Ola, India’s most popular mobile app for transportation, flags off World Environment Day by announcing the tremendous growth witnessed by its shared mobility offering Ola Share.

Image Source – Ola Share

Registering a 500% growth in last one year; Delhi, Bengaluru, Mumbai, Hyderabad and Kolkata have emerged as the top 5 cities for Ola Share. On the eve of this announcement, Ola also launched a year-long campaign titled #FarakPadtaHai to create awareness about shared mobility. The campaign was launched on a social media platform over the weekend by renowned cricketer-turned-commentator, Virender Sehwag.

As per the methodology designed by World Resource Institute [WRI], a global research organisation working towards catalyzing a global transition to a low-carbon economy, Ola Share has effectively reduced 12 million kilograms of carbon dioxide and saved over 7 million litres of fuel with the distance travel by cabs reduced by 84 million kilometers, since its inception.

Vishal Kaul, COO at Ola said

Ola Share is one of our flagship products and is poised to bring down traffic congestion on roads, which means that people in our cities will spend less time in traffic. We have seen a high uptake for the category on both the customer as well as the driver partner side, that has been a key element in its success.

Cities such as Delhi, Bengaluru, Mumbai, Hyderabad, and Kolkata are the biggest users of Ola Share, and to keep the momentum going, we are selling Share Pass at a flat Re.1 in all our Ola Share cities. Share Pass, one of our recent and most popular product innovations, has seen phenomenal growth since its launch in November last year. Currently, Share Pass has already pre-sold 20 million+ Ola Share rides.

The unprecedented success of Ola Share has been driven by innovative technology that benefits both; customers and driver partners, and has resulted in the expansion of the category from 7 to 26 cities in only 19 months. Ola’s best-in-class ‘user matching algorithm‘ ensures that commuters sharing a ride are travelling in the same direction, so that Ola Share users are efficiently picked up and dropped off with their co-passengers.

With the added benefit of Share Pass, a subscription product, that allows customers to take Ola Share rides at a flat fixed price, Ola Share becomes the most consistent, convenient, and affordable shared mobility offering in India.

As a part of the #FarakPadtaHai campaign, Ola partnered with Traffic Police Departments across key cities such as Delhi, Mumbai, Bengaluru, Pune, and Noida. During the drive, senior traffic police officials handed out saplings to commuters across key traffic junctions in the cities and reminded them to share rides and help decongest city traffic and reduce pollution.

Ola has joined hands with e-commerce giant Flipkart, Shopclues, Gaana – India’s favourite music app, IndusInd Bank & WWF who will be supporting the cause of #FarakPadtaHai campaign by endorsing shared cab rides to their users.

About Ola Share

Launched in October 2015, Ola Share is operating in 26 cities and has been specially designed to enable citizens to ride together and contribute to reduction in pollution and congestion in their city. Much like the customers, Ola Share has received tremendous acceptance from driver partners as well as they get to do more rides and make better utilization of their vehicle. All of Ola’s security features like Track your Ride, Share Ride Details, SOS, Emergency Contacts, 24×7 Customer Support and Number Masking are available for users on Ola Share.

Capturing the growing influence of the Internet on the education industry in India, Google and KPMG released a joint report titled; Online Education in India : 2021. The report reveals that the online education industry will grow at a healthy rate of 8x, to become a USD 1.96 billion industry by 2021. The report is based on a comprehensive market research conducted by KPMG, along with a primary research and combined with insights from Google search. The report finds that the paid user base will grow 6x from 1.6 million users in 2016 to 9.6 million users in 2021.

The report revealed that over the last two years, there has been a 2x growth in online searches for education and a 3x growth in searches from a mobile device. Also, 44% of education searches are now coming from beyond the top 6 metros and there has been a 4x growth in education content consumption on YouTube in the last one year.

Highlighting the segment wise growth in the online education space, the report highlights that re-skilling and online certification is currently the largest. In 2016, it was valued at USD 93 million, and is expected to grow at a CAGR of 38% to reach 463 million by 2021. As per the report, the primary and secondary education category has the largest addressable audience with a student base of around 260 million when compared to the other categories. Owing to this, the primary and secondary supplementary education segment was the second largest category in 2016, and will grow at a CAGR of 60% to reach USD 773 million, making it the largest category in 2021. The test preparation which is a small segment as of today is likely to grow at an impressive CAGR of 64 per cent to become a USD 515 million category in 2021.

Speaking about the key findings of the report, Nitin Bawankule, Industry Director, Google India said

The online education segment is set to become a multi-billion dollar opportunity in India. There are many factors driving this growth including the perceived convenience, increased reach and personalization offered by online channels. It is also interesting to note, that high growth in education search queries is now coming in from Tier 2 and 3 cities such as Patna, Guwahati, Aligarh and Kota – which points to the opportunities that growing penetration of smartphones and improving quality of internet have opened up.

Talking about the future of the online education industry in India, Sreedhar Prasad, Partner, KPMG India said

There are several evolving trends in the Indian online education segment that are contributing to the growth opportunities ahead. These include emergence of hybrid learning channels, continuous need for working professionals to learn new skills as well as emergence of technologies such as big data and artificial intelligence that is enabling online education vendors to design customized content. At the same time, it will be critical for players to deliver differentiated offerings for consumers to see continued value in online education channels.

The complete report Online Education in India : 2021 can be downloaded from here

Report Methodology

The Online Education in India: 2021 report is based on a primary qualitative and quantitative research that covered over 3,600 respondents across 27 geographies including metro and non-metros to understand the growth of consumer paid online education market in India by 2021. The respondents are in the age group of 16-45 years, both male and females, who are online/ offline course takers/intenders and parents of primary/secondary courses. Insights from the primary research have then been combined with KPMG India’s proprietary sizing model as well as Google search trends and KPMG India’s industry intelligence.

Uber, the world’s largest ride-sharing app that connects riders with drivers to provide convenient, reliable and affordable rides at the push of a button, announced the launch of the Driver Compliments feature. Through this feature Uber aims to make it possible for riders to positively reinforce good behaviour and in the process humanize the relationship between the riders and driver partners.

Pradeep Parameswaran, Head, Central Operation, Uber India said

Last month, we launched community guidelines with the objective of encouraging mutual respect, and we are now excited to introduce ‘Compliments’. Our driver partners deliver millions of safe rides everyday and in many instances go beyond their call of duty. We hope our riders take a moment to express their appreciation by using this feature. It will encourage our driver partners to do even better!

Once a rider leaves a compliment, drivers will get a notification in app, taking them to the message and the compliments badge they have collected – whether that’s for expert navigation, great music choice or excellent service – because sometimes the little things make all the difference, and 5 stars are not enough.

For more information, please visit the Uber Blog on Driver Compliments

BookMyShow announced that it has successfully migrated its existing mobile website to an all new Progressive Web App [PWA]. The new and improved version not only replicates the BookMyShow app design, but it is also much lighter, faster and user friendly. This has also made BookMyShow the first online entertainment ticketing brand in India to move to PWA.

With the new PWA, all BookMyShow users will be able to get the immersive app like experience on their mobile web browsers, including Chrome, Mozilla and Firefox. Even on slow networks, the BookMyShow pages will load more than 50% faster now, and users will also be benefited from reduced data consumption and increased responsiveness.  The new progressive web app has already increased conversion rates by more than 80% as compared to the older mobile website.

Anish Tripathi, VP-Product Design, BookMyShow said

On BookMyShow, almost 80% transactions are through our mobile platforms – which includes both app and mobile site. Recently after introducing our new app, we went back to the drawing board to develop an improved version of our mobile website.

The goal was to provide a user experience that was fast, responsive, reliable and engaging – all at the same time. With our new Progressive Web App, we are broad-basing our platform to include those users who either don’t have the space to download a new app or are looking for options that use less data and doesn’t require constant updates. We have already seen an exponential increase in conversion rates and expect our new web app to significantly contribute to reaching new users.

Specifications of BookMyShow Progressive Web App

  • BookMyShow has moved to a new Language Stack to accommodate the massive number of web pages served on BookMyShow; the code for the new progressive web app has been completely rewritten using React.
  • With the new design in place, the progressive web app is clutter-free and has similar look and feel compared to that of the native app, ensuring that the users can stay within their comfort zones.
  • Data consumption by the new PWA is substantially lower due to effective optimization; when a user requests for a particular page, only assets required for that page are loaded, thereby saving on data. Even on 2G networks, the initial load time is just 3.1 seconds and even for personalized movie suggestions, the new progressive app takes less than 2 seconds in subsequent loads.
  • To improve the overall performance and to increase efficiency and responsiveness, the new version consists of smaller progressive web apps that work together for better results.
  • Offline support has also been extended to movie listings and show time pages.

About BookMyShow

BookMyShow is India’s largest online entertainment ticketing platform that allows users to book tickets for movies, plays, sports and live events through its website, mobile app and mobile site. Founded in Mumbai in 1999 and launched in 2007, BookMyShow is now present in over 400 towns and cities across India, currently meeting the entertainment demands of millions of customers.

Exotel, one of India’s leading cloud telephony companies announced the launch of their new campaign that focuses on helping ERP and Tax Accounting Software companies manage leads and make the process smooth and efficient.

As lawmakers are in process of clearing out decks for the rollout of GST, Tally along with 33 other companies has recently been appointed as GST Suvidha Providers to help businesses transition to new regime. According to industry reports, less than 10 percent of SME’s are in a GST-ready position, it is undoubtedly a busy time of the year for these companies. The one problem that these partners face right now is, missing out on potential customers due to missed calls or a busy tone.

Exotel’s cloud telephony services will help these companies manage the high volume of incoming leads from companies who would like to become GST ready.

Speaking about the campaign, Shivakumar Ganesan, CEO & Founder, Exotel, said

With the new GST rules rolling out, we anticipated that there will be disruption in businesses as many SME’s are unlikely to be GST-compliant and the ERP and Tax Accounting Software companies would be receiving numerous calls in a day. One of the critical things for any business is to not miss any leads, at Exotel, we wholeheartedly believe in automations being the best way to combat this problem.

Exotel’s cloud telephony

  • Enables efficient functioning – every customer who calls  will be greeted with a professional IVR greeting, and connected to the right person, whether he is in the field or in office. The reseller’s service will be equivalent to a large company irrespective of the size.
  • Is economical – No capital investment. So no infrastructure or maintenance cost
  • Allows payment as you go – you can pay and use for however long you require the services
  • Ensures businesses never miss a lead – every single call you receive is captured by Exotel. No more missing out on a lead because of a missed call. The customer never hears a busy tone.
  • Facilitates easy IVR automation – You can set up a simple IVR greeting and a call flow in less than 15 mins.
  • Supports Click-to-Call feature – Now include click-to-call buttons in your website & email campaigns.

About Exotel

Exotel is the most reliable and scalable cloud telephony platform in India. Founded by Shivakumar Ganesan, Ishwar Sridharan and Siddharth Ramesh in 2011, it powers voice communication for over a 1000 businesses including brands like Ola, Uber, Flipkart etc. Voice & Data picked Exotel as the Editor’s Choice Emerging Company of the Year 2014. Nasscom’s Emerge Product conclave picked Exotel as one of the top 10 emerging startups in India. For more information, please visit Exotel

Verisign Distribution Denial of Service Trends, observed attack trends of January~March, the first quarter of 2017. These trends include attack statistics, behavioural trends and future outlook. Compiled on the basis of observations and insights about attack frequency and size obtained from mitigations on behalf of customers from Verisign DDOS Protection Services and insights from iDefense Security Intelligence Services.

  • 57% of DDoS attacks in Q12017 utilized at least two different attack types
  • Number of attacks- 23 % decrease when compared to Q4 2016
  • Increase of 26% in average attack peak size compared to Q4 2016
  • Peak attack size – [volume] 121 Gigabits per second, [Speed] 90 million packets per second
  • Most common attack mitigated- 46% of attacks were user datagram protocol floods 57% attacks employed multiple attack types
  • Average peak attack size-14.1 gbps [26% increase compared to Q4 2016], 23% of attacks over 10 Gbps and 36% of attacks over 5 Gbps

DDoS attacks remains complex and unpredictable, and vary widely in terms of volume, speed and complexity. To combat these attacks, it is becoming increasingly important to constantly monitor attacks for changes in order to optimize the mitigation strategy. Verisign saw a 23 percent decrease in the number of attacks in Q1 2017; however, the average peak attack size increased 26 percent compared to the previous quarter. Attackers also launched sustained and repeated attacks against their targets. In fact, Verisign observed that almost 50 percent of customers who experienced DDoS attacks in Q1 2017 were targeted multiple times during the quarter. Every quarter since the first quarter of 2016 has had average attack peak sizes of over 10 GBPS.

Multi-Vector DDoS Attacks are the Norm – Verisign observed DDoS attacks targeting victim networks at multiple network layers and attack types changing over the course of DDoS events, thus requiring continuous monitoring to optimize the mitigation strategy. 57 % of DDoS attacks in Q1 2017 utilized at least two different attack types.

UDP flood attacks continue to lead in Q1 2017, making up 46 percent of total attacks in the quarter. The most common UDP floods mitigated were Domain Name System [DNS] reflection attacks, followed by Network Time Protocol [NTP] and Simple Service Discovery Protocol [SSDP] reflection attacks. While UDP-based attacks continued to dominate the types of attacks deployed, the number of TCP-based attacks increased. TCP floods, largely consisting of TCP SYN and TCP RST floods, were the second most common attack vector, making up 33 percent of attack types in the quarter.

Largest Volumetric Attack and Highest Intensity Flood

The largest volumetric and highest intensity DDoS attack observed by Verisign in Q1 2017 was a multi-vector attack that peaked over 120 Gbps and around 90 Mpps. This attack sent a flood of traffic to the targeted network in excess of 60 Gbps for more than 15 hours. The attackers were very persistent in their attempts to disrupt the victim’s network by sending attack traffic on a daily basis for over two weeks. The attack consisted primarily of TCP SYN and TCP RST floods of varying packet sizes and employed one of the signatures associated with the Mirai IoT botnet. The event also included UDP floods and IP fragments which increased the volume of the attack.

At approximately 90 Mpps, the speed of the attack was the fastest pps rate observed in Q1 2017. SYN flood attacks at such high pps rates can be disruptive and require a highly scalable cloud-based service that can quickly and effectively defend against such attacks.

Mitigations on Behalf of Verisign Customers by Industry for Q1 2017

IT Services/Cloud/SaaS – 58% of mitigations, 22.5% Gbps remains the average attack size

Financial – 28% of mitigations, 1.7 Gbps remains the average attack size

Media and Entertainment content – 6% of mitigations, 0.63 Gbps remains the average attack size

E-commerce and online advertising – 4% of mitigations, 32.6 Gbps remains the average attack size

Public Sector – 2% of mitigations, 31.9 Gbps remains the average attack size

Telecommunications and other sectors – 2% of mitigations, 0.51 Gbps remains the average attack size

Attacks against Financial Sector Increases

The financial sector continues to be a constant target for DDoS attacks. In Q1 2017, Verisign’s financial sector customers experienced the second highest number of DDoS attacks [28 percent] of any industry sector within Verisign’s customer base [a large increase from only 7 percent during the prior quarter]. IT Services/Cloud remained the sector with the largest number of DDoS attacks in Q1 2017.

Combining technology and the human element to mitigate DDoS attacks

In Q1 2017, Verisign observed that 57%t of DDoS attacks against its customer base utilized multiple attack vectors. As DDoS attacks increase in complexity and size, combating them becomes more challenging. In response, organizations not only need the right technology capable of meeting this growing threat, but also the right human element. Technical staff with DDoS expertise working in tandem with technology is highly beneficial in keeping networks and infrastructures available during an attack.

The Technology

Various on-premise firewalls and dedicated DDoS appliances are intended to preemptively stop malicious traffic before it reaches a network. The appliances can be configured with countermeasures or rules to block traffic to certain ports or traffic in a non-compliant format. When configured properly, the associated malicious traffic will be effectively blocked and dropped before it reaches the intended servers.

These appliances are adept at handling simple attacks such as SYN floods and UDP floods, allowing some of the processes including detection to mitigation to be automated. However, in order to fine tune attack countermeasures and respond to changing attack tactics, it is important to have the right people working behind the scenes to most effectively combat a wide variety of attacks.

The Human Element

Attackers are using multiple tactics and adapting them midstream to impact their designated target. For example, Verisign observed that many Layer 7 attacks are regularly mixed in with Layer 3/Layer 4 DDoS flooding attacks. Volumetric flood attacks are easier to defend against than Layer 7 DDoS attacks, which pose a different challenge because it is difficult to distinguish legitimate human traffic from bot traffic. In such cases, a highly trained DDoS team with years of experience and expertise is needed to continuously monitor and adapt a mitigation approach to effectively differentiate bot versus human traffic.

The complete report can be downloaded from here

Bijlipay, an end to end digital payment solutions company, is the first Indian Point-of-Sale (PoS) devices providing company to enable Bharat QR code on the screens of its POS machines. According to RBI, the Bharat QR Code is the world’s first inter-operable payment acceptance solution.

Image Source – Bijlipay

Jubilant on being the first in the industry, Pradeep Oommen, CEO, Bijlipay, said

We have been providing secure and robust mPoS machines which are certified on stringent European standards to aid the honorable Prime Ministers digitization drive. The intent is to make these POS machines smarter which as yet were used only for physical card acceptance.  . We realized that in this transition from cash to cashless, there are various modes of payments for different people across geographies & demographics. A machine that enables various modes seems like the best solution to meet all needs. And hence as a first step, we introduced the much awaited Bharat QR code on our existing card swiping machines.

Bijlipay firmly believes that it’s not just providing digital payments devices that will cultivate the habit of cashlessness in Indians. It will take a lot more of hand-holding, education & awareness to see the actual conversions to digital payments in tier II-III cities. Hence, Bijlipay ensures that they provide for an end-to-end solutions involving demos, documentation, installation, training, risk profiling, reconciliation, settlement and analytics.]. It’s not the number of machines in the market that gives the true picture on digital payments, it’s the volume that each machine processes which sets the right parameter for a successful digitization of payments.

Bijlipay is poised for tremendous growth in digital payment space, and is planning to launch several digital payment solutions in the Indian market. Apart from acquiring solutions like m-POS & GPRS POS and Swipe4Cash mini ATM products, Bijlipay also provides a best in class issuance platform for prepaid cards/ Forex cards/ Gift cards etc.

About Bijlipay

Skilworth Technologies Pvt. Ltd. was incepted in the year 2012. The company is headquartered in Chennai, with a vision to serve small, medium and large businesses through innovative payment solutions in emerging markets. Its go-to-market brand Bijlipay, started offering m-POS solutions in India, since July 2014.

Bijlipay’s payment solutions are enabled by the technology of Wirecard AG, Europe’s leading payments company and in partnership with India’s leading public sector banks. Bijlipay, unlike other players in the market, offers an end to end payment solution, right from an in house switch for best in class transaction success rates; to end to end operations in terms of on-boarding, risk profiling, payout processing; and in-house customer service with a network of FOS engineers and 24/7 call center. For more information, please visit Bijlipay

Leading AI startup, Niki.ai has partnered with India’s largest online entertainment ticketing platform BookMyShow. Fulfilled by BookMyShow, Niki users can now search and book movie tickets across the country at their preferred cinema venues, while simply chatting with Niki. The Artificial Intelligence powered chat experience provides easy discovery and a host of options to the customers.

Niki, while using emerging technologies of Artificial Intelligence, Machine Learning & Natural Language Processing, makes the whole movie booking process as simple as talking to a human booking agent since chatbot ‘Niki’ has the capability to understand complex queries. For example, say you want to watch a movie today with your office colleagues, but you can only watch after work and for convenience of everyone, you want to watch it in a theatre near your office. You can simply type Show English action movies near MG Road after 8PM for today’.

You can thus apply multiple filters, such as movie name, genre, show timings, theatre location and more, easily in a single text message to Niki. Niki understands that users have multiple preferences while booking movie tickets and makes it extremely simple to work around these by presenting the users with options and recommendations that best suits their needs. In addition to being speedy and convenient, the experience offered is also highly personalised.

Speaking on the partnership, Sachin Jaiswal, CEO, Niki.ai said

We are excited to partner with BookMyShow and integrate their movie ticket booking platform on Niki. With our vision to provide consumers with the most natural, simple and intelligent mode of transacting online, we have leveraged our technology of artificial intelligence combined with tackling consumer problems to build a one of a kind conversational theatre discovery and ticket booking experience.

Parikshit Dar, Director, BookMyShow said

BookMyShow has always been keen to partner on initiatives that promote new technologies and we are now excited to take lead in exploring the potential of chatbots in movie ticket bookings in India. With 75% of transactions coming through mobile on BookMyShow, we understand the importance of a ‘mobile first strategy’ and believe that our association with Niki.ai is a step forward in this direction.

About Niki.ai

Artificial Intelligence [AI] holds immense potential for the global market, and this is the reason why the year 2017 is being predicted to be that of Artificial Intelligence. Among the most renowned, famous and successful startups that have mushroomed recently around this concept is Niki.ai, a technology focused company that envisions to make artificial intelligence accessible to everyone, i.e. Businesses and Consumers. The company provides a simple and easy to use chat interface to shop for products and services. To the businesses, it provides a plug and play technology that can be easily integrated everywhere including operating systems, on messaging platforms messenger, and on the brand’s applications [app and web].

Started in 2015, and funded by Mr. Ratan Tata and Unilazer Ventures, Niki.ai envisions to provide one shop for everything commerce. Niki is an AI bot who converses to help you shop for products and services and makes the whole journey from discovery to transaction fast, convenient and extremely simple. The Niki App can be downloaded from here