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|In: Technology|Last Updated: | 0 Comments

YouWeCan Ventures, the investment company founded by cricketer Yuvraj Singh, has become a Limited Partner [LP] in a film and media-focused venture capital fund following investment of an undisclosed amount in the new investment vehicle.

The investment company, which started operations in April, will be an anchor investor in the Securities and Exchange Board of India-approved Media Fund, promoted by Mumbai-based DAR Media Private Limited, which has produced a number of critically and commercially acclaimed films such as The Lunchbox

YouWeCan

This will be the early-stage investor’s first investment in a fund, a departure from its strategy of making direct investments in ventures.

Speaking about the association, Nishant Singhal, co-founder of YouWeCan Ventures said

We are fascinated with work done by DAR Group in Indian cinema space. We will be working with the fund to develop sports and youth-oriented genre for both domestic and international audience over the next five years.

The Rs 100-crore Media Fund, which has a green-shoe option of an additional Rs 100 crore, has already received commitments of Rs 60 crore, and will co-invest in projects. Yuvraj Singh will come on board as a director of the asset management firm.

Arun Rangachari, chairman, DAR Capital Group said

The Media Fund will not have an exposure to more than 25% of the total project. The fund will invest in 11 projects in its first round, and has already identified projects for its pipeline of investments.

Till date, YouWeCan Ventures has announced four investments in startups, including in Moovo, a Delhi-based on-demand logistics booking platform, Gurgaon-based online healthcare marketplace Healthians.com, education services marketplace EduKart and mobile app platform Vyomo

About YouWeCan Ventures

YouWeCan is a 50 CR seed fund that is created to empower young entrepreneurs on their journey to build brands and successful business ventures and improve the life standard of society. More information at their website.

Image Credit – pixr8

|In: Marketing|Last Updated:

There was a post which we wrote around 7 years back which stressed on how Traditional Marketing techniques can help to retain customers & also acquire new customers. 7 years is a very long duration 🙂 & most of those techniques are now outdated/expensive and marketing has taken a new route i.e. The Digital route.

Social Media is now playing an important role in “customer buying behaviour” & customer-sentiment echoes about your brand and might affect “buying behavior of prospective customers”. How irritated do we feel when we get an un-wanted email about deals from companies e.g. Unmarried person receiving deals about diapers etc. Today’s age is more about Understanding the consumer & utilizing information we have about the customer [Buying Behavior] & offer something to them which is RELEVANT to them 🙂 However, this same tip may be true for B2C business but might not be applicable for B2B space.

In a Nutshell, Digital Marketing Strategy needs to answer very simple question – WHO is your customer, HOW do you communicate & WHICH tools are available for communication. My wife runs a small Home-Made chocolate business & sells on online-marketplace(s), so it was evident that Facebook & Instagram would be an ideal place in order to share useful information about Product Updates, Discounts etc. which definitely brought in new likes & new customers but at the same time, Twitter turned out to be less effective.

Today, we look at some of the rules which we can use in today’s Digital Age for “Customer retention” or “Customer Acquisition”

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Leveraging the Right Social Medium

As mentioned at the start of the article, “Knowing a customer” was never so important than it has become now 🙂 It has become very critical to know about the Target Audience [Gender, Age etc.] & their online-habits. Understanding their online-habits can help you to make “content/deals/stuff” tailor-made according to their liking & this would definitely play a vital role in “Retaining that customer”. For B2B companies, LinkedIn might be a better place to acquire new customers.

Lot of new age CXO’s are now active on LinkedIn especially publishing “Posts” since it provides more transparency from company stand-point & at the same time, gives better visibility to the company. However, for B2C companies, Facebook, Instagram etc. might turn out to be more fruitful since they are your target audience [similar to what I mentioned about the Chocolate Business]. Conversion of LIKE/COMMENT to Prospective customer is much higher !!

Better understanding of customer(s), Monitoring competitors & Leveraging the medium is the key…

Build Deeper interactions

In many cases, the ultimate goal of social media marketing is to increase exposure, drive traffic and create leads. This leads to some misconceptions on how to use the platform. You would have encountered this situation – “You are talking to a friend on phone…you are done with all the discussions…dam’n, there is nothing more to discuss and than comes Aur Bolo [Tell Me] 🙂 This means that “All meaningful discussions are complete & hence, the chances to getting hooked on-to that call is less” 🙂 Your online-conversion [on Facebook, Twitter] should not end in “Dead-end” just like the above mentioned telephonic conversion.

Define your target audience[Age,Sex,Marital-Status etc.] , understand their buying decisions and build “Deeper Connect” with them. This creates a very positive influence on your brand & your customers might turn into “Evangelists” 🙂 Personalized and Tailor made content can work wonders in this case. TO THE NEW Digital is a premium digital services company that combines the power of technology, analytics, marketing and content for digital transformation.

Understanding customer, their needs & tailor-made content can go a long way…

Finding Influencers

When I joined Twitter I used to wonder “Why would someone follow me” or better question is “Whom should I start following”. The obvious answer to this question is “Someone who is influential on Social Media/SM Guru etc.” On similar lines, when your brand is present on a Social Media channel, it is very important to find other relevant social media accounts, blogs, sites and services and mention them on your social media feeds. These are the INFLUENCERS for your brand 🙂

Identify Influencers, Reward them & create new Influencers

Social Media Risk Management

We have so far talked about the “Rosy Side” of Social Media but given the “Speed” with which Social Media posts spread like FIRE, Issues can grow quickly and you need to be able to respond. Having presence on Social Media might not be enough for your brand, Listening to what consumers are saying about your brand would drive VALUE. Ensure that there is no leakage of confidential company information.

Feedback [Positive/Negative] should not be deleted since this would ensure that there is “Transparency”. You need to do Social Risk Assessment to quantify, monitor & benchmark social media risk vis-a-vis competition. You need to go beyond the regular social media metrics & quantify risk by analyzing millions of social data points and calculating a unique Social Net Promoter Score [NPS].

Consumer feedback, good or bad, should be seen as “Emotional capital”

In most of the scenarios, companies keep the “Core” work & try to find a partner to work on something “If there is a better fit in the market”. Same can be the case for Social Media Management & Monitoring.

Your can leverage the existing skills of TO THE NEW Digital, a premium Digital Services Company that has a team of over 600 people which includes technology evangelists, social media experts, content specialists, and creative mavericks who have transformed businesses of more than 300 companies spread across 30 countries worldwide. TO THE NEW Digital is also a strategic partner of many global companies including Google, Amazon Web Services [AWS], YouTube, DataStax and MongoDB.

Conclusion

Just to summarize, there is no special Mantra to achieve success on Social Media. Certain tactics might work for the competitors however, might not work for your startup. But in this fast-moving Digital Era where “Information spreads like wild-fire”, these tips might help you to build a better Social Media Strategy for your brand & if you ain’t have that skill, better to partner with an agency that can deliver the goods of “Social Media” for you 🙂

Image Source – Web-Live.it

|In: Entrepreneurship|Last Updated:

Target India announced the third batch of the Target Accelerator Program [TAP]. Five startups, Findmeashoe, TimeFlex, BugClipper, Discover Dollar & House of Blue Beans will be developing disruptive ideas that are relevant to the retail industry.

The four-month immersive program will focus on themes such as Merchandising, Digital Marketing, Omni-channel, Mobile, Supply Chain & Analytics Technology along with areas like Finance & DevOps that are core to retail technology.

Target_Accelerator

The program has evolved to strengthen the innovation capabilities at Target – the latest batch includes three internal teams in addition to the five external start-ups. The initiative will provide team members a platform to test and learn faster. For the start-ups, this presents a chance to understand how Target is transforming to better meet the needs of our guests.

Speaking about TAP, Navneet Kapoor, president and managing director, Target India said

Engaging with the start-up ecosystem provides access to innovative ideas and a newer talent pool that helps us advance our innovation journey. We are excited that the scope of the Target Accelerator Program has been extended to include three internal teams in addition to the five startups. This evolution in scope reflects the breadth of ideas being explored within the organization and externally. Our teams and the startups have a great opportunity to develop their ideas and co-learn through this initiative.

Five Startups selected for the TAP are below:

  1. Findmeashoe helps find the right footwear through virtual shopping
  2. TimeFlex provides cloud based monitoring for micro environments
  3. BugClipper reports bugs and share feedback through screenshots and screen recordings
  4. House of blue beans provides best-in class 3D product visualizations
  5. Discover Dollar’s revolutionary technology stops leakages and over-payments

The internal ideas include applications for curated sales suggestions and DevOps related solutions:

  1. XL-O-Rest provides automated testing suite for restful APIs
  2. ZeroToOne provides a DevOps platform for product engineering
  3. Sales Suggest helps curate sales suggestions for team members during in-store guest interactions

Target extensively reviewed several start-up applications and conducted a competitive evaluation internally to finalize the third batch. This program will run out of a specially designed energetic and creative hub at Target India’s office in Manyata Tech Park, Bengaluru. The teams will have access to a pool of industry’s best mentors and retail insights from Target leaders.

About Target Corporation India

As an extension of our headquarters, Target India operates as a fully integrated part of our global team. Target India’s more than 2,300 team members are engaged in work that supports Target’s global strategy across business areas such as technology, marketing, human resources, finance, merchandising, supply chain, property development, analytics and reporting.

Target cares about and invests in the career development of more than 347,000 team members worldwide and the communities where they live and work. Target’s International Giving Program focuses on creating accessible, quality educational opportunities for children and youth in many of the countries where Target has offices, including India.

[Image Credit – YourStory]

|In: Achievements|Last Updated:

WizIQ, one of the world’s largest cloud based education platforms, added another feather to its growing cap of accolades at the South Asia Education Summit 2015. WizIQ was recognized for its valuable contribution in the e-learning sector in the “Virtual Classroom Provider” category.

The annual awards, held to felicitate education innovations in South Asian countries of India, Pakistan, Nepal, Afghanistan, Bangladesh, Bhutan, Maldives and Sri Lanka, also saw keynote speakers from across various industry verticals attend the event.

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Established in 2007 and head-quartered in Chandigarh, WizIQ is a cloud-based platform that enables learning service providers and enterprises to build their own online academy. By providing advanced technologies such as a virtual classroom, video streaming, and online assessments, WizIQ empowers them to deliver and monetize self-paced and live instructor-led learning services to increase learner engagement, improve instructor effectiveness and reach new markets.

Speaking about the achievement, Maneesh Sharma, Chief Revenue Officer, WizIQ, said

The WizIQ virtual classroom extends learning beyond the physical classroom, providing educators with opportunities to create and utilize real-time, direct connections to students. With the ability to enhance live-course convenience, collaboration and engagement, now also through mobile delivery, educators at K-12 schools, universities and in corporate learning centers can deliver live, interactive classes, without compromising the learning experience.

Virtual Classroom’s software supports up to 2,000 students, who can take an online class at the same time. More than 400,000 educators worldwide have taught classes on WizIQ to more than 4 million students.

Some of the WizIQ’s celebrated customers in India include Aakash Institute, Meritnation, Bayju’s Classes, Studentnest and TCY Online.

WizIQ has been felicitated with many noteworthy awards in recognition of its stellar contribution to the e-learning space, such as “Best Virtual Classroom Provider” for two consecutive years [2012/13] at the World Education Congress’ Global e-Learning Awards, 2013 Shiksha Ratna Award for “Best Virtual Classroom”, the Public Choice Award for “Best Innovation in Open and Distance Learning” at the 2011 World Education Awards & the “Best Education Webinar Series” Jury Award at the 2012 Indian Education Congress.

About WizIQ

Founded in 2007, WizIQ is one of the world’s largest cloud based education platforms. Over 400,000 educators have leveraged WizIQ to deliver learning services to 4 Million+ learners across 200 countries. WizIQ’s award winning Virtual Classroom solution that enables online delivery of live instructor-led learning, has received acclaim from education service providers from around the world.

The WizIQ Online Academy Builder represents an evolutionary leap in education technology by empowering education service providers to set up their own customized academies within minutes. Online Academy Builder is designed to increase learner engagement through cutting-edge features, such as mobile learning, video streaming, live online classroom, discussion boards, assessments, insights and analytics. The in-built e-commerce capability enables them to monetize their services and rapidly expand their reach to newer markets.

WizIQ is backed by Bertelsmann SE & Co., which runs Random House and Kaizen, a private equity fund focused on the education sector. For more information, please visit WizIQ

Image Credit – TeachThought

|In: Business|Last Updated:

As businesses grow, so does the danger of online threats which can shake the technological foundation of the company’s operations resulting in an adverse financial impact. Keeping this in mind, F-Secure unveiled the latest version of the F-Secure Business Suite Version 12 that combines airtight security and advanced management into one seamless solution.

F-Secure-logo

According to Amit Nath, F-Secure Country Manager – India/SAARC

F-Secure Business Suite is an on premise security solution that offers best of breed security covering from gateway level to endpoints and cloud both against known vulnerabilities and emerging 0-day threats.

Business Suite Version 12 comes with new additions that will give IT Managers new capabilities with better control and manageability

  • Blocking content [such as Java, Flash or other web components] with Advanced Protection
  • Preventing employee exposure to malicious websites with Web Content Control
  • Controlling access to potentially insecure sites with Connection Control while performing business critical tasks
  • Support for both Physical and Virtual Environments with one central management tool

Juha Ollila, F-Secure VP Corporate Sales commented

Data theft incidents and security breaches are on continuous rise and there is a need for a solution that provides comprehensive full-proof security and Business Suite Version 12. BS12 is that one package corporate security solution from F-Secure which combines several unique features to give companies comprehensive protection against existing and emerging threats. With security taken care of, companies will have more time to focus on its core business.

In the face of 80% malicious attacks being crimes of opportunity where endpoints and systems, including 3rd party software lack proper protection, BS12 provides excellent administrator control and reporting, ease of management, better security through reduced human error and an end-to-end airtight security.   Designed for both physical and virtual environments, Business Suite can safeguard businesses from losing sensitive information while preventing business interruption and loss of revenue thus yielding more security and productivity.

F-Secure’s award winning technologies through Business Suite allows entrepreneurs to build their businesses with optimum peace of mind by providing the best in F-Secure privacy, security and management in one package.

About F-Secure

F-Secure is a global security leader protecting its customers’ irreplaceable digital content and online interactions. Anytime, anywhere, on any device! F-Secure is now also expanding into Content Cloud space and offering tremendous opportunities for operators and their customers in providing a compelling range of solutions that are tailored to the needs of the Operator Community that goes beyond Internet security. For more information, please visit F-Secure

|In: Entrepreneurship|Last Updated:

The e-commerce landscape is rapidly changing in India & there has been an interesting set of companies built around Design, Portfolio Development, Logistics etc. The next wave after e-commerce is definitely “Food-Commerce” or “Food-Tech” & many startups have evolved in that category. Today, we have a chat with Sandeep Ghoshal, Co-Founder of Grubbr.in which aims to be the one-stop destination for “Food Discovery” for consumers!!

Let’s have a Q&A with Sandeep on Grubbr, Entrepreneurship & other aspects related to tech….

Can you give a small background about you, your start-up and its founders ?

We are three partners – two of us co-founded the company. My co-founder and I come with rich experience in Sales & Business Development & Communications. We are first time entrepreneurs. Our third partner however is a seasoned entrepreneur, having founded two companies already. He brings immense expertise of starting a business and running it successfully.

Every idea is born out of a problem/inspiration, what was the trigger of starting Grubbr.in ?

There were a few light bulb moments that brought us to the idea of Grubbr.  We love eating out and we’ve used all kinds of apps and websites to hunt for good food.

However, there were multiple occasions where we felt that these apps pointed us to a list of restaurants but were of little help when it came to deciding what to order, which happens to be the most universal eat-out question. Yes, there are helpful user reviews, but one needs to sift through a long list of reviews to get to the dish recommendations! When you’re hungry, that’s a big ask!

Besides, most reviews touch upon aspects like service, ambiance, price and other factors – not to say these are not important – but the dish recommendation tends to get buried under all this.

Grubbr cuts through all the bells and whistles and goes straight to the food. The app gives you a list of solid dish recommendations. As the user base grows and ratings increase, making a sound dish selection will become quick and easy!

Food Tech startups are the next wave after e-commerce wave, your comments on the same ?

2015 is all set to be the year of the food tech start-ups – several gurus and trend analysts have stated this. Right here in Bengaluru, we can see prime shopping streets slowly transform into ‘food streets’. As the restaurant business burgeons, ancillary services including food tech start-ups will also witness an upswing.

Presently the action is centered around restaurant recommendation and food delivery. The future, we believe, will be about food discovery.

Can you please elaborate on the Revenue Model of Grubbr ?

Grubbr doesn’t have a revenue model yet. For now, we are focusing on getting users and giving them the best possible dish recommendations – which means acquiring credible information and increasing coverage. We do have a few ideas on how to monetize, but at the moment all eyes are trained on gaining critical mass in information and user base.

How does Grubbr stack up against the other competitor’s that are also in the Food Tech space ?

Grubbr is in a very differentiated space of ‘dish’ recommendations. Till now the food space has seen players who recommend restaurants – Zomato, Burrp, Times city and such-like or deliver food; however, one space that is still largely unexplored is the food discovery space – a space that is relevant to both sets of ‘eat out’ consumers – the ones looking to go eat at a restaurant as well as those who want to order in. We believe Grubbr as a product, is ahead of the curve.

What are some of the issues [especially logistics] faced by food-tech startups ?

This really depends on the sub category of food tech that the company operates in – for companies that deliver food, the obvious pain points are delivery of the food, on time, to the users and ensuring a smooth financial transaction. For companies that operate purely in the information services space, like Grubbr, the issue is having enough feet on the street and getting credible information for our users. One thing common to all startups though is finding the right, committed manpower.

What are some of the USP’s of Grubbr ?

Grubbr is only focused on dishes, unlike other sites or app. Since users rate each dish on Grubbr, our dish and cuisine-based search is far more accurate. As a product, we are the first app to show dish photos, as they are served at the restaurant, helping users “see” the dish before they order

While food discovery is big in the US, Grubbr has bettered the model by combining crowd sourced information and collecting primary information on our own – this way we control data and quality of food images. Because we’ve invested in data collection, we are able to offer a comprehensive database of dishes and restaurants. In the past six months, we’ve covered over 900 top restaurants in Bangalore with over 3500 dishes. We still think this is a tiny number, but we’ve had several teething issues to address. Things are smoother now and we hope to scale fast.

Our hybrid model ensures that we collect primary data and at the same time allow Grubbr users to recommend dishes. This gives us far greater coverage and better recommendations.

Grubbr

What are the major changes that you experienced when you moved from an Employee to an Employer [or Entrepreneur] ?

While, as an employee you are [our rather should be] completely invested in your work and company, the level of ownership you feel for your own venture is something you never experience as an employee.

As an entrepreneur, I have personally learnt a lot more in the last 1 year, than I may have in the last 10 years of working.

What are your key advice(s) to people who want to start-up ?

Since we are “new entrepreneurs” ourselves, it’s perhaps a little premature to offer advice to other budding entrepreneurs. However, one basic truth is that the perceived threat of failure is larger than the actual. Today, you are as much at risk in your job as you are as an entrepreneur.

Also, the vibrant startup system today allows you more confidence to trade your well paying jobs for the excitement of doing something on your own…this wasn’t as easy back in 2008.

What are your views about the start-up landscape in India ?

Answered above.

How important it is for startups especially web, mobile & Food-tech to follow the “Lean Approach” ?

We are big believers in the ‘Lean approach’.  For instance, while the Grubbr app today serves the purpose of recommending dishes far better than anyone else in the market, this is still version 1 of the product. As we go along, we will adapt and improve, and add features that create more magic. It’s prudent to launch a basic product and then build on it, rather than wait endlessly for the perfect product and miss the boat completely! Besides, only once you launch the product can you infer the best use case.

The beauty of being a start up is that founders have their ears closer to the ground than CEOs of big companies…therefore you should be able to adapt more quickly.

As per you, when should a startup [especially in consumer business] plan a pan-India expansion ?

As soon as you have the requisite funds.

Which are some of the books which you would recommend for wanna-be entrepreneurs ?

There are some useful titles – such as The Outliers, The Lean Start-up etc. That said, a lot of learning happens on the ‘battlefield’, as you work through all the problems and glitches. Of course, you can also learn from other entrepreneurs, their success & mistakes.

One thing you need to bear in mind is the ability to keep things simple and focus on a few, important things.

Any parting words from you for budding entrepreneurs ?

Each entrepreneur finds their mantra in their own way. For us, it is about being passionate about what we do. Even when we are worried for our survival, we keep reminding ourselves of the reasons why we started Grubbr. That always cheers us up!

If you wake up feeling bored and tired with your project then it’s pretty much the end of the road. But if you’re excited, even when facing tough challenges, then you will find the courage to push on. The fear of failure is also strong and effective motivating factor that drive people, as long as you don’t let it bog you down. And finally, keep it simple and focus on doing a few things right.

We don’t know if Grubbr will be a hit or miss. We just love what we do, and we want to have lots of fun along the way. And yes, eat delicious food any chance we get !!

Do give Grubbr [iOS App & Android App] a shot & share your experience with us. If you have any questions for Sandeep or about Grubbr, please let them in the comments section !!

|In: Technology|Last Updated:

Intel Security has announced its second phase of advancements to the Intel Security Partner Program to improve profitability and efficiency for distributors and re-sellers. The first phase of the roll-out was announced in October 2014 to create a flexible framework for future enhancements to the program, as distributors and resellers evolve their business models and adapt to the changing customer landscape.

Intel_SecurityThe second phase of the Intel Security Partner Program initiative seeks to innovate and invest in driving differentiation and profitability. Improvements initiated with the second phase include:

  • Removal of Tiered Pricing – Eliminating tiered pricing allows Intel Security to reallocate funds to more profitable offerings that improve retained margin.
  • Improved Deal Registration – Rewards members based upon their Intel Security Partner Program level, by limiting deal registration to one partner per each approved partner-found sales opportunity. This also simplifies the Deal Registration process by consolidating to one registration form.
  • New Teaming Plan – Investment in resellers that have committed to building an Intel Security practice and are engaged in adding value to Intel Security found deals. The plan is intended to increase profitability and deal protection for the partner, streamlining the approval process.
  • Improved Incumbency Advantage – Provides additional incentives based on the program level by increasing the discount for resellers as the partner level rises, and automatically rewarding resellers for renewals.
  • Partner level name changes – New Platinum, Gold and Silver partnership levels reflect industry standard terms for classifying tiered offerings

Speaking about it, Deb Gannaway, president, DG Technologies said

Our customers are changing the way they make security-related decisions and purchases. As solutions providers, we look for a flexible program that aligns with our needs and allows us to deliver robust technology solutions to help protect our customers. Through our relationship with Intel Security, we can outfit customers with excellent protection to help offensively secure their company data and grow our business as a result.

Lisa Matherly, head of Worldwide Partner Programs, Marketing and Operations, Intel Security said

Our goal is to be the number-one security partner for our customers, and to reach this goal we need to provide flexible and profitable programs that will sustain as customer needs and partner business models evolve. Together, we have the opportunity to redefine the industry and provide better security outcomes for our mutual customers.

Intel Security has also rolled out its new sales and partner rules of engagement to improve satisfaction and brand loyalty for its distributors and resellers.

Intel is continuously improving the Intel Security Partner Program in a way that is mutually beneficial and helps distributors and resellers grow. The series of enhancements are part of an 18 month multi-phased evolution program intended to simplify the Program, provide additional revenue streams like support and services, and increase profitability. The final phase of enhancements will launch in January 2016 and will be centered upon reducing the cost of doing business with Intel Security, thereby providing higher net margins for Intel Security distributors and resellers.

Learn more about the Intel Security Partner Program here

|In: Finance|Last Updated:

ClearTax, India’s largest income tax returns e-filing platform, has partnered with IDBI Bank to offer free online income tax filing services to its existing and new customers.  IDBI Bank customers can now avail the benefits of e-filing through ClearTax’s easy-to-use and secure platform to file their tax returns.

As part of this strategic partnership, ClearTax will also offer special discounts on its Chartered Accountant assisted e-filing plans. This service has been extended to all IDBI customers, including defense personnel, government employees, salaried account holders, HNIs and NRIs.

ClearTax_IDBI

Tax filing historically is an intimidating process for many people. Taxpayers often face issues dealing with changes to tax forms or get stuck when they have a question. With ClearTax, IDBI Bank customers get a much simpler experience for e-Filing. Benefits include Live chat and support agents who handle queries customers may have. With Form-16 upload feature, salaried customers can just upload Form-16s and their tax forms get filled out with relevant information automatically on ClearTax.

Speaking about the strategic partnership, Archit Gupta, CEO of ClearTax, said

ClearTax was born out of the need to simplify the process of e-filing. We do this by focusing on the user experience and technology. We have proven track record of lakhs of satisfied customers who have used our platform to file their returns within minutes. Partnering with IDBI, will help more taxpayers and provide them with an easy way to file their ITR.

ClearTax makes tax return filing extremely easy by automatically preparing tax returns from Form-16.  Users upload their Form-16 and the information is read automatically & filled in to the tax form.

Additionally, customers can also file their returns on-the-go by downloading the Android App from Google Play Store

About ClearTax

Founded in the year 2011, ClearTax is the largest third-party tax website in India and is run by a close-knit group of 35 people coming from reputed institutions like IIT, BITS Pilani, The Kellogg School of Management, Harvard Business School and many others. It was established by Raja Ram Gupta, a professional Chartered Accountant, and his son Archit Gupta who is an entrepreneur with a Bachelors of Technology degree in Computer Science from IIT Guwahati and a Masters in Computer Science from University of Wisconsin-Madison, along with Srivatsan Chari and Ankit Solanki. In FY 2014-15 ClearTax emerged as the platform that 1% of India, with its population of more than 1.25 billion, uses to file its IT returns. For more information, please refer ClearTax