’s integration with Uber will power the rapid migration of many more Uber transactions to the digital platform.

Madhu Kannan, Chief Business Officer, India and Emerging Markets for Uber said

We are delighted to partner with Reliance Jio to unlock synergies across two of the largest user bases in India. Digital payments have become part of our everyday lives and by integrating JioMoney as a payment option, our riders will have the ability to use a familiar and consistent payment experience. Through this strategic partnership we are looking to fast forward to digital solutions at scale for the Indian users.

To celebrate the association, JioMoney and Uber will offer exclusive incentives to every user paying for Uber rides through JioMoney. The users of JioMoney will enjoy the hassle free payment experience of JioMoney at multiple avenues along with attractive offers and coupons available through JioMoney app.

About JioMoney

JioMoney is a simple, smart and secure ‘one-app’ solution to everyday transactions on the go. It is much more than just a wallet. It empowers you to pay everywhere in a cash-free way. With JioMoney, users can do mobile and DTH recharges, make everyday payments at physical stores, send/receive money, pay insurance premiums, manage your finances, get great deals, and much more. For more information, please visit JioMoney.

Zendesk announced the launch of a new office in Metro Manila providing capacity for over 200 people, creating a Customer Experience Hub for the APAC region. The APAC region is a key focus for Zendesk with paid customer accounts growing by over 35% year-over-year as of the end of 2016. The number of employees grew by over 50% during the same period.

Zendesk chose Manila as its regional customer experience hub because of the access to a local pool of highly skilled, technical talent with strong English language ability. The local employees provide highly technical support and are part of a global team enhancing customer experience around the clock.

Mikkel Svane, founder and CEO, Zendesk said

The launch of the new office in Manila shows our commitment to grow in what is an important market for us for both customer experience and sales. We are expanding into a space four times bigger than our previous location, with double the seats, in a unique and sustainable tower in Metro Manila. This investment also means we are able to contribute to local job creation.

Zendesk first opened its offices in Manila in 2014 with a small team focused on sales, support and pre-sales. Located in the heart of Southeast Asia, the Zendesk Manila office is now made up of a talented and skilled workforce that has expanded to five times the size since the initial launch.

The new office is located on the 30th floor of Bonifacio Global City in Net Park Building, a 48-story green and sustainable corporate tower in Metro Manila. It measures over 2,200 square meters and, with the increased capacity of the office, provides Zendesk’s Manila team the opportunity to continue to grow.

As part of the office opening, Zendesk also launched the Zendesk Neighbor Foundation in-region partnering with Hands on Manila, an umbrella organization that works to connect volunteers with a variety of nonprofit organizations.

Tiffany Apczynski, VP public policy and social impact, Zendesk said

CSR is a key part of Zendesk’s culture. The launch of the Manila chapter of the global Zendesk Neighbor Foundation continues our commitment to supporting the communities in which we operate. This year, the Zendesk Neighbor Foundation is planning to give approximately 4,000,000 PHP in grants in Manila, and the local team has committed to 1,000 volunteer hours to support local causes.

Modeled after Zendesk’s CSR program at its San Francisco headquarters, the Manila community volunteer hour commitments will focus on charities that promote workforce development and technical literacy, and improve education and professional development for underserved youth.

The new Asia Pacific headquarters joins four other Zendesk offices in the region: Zendesk’s Asia Pacific Development Centre based in Melbourne, the APAC commercial headquarters in Singapore, and a sales office in both Tokyo and Bengaluru.

About Zendesk

Zendesk builds software for better customer relationships. It empowers organizations to improve customer engagement and better understand their customers. More than 94,000 paid customer accounts in over 150 countries and territories use Zendesk products. Based in San Francisco, Zendesk has operations in the United States, Europe, Asia, Australia, and South America. For more information, please visit Zendesk

DigitalOcean, the cloud for developers, have released Load Balancers, one of the most requested products from customers. Load Balancers is a highly available product that enables developers and small businesses to distribute traffic across their infrastructure to achieve 100% uptime for their production workloads.

DigitalOcean is approaching one million registered users with more than 40,000 active teams since releasing its cloud five years ago. With workloads becoming more complex, DigitalOcean is focused on delivering the tools and performance that are required to seamlessly deploy, scale and manage any sized application.

Julia Austin, CTO of DigitalOcean said

We are quickly expanding the capabilities of our cloud to support larger scale-out applications. With Load Balancers, we are providing developers and businesses with a simple service for maximizing the availability and reliability of applications without disrupting the end user experience. Load Balancers is the first major new product DigitalOcean has released this year. Over the coming year, you’ll see us continue to release a number of important products and features to meet our customers’ high availability, data storage, security, and networking needs.

Load Balancers on DigitalOcean can be created effortlessly from the control panel or API-no additional installation or configuration needed. Using Load Balancers to distribute connections enables developers and small businesses to scale their applications horizontally by sending traffic only to healthy Droplets, ensuring no single point of failure and increasing availability across their infrastructure.

With Load Balancers, developers have access to the following:

  • Support for multiple protocols including HTTP, HTTPS, and TCP
  • Managed TLS certificates
  • Full access through DigitalOcean’s API

For further information, please visit Blog on Load Balancers. Detailed tutorial can be found here

Pricing and Availability

Load Balancers on DigitalOcean are priced at USD 20 per month with no additional bandwidth charges and are available in all data center regions.

RailYatri.in, a train travel marketplace, has launched milk delivery service for train travellers. For the first time in India, warm milk will be delivered in specially designed spill-proof thermo packages. The milk for babies can easily be ordered through the RailYatri app and delivered at the designated stations.

RailYatri.in analysis found that in more than 80% instances, trains are not prepared to serve baby food or milk to passengers. Long delays and uncertainties that often mark train travel add to this persistent problem leaving travelling parents in a big fix.

Manish Rathi, CEO and co-founder, RailYatri.in said

Train travel can have some severe hurdles when you are travelling with an infant. Our effort is to make sure no mother goes through the agony of seeing her hungry baby cry. Keeping such emergencies in mind, we will now deliver warm milk for babies in hygienic, spill-proof packages. We already serve great meals for the entire  family, so why should the little ones’ need be unattended.

Parents usually carry their baby’s food and milk along. However, in case of unforeseen situations like long train delays or if someone forgets to carry baby food, you now do not have to worry about milk for your child. We have taken special care to deliver milk in the best condition, with emphasis on hygiene and quality packaging.

Mrs. Gayatri Chaudhary, a passenger travelling from Old Delhi to Gorakhpur in the Avadh Assam Express once shared her unfortunate experience

As a customary practice I had packed baby’s milk and food in adequate quantity for the journey. It was all fine, before the train reached Hardoi. The train was stranded in the middle of nowhere and all we learnt was that there was a massive signalling problem ahead and we were stranded for over 9 hours. My husband sought help from the train’s pantry, but they too did not have excess milk. So, he kept disembarking at every stop in search of any baby food. After many failed attempts, he found some milk from a station side tea stall. All this while, I was going through the agony of trying to console my hungry 10 month old daughter. I would never forget that feeling of helplessness!

Ordering milk is a just few taps away and can be done through the RailYatri app anytime, anywhere. And once you order, milk will be delivered right at your berth without you bothering about getting off the station and collecting it.

With multiple payment options, you can also order milk for your near and dear ones who are travelling without you. Getting warm milk for your child on your train travel is a step forward towards simplifying train journeys for each passenger, and this has been RailYatri’s constant endeavour.

About RailYatri.in

The brainchild of seasoned experts from IITs and IIM-Kapil Raizada, Sachin Saxena & Manish Rathi with over 20 years of engineering experience-RailYatri is changing the ecosystem of train travel in India.intelligent travel provides the most comprehensive information on trains, passenger amenities at stations, platform information, speed of the train, personalized alerts, and much more via the mobile apps, mobile web and SMS.For more information, please visit RailYatri

There was an era of MS-DOS [Microsoft Disk Operating System] in the 80’s & 90’s when our computer systems used to have around 512 MB of RAM. In fact, this was considered as a very high end configuration during those times! However, with the advent of time the OS was replaced with operating systems that offered rich GUI’s with support of CLI [Command Line Interface]. Fast forward now, we have so many operating systems for PC’s i.e. Windows, Linux [with various distributions], MAC, etc. Not only has the demand of an average user changed but there has been a gradual shift in the expectations of the developers.

Important applications like Word, Excel, Powerpoint, etc. that are used by millions of users are now accessible without local installation of those softwares. This is all possible due to the advent of Cloud Computing that has been a buzzword for quite a few years! Thanks to cloud computing, companies can now focus on core business instead of spending time & effort on costly server infrastructure.

In a nutshell, there has been a gradual shift to ‘Pay Per Use‘ or ‘What You Use Is What You Pay‘ economy. Cloud computing eliminates the expense required for buying quality hardware, reduces overall cost, guarantees better reliability and performance [depending on the maximum up-time mentioned by the cloud service provider].

According to the latest data by Synergy Research Group, Amazon Web Services [AWS] continues to remain the market leader followed by the likes of Microsoft, IBM, Google, etc. [Source]. Though AWS from Amazon is considered the ‘Big Daddy’ of the game, smaller [and rising] players like DigitalOcean are upping their game by following a very different strategy [that does not directly confront with Amazon].

DigitalOcean : Overview

DigitalOcean is a cloud infrastructure provider founded in 2011 and headquartered in New York with data centers worldwide. The company is founded by Ben and Moisey Uretsky who earlier founded ServerStack, a managed hosting business and while surveying the cloud hosting market, they realized that most of the hosting companies were serving the enterprise market leaving a void that needed to be filled!

Unlike AWS that targets variety of customers, products from DigitalOcean cater to solving developer needs. DigitalOcean became one of the fastest growing cloud-hosting companies offering SSD virtual machines [Source]

They have data centers located in 12 countries around the world with one server located in Bangalore which is a huge boon to the growing startup [and developer] community in the city!

DigitalOcean – Data Center locations

DigitalOcean : Droplets, Pricing and more

The Virtual Private Servers [VPS] are termed as Droplets and each droplet that you create is considered as a new VPS. For the review, we created a VPS/droplet with 20 GB space, 512 MB RAM and running Ubuntu 16.04. The installation process was very simple and it took us couple of minutes to setup the droplet.

Droplet Installation – To create a droplet, you need to login to the Digital Control Panel. On successful login you need to click on the ‘Create Droplet’ button. You would be prompted with the available linux distros that you can use to create your first droplet.

Once you have zeroed in on the distro, you need to select the right storage option that suits your requirements. There are variety of options available as shown below:

The plans are very flexible and you can change the Droplet’s plan based on your future requirements. If you are a newbie who is testing the waters of cloud computing, then you can opt for the least expensive plan that offers 512MB of RAM with single core & 20GB of SSD storage. As seen above DigitalOcean offers a very different pricing model, something that even looks very lucrative to developers!

The next step in setting up the droplet is very crucial as it can have a major impact on the performance (and reduce latency). In this step, you select your nearest data-center region. For our test, we selected Bangalore as the preferred location 🙂 Amazon that offers AWS has a server in Mumbai that offers Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), and Amazon Relational Database Service (Amazon RDS) [Source] but they do not have a server in Bangalore!

Once the Droplet region is selected, you would be prompted with additional options like setting up backups, IPV6 enabling, etc. You can name your droplet for easy identification purpose and also set up an SSH key. You can now breath a sigh of relief for completing the ‘simple’ task of setting up your droplet.

We could setup the droplet in a couple of minutes, thanks to the awesome UX of DigitalOcean that made the task look very simple.

Pricing – As stated earlier, pricing offered by DigitalOcean caters to a range of customers (particularly developers). Pricing starts at USD 5 per month and goes all the way upto USD 640 per month where you get 640 GB SSD storage! On Amazon’s EC2 platform, the closest equivalent [of the most popular droplet that offers 30GB SSD disk, 2TB transfer] is a t2.small instance which starts at USD 0.026 per hour, almost double the cost of a DigitalOcean droplet [Source].

Effective Pricing, high performance machines, simplicity and developer focused approach are the pillars of strength for DigitalOcean.

DigitalOcean – Vibrant Community

DigitalOcean has a very vibrant Community where you can find a host of tutorials that cater to a range of topics centered around DigitalOcean. They also have an active YouTube channel and a very active topic on Quora (Moisey Uretsky, Cofounder at DigitalOcean being one of the active contributors of that topic! You can follow their official blog here

DigitalOcean – Backups, Performance and more

Backups can be enabled for the droplets with just 1 USD per month. As per this particular thread on Quora

Backups on DigitalOcean are strangely infrequent-which could worry you depending on how your backup plan is. Right now they do it once every 3 days, which is fine for my personal blog, but not for any applications I work on. Amazon requires a laborious setup to do backups that isn’t as straight forward as “click here to buy backups”.

In this case I have been using both. A DigitalOcean Droplet with daily backups to S3 and Glacier. This in my circumstances has been offering the best combination of offerings for small-midscale projects.

From a performance/value perspective, DigitalOcean follows a bulk pricing model. For customers who need higher RAM, they don’t necessarily have to upgrade to a larger sized Droplet. They could merely choose from DigitalOcean’s High memory plans which provide larger amounts of RAM and which would be relevant for use cases such as running databases, in-memory caches, etc. For more information on the plans, please visit  High memory Droplet pricing.  For customers who need more storage than what is available by default in a Droplet, they could use DigitalOcean’s Block Storage offering which provides highly available SSD based storage without having to scale the number of cores. The block storage volumes can be attached to their existing Droplets, and the pricing starts at just $0.10/GB per month. For more information on the plans, please visit  SSD Block Storage pricing.

From a developer’s point of view, debugging [apart from development] is a very crucial phase in the life cycle of a product 🙂 DigitalOcean has an exhaustive Developers Section where you can find the API documentation and insights into how to use those Tools. A sample snapshot of the CPU load on the droplet that we installed is below:

DigitalOcean – Offerings for Indian Startups

In India, DigitalOcean has partnered with several top-tier accelerators, incubators and VCs based in India to support the startups from their portfolio with infrastructure credit.

DigitalOcean – Conclusion

DigitalOcean is not a direct competitor to the behemoths e.g. Amazon, Azure, Salesforce, etc. of the Cloud Computing since it addresses the needs of a very specific market – The Developer Community. With One click app support, developer can even skip the installation as well as configuration and get started with the deployment of code using any one of the pre-built images supporting various languages. A snapshot of their 2016 achievements below

Image Source : DigitalOcean Blog – What’s Shipping next

If you are a developer looking for affordable linux servers that support only a few well-known tools, than DigitalOcean could be an ideal match. Unlike AWS, Azure, etc. that provide Infrastructure-as-a-service [IaaS], Platform as a service [PaaS] & Software as a service [SaaS]; DigitalOcean provides reliable as well as affordable IaaS platform for developers!

If you are an existing customer of DigitalOcean, please leave your feedback in the comments section…

Truecaller, one of the leading mobile communication applications in the world with services in caller ID, spam detection and dialer functionalities has released the TrueInsights Q4 report. The special report sheds light on the disruption in the telecommunications space following the launch of Reliance Jio. Amidst all the speculation around market consolidation and Jio’s share, TrueInsights analyses the customer behaviour and reaction to the developments in the telecom world.

As per latest data from TRAI, India’s telecom subscriber base grew to over 1.12 billion at end-November 2016. The large number of additions were credited to Reliance Jio Infocomm Ltd. Reliance Jio alone added over 16.2 million in month of November taking its total subscriber base to 51.87 million within three months of launching its services. While the disruption is visible, consolidation in progress and customers are the most benefited, TrueInsights takes a closer look at what’s really happening.

Jio on the move

Jio has already launched into second place in terms of users, capturing more than 23% of the market. Investigating the last 6 months of usage we can see that Jio has grown aggressively at the end of the summer. Jio racked up millions of customers in their first months and even picked up the pace of acquisition towards the end of the year. So where are Jio’s customers coming from?

Airtel and Jio have an even share of usage across all the regions. Standing out was Vodafone’ss dominance in Delhi and Mumbai as well as Idea’s strength in Maharashtra.

Jio users keep it short and sweet

To get a sense of how customers are using the mobile plans TrueCaller dug into the volume of calls made and the length of calls across operators. There were some interesting findings.

Looking at call duration by operator, it seems like Vodafone users make the longest calls [around 41 seconds], and Jio users make the shortest calls [less than 30 seconds].

While Jio was growing faster than Facebook, WhatsApp and Skype during initial months as the company stated, it is surprising to see the shorter call duration since there is generally little difference between operators.

As for the overall general calling patterns in the country, there are some marked differences across regions with Kolkata users having the longest median call duration [42.17 seconds] and Jammu and Kashmir with shortest call duration [28.63 seconds].

Jio users are also making the most calls per user out of any of the operators. If overlaid with the average call duration, it does seem like the data points to some unintended usage patterns, such as Jio sims primarily being used for data or an increased amount of dropped calls and hence redials on the Jio network.

How does Jio fair in data consumption?

TRAI data confirms that in the month of November alone, Jio was leading in mobile broadband segment followed by Idea Cellular Ltd with net addition of 2.52 million new customers. Bharti Airtel and Vodafone added 1.08 million and 890,794 subscribers respectively.  This is almost certainly due to calls and data being free for these users over this period. Further, a recent industry report highlights that 42% of all Indians having 4G handsets are using Jio as the primary source for data connection. Only 17.54% of 4G users are using Airtel as primary data connection source, while Vodafone has a market share of at 12.26% and Idea has 11.50% share. The research has found that average data consumption of Jio users is three times more than other telecom operators.

From TrueCaller’s data, it’s clear that Jio has already shaken up the mobile landscape in India. Mobile internet usage is expected to grow to over 500 million customers by the end of 2017 with a large portion of those picking Jio. As a result there’s already consolidation discussions among operators in India due to the increased competitive pressures.

CleverTap, the leading platform for behavioural analytics and user engagement has announced the expansion of its leadership team with the appointment of Almitra Karnik as Head of Marketing & Global Growth. Almitra will oversee growth across CleverTap’s global markets, actively managing brand strategy, digital, content and partner marketing along with public and analyst relations efforts.

Almitra is a prominent member of the Silicon Valley startup community, having led product marketing at Twilio, and most recently building out Splunk’s global brand recognition. She brings experience in cross-market growth development, having also served as marketing manager for Fortune 500 companies like Cisco Systems and EMC Corporation.

Sunil Thomas, CEO of CleverTap said

We are at a very exciting phase in the CleverTap journey, with the potential for massive growth in the upcoming year. The app economy is extremely competitive today. With our rapid engineering innovations, we are positioned to become the go-to solution for mobile app engagement and analytics. We’re thrilled to have Almitra on board to lead our global marketing efforts.

Almitra Karnik added

I strongly believe user analytics and customer engagement should be the cornerstone of every user life-cycle strategy. The CleverTap platform recognises this market need and gives customers the best of both worlds as a single cohesive solution.  I am really excited to be on-board and look forward to driving our global growth strategy.

CleverTap plans to continue to expand globally, building off of its existing client presence in North and South America, Asia and Europe. With Almitra at the helm of its marketing efforts, the company is poised to continue its winning streak in 2017 and beyond.

About CleverTap

CleverTap is the next generation mobile engagement platform. It enables marketers to identify, engage and retain users and provides developers with unprecedented code-level access to build dynamic app experiences for user groups. CleverTap includes out-of-the-box prescriptive campaigns, omni-channel messaging, un-install data and the industry’s largest free messaging tier. To learn more about CleverTap please visit clevertap.com