All Posts in Technology

|In: AI|Last Updated: | 0 Comments

Although artificial intelligence may have once been thought of as nothing more than a sci-fi trope, it’s actually a legitimate technology that’s already changing how companies across a wide range of industries do business. Any professional who could benefit from enhanced data analysis and pattern recognition could theoretically take advantage of this technology.

Image Source – AI

Digital marketers are no exception. AI has the potential to revolutionize sales tactics through techniques like chatbot marketing automation. That said, many people still don’t fully understand this technology, or what it can do. That is why it’s important to learn more about it. By familiarizing yourself with AI’s capabilities, you are more likely to see how the tech can be used to improve your marketing strategy.

Introducing Machine Learning

Many AI programs rely on machine learning to function. Essentially, machine learning refers to an AI’s ability to develop specific problem-solving skills by referring to established data points.

For example, machine learning allows AI to analyze previous data sets from the stock market. As the AI learns thorough reviewing past trends, it’s able to make more accurate predictions about the stock market on its own.

This means AI is likely to make more and more key business decisions in the near future. Marketers can leverage this power to boost the success rates of campaigns.

Machine Learning & Customer Behavior

Again, machine learning involves analyzing data sets to learn a skill or generate insights. That’s why it can play a major role in any task that involves learning from consumer behavior.

There are currently many different channels that could potentially provide consumer behavior data. Social media conduct, search history, purchase history; all may offer information that can help an AI develop more accurate customer profiles.

This is very significant from a marketer’s perspective. According to a 2016 survey, 80% of marketers agreed that customers were more responsive to personalized content. Consumers want marketing content to be tailored to their specific needs and preferences.

Thanks to AI, offering that kind of individualized experience is easier than ever. AI can analyze customer behavior data much more efficiently – and thoroughly – than a human. Marketers will use it to more effectively segment their customers into separate groups and profiles, allowing them to target those clients with the most relevant content possible.

AI Content Curation

Stronger list segmentation isn’t the only benefit AI offers marketers. The technology also has the capacity to analyze reporting on topics ranging from sports and pop culture to science and politics.

Combine this quality with AI’s ability to generate detailed customers profiles, and it’s easy to imagine that marketers will soon rely on AI to provide customers with the information that’s most relevant to their interests. This helps automate one of the more essential components of any digital marketing campaign.

Chatbots

AI-enhanced chatbots offer many potential benefits to digital marketers. Along with taking over customer support duties, chatbots can reach out directly to customers via existing platforms like Facebook Messenger, alerting them to relevant promotions, new product announcements, and more.

Because AI has the ability to learn from customer behavior, a chatbot would know exactly when to reach out to a given customer for the best possible results. It will also know precisely what type of content it should provide.

Looking to the Future

In all likelihood, we have only just begun to scratch the surface of what AI can do for digital marketers. What is clear, however, is that it’s poised to offer major benefits. The marketers who embrace its potential early will stand out from the competition, offering their customers the kind of marketing experience that would be impossible without AI.

About the Author

Rae Steinbach is the Freelance Editor at Snaps, a mobile messaging platform connecting brands to millennials. You can find more about Rae here

|In: Technology|Last Updated: | 0 Comments

At its AI for All conference in Bengaluru, Microsoft India showcased some of its most recent artificial intelligence [AI] solutions aimed at helping improve lives and transform businesses. Microsoft India said it is helping 650 India-based partners use the Microsoft cognitive services, IoT, AI and machine learning platforms to build solutions for India.

Over the last year, Microsoft and its partners have deployed AI solutions in areas such as healthcare, education, agriculture, retail, e-commerce, manufacturing and financial services. Microsoft also announced a partnership with Forus Health, a Bengaluru-based technology company focusing on retinal imaging devices, to leverage AI capabilities for early detection of diabetic retinopathy, glaucoma & macular degeneration, and help reduce avoidable blindness.

Anant Maheshwari, President, Microsoft India, said

We are working closely with our partners to bring AI to all sectors in India. The intersection of AI with people and society presents an incredible opportunity to create a lasting, positive impact on the world and in India. Our partners are creating inclusive solutions designed to solve local societal and business problems.

Peggy Johnson, Executive Vice President, Business Development, Microsoft, said

We are working to democratize AI and make it available to all. As a company, we have been working with AI for over 25 years. As humankind discovers new challenges and refocuses on old ones, AI can help us find better and more sustainable solutions.

Partnership with Forus Health

Diabetic retinopathy is one of the most common complications of diabetes population due to lifestyle changes and accounts for up to 10% of cases that experience loss of vision. As part of Microsoft AI Network for Healthcare, Microsoft and Forus have worked together to integrate AI-based retinal imaging APIs into Forus Health’s 3Nethra devices using Microsoft Azure IoT Suite. This will help Forus technicians identify eye fundus images as well as disease conditions better. 3Nethra devices, which can be operated by minimally trained technicians, are deployed across over 20countries and have so far touched more than two million patients.

K. Chandrasekhar, Founder & CEO, Forus Health, said

Forus Health is excited to partner with Microsoft in providing integrated services in ophthalmology screening to the end customer using artificial intelligence. This would help in potential early identification and treatment for problems like diabetic retinopathy. This partnership will help assist doctors with diabetic patients in rural clinics in India as well as other emerging economies such as Mexico.

Microsoft, enabling partners

Microsoft helps up-skill partners using trainings and hackathons on AI, machine learning, Microsoft Bot framework, cognitive APIs and Machine Learning Studio. Microsoft also offers practice resources to partners to help develop new in-house capabilities and reach more customers. Resources are available to partners in the field of business analytics and AI, data platform modernization and data warehousing and big data, among others.

Microsoft’s partners and customers drive AI innovation in India

Microsoft partners and customers in India are using and/or offering AI-based solutions across scenarios including customer segmentation and life time value assessment, demands forecasting, multi-factor customer identification system [face, biometric and speech], omnichannel analytics, fraud detection and credit risk assessment, and remote monitoring amongst others. A few examples include-

Hitachi Micro – Using cognitive services and machine learning, Hitachi is developing facial biometric customer identification systems for banks, to make Face the ID for users to access their accounts and make transactions. This will improve the overall user experience and safety for customer. Using Microsoft’s AI based solutions, the company is also creating facial recognition and patient authentication platforms for healthcare organizations, enabling easy biometric check-in for patients, attendants, doctors and healthcare staff.

Nihilent Technologies – Nihilent, a Microsoft Gold Partner, offers a comprehensive suite of AI, machine learning, user experience and design thinking-based solutions to customers around the world. The company is delivering AI-based solutions for several operational verticals viz.,

  • Vehicle Telemetry for an Indian Insurance company – The solution analyzes trip details such as driving pattern, frequent place of travel and maps the insurance policy information for further analysis such as classifying vehicle segment, performing a correlation of driving pattern with accident claims.
  • A modern and comprehensive parking solution implemented using Azure IoT for leading parking solution provider, WorldWide Parking Inc, with offices in 16 countries. The effort included an assessment of the existing solution and re-engineering it into a more modern, scalable and performant cloud-based platform.
  • Facial Recognition that provides a trusted system for facial security. It prevents access to the premises for unregistered persons.
  • Recommendation Engine for a leading non-banking financial services company using market basket analysis to make recommendations based on the relationships among products/services and the products/services utilized by customers.
  • Text Analytics – Deals with large number of unstructured documents and performs Text Mining of the corpus of pdf data to create a structured database using key words & natural language processing. The solution will help in understanding how existing and proposed projects are likely to behave in future.

WittyParrot – WittyParrot Word widget, is a productivity solution provider for knowledge workers to create word documents rapidly by assembling pre-built, consistent and compliant content. WittyParrot was part of Bengaluru-based Microsoft Accelerator’s 10th batch where they underwent an intensive six-month coaching and mentoring programme. They are using Microsoft’s Azure cloud offering and leverage it for technologies like big data, internet of things [IoT] and advanced analytics, among others, while being fully integrated with Microsoft Office and Microsoft Office 365, several CRM platforms and various voice enabled chat-bot technologies.

BrainifAI – Gurugram-based start-up BrainifAI is creating multiple solutions to ensure cab safety by tracking drivers and passengers. This includes detection of soberness of drivers and escorts, as well as in-cab physical threats.

Ola Play – Ola Play is the world’s first connected car platform for ride-sharing, that will leverage Microsoft AI and IoT to enhance driver experiences with tele-matics and navigation guidance; passenger experiences with cloud-based infotainment and productivity; and provide auto manufacturers with custom digital experiences for their customers. The advanced tele-matics platform will transform the car into a high-performing, intelligent vehicle, capable of assessing fuel efficiency, engine performance, and driver performance. It will also enable smarter navigation and predict breakdowns, enhancing safety and security while creating new business models and opportunities.

Flipkart – Flipkart is leveraging artificial intelligence, machine learning and analytics capabilities in Azure, such as Cortana Intelligence Suite and Power BI, to optimize its data for innovative merchandising, advertising, marketing, product discovery, content moderation, pricing and customer service. With powerful insights about its business and new, intelligent services, Flipkart can deliver increasingly relevant and personalized experiences to its customers.

ShepHertz – The Gurugram-based tech start-up serving 65k customers across 150 countries processes 111+ billion API calls. ShepHertz endeavors to make applications (apps) developers successful on the cloud. Their Intelligent Digital Hub Platform [IDHP] helps build omni-channel [mobile, social, gaming, TV, IoT, wearables, point of sale and web] apps and increases user acquisition, retention, engagement and conversion through their real-time actionable big data analytics solution. As part of IDHP, ShepHertz Applied AI Services is using Microsoft Azure to provide social listening tools such as sentiment analytics, machine learning tools such as chatbots, Prediction analytics and Face Recognition for visitor management, attendance and intruder detection. ShepHertz also uses Power BI for AI and big data visualization and reporting.

ZingHR – Mumbai-based ZingHR is helping businesses address the talent acquisition and retention challenges by operating on Microsoft Azure’s machine learning, cognitive, analytics, voice Bots and social listening capabilities. With emotion APIs for sentiment analysis, it has enabled HR departments to achieve reduced hiring cycles and unbiased hiring leading to 80% improved efficiencies.

ZingHR is offering Hire-to-Retire solutions and services to over 500 enterprise customers across India, South East Asia and Middle East. By adopting the latest Microsoft technologies, ZingHR platform is highly flexible, scalable, mobile, and economical with lean HR practices.

  • Karnataka Agricultural Price Commission [KAPC] – As part of an experiment with Microsoft, KAPC, Department of Agriculture, the government of Karnataka is using price forecasting for agricultural commodities, in addition to sowing advisories for farmers in the state.

Microsoft has developed a multivariate agricultural commodity price forecasting model to predict future commodity arrival and the corresponding prices. It uses remote sensing data from geo-stationary satellite images to predict crop yields through every stage of farming. This, along with other inputs such as historical sowing area, production, yield, weather, among other datasets, are used in an elastic-net framework to predict the timing of arrival of grains in the market as well as their quantum, which determine their pricing.

AI for All conference

The AI for All conference saw participation from industry representatives from across healthcare, automotive, IT and IT-enabled services, among others. The event featured discussions about the benefits of artificial intelligence [AI], and how this can be used to augment human ingenuity. The one-day conference also included a Design Thinking Workshop around AI.

|In: Guest Blogging|Last Updated: | 0 Comments

Cyber Security has always been discussed but never given the importance that it deserves in the boardroom. However the situation seems to be changing post 2017, which saw cyber breaches of global scale and magnitude. Myths such as – only Information Technology companies are prone to cyber attacks and that fairly advanced nations like the United States and United Kingdom would be the main targets of hackers whereas countries like India would not be victims – were broken. It is time to address cyber security as a business risk, and not just a technology problem.

Image Source – Cyber Insurance

2017 saw hackers take down a Power Grid in Ukraine, ransomware attacks like WannaCry, Petya and NotPetya caused business interruption at ports, hospitals in UK were made to turn down patients since they lost access to their systems and the Equifax breach led to the data of 143 million customers – a number higher than Mexico’s total population – being compromised. Mondelez Inc., the world’s second-largest confectionery company, said its quarterly revenue growth would be reduced by 3 percent due to a recent global cyber attack.

India too was put on the global map after becoming the third worst hit country from the WannaCry attack, with more than 40,000 computers being affected. An Indian food startup’s breach was the biggest globally in the first half of 2017, compromising data of 17 million users. The list just keeps growing.

The thing about cyber risk is that it is evolving at a pace which most companies will find hard to keep up with; attacks are getting more sophisticated – from distributed denial of service attacks to ‘man-in-the-middle’ attacks, the risk just keeps changing.

The popularity of crypto-currencies and their characteristics which prevent them from being traced back will only fuel further ransomware attacks in the future.

According to a recent report published by McAfee, the total cost of cyber crime globally is USD 600 billion, or 0.8% of global GDP. With the EU GDPR becoming effective in around two months, several global MNCs will be liable to report breaches within a set time frame and may be liable to penalties going as high as 4% of their global turnover, the cost of data breach is bound to go up.  As I write this, a fresh probe has been requested by the European Commission, asking data protection authorities to investigate Facebook’s data leak to data-profiling firm Cambridge Analytica, which uses psycho graphic profiling to change behavior, and may have used the data of 50 million Facebook users to help bolster Donald Trump’s presidential campaign in 2016.

The increasing frequency of breaches and the costs associated with it demonstrate the need for companies to purchase cyber insurance. Let’s be clear, cyber insurance will not help a company prevent a cyber breach, but it will help it survive one. The amount of loss due to cyber attacks and its spiraling effects cannot be under-estimated. A typical breach would require the company to hire forensic experts to investigate into the breach and recover its lost data, appoint lawyers to communicate the breach to the regulators, customers and other stakeholders as per regulations.

Service of a public relations expert may also be required in order to handle the press and other media. All of these expenses can make a huge dent in the company’s bottom-line, especially to the small and medium enterprises, which may not be able to afford such costs. A standard cyber insurance policy would provide cover for all these costs, and further covers such as cover for business interruption, fraudulent fund transfer, PCI-DSS may be purchased depending upon the risk profile and needs of the customer.

The ever evolving nature of cyber risk poses an even bigger challenge for insurers, as they will have to work towards providing a wholesome risk mitigation product to customers. Such a product would help them not just cover the costs associated with a breach, but also help them improve their cyber security, provide vulnerability assessment and penetration testing services, and most importantly help educate their customer’s employees about threats such as phishing,  ransomware and others – since humans are still the weakest link in cyber security.

About the author

Sanjay Datta is the Chief underwriting, Claims & Reinsurance Head at ICICI Lombard. More details about her can be found here

|In: BlockChain|Last Updated: | 0 Comments

Ever since the Punjab National Bank Fraud case has come to light, many believers of Blockchain have been saying that Blockchain could have stopped it.  Present company included.  I for one, very truly believe that Blockchain will become pervasive and not too far away.  But could it have avoided this huge fraud that has shaken the Indian Banking system? Well it’s hard to respond in the affirmative knowing that no technology is smarter than the human brain at its best. If the intent is wrong, loopholes are found or made. Just as in this case.

Image Source – BlockChain

What was the main reason behind this fraud? While there were multiple, like mal-intent of account holders, corrupt employees, audit failure, manual contracts etc., the key reason was un-integrated applications, i.e, the SWIFT gateway was not integrated with PNB’s Core Banking System. So transferring data from one to the other was a manual process! When money was lent by foreign branches of other Indian banks, based on the false LOU issued by PNB, no record was being made in the banks CBS.  Thus year after year, the fraud remained under cover. 

Could Blockchain have solved it?  Well the answer is yes and no. Blockchain definitely has much higher security capability built-in. The basic concept underlying Blockchain, is Distributed Ledger Technology or DLT. So the master data is maintained in every node of the distributed ledger and hence there is no dependence on a single source of truth. While today the banks CBS is the single source of truth for the bank, in a Distributed Ledger framework, each node would contain the same truth. So tampering one node would not be possible and would immediately bring to light any kind of malpractice. So technically speaking Blockchain technology does have security mechanisms to deal with these frauds. However the success of this would depend on how distributed the ledgers are and how big the chains are.

Anytime there is a gap or a break between the chains, or two or more chains are not integrated, demanding a human intervention, mistakes or fraud are likely to happen. So whether or not Blockchain technology could have stopped the PNB fraud, would depend on how integrated the Blockchain was. So even in a Blockchain scenario if the Bank and the SWIFT payment gateway were not connected by a single chain or two integrated chains and had it required a manual intervention, the problem couldn’t have been avoided inspite of Blockchain technology. So Blockchain technology alone, is not an answer to avoiding such problem, intentional or not.  The most critical requirement is for all stakeholders to be part of the Blockchain, with no breakage in the chain.

There are a few other necessary conditions to the success of Blockchain as well

  1. All Manual contracts of today will have to be converted into smart contracts to run some automated checks on them, whenever there is any transaction involving a contract.
  2. Since the security will be so much dependent on the technology itself, technology audits will have to become much more stringent and pervasive
  3. Finally in order for all stakeholders, no matter which industry they belong to, need to come together as part of the same or connected Blockchain, there needs to be common processes and protocols accepted and agreed on by regulators of all industries. Hence the Regulators need to come together to ensure the same.

So bottom line is no technology can eradicate fraud. People are much smarter than computers, being the inventors of all technology.  And people with mal-intent will be there. So while Blockchain has the technology built-in to improve security, it is definitely not the answer to all fraud.

About the author

Mohua Sengupta is the EVP & Global Head at Services at 3i Infotech Ltd. More details about her can be found here

|In: Hackathon|Last Updated: | 0 Comments

Creativity and innovation go hand-in-hand with learning at Stonehill International School [SIS]. At Stonehill, they believe in providing newer and enhanced opportunities to their students to be able to integrate technology and innovation with academics, to foster holistic development of each student.

Image Source – Hackathon

Stonehill hosted its first inter-school Hackathon. A ‘Hackathon’ or a ‘Codeathon’ is an event where teams of developers get together to come up with solutions to problems. These solutions include, but are not limited to, robots, machine learning algorithms, mobile and web applications and websites. For the most part, there is only one constraint – time.

Participants of the Stonehill Hackathon included students from six international schools in Bangalore. The participating school included Bangalore international School [BIS], The International School, Bangalore [TISB], Inventure Academy, Neev Academy, Oakridge International School and Indus International School. Twenty-one Secondary School students from SIS also participated in the event. All participants were grouped into teams, with each team comprising of a minimum of two and a maximum of five students.

The participants coded and created solutions to a variety of different challenges ranging from medical technology to natural language interfaces.  The participants had six hours to create solutions by using any programming language of their choice.

The enthusiasm of the students was palpable while students worked on software and hardware based projects. Students worked on a number of projects like an artificial intelligence based facial recognition system, neural networking, computer games using Python, database projects, messaging applications, Arduino/Raspberry Pi and Lego Mindstorms, to name few.

At the end of their allotted six hours, the teams had to present their projects to our panel of judges and the rest of the Hackathon participants. The distinguished panel of judges comprised Mr. Dale Vaz of Amazon India and Mr. Nasser Ebrahim from IBM. Mr. Vaz is Head of Engineering and Chief Technology Officer at Amazon India and Mr. Ebrahim is Senior Technical Mentor in the IBM India Software Lab Machine Learning Hub.

The first prize was won by Team Robomatrix from Indus International School who made a robot meant to carry medicine to a destination. The team was awarded prize money of INR 15, 000/-

The second prize went to Team ETWAS of Oakridge International School that made a home automation system using an artificial intelligence based facial recognition. The team won prize money of INR 10, 000/-

Neev Designers of Neev Academy walked away with the third prize. The team designed a prosthetic arm using Lego EV3 and they won prize money of INR 5000/- The event was an immense success and Stonehill plans to make this an annual event.

|In: Mobile|Last Updated: | 0 Comments

Truecaller and Bharti Airtel, India’s largest telecommunications services provider, said that the Airtel Truecaller ID service now has over 1 million paying subscribers across India.

Launched in March 2017, this first-of-its-kind service is aimed at bridging the digital divide between the urban and growing semi-urban and rural markets in India. The service has helped more people experience a data-only product in offline mode and enabled them to make their communication safe and efficient.

Expressing his elation on the landmark, Arun Krishnan, Director, Strategic Partnerships, Truecaller said

With the Airtel Truecaller ID service, we opened data-centric inroads to offline users, who gave us an extremely positive response by subscribing to Truecaller in its flash message form. We hope to further empower these feature phone users in India and safeguard them from spam calls and making sure there are no unknown calls.

India being a large feature phone friendly population, Truecaller expanded its caller ID feature to this quintessential group of users in April last year.

About Airtel Truecaller ID

All feature phone users in India using Airtel can subscribe to ‘Airtel Truecaller ID’ to get a caller ID service. The identity of unknown numbers is delivered to users via Flash SMS before the call hits the user’s mobile.

|In: Hackathon|Last Updated: | 0 Comments

HackerEarth, a leader in innovation and talent management, has announced the launch of its first virtual AI hackathon for Alexa. This unique hackathon is aimed at building more engaging skills for Alexa, which is the cloud-based voice service and brain behind Alexa-enabled devices, including the Amazon Echo. 

Image Source – Alexa Hackathon

Registration for the hackathon is open now. The contest will encourage developers to think outside of the traditional application development approach and embrace a voice-first design approach. The participants will be given access to the Alexa Skills Kit, a set of free, self-service, public APIs, that developers can utilize to easily create new experiences for Alexa. The existing architecture allows developers to build applications or skills to enhance the customer experience for its users. The Alexa Skills Kit [ASK] is a useful tool for independent developers, designers and brands to create new ways to engage Alexa.

The hackathon is being conducted keeping in mind that the resulting skills will be useful for the end users. For this reason, it is an open themed hackathon where participants can build any skill that can benefit Alexa customers. Participants are encouraged to create business productivity solutions, cool games, engaging chat bots, smart home applications or anything else that users might be looking for.

To get started, participants can have a look at the existing skills in the Alexa India skills store. There are over 12,000 skills in the store across multiple categories including Business & Finance, Food & Drink, Games, Music & Audio. Over the past few months, Alexa developers from across India added a localized flavor to the skills, enabling customers to listen to devotional songs like Hanuman Chalisa and Gayatri Mantra, find out diverse information ranging from Indian pin codes, Indian presidents to Indian Railways PNR status, or play Indian Tambola, Mahabharatha quiz and Indian GK Quiz. Lifestyle and Entertainment skills like ‘Rock Paper Scissors’, ‘Ganesha Speaks’, ‘Find My Phone’ and ‘Help me Sleep’ are among the most popular skills within Indian customers. This hackathon will give participants an opportunity to work on voice-controlled skills that will make Alexa smarter.

Alexa is currently being used for myriad applications including ordering food and transportation, controlling a smart home, playing music, and much more. Popular services such as Ola, Zomato, Saavn and The Times of India have also identified the potential of voice-enabled customer-interactions early on and provide their services to users through Alexa and Echo devices.

The registration process of this hackathon will conclude on April 1st, 2018. All teams that qualify will be required to submit a working skill based on their idea by April 15th, 2018. All skill submissions that pass the skills qualification process by April 21st, 2018 will get published to the India skill store and will be readily available for users to install on their Alexa app. Teams can also add other language support [e.g. EN-US] to make their skills available to the global skill stores, however participants must register themselves as India vendors and publish their skills to the India store to qualify for the competition.

The name of winning team will be announced on May 1st, 2018. The jury for the hackathon includes senior leadership from Amazon and Alexa Skills business in India. The winning teams will also be awarded cash prizes, devices including Amazon Echo and Amazon Kindle and will also get to meet senior team members from Alexa Skills team in India. 

Sprint, HackerEarth’s innovation management software is a platform to ideate and collaborate on interesting products, solutions and processes. It also helps organizations to crowd source solutions, from internal and external audiences, helping them minimize the time, effort and capital spent on driving innovation. HackerEarth also hosts a global network of top developers which companies and governments can tap into through Sprint, to generate ideas and solutions. Organizations use Sprint to crowd source ideas that help them meet larger goals, which are broken down into distinct themes and specific campaigns.

  • Registration and Idea Submission: 20 February – 1 April 2018
  • Skills submission phase: 2 April – 15 April 2018
  • Skills certification phase on Alexa Skill Store: 16 April – 21 April 2018
  • Judging: 22 April – 28 April 2018
  • Winner announcement: 1 May 2018
About the hackathon
The Alexa hackathon began on Feb 20th and the winners will be announced on May 1st, 2018. The winners will not only win a cash prize and an Echo device, but will also get the opportunity to interact with the senior members of the Alexa Skills team. Currently, close to 2000 participants have already registered for the hackathon. For more information, please visit the Alexa Hackathon site

|In: Mobile|Last Updated: | 0 Comments

Apps Discover, a premium mobile ad network company has announced an exclusive partnership with Chinese search engine giant Baidu, the agenda for this partnership is to provide Chinese traffic to Indian advertisers. This alliance enables the Indian companies to promote their business even in China.

Apps Discover and Baidu’s business alliance will create burgeoning business opportunities for both the companies in Chinese ad space. After the coalition, the company is now the only Indian ad-tech company that will look after Baidu’s ad sales in India. This partnership with Apps Discover Technologies will aid Indian advertisers to gain more traffic and target active mobile and internet users in China.

Ashish Bahukhandi, Founder & CEO Apps Discover said

It’s an honour to partner with one of the biggest search engine and Baidu will not only serve our advertiser with the largest internet user population but will become an exponential growth factor for their business.

Last year the company expanded its presence in Indonesia which has been a profitable decision as it has helped the brands in establishing new business relationships with other international brands.

About Apps Discover Technologies Pvt. Ltd

Apps Discover is a premium Digital Ad Network Marketing Company offering the most preferred online affiliate programs & affiliate marketing products which help advertisers across multiple industrial backgrounds to advertise their brands [products/services] and track mobile ad campaigns in the easiest way possible. Started with an office in Gurgaon, Haryana the company’s operations have now extended far and wide in the South-East Asia market with a sturdy base in Singapore and Indonesia. For more information, please visit Apps Discover