All Posts in startups

|In: Guest Blogging|Last Updated:

Social media marketing is hailed as one of the best ways to promote a start up. It is cheap, relatively easy and pretty effective in helping a company establish its own identity and brand. While there are certainly many benefits to social media marketing, truly benefiting from your efforts requires a certain level of skill and dedication. With the wrong approach, your social media presence could even harm your fledgling business.

These five tips will help any start-up make the most of this hectic time & leverage the power of social media for maximum benefits.

Focus Your Efforts

It seems that every day a new social media platform launches and claims it will be the next Twitter, Facebook or LinkedIn. This provides a mind-boggling number of options for you to try with your social media efforts. While exposure is a good thing, spreading yourself out too thin is not. Pick a platform that works best for your business. B2B start-ups could consider LinkedIn. Targeting a younger audience, consider Twitter.

Are you a local business? Facebook offers plenty of tools to expand your subscriber base by location. By limiting the number of platforms that you are tracking, you can invest real time and effort for your start-up. This can also help to avoid mistakes as you get accustomed to the platform and social media marketing.

Be Interactive

In many cases, the ultimate goal of social media marketing is to increase exposure, drive traffic and create leads. This leads to some misconceptions on how to use the platform. Simply promoting yourself everywhere you can will only find a small level of success. The true power in social media lies in building relationships, establishing authority & offering benefits to subscribers. The first step in this is actually interacting with your subscribers. Every little interaction, from thanking them for reading or sharing one of your posts, to responding to questions helps to build a relationship for your brand. This is also the best way to keep track of what readers and users are saying about your company and an integral part of brand management.

Establish Authority

Anyone can create a social media account and post about how great their own products or services are. In fact, you will see a large amount of this. However, this is just a basic implementation of the platform. As a startup, you should be establishing authority in your field and building your subscriber base. A great way to do this is to find other relevant social media accounts, blogs, sites and services and mention them on your social media feeds. By establishing authority, followers will be more likely to trust your suggestions, look at your links and come to you for products, services and information.

Participate Regularly

Frequent interaction with your social media accounts is essential to success. Try to set aside a few minutes each day to dedicate to finding new targeted subscribers, posting new content and communicating with your existing base. If you have trouble updating your social media during appropriate hours, simple use a scheduling service, such as HootSuite for Twitter or Buffer. If you use scheduled posting applications, be sure to keep each post unique and check back in periodically to interact with and respond to anyone who mentioned the post.

Test, Analyze and Improve

There is no guaranteed formula to social media success. It all depends on your market, your business and your investment. Certain tactics may work great for a competitor but fail for you. Track interactions, clicks and other important stats on your social media campaigns from the start. Though they make take a little time to provide useful information, you do not have to worry about not having access to the information should you need it. From the time you post to headlines and hashtags, any little detail could be the difference between social media obscurity and viral success. Do not be afraid to try new tactics. With your analytics behind you it, it is hard to go wrong.

One last bonus tip is to keep your brand’s messaging consistent. This requires some discipline in brand management and not veering off into every new trend that pops up on the Web. In this case, your Brand will send a mixed message to your audience members, hurting your chance for properly positioning your company in their minds as solution for a specific problem — one of the basic principles of branding and marketing.

About the Author

Steven Anderson has been writing about brand management and marketing solutions for nearly a decade. Visit Cloverleaf Innovation to learn more.

|In: Brand Building|Last Updated:

Though there are plenty of things to worry about during the start-up phase of any business, there are few things as important as brand creation and management. Whether you are securing investors or building your customer base, your brand is often one of the major determining factors in your success.

The following tips and tricks are great ways for your start-up to establish & build a brand:

Understand the Many Facets of Your Brand
Many start-ups get lost in the act of brand building and fail to realize just how detailed the process can be. The end result is a weak brand. Brand building and management is not just about everyone sees your brand. It is about how investors, employees, customers and partners see your business individually. Though positive aspects for each group tend to offer some benefit to others, building a truly strong brand is about focusing on each specific group and showing them exactly how your start-up is the best target for their money, time and trust. By monitoring and building your brand from each perspective, you can ensure that your brand is solid, stable and strong.

Research Your Market to Help Establish Your Brand
With the competitive nature of a globalized economy, market research is more important than ever. Establish a demographic & market and build your brand from there. Knowing your market makes establishing value and building your brand much easier. This also ensures that other parts of your brand, such as the name, logo and advertising, are honed easily to fit your market for improved results in your start-up efforts. Each of these factors can impact the success of your start-up. It is also much harder to alter many of these smaller aspects once the business is established. By researching before and during the start-up phase of your business, you position it for long-term success.

Embrace Your Brand
You can ask anyone what they feel makes the brand of a large corporation or business and get many answers in return. It is easy to promote a brand after it is created. However, establishing a brand in a start-up is very different. Most start-ups have only a few employees. This means that everyone should be embracing and living the brand of the company. When so few people are involved, every action you take reflect directly back on your start-up and could help or hurt its success. If you are living your brand and integrating into your practices, partners and eventually employees will be more likely to adopt your stance as well. This makes brand management and promotion easier in later stages of the business. The opposite is also true. If you live in opposition to your brand, your employees, investors and customers will be the first to notice and point it out to others.

Build Your Brand from the Beginning
Every second that a business delays in building its brand it is risking failure. Branding is not a process that requires substantial investments or dedicated professional services. Branding should start at the conception. This means that it should be an integral part of the start-up process. Branding establishes a number of things, ranging from your target market to your potential competition. This makes it one of the most crucial yet overlooked aspects of the start-up process. By establishing your brand early, you are defining the value and benefits that your start-up will offer consumers, investors and other entities. While making money is important for any business to succeed, creating value and establishing a market are two major keys to long-term success.

In summary, know what you are trying to convey with the brand, do the market research to know what your target audience will respond to, and don’t delay in executing — just do it !!!

About the Author

Eric Armstrong is a marketing professional specializing in qualitative market research.

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|In: Entrepreneurship|Last Updated:

For many people, working at a startup is the holy grail of employment, and it’s not hard to understand why. You can get in on the ground floor, be a part of something exciting, and maybe even be a part of huge growth. That’s why it’s so cool to work for a startup, but that’s also why it’s so hard to actually get a job with one: everyone else wants to do it too. Competition is fierce, but with the right knowledge and approach, you can find a way to make the cut. Read on, and you’ll discover 33 insider tips that can help you land a coveted job at a hot startup.

Find a startup you love
Identify a startup you can really connect with, and the rest is easy. With the right fit, you’ll be better poised to connect with the startup’s culture, vision, goals, and needs.

Present yourself as an innovator
Startups are always ravenous for fresh and creative ideas. You can really stand out if you come to your interview prepared with ideas for growing and improving the business.

Show that you’re well-rounded
Do you have side projects that demonstrate your interest and passion for technology? Discuss what you’ve been working on and your dedication will be clear.

Identify what makes you unique and valuable
Getting a job means being a great salesperson, and every great salesperson knows you’ve got to have a unique selling point (USP). What’s yours? Be sure it’s the star of your resume and cover letter.

Engage in startup-related chatter
Check in on Quora and other great sites featuring startup discussions, and do your best to answer questions impressively. By being a part of the conversation, you just might catch the attention of a startup that’s hiring.

Don’t wait to see a job posting
Actual startup job postings may not show up for quite some time, especially among those in the early stage. Rather than waiting to see if they’ll pop up, get engaged with the startup early on to express your interest.

Go big or go home
Go into the application process with the mindset of leaving it all on the table. Successful startup hires have created infographics, catchy slideshows, even interesting websites to stand out in the crowd.

Be flexible
Working at a startup isn’t like working at a 9 to 5, usually. You may have weird hours, unusual commitments, and strange tasks. Be willing to take them in stride and don’t be shocked when you’re asked how you’d feel about taking them on in the interview.

Just start working
One of Square’s earliest employees was initially denied an interview at the company. But he brushed it off and took it upon himself to acquire card readers and use them to sign up 10 new merchants for the service in one day. It’s a bold move, one that got him noticed, and hired, by the startup.

Say thank you
Sure, it’s impressive to create high tech, attention-getting media to woo your potential employer, and if you have the skills, by all means, do it. But startups are made up of regular people too, and everyone, yes, everyone appreciates a good, old-fashioned hand-written thank you note. Do this, and you’ll really stand out.

Fill multiple needs
Being great at one thing is impressive, but it’s much more likely to get you a job at a big company where they can afford to have one employee for one task. At a startup, needs tend to be much broader, as each employee is expected to take on a wide variety of tasks. Show that you can contribute with a wide skill set that fills multiple needs.

Know everything there is to know
Don’t just check out the company’s website a few hours before your interview. Really spend time getting to know what the startup is all about. Do extensive research, connect with their social media outlets, and learn about their development. Go beyond the surface so that you’ll be able to stand out as knowledgeable and intensely interested in what the startup stands for.

Don’t try to share any BS
Entrepreneurs tend to have great BS detectors. Don’t give them a reason to lose faith in you by trying to feed them any. If you don’t know the answer, own up to it and offer to find out and follow up with them.

Be a part of the community
Be visible in all the right circles. Attend meetups, hackathons, and launch parties. Take the time to make connections and nurture your network. Connect with the right people, and it’s likely to lead you to a great startup job.

Be personal
Joining a small startup means lots of one on one time with the first people with boots on the ground. If you don’t click personally, chances are, you’re not getting hired. Do you fit in with the company’s culture? Get along with the founders? If you think you do, make sure that you let your personality shine through so they will recognize it as well.

Have your own questions
Be really impressive by showing that you’ve taken the time to contemplate what the startup is all about. Come to the interview with your own questions, ones beyond salary, hours, and benefits, that really demonstrate an understanding, appreciation, and willingness to explore the company.

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|In: Ecosystem|Last Updated:

The Power of Ideas, India’s largest entrepreneurship development initiative from The Economic Times is back. Bigger and better than ever before. The Power of Ideas seeks to encourage anyone & everyone with a business idea to realize his entrepreneurial dream. It is a platform where ideas will be polished and nurtured with personalized guidance from mentors before being taken forward to investors for funding. This ET initiative is in partnership with the Department of Science & Technology, Government of India and IIM-Ahmedabad’s Centre for Innovation Incubation and Entrepreneurship.

For more information

About the program : http://www.ideas.economictimes.com/pgme

Eligibility criteria for participation : http://www.ideas.economictimes.com/tc

To participate in the programme :  http://www.ideas.economictimes.com/participate

[The deadline for submission of the Business Summary Format is June 25, 6pm.]

Queries: If you still have a specific query/feedback about the programme, share it with ET at: etideas@indiatimes.com

Start-up Sessions: With the twin objectives of taking those with an idea through the nuances of starting up & guiding them through the process of filling the Business Summary Format, which is the participation form for the initiative, ET has organized a series of learning sessions called ‘Start-up Sessions’. To know more about these sessions & participate in them log onto http://www.ideas.economictimes.com/sup

Social: To participate in exciting contests, have fun with cool trivia etc., follow “ET-Power Of Ideas” on:

Nominate a friend: If you know a friend who has a business idea or is running a start-up, but is not able to take it forward/scale up, connect him to “ET-Power Of Ideas” by SMS ETNF<space>your name<space>his name and his email id to 58888

Partnership: In case you seek to partner with “ET – The Power of Ideas” programme as a mentor/investor/sponsor, drop them a line at etquery@indiatimes.com

** Image Credit : ET Power Of Ideas FB Page

|In: Blogging|Last Updated: | 4 Comments
Many times people ask me the question “What is the advantage of blogging/Why should you blog” and to answer that I came with this article which was written around 5 years back. There is a tendency with most of us [including me] to Google our name & see where we stand on Google !!! This is how Himanshu Sheth, a green entrepreneur from Jamshedpur found me. His interesting work resulted in a short Q&A on his startup & other entrepreneurial challenges. So, here we go…
Can you tell something about yourself & your company ?
I am a marketing consultant for industrial products, based at Jamshedpur, the city of Tatas. My work experience in this field is over two decades. My  enterprise, Coir Atlas, is my proprietorship firm at present. Over a period of next six months, I am planning to shape it up as a company, by inviting a few people to join me in my endeavor. Right now, Coir Atlas is at a stage where it has successfully developed, tested and patented some unique Eco-friendly as well as biodegradable products that are meant to replace wooden dunnages, used by Steel industry to support their flat products viz. sheets/plates and coils during shipment.
It was quite interesting on how we met, can you narrate the incident ?
While working for long hours, at times I take fresh breaths by saving my work for review later and venture to surf some unrelated sites on the web. Once, merely on impulse, I googled my name and  found 5-6 references of the same person, that is you (HJS, Banglore). I looked you up and also saw a YouTube clip where you recommend people to start blogging. Since your blog focuses on entrepreneurship & start ups, I decided to touch base with you.
Every idea comes up with an unsolved problem, so what is Coir Atlas trying to solve ?
Steel producers across the globe have traditionally been using wooden logs as separators for shipment of their flat products viz. sheet/plate and coil. With growing awareness on environmental issues like global warming and need to conserve forests etc. availability of timber for such applications for long is a question mark. Moreover, wooden logs act as separator only & do not provide a good frictional hold to the load that is moving at a high speed. This leads to mishaps & loss of life and property worth billions of dollars every year.

‘Coir Atlas’ is an eco-friendly and biodegradable substitute of wooden logs used for such applications. Lab tests and substantial field trials taken by Tata Steel and Steel Authority of India have proved that ‘Coir Atlas’- which is made of natural items like jute & bamboo, provides much better grip to the load during shipment.
What is the technology being used behind the Coir ?
Coir Atlas is a patented technology. It uses natural items viz. Bamboo, Coir and Jute as raw materials. Coir Atlas has been designed and developed in a way that it can be manufactured by cottage industry, mostly using hand held tools. It does not require large plant/equipments or heavy power etc. Coir Atlas also creates employment opportunities especially for unskilled/illiterate women or differently able persons, who may not find employment on regular industries. Women SHG(s) have been involved in manufacture of Coir Atlas.
Can you let us know some of the social benefits behind your venture ?
The social benefits arising out of usage of Coir Atlas are three pronged –
  • It helps saves our precious green cover. It is commonly held belief that we are loosing forests because of population growth and developmental activities. Though it is true, but it is true only in very small fraction. The actual threat to forests comes from ‘single use’ of wood for packaging applications by industries.
  • Wooden runners create the required gap necessary for loading/unloading of consignments. But they do not effectively support the heavy load, while a truck or railway wagon is moving at high speed. Many mishaps keep happening because of shifting of load in transit, resulting into loss of life and property. Whereas jute being fibrous material, provides much stronger grip to the load and will not let the load in motion shift so easily, due to frictional hold it provides to the load. Thus, Coir Atlas will result into enhanced safety on the highways saving precious lives and costly material.
  • It is an proven fact that any extra income in the hands of women is most likely to be spent on children’s education and family welfare.

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|In: BarCampBangalore3|Last Updated: | 6 Comments

In the past there have been many articles written on this blog on BarCamp i.e. BCB2, BCB3, BCB 4 where I came across lot of smart people working on some cool stuff !!! It is during BCB3 that I met Lakshman Srikanth for the first time when he was a “Microsoft Student Partner”. And now straight out of college he dived into entrepreneurship with his startup GAViSTA TECH that solves a very interesting problem. In this episode, we talk to him about his startup journey, challenges, entrepreneurship, idea & many more things….

Can you let us know about yourself and your startup GAViSTA TECH ?

Well, I am an Entrepreneur. Started working on an idea – LegalCrystal and then later on registered GAViSTA TECH as a firm. LegalCrystal is now a product of GAViSTA TECH.

What is LegalCrystal all about ?

LegalCrystal is a search tool for Advocates, Anyone can use it to find laws, judgments decided at different Courts all over India.

Every idea addresses a problem, so what problem does LegalCrystal cater to ?

LegalCrystal addresses two problems mainly-

  • Before we started working on LegalCrystal, we researched existing softwares and came to the conclusion that Searching relevant judgments using phrase is the main problem. We started developing our own algorithm and indexers & built a search engine which is particularly tailored to Indian Law.
  • User Interface messed up in other softwares. Lawyers need to undergo a Teaching Class in order to use the product.! That is just lame. So we worked on UI and “Search Features” which makes advocate’s life much simpler and easier.

So would it fair to say that “LegalCrystal wants to be the Google of Law industry” ?

Well Google is for the WEB and we are for Lawyers on the WEB! With respect to Search Engine and ease of use you might say we are as good as “Google for Indian Law”.

How do you guys ensure that the information on LegalCrystal is up to date with the changes in the law system [penal code etc.] ?

We have a dedicated team to handle updates. We get case-laws from Judgement Information System hosted by National Informatics Center(NIC). For Few we go to respective courts and apply for a copy and then Convert it to text using OCR’s. We have another team which will take care of the data entry. As every judgement is sent to a panel of advocates who write Headnotes, Case Analysis etc. and then its paraphrased , formatted and updated on the website.

GAViSTA came up with the corporate offering of your flagship product LegalCrystal, how has been the response so far ?

Response has been really good! They just FEEL comfortable using LegalCrystal Corporate. We have approached International Law firms, Companies… First thing they like about the product is the User Experience and then the Search, Features. We are expanding the reach to other states very soon.

LegalCrystal started out as a college project, off late there have been many other Indian startups born in a similar manner, do you think that times are changing where students are getting more serious about last year projects ?

It depends on the individual, but there are lot of students who are trying hard to build something unique; Commercializing their invention is what they need to look into..!

Being a student entrepreneur [i.e. right from college], how did you get about hiring the initial team members & getting them to join you ?

As I was Microsoft Student Partner Lead, I already had a network of students in every college in Bangalore. So initially my friends & I started in my room, then later on we hired few folks from MSRIT and PESIT as interns who worked on really challenging tasks. Well, joining a startup isnt a joke! because there are too many uncertainties involved. As we had a solid product with great market scope we were able to convince them!

(more…)

|In: Android|Last Updated: | 2 Comments
Last week we reviewed an Android/iOS app named VocalBee and this week, we have a Q&A with Atul Tatke one of the co-founders of VocalBee. The chat revolves around VocalBee, his views on startups and his tips for entrepreneurs. So, let’s start with the candid interview ..
Can you give a small background of your startup & it’s co-founders ?
We are four of us that are working on this venture. Two of the founder members have been working on voice & mobile technology startup Hummingbytes. Another one comes from smartphone development background. He was a part of the company which got bought over by a big technology company. The fourth one comes from Restaurant and Retail industry. He has deep experience in Business and Technology consulting.
How did you guys come up with the idea of “VocalBee” ?
VocalBee is a spinoff of the idea that got conceived in Hummingbytes. Some part of the engine was built and used in Call Center & other customer service centric implementations.
Which are the areas where you feel VocalBee would be very effective ?
We concentrate on three kind of communications – Question, Idea & Feedback. Also we are concetrating on local government and businesses. I think we will be effective where citizens and consumers want to have quick communication of above type. Location based service is also another key point of the system. Events and promotion is also another feature which is very appealing when you mix it with location based service.
In addition to above mentioned areas, we will be able to capture client specific structured feedback once business is onboard with us.
Can you explain a bit more as to how the entire flow goes from when user sends suggestion/idea to VocalBee [i.e. what happens when I file a complaint of Pothole in my area, where the complaint will go etc. and user can keep track of it] ?
Government Setup: So, if you are in an area in Bangalore and came across a big pothole. Currently there is no easy way for you to raise your concern. With VocalBee you can take a picture, write about it and send it to the city. This communication will be going to a special page that we have designed for India. Also this communication will be going to our Twitter and Facebook. We are also analyzing this data that is coming & eventually will be presenting it to the government.
We will also try to get government to buy into it and give them the account. At this time it will become a claimed account. With claimed account, government can be directly in touch with citizens. They can broadcast events like street construction, water or electricity outage etc. In the US we are working with a couple of towns and their response is very good. They are working closely with us.
Business Setup: You visit the restuarant and like the food. Currently you can go on Zomato or Burrp and give the review. The review goes in social sphere. With VocalBee you give review to the business and we will connect with the business & send your communication to them. Businesses that come on board will be able to have one-on-one connection with consumer. Businesses can also send promotions, events on this established connection. We also have a concept of Wall where other people can answer or vote on public communication. We already have more than half a dozen businesses on this platform in the US.

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|In: Android|Last Updated: | 3 Comments

How many times do we complain to others about the potholes, poor maintainance of parks, dirty roads, endless constructions nearby our area but have found no solution rather than cribbing about it. This article does indicate that the Indian government is spending good amount of money for the making the roads better  !!! Also, it does make a difference when many people “shout out” about the same issue rather than one person talking about it… Well in such situations VocalBee , an Android/iOS based app can come to your rescue.

VocalBee is a “Location Based” app that uses the strength of crowdsourcing to empower the user to do just one thing i.e. “BE HEARD“.  Be it sharing feedback about good customer service at a nearby restaurant, to complaining about the bad condition of roads or complaining to the government authorities about street lights etc., VocalBee helps you to close the circle i.e. it ensures that your query/complaint/feedback reaches the right destination 🙂

VocalBee has three target segments:

  1. Consumers – Provides a platform to voice out their opinions/suggestions/complaints & ensures that it reaches the right destination so that the consumer can keep a track of the same.
  2. Government – Helps them to cater issues raised by the consumers & keep them informed about the progress of their issue; which in turn would help to reduce the overall cycle time.
  3. Businesses – Acts as a collective medium to take “Honest Feedback” from the consumers which would help them to improve their service & in turn get more business.

Installation

I installed the app on my Android device as well as on my iPod Touch & installed without any hassles. Now we would walk through the features of the app & it’s usefulness.

Startup Page

The “Introduction” page explains the complete idea behind the app and how it would be useful to the users as well as for local businesses.

Usage

With VocalBee, you can either submit an Idea, Question or Feedback. Just like other location based apps like FourSquare, VocalBee shows the list of the nearby places for which the user can submit either of them.

There is an option to click a photograph and attach it to your query which also acts as an evidence of your problem. I posted couple of issues e.g. endless construction of roads nearby my apartment & many people did give a “thumbs up” to the issue & this is where the real power of VocalBee can bee seen i.e. Community Involvement.

Social Media Integration

VocalBee does a good job of integrating Twitter & Facebook through which users can share their “queries” on these Social networks. The UI is clean and makes the app very easy to use. The user also has the facility to keep a track of their queries online through the VocalBee website

Final Verdict & Suggestions

I have been using VocalBee for few weeks & it looks a great tool where you want your unattended issues to be solved & that is the power it gives to the consumers !!! However, there are a couple of suggestions –

  1. Photos taken real-time can only be attached to your query/suggestion/complaint which means the App does not allow to “attach” an already taken photo from the Media Gallery. This feature would really be helpful in cases where you have already seen a problem but forgot to submit the complaint to VocalBee. Also, problems can be seen at any place & at anytime !!!
  2. The life-cycle of the query was not very clear for eg. If I file a “complaint” for potholes against my local authority; to which department the complaint has reached i.e. the flow of the query from “new” -> “In Progress” -> “Closed” can be made a bit transparent.
  3. A further extension could be allowing the users to post “Videos” as well in which case, VocalBee would act just like a Citizen Journalist for consumers 🙂

VocalBee can be downloaded from the Android Market from here. You can also download it on your iPhone or iPod Touch from here. Do give VocalBee a spin and share your feedback in the comments section…