Staying true to their commitment to innovate and make life comfortable for their customers, Luminous Power Technologies has launched Luminous Home Mobile application, the first of its kind, Mobile AR Catalogue for Indian Home Electrical Industry. The application uses Augmented Reality to help consumers select the best fan and modular switches designs for their homes without leaving the comfort of their home. Luminous Home is available on Google Play and Apple Store for customers to download.
The picture overlay is displayed on the smartphone’s or tablet’s screen showing how the new Signature fan/ modular switch would fit in their home with the added benefit of background and colour option on the application. With the help of these options, customers can visualize, which fan or modular switch will go best with their home decor. In addition, the application also helps customers to locate dealers in their area if they wish to make the purchase.
Vipul Sabharwal, Managing Director, Luminous Power Technologies, said
At Luminous, our aim is to always advance with the evolving needs of the Indian buyers. We have introduced virtual and augmented reality technology to give our customers the flexibility to get a better idea of some of our products by giving them a platform to experience it. We are positive that the launch of this app will lead to increase in brand preference for Luminous and create a strong brand recall among Key Retailers in Electrical trade and the end consumer.
The launch of the new mobile app comes at the heels of Luminous’ new signature range of fans, imbibing the unique personalities of charismatic cities like Jaipur, London, New York & Rio de Janeiro in February. The range is available through 2000 key retailers across India and costs between Rs.3000~Rs.9000.
Consumers can download the app by scanning the QR Code in the image below
About Luminous Power Technologies
Luminous Power Technologies is the leading electrical specialist in India having a vast portfolio comprising of Power back up solutions such as Home UPS, Batteries, Stabilizers and Solar Solutions to Home Electrical offerings such as Fans, LED lighting, Wires & Switches. Luminous has been in business for 30 years now. It has 7 manufacturing units, more than 28 sales offices in India and presence in over 36 countries. Our 6000 employees serve more than 60,000 channel partners and millions of customers.
COMIO Smartphones, India’s emerging mid-segment brand has teased a new smartphone that would be released in the last week of July 🙂 We have received some information about the to-be launched device that runs Android O. COMIO had previously released the COMIO X1 Note and COMIO C1 Pro and you can find more details here & here respectively.
The phone is expected to be launched in red color and is rumored to have the following key features:
Full view – 5.5 inch
Face unlock
13MP Camera
Below is a small teaser of the yet to-be launched smart phone from COMIO
We would update the post once we receive more updates about the device. Stay Tuned !!
Voice technology is gaining mainstream acceptance thanks to the new voice based devices from the leading companies like Amazon, Google. Simultaneously Artificial Intelligence [AI] is becoming more efficient in identifying user intents. Many industries are experimenting with the devices and AI powered abstraction layers to identify areas that they exploit to deliver superior customer experience.
According to Google, 20% of the searches are already by voice and they expect this to increase to 50% by 2020. Quantum leap in voice accuracy is another trend that is seen by the technology analysts over the last couple of years. The fast adoption of the voice activated devices is helping industries on a faster learning curve for the devices and accuracy. From the users perspective, at least 2 in 5 users say that voice activated devices are essential to their lives.
Some of the industries that are dabbling with this technology are retail, banking and financial services, insurance and healthcare. It is also predicted that soon industries will be looking at voice first strategies.
Banking & Financial Services
Voice is the new channel banks are exploring to add to the plethora of channels. Why conversational banking now? Aside from the trends pushing banks towards this new channel, banks are always on a quest to make their services and offerings more and more personalized. The next question everyone is faced with is how they can go about introducing this channel. This requires good understanding of their customers and how well their staff is trained to handle introduction of this new technology.
The smart speakers e.g. Echo, Google Home, Apple Home pod, etc. are being used as effective marketing channels in many industries. The starting point for banks can also be this, where skills or services are offered either via the smart speakers or voice assistant embedded in existing bank apps to deliver relevant information to the customers. This would help in keeping the customers more engaged with the bank, and progressively the voice skills can be evolved to handle more complex processes.
Today banks are expected to play the role of someone who takes care of the financial well-being of their customers. Personal Financial Management [PFM] is the way banks are keeping their customers engaged. Many see PFM as digital banking. The channel for this need not necessarily be restricted to portal, web or tablet, and this can be further extended to new channels like voice. This allows banks to start giving tips or education that is valuable and relevant to keep the customers more engaged with the bank and ultimately drive them towards more profitable actions.
Insurance & Healthcare
One of the biggest challenge Insurance industry has been facing globally is how to make consumers better understand the products they offer. This is why the prime channel to sell these policies today is via agents. But as we all know this channel has its own limitations from availability, time bound, limited access and finally knowledge of agent himself. With advent of smart voice assistant services using smart speaker industry can sure put this concern to rest, if done right.
Voice being most natural & common media to communicate, this channel can provide the required learning right at the time required. Like when buying a policy, consumers can be educated of policy coverage or during a claims servicing phase, the process can be explained easily and various liabilities etc. explained as requested by consumers. The voice as a channel provides ease of use for day to day transaction. The overall experience from this channel can be more than other channels combined.
Another good use of this channel would be in Healthcare industry which will benefit both consumers and providers side. While consumers benefit from ease of use from added channel the provider side can achieve excellence not only on the clinical aspects but also save lot of time they spend after each consultancy. A virtual voice assistance can help patient check-in and can assist doctor look up past medical records and test results.
One of the biggest concern/risk in Healthcare Industry for adoption of this channel will be privacy. The adoption strategy should weigh out these risks and leverage technology and Standard Operating Procedures [SOP] to mitigate them.
Key KPI’s
One of the success criteria of this channel depends on how well corporates/organizations are able to create a dialogue for its customers, where the system is able to respond in context to the customers. Final aim should be to pass the Turing test via this channel. This should only be an aim and not a limiting factor to open this channel up for their customers.
Security is another criteria that would determine the adoption of this channel. As a rule of thumb all the security protocols that apply to the other channels used by the bank would have to be built-in to the voice channel as well.
Finally the new channels should seamlessly integrate with all the other channels, so customers have an omni-channel experience. Organizations have created this experience with their existing channels. The new channel should just be an extension to this experience.
Technology Adoption
For an organization convinced about the business case of using voice as a channel, can begin with the development of a ‘voice application’ targeting any smart speakers.
Application development can be done on platforms like AWS Lambda/DialogFlow, which support code written in Node.js [JavaScript], Python, Java [Java 8 compatible], C# [.NET Core], Go, etc. Organizations IT team can decide the right technology in line with their technology stack.
The ‘voice application’ needs to interface with the back-end systems, especially the core platform in order to fetch the right response to users’ queries.
However, in the absence of any UI, the approach to authenticate a user becomes crucial, but can be decided based on the organizations policies followed in web portal & mobile app. In most cases, multi-factor authentication would be enough to comply with the security policies.
About the Authors
The article has been co-authored by Aparna Pallavi, Head Digital Banking – 3i Infotech; Sanjay Pathak, Head Healthcare & Insurance Solutions – 3i Infotech and Meghashyam Simha, Head, Mobility & Automation – 3i Infotech.
After months of small scale rollouts, WebEngage has been roped in by OTA major Goibibo to power the brand’s User & Partner engagement strategy and execution. The Mumbai based SaaS company is touted as one of the leading Marketing Automation platforms to come out of India, having over 40k businesses around the world under their belt. Esteemed brands such as Flipkart, Ebay, Avaya, Sendgrid, Pluralsight, Souq trust WebEngage with their user engagement.
As India’s leading online travel brand, millions of Goibibo customers frequent their platform to book flights, train tickets, hotels and outstation cab rides every month. They identified the need for an engagement platform to enhance the overall user experience and increase the number of bookings using Personalization and Contextual cross-channel Communication.
Goibibo CTO, Vikalp Sahni, furthered this view saying
We at Goibibo are strong believers in the power of creating an unparalleled user experience. Giving users a brand experience that helps them solve a problem and creates value for them is the end goal. For that reason, we identified WebEngage as the right platform that will help us get to the goal. Their Journey Designer tool has been a revelation, helping us create lifecycle marketing campaigns at scale while maintaining contextual relevance with hyper-personalization capabilities.
Partnering with one of the leaders of the OTA industry is a huge positive validation of our platform, and its capabilities. We are happy to learn that Indian marketers have advanced in the maturity scale, and are embracing innovative tools like the Journey Designer to create beautiful and highly effective marketing strategies that resonate directly with the end user. This partnership recognizes the need for Marketing Automation in the industry, and how our positioning is perfectly poised to cater to that need diligently.
About WebEngage
WebEngage was founded by Avlesh Singh and Ankit Utreja in 2011. It is a full-stack marketing automation platform that helps B2C companies drive more revenue from their existing customers and anonymous users.
It is a cross-channel user engagement platform which intelligently automates communication across users’ life-cycle. It enables companies to enhance their brand experience with contextual, personalised user engagement via In-App Messages, Push Notifications, Emails and Text Messages and Web Messages [notification, survey and feedback].
How many of you find this sight familiar – You have moved to a new city e.g. Bengaluru and you are very ecstatic to move to the Silicon Valley of India on a very good pay-package. You enjoy your early days in the company provided accommodation, but your real test would start when you go out in search for a rental accommodation. You get entangled in the ‘Broker Menace’ on the assurance that he would provide you with the best rental accommodation, keeping all your requirements intact. If you are lucky enough, you would get a good house, by paying him 1~2 months’ rent [as brokerage and other over-head costs] or the vicious cycle continues.
The founders of Bengaluru based NoBroker had gone through a similar situation when they were searching for an accommodation while working in Mumbai and this horrendous experience prompted them to take the entrepreneurial plunge to ‘solve this problem at scale‘.
NoBroker.com is a disruptive brokerage-free property search portal that connects house owners & seekers directly by eliminating the middleman/broker. NoBroker is revolutionizing the real-estate space not just by eliminating the brokerage but also by making it convenient & hassle-free experience with its services.
Though there are many portals in the online-real sector, most of them operate in the traditional classifieds model. With the evolution of Machine Learning [ML], Artificial Intelligence [AI], Augmented Reality [AR], Virtual Reality [VR] and initiatives like RERA, Housing For All, PMAY, etc. by the central & state governments, many of these portals are moving from the traditional model to more comprehensive transaction enabling models, with technology and analytics driving property discovery and financing [Source]. Though technology has been an enabler, customers still have to pay a hefty amount to the middlemen as brokerage.
The primary reason the intermediation existed was that there was a huge information asymmetry in the market. NoBroker removes this information asymmetry and provides a marketplace for the free exchange of information that earlier used to cost as much as 1~2 months of rent as brokerage! The portal works on the backbone of algorithms built on latest cutting-edge technologies that identifies & restricts brokers from the portal and is the only platform in the C2C [Customer-to-Customer] space. NoBroker has been in business since 2016 and is co-founded by IIT & IIM alumni Akhil Gupta, Amit Kumar Agarwal, and Saurabh Garg.
We had a chance to catch-up with Akhil Gupta, Co-Founder & CTO of NoBroker at their office in Bengaluru where they showcased some of the latest tech innovations at NoBroker, how they
are leveraging Machine Learning, Artificial Intelligence and Analytics to make their platform better, how using Google AMP has resulted in more conversion ratio and much more. Apart from technology, one of the other advantages that NoBroker has over other real-estate portals is that they follow a very frugal approach and ‘completely rely’ on technology for solving the problem [without any offline resources for handling sales/deal closure].
Akhil shared an interesting anecdote when they were approaching VC’s for institutional funding and spoke about their first-mover advantage with the following one-liner
Not every solution should be copied from the West and implemented in the East.
Some of the notable insights shared about NoBroker platform are below:
Only tech-enabled real-estate C2C platform in the market that focuses on transactions, rather than listings.
Extensive use of Machine Learning [ML]/Artificial Intelligence [AI] to solve problems using machines instead of humans.
1.05 Lakh transactions logged in FY 2017~18 and close to Rs. 650 crore of brokerage saved in the last Financial Year.
NoBroker: Improving Property Discovery & Property Recommendations using Collaborative Filtering
NoBroker is a very transparent platform and property owners signed-up on the platform get real-time alerts about the number of views that the property has received, the performance of the property over a period of time and other analytics that can be transcribed to demand.
NoBroker improves as well as eases the overall property discovery process using Machine Learning to sort, select & list properties. The properties listed on the platform are ranked & listed on the following parameters
Quality Score, Liveability Score and Commutability Score of the property.
Decay Algorithm ensures only fresh and available properties are shown to the user.
One of the major hurdles that any property owner faces is ‘renting out’ the property to the right set of people so that the property is well-maintained [after renting out] and the owner receives the best-possible rent for that property. In most cases, the property owner would publish the requirement on any of the real-estate portals [that follow the classifieds model], but they would be on the mercy of brokers for finding the right tenants.
Unlike those portals, a platform like NoBroker uses various data points in association with a Property Age Calculator, an algorithm which figures out what is the optimal time for a property to let out. The other differentiating factor is that a customer would find one copy of a ‘particular’ property on NoBroker, whereas the other real-estate portals [operating on the typical classifieds model] can have ‘multiple copies’ of the same property thereby resulting in inflation of the overall inventory on the platform.
NoBroker provides Property Recommendations to its customers using Collaborative Filtering, details about which are below:
Property Recommendation algorithm, a hybrid collaborative filtering algorithm for recommending relevant properties to the customers.
Instant Property Alerts, when a new property is activated on the NoBroker platform.
Helping users to stay at the RIGHT Place: Travel Time Search, Liveability Score and much more
Indians spend a huge amount of time in commute, though this report is not latest, the facts & figures mentioned in it are still applicable even in 2018. About 60% of the city’s working population spends more than 30 minutes in commuting. As a matter of fact, travel woes have eased & worsened at the same time, with the advent of ride-hailing companies and increasing number vehicles entering on our roads. This not only hampers the productivity, but also increases the frustration levels in a person. That is why we all look at accessibility to our points of interest such as work location, kid’s school, grocery store, etc., while selecting a home. However, it is almost impossible to find the best location that meets all these requirements and this is one problem that NoBroker aims to solve using its proprietary solution – Travel Time.
Travel time feature displays properties based on customer’s search criterion of the point of interest and the commuting time you are willing to travel. The feature has made it possible for people to search for the right location according to their travel schedules. In a nutshell, Travel Time helps users stay at the right place filter properties based on the commute time. This also helps reduce the overall carbon footprint which is the primary event associated with climate change & global warming.
Snapshot from the Travel Time feature in NoBroker
Travel time search uses APIs from ride-hailing companies like Uber, Ola, transport organizations [Metro], etc. to arrive at the approximate value [in time]. NoBroker technology team also uses many other parameters, which are specific to the city in order to compute Travel time.
TransitScore&Livability Score help users determine how well is the connectivity of a property to essential facilities, like hospitals, metro stations, bus stations, malls, etc. It is a known fact that the lesser you travel, more you save and you can lead a much happier life since you no longer have to go through the tiresome commute. This is what Life Score is all about. It is another innovative solution powered by Machine Learning & Artificial Intelligence which gives a savings report to calculate how much user can save by staying at the right place.
[L] Akhil Gupta, Co-Founder & CTO – No Broker addressing the bloggers present at the meetup
Rent Prediction and Seamless On-Boarding using ML & AI
When a flat-owner is looking to rent out his flat, he expects rent that is in line with the market condition and also expects that the property is rented to the right set of people so that less intervention is required from his side. This is where Rent-O-Meter from NoBroker is instrumental for the flat owners as well as the rentees. It is a machine learning algorithm to predict prevailing rent based on the attributes of the listing and historical data. Features like TransitScore, Livability Score, and Travel Time when used in conjunction with Rent-O-Meter brings out the best results for all the stakeholders involved in the buyer/seller ecosystem on NoBroker.
For seamless customer on-boarding, NoBroker uses AI and ML to ensure that the platform is free from brokers and to achieve the same, their team has developed Vigilante, an ML based algorithm so that only genuine buyers & sellers are present on the platform. During the interaction, Akhil Gupta mentioned that the algorithm is 99.9% accurate and based on user patterns [and many other data points], they are able to figure out whether a user is a buyer/seller or a broker [in which case, he is barred from the platform].
Before an actual visit is made to the flat, the buyer/rentee would have to solely depend on the images of the flat, amenities in the apartment, etc. in order to take the first leap. Hence it becomes very important that owners upload the best images of their flats and this is where NoBroker plays a pivotal role in ensuring that the best images of the flat are uploaded to their platform. In this case as well, it uses Machine Learning to sort the right property and identify rooms from images. It also weeds out objectionable images in the listings.
Closing the loop for Owners & Seekers: Geo-Fencing, Caller Id Cards
In order for the deal to reach the closure stage, it is very important that very less hurdles for the flat seeker to reach the owner. For any online real-estate portal, this stage is important but in case of NoBroker, it is very critical since there is no middlemen involved in the deal!.
NoBroker has come up with a simple yet effective solution to address the ‘communication’ problem. It has come up with Caller ID cards to help the owners & seekers get in touch. Since the buyer’s number is kept discrete on the NoBroker platform [for security concerns], this feature on the app is helpful for prospective buyers to reach the owners. In case, the owner of the house does not pick up the call, he will get a missed call alert from the NoBroker app and he can reach the seeker at his own convenience.
No matter how good the flat and the amenities of an apartment look in a photograph, the deal cannot be sealed without a personal visit to the flat. In order to track the deal closure, NoBroker uses Geo-Fencing that would notify the owner when the customer is in the vicinity of the property. Once the deal is finalized, the owner can notify NoBroker team about the status via a missed call or by submitting the overall feedback about the property.
Founding team of NoBroker with the bloggers present at the event
NoBroker: Premium Plans, Rental Agreement & other services
NoBroker follows freemium as well as paid-subscription pricing model and the customer has multiple plans he can choose from. For a tenant, the plan starts from Rs. 999/year and for Owners, the plan starts from Rs. 2999/year. As per Akhil, the money being spent on the plan is way lesser than what an owner/seeker would spend if he goes via the broker and that is the primary reason why many of NoBroker customers opt for the paid plans.
For NRI’s, they have a subscription plan that starts at Rs. 3000/month where there will one NoBroker sales associate who would play an active part in the entire sales process. NoBroker also helps its customers with creation of customized Rental Agreements and the same is delivered to their doorstep. NoBroker also assists its customers with moving-in to the house and it is first in the market to introduce instant quotation seeking Packers & Movers. They also have tie-ups with well-known furniture rental startups where you get the best quality furniture and appliances for rent.
There is a case-study on Progressive Web App [PWA] implementation for NoBroker’s mobile website resulted in 25% increase in new-user registration and 18% reduction in the Bounce rate. We, i.e. all the bloggers invited for the Tech Bloggers’ Confab – UNBROKE meetup got a chance to deep dive into how disruptive technologies like Machine Learning & Artificial Intelligence are changing the online real-estate sector.
If you have used NoBroker, do leave your experience in the comments section or email them to himanshu.sheth@gmail.com
COMIO Smartphones, India’s emerging mid-segment brand brings yet another striking smartphone to the market, the COMIO C1 Pro. With this smartphone, COMIO is offering its customers a host of premium features such as Face unlock, 8MP Camera, Dual VoLTE/ViLTE, Intruder Selfie, Venus Browser, Regional language support, Font application and Bike mode. Priced at Rs. 5599, the C1 Pro comes in three color variants – Metallic grey, Sunrise gold and Royal black.
The COMIO C1 Pro has attractive features like 4G Dual VoLTE/ViLTE support powered by Mediatek 6739 Quad Core processor, multiple font support in user interface, 5.0-inch HD display, Quad core 64 Bit processor, 1.5GB RAM and ROM 16 GB memory. It comprises of 8 MP AF rear camera and 5 MP selfie camera with 2,500 mAh battery.
The device has 3 dedicated slot support- 2 SIM Card + 1 SD card which can be extended up to 128 GB and WPS Office support for PPT/Word/Excel/PDF. COMIO C1 Pro comes packed with Android 8.1 [Oreo] operating system which ensures pop touch, Simplified UI and 2x Faster Interface.
We are delighted to announce the launch our new smartphone COMIO C1 Pro in such a short span. We believe that consumers in this price segment deserve better features and our budget friendly C1 PRO smartphone provides a potpourri of exciting features like good camera quality, better speed, security features, stylish design and value-added services.
Key features of the COMIO C1 Pro
Dual 4G VoLTE/ ViLTE – The device has 2 4G VoLTE SIM slots
Camera features – 8MP Camera with cool modes like Panorama mode and Gestures-setup-in-camera mode which enables the user to capture smile and finger gestures within a photograph
Face Unlock – A higher level security feature with face recognition.
Venus Browser – A light weight web platform for smartphone users with advanced functionalities like browsing, app store and services. Users can multi-task with this app like shopping, playing games, browsing, listening to music and watching movies etc. Venus is first Indian browser solution providing hyper-regional content covering all the major Indian states supporting 22 regional Indian languages.
Bike Mode – This feature basically turns off all the notifications on the device when the user is riding a bike and automatically responds with the message to the caller notifying them that person is riding a bike and will call back later.
Display features – Split Screen, Pop Touch and Simplified UI/ 2X Faster UI
Security Features – Intruder Selfie
Physical Attributes – 3 SIM slots
Main functions – Android 8.1 Oreo operating system, Quad core 64 Bit Processor and MediaTek chipset
COMIO support – Specially designed after-sales support comprising of 1 year + 100 days warranty, 30-day replacement, a special buy back and upgrade offer allowing you to upgrade your old smartphone. The COMIO upgrade offer allows you an assured 40% return on your old COMIO phone [not more than 12 months old] which will be given if you want to upgrade you existing COMIO phone. Applicable through COMIO Website only. COMIO has 1000+ service centers across India delivering to customer’s convenience.
Reliance Jio offer – Customers can now enjoy unlimited data and talk time offers using a COMIO smartphone. Jio customers to get INR 2200 cashback (44*50 Rs vouchers) at the time of 1st successful recharge of Rs. 198/299 monthly plans. The offer can be redeemed from the 2nd recharge onwards.
Availability – The COMIO C1 Pro will available at all key retail stores Pan-India and online platforms – Snapdeal, Flipkart, Amazon, ShopClues and Paytm.
SoundLogic, one of the fastest growing brands in the audio and electronics industry, has roped in India’s most successful captain, Mahendra Singh Dhoni, as a partner-evangelist. As SoundLogic looks to build on its presence in the Indian market to enter new segments and build marketshare, MS Dhoni will be an integral part of the journey.
Mahendra Singh Dhoni, Indian cricketer & SoundLogic’s partner-evangelist, said
Music drives me to do more on and off the field and there is no better fit than SoundLogic’s range of audio products. Right from the first meeting with Sagar and team, I realized that this is a group of young professionals with a clear and ambitious roadmap. I am excited to be part of their journey and I am sure consumers will also be as enthusiastic about the products as we are.
As an audiophile himself, ‘Captain Cool’ understands the cutting-edge technology involved in the designing of these audio products, which was a factor in his decision to extend his support to SoundLogic’s vision.
Speaking about the partnership, Sagar Gwallani, CEO of SoundLogic said
Mahi is the epitome of leadership and self-belief. He is driven by passion and continues to inspire millions. Like SoundLogic, Dhoni represents the new age of Indians – confident, cool and savvy. We look forward to working with him to develop innovative and engaging collaborations with consumers.
SoundLogic recently appointed PointNine Lintas as its full service agency. The agency is working with the team at SoundLogic and Mahi to create the marketing roadmap for the brand.
Mahi coming on board is of great significance for SoundLogic. We now have a confluence of best-in-class products and a perfectly apt persona. The fact that this isn’t yet another brand ambassador deal but a deeper partnership; makes it a great runway for real innovations as we take SoundLogic’s products to market.
This partnership aims to connect with the brand’s target audience and to strengthen the brand’s appeal and stature.
About SoundLogic, India
SoundLogic was founded in the USA in 2006 and has presence across various markets including India, UK, Europe and Australia. The brand entered the Indian market in 2011 and soon became one of the fastest growing brands in the audio and electronics industry providing consumers with innovative products at affordable prices.
Introducing innovative gadgets, SoundLogic has an array of gadgets and gizmos for daily lifestyle. The SoundLogic team believes in providing premium products with the latest technology. SoundLogic is a leading brand in e-commerce sales and one of the top performing audio equipment brands on Flipkart. It is a key player in the US providing white label products to leading in-store brands in the region. For more information, please visit SoundLogic, India
Smartphones have changed the way we perceive and use technology. We expect our devices to start up faster, compute faster and recharge faster. Our days are fluidic and being on the move is a rule and not an exception anymore. Laptops have an irreplaceable role, when it comes to collaboration, creation and productivity. Lenovo believes that PCs too need to transform to keep with our uber-connected lifestyles.
A global technology brand and one of the world’s leading PC and Tablet player, Lenovo unveiled its latest range of Ultra-slim laptops which combine the best of mobility, high performance and great battery life available at amazing price points. Ideapad 530S is competitively priced, starting at INR 67,990 and Ideapad 330S starting at only INR 35,990 is an ideal offering for students.
[L-R] Rajesh Thadani [Executive Director of Consumer Business & E-commerce, Lenovo India], Rahul Agarwal [CEO & MD, Lenovo India] & Diptesh Chandra Ghosh [Director, Consumer Products, Lenovo India]
‘S’ in the new line-up stands for SLIM. Rajesh Thadani, Executive Director – Consumer Business and E-commerce, Lenovo India said
Our new Ultra-slim portfolio reinforces Lenovo’s commitment to continuously innovate and create truly different experiences. With our announcements today, we are bringing ultra-portable laptops for the Indian market across price points and making the latest technology accessible to all. Ideapad 530S is Lenovo’s premium offering in the Ultra-slim portfolio. Powered with 8th Gen Intel® Core™ processors for seamless computing, reliable 512 GB SSD storage for faster boot ups and up to 8 hours of battery life, the laptop is the best bet for consumers who are always on the go.
It comes with a complete metallic finish and a Rapid charge feature which provides 2 hours of usage with 15 minutes of charge. Extremely sleek and slim with a weight of 1.49 kgs and a thinness of 16.4mm, the device has three-sided narrow bezels for a life like view. It is entertainment ready with a 35.49 cm [14.0″] Full HD IPS display and Harman speakers with Dolby audio. A fingerprint reader, backlit keyboard, faster data transfer with reversible Type C port and dedicated 2GB Nvidia MX 150 graphics make it a sleek powerhouse.
Lenovo has also launched its Ideapad 330S for consumers seeking affordability. Available in both 35.49 cm [14.0″] and 39.49 cm [15.6″], it is an easy on pocket notebook designed for students and professionals who have longer commutes. Starting at just 1.67 kgs, the laptop comes with a metallic finish on the top cover and is 24% lighter compared to the traditional clam-shells at the same price. The device is powered with 8th Gen Intel® Core™ processors, features a Full HD IPS display and HDD/SSD storage option. It has a backlit keyboard and supports up to 4GB dedicated graphics for great efficiency.
The all new portfolio is available with the Back To College offer where consumers can avail two years of additional warranty, one year of Premium Care, one year of Accidental Damage Protection along with gift vouchers at breakthrough prices. Lenovo products can be experienced at the wide network of Lenovo Exclusive stores and multi brand stores such as Croma, Reliance Digital and Ezone. You can also find a Lenovo Exclusive store at BuyaLenovo or at ShopLenovo.
