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|In: startups|Last Updated: | 1 Comment

Career Power, an emerging giant in the digital academic content domain has hit the correct notes with its Adda 247 app. A comprehensive learning platform for aspirants of various government jobs such as IBPS, Bank PO, SBI Clerk, SBI PO, Staff Selection Commission (SSC), Railways, LIC, General Insurance Companies etc.; this app is completely free for students and works even without the internet with free downloadable content.

The app features are regularly updated and concise content is prepared by vastly experienced teachers. Adda 247 app features detailed explanations of all the topics covered in the ambit of various government exams. A broad spectrum of topic wise questions pertaining to all the sections such as English, Mathematics, Reasoning and General Studies are readily available. It has an intuitive interface that has been designed considering the difficulties faced by students.

For instance, on Adda 247, students can easily bookmark questions for revision, constantly track their score and quickly view their ranks on all-India based real time quizzes to evaluate how they stack up with the competition.

Similarweb, a highly trusted and credible App Tracker website ranked Adda 247 as India’s #2 education app in terms of usage. Furthermore, Adda 247 app is ranked #5 at Google Play Store under the education category with more than 5 Lakh users having already downloaded the app from there. The fact that a user on an average spends 30 mins/day on this app, which is massive, compared to other platforms of this segment- is an evidence of the engaging content available here.

Commenting on the genesis of the app, Paresh Goel, Co-founder and Chief Technology Officer, Career Power said

The entire technology for the platform was built in-house. A dedicated team of programmers with in-depth knowledge of mobile app development and server-side technologies helped in creating this app. We have managed to provide this app a flexible architecture that is robust and can easily accommodate new features and requests from students.

Anil Nagar (Co-founder and CEO) and Saurabh Bansal (co-founder and COO) provided valuable leadership throughout Adda 247’s journey and we look forward to achieving much more with this app.

Battling intermittent network connections, low-end phones and fickle minded users, Adda 247’s efforts at generating a loyal and ever expanding user base speaks volumes of its content, ease of access and sincere efforts at providing incisive academic info to millions of government jobs aspirants across the country.

About Career Power

Established in April 2010, Career Power is one of the fastest growing educational technology companies in India. Catering primarily to students preparing for government jobs and looking to qualify competitive job-related exams (Banking/SSC/Railways/LIC/CTET-Teachers Training etc), the company also has more than 75 branches across 19 states in India and trains more than 1 Lakh students every year through classroom coaching. Career Power owns category leader websites bankersadda.com and sscadda.com. Their Android App ‘Adda 247’ has also crossed 5 Lakh user base within 4 months of its launch and can be downloaded from here

|In: startups|Last Updated: | 0 Comments

YAAP Digital, a super specialty digital content company that focuses on the 3 digital content service lines of Design, Discovery and Distribution announced that it has acquired Brand Planet Consultants for USD 3 million.

Brand Planet Consultants is a strategic branding and design company founded in 2008. Till recently, the firm was known as Elephant Delhi-the North Indian operations of Pune based design independent, Elephant Design.

The branding and specialist packaging consultancy market is a growing market in Asia with several new start ups and existing brands seeking new differentiation and portfolio expansion. This will, in the coming years, provide the company new opportunities to retain its position as a market leader and specialist in packaging design & brand consultancy.

Over the years, Brand Planet has been involved with key strategic initiatives such as corporate brand definition, identity development, packaging design for new and re-branding FMCG, B2B and employee communications, retail and POSM development besides pure-play brand consulting initiatives including market entry strategy, brand positioning, portfolio management advisory and corporate visioning and identity.

Since its inception, Brand Planet has established itself clearly as the market leader in the area of branding and specialist design services in NCR. Brand Planet is currently engaged with blue chip clientele in Delhi NCR such as The Coca Cola company, Mrs Bector’s Foods, , Mahindra Comviva, Godfrey Phillips India, SBI Cards, Hero Cycles, PI Industries and LT Foods, to name a few.

Brand Planet is also the breeding ground of several start ups in food and beverages, education, IT, commuting and healthcare. One notable start up where communication services were developed for its launch was Bla Bla Car. Bla Bla Car launched in India in 2015 with a city specific radio campaign and came in to prominence in a major way during the Delhi Govt’s odd-even programme for ride sharing. Other notable branding initiatives managed by Brand Planet include Paper Boat (from Hector Beverages), the re-launch of English Oven breads and Coca Cola’s dairy brand Vio.

Commenting on this development, Anjan Roy, Director, Brand Planet said

Brand Planet and YAAP have a common goal of deepening the connection with consumers. We believe that consumer intimacy has always been the secret to building powerful brands. The specialisation of brand building and technology coming together is a platform for brands, companies and institutions to become powerful and develop deep stakeholder relationships.

Shouvik Roy, Director, Brand Planet added

We believe that tomorrow’s brand marketing is all about delightful conversations about a variety of ‘mutual interest’ subjects. Our new beginning with YAAP will add to our strengths of brand building and give it the digital edge it needs, helping us become firm front runners in the industry.

Atul Hegde, Co-Founder Rainmaker Ventures added

As YAAP prepares for its global expansion, they are extremely fortunate to acquire a company like Brand Planet so early in their life-cycle. The Content Design service line in YAAP will get a huge boost with this addition. I am also happy that both the co-founders Anjan Roy & Shouvik Roy are joining the the YAAP management team as Senior Partners. Post this acquisition Brand Planet will be re-branded as YAAP.

|In: CapitalFloat|Last Updated: | 0 Comments

Capital Float, the largest digital lending platform to SMEs in India, has partnered with OfBusiness, a leading B2B e-commerce marketplace to help small scale Indian manufacturers and traders avail easy funding for expanding their business. Through this partnership, buyers on the OfBusiness platform can leverage Capital Float’s Pay Later product to avail instant funds for procuring industrial materials.

Capital Float has enabled purchase financing for small scale manufacturing companies and assists them in growing their business on OfBusiness. This partnership will help in bringing these informal borrowers into the mainstream credit ecosystem. Buyers on this platform often face hurdles in obtaining timely finance to operate and expand their business, due to their lack of credit history based on traditional credit parameters.

However, Capital Float’s tech and big data-driven algorithms uniquely underwrite applicants, confirming their eligibility in minutes, while also offering credit limits in real time. Some of the factors taken into consideration during the decision-making process include transaction history, cancellation rate and customer rating on the platform.

Sashank Rishyasringa, Co-Founder, Capital Float said

For the first time, a partnership of this scale is focused on enabling B2B e-commerce buyers in India. We are the pioneers of digital lending in India and the first movers in the online seller financing space. The insights we have gained by closely working with online sellers has aided us in developing this best-in-class product, custom-built to address the needs of buyers on the OfBusiness platform.

Through this partnership, we aim to diversify our customer portfolio and strengthen our position in this space. Our target is to increase our present loan disbursement by three times by the end of September 2016.

Capital Float has strategic partnerships with some of the largest online marketplaces. Equipped with this rich experience in the online selling space, Capital Float is augmenting its reach by penetrating into the B2B e-commerce segment. The company is aptly placed to serve the unique needs of the sector with it’s highly customized credit offerings and swift processes.

Ruchi Kalra, Co-founder, OfBusiness said

SME financing in the manufacturing space requires deep understanding of SME’s cash flows. We at OfBusiness, are committed to building a tech-enabled ecosystem for SMEs for all their commerce and credit needs. Partnering with Capital Float has enabled us to bring customized financing solutions in the manufacturing space.

About Capital Float

Capital Float is India’s leading digital financing platform that provides quick and easy capital to help SMEs fund rapid growth and achieve their next milestone. The company also manages India’s largest online lending marketplace, with leading banks and financial institutions participating as lenders.

Founded in 2013, Capital Float which is the trade name for Zen Lefin Private Limited a Non-Banking Financial Company (NBFC) registered with the Reserve Bank of India. It is a dominant player in the e-commerce lending space that includes partnerships with Snapdeal, PayTM, Shopclues, eBay, Alibaba, UBER & Via. For more information please visit CapitalFloat

|In: IndustryBuying|Last Updated: | 0 Comments

India’s leading B2B e-commerce startup Industrybuying has joined hands with Capital Float, the largest digital lending platform in the country, to offer a unique credit solution called Pay Later to businesses across India. This cutting-edge loan product enables SMEs to procure industrial products using a pre-defined credit line that gets reset upon repayment.

Swati Gupta, Co-founder & CEO, Industrybuying said

Working capital management is a problem faced by most SMEs. Along with solving this problem for existing businesses, the availability of hassle-free loans can help numerous entrepreneurs to lead the establishment of various SMEs and SMBs in Tier 2 and Tier 3 cities of India wherein the real bulk of India’s bustling industrial sector lies. We are seeing more and more businesses buying online for their procurement and other business purposes. This is a huge step in that direction and we are delighted to extend this option to our customers.

‘Pay Later’ product comes as a convenient feature for SMEs and SMBs looking to procure industrial products as it allows them to avail online credit of up to 25 lakhs almost instantaneously without paperwork and hassles associated with getting a loan from elsewhere.

Gaurav Hinduja, Co-founder, Capital Float said

The market opportunity is sizeable and encouraging. Our collaboration with IndustryBuying will incorporate the strengths of two growing businesses, taking finance to tier 2 and tier 3 markets, which were previously ignored due to inadequate financial infrastructure. We intend to make convenient finance accessible to SMEs at a granular level

To avail the Pay Later option, companies need to register themselves on the Industrybuying website and Industrybuying will share customer details with Capital float for processing. Post verification done by Capital Float, the credit line will be setup on IndustryBuying and ready for use within 72 hours. Payment through Pay Later is available for a purchase amount of Rs. 25,000 or higher.

Industrybuying is revolutionizing B2B e-commerce with the introduction of innovative and Business-friendly Payment mechanisms on its platform. Earlier, Industrybuying had also partnered with Innoviti and integrated EMI features for its customers who were transacting through debit/credit card and looking to avail EMI features at a flexible interest rate.

About Industrybuying

Industrybuying is a leading Business e-commerce platform, selling a wide range of business and industrial products to SMEs as well as large businesses. It has over 5,000 registered sellers and more than 75,000 registered businesses – SMEs and large corporate, procuring online from Industrybuying. Industrybuying is backed by some of the leading Indian and global investors. Based out of Delhi NCR, the company has a Pan-India footprint with fulfillment centres in Mumbai, Pune, Ahmedabad & Bangalore. For more information, please visit IndustryBuying.com

About Capital Float

Capital Float is India’s leading digital financing platform that provides quick and easy capital to help SMEs fund rapid growth and achieve their next milestone. The company also manages India’s largest online lending marketplace, with leading banks and financial institutions participating as lenders. Founded in 2013, Capital Float which is the trade name for Zen Lefin Private Limited a Non-Banking Financial Company (NBFC) registered with the Reserve Bank of India. It is a dominant player in the e-commerce lending space that includes partnerships with Snapdeal, PayTM, Shopclues, eBay, Alibaba, UBER etc. For more information:, please visit CapitalFloat

|In: startups|Last Updated: | 0 Comments

IBM emphasized the significance of Co-Innovation in building a Digital India, at IBM India Labs Engage 2016, the two day annual innovation summit hosted by IBM in Bangalore. Out of many Indian startups who have leveraged IBM’s cloud platform and/or cognitive solutions, five select start-ups demonstrated their innovative, industry specific offerings at the event.

In addition to adopting IBM technology, these start-ups have benefited by getting access to various IBM initiatives including IBM GEP/SmartCamp India-programs that allow them to build, launch and scale their business.

Speaking at the event, Kaushik Bhaskar, Vice President, IBM India Software Labs said

With Cognitive technologies becoming a key differentiator in the global technology landscape, India need cognitive business models to leapfrog into the lead innovator ranks. There is also a fundamental shift required from ‘siloed’ innovation to ‘co-innovation’ to rapidly drive this transformation.

IBM is increasingly focused on nurturing the ecosystem to drive this change. By providing start-ups with access to technical expertise, executive mentoring, software infrastructure credits, co-marketing programs, sales and VC leads – IBM is committed to working with new age, born-on-the cloud companies to drive innovation that will build a Digital India.

The event provided an opportunity for start-ups, ecosystem leaders, enterprises and investors to discover ideas that would breach technology frontiers and build disruptive applications for the Cloud and Cognitive Era. By participating in an immersive Design Thinking and Garage experience, participants also had a unique opportunity to unearth emerging client needs and rapidly create market-focused solutions.

The IBM India Labs Engage 2016 is part of IBM’s continuing commitment to support the Indian startup ecosystem by orchestrating the collaboration between enterprises, investors and start-up companies through various digital and physical platforms through the year.

IBM engages with startups across sectors including fin-tech, health-tech and retail and provides access to key IBM programs and investments including IBM Global Entrepreneurship program; IBM physical and virtual Garages; IBM Labs; Digital Communities (Watson, Bluemix, IoT, Cloud etc.) to fuel ecosystem innovation.

The top five Start-ups who demonstrated their solutions at the event

AllizHealth: This Pune based preventive health start-up, has built a consumer focused health and wellness platform for early identification, tracking and management of health risk and conditions. It leverages IBM cloud platform to enable users to track various health risks and parameters, store digitized medical documents and also connect with doctors, caregivers etc.

Gaurav Vij, Founder and Chief Architect

There is an increasing challenge of non -communicable and lifestyle related diseases in India. At AllizHealth, we are trying to address this problem by working on an innovative Health Management Platform. The goal of this platform is to make people aware of their health risks early and help them with various resources to track and manage such risks.

Through our efforts, we are now managing the health of over 500,000 users and working with some of the leading insurance and healthcare groups in India. In this journey, we are fortunate to have a partner in IBM cloud. Harnessing the power of cloud is central to our plans and the support, help and guidance we have received from IBM team, has been quite remarkable. We hope to continue with this association and make it a win-win.

Tagalys : This Chennai based start-up has developed an e-commerce personalization engine on IBM cloud to help online retailers improve visitor-product engagement and revenues. The platform studies visitor and segment shopping behavior, to deliver products most relevant to that visitor(s) across product discovery channels like Site Search, Merchandising, and Recommendations within the online retailer.

Antony Kattukaran, Co-founder and CEO

Personalization of the complete visitor experience across category pages, recommendations widgets and search results is a requirement in today’s digital commerce experience. IBM’s cloud infrastructure is a secure, scalable, and helps us meet the most rigorous demands for our online business. Our partnership with IBM has helped a team like ours focus on product innovation instead of infrastructure and compete on merit with the best in the world.

Signzy : Recently awarded as the most innovative solution by RBI, this Bangalore-based start-up, uses IBM’s cognitive and cloud solutions to make the digital regulatory processes simpler, secure and more compliant. Their unique online contracting solution uses the latest technology like biometric signature and blockchain to complete the entire online digital trust system.

Ankit Ratan, Co-founder and CEO

Digital On-boarding is a painful problem for the financial sector and the broader industry. Signzy is using a Cloud API based approach to make this simple, yet secure and compliant. Using IBM Watson’s cognitive capabilities we have ensured that our AI technology is enterprise-ready from day one, accelerating our go to market and delighting clients.

Artifacia: Erstwhile called Snapshopr, this Silicon Valley and Bangalore based start-up provides an AI based visual discovery platform designed for retailers that helps them improve engagement and conversions on their apps and websites. Using IBM cloud technology, the platform helps their partners provide unique product discovery and personalization experiences to their customers.

Navneet Sharma, Co-founder and CEO

Artifacia is a visual discovery platform powered by Artificial Intelligence. We enable developers and retailers to build and deliver unique product discovery and personalization experiences for their customers in India and the US.

We have relied on IBM cloud technology to build a deep learning technology infrastructure. As the winners of IBM’s SmartCamp program in 2015, we garnered a lot of visibility and look forward to the IBM partnership to their support as we expand globally.

Talview : This Bangalore-based start-up is a leading HR technology solution provider which leverages cutting-edge tech like neuro-linguistic programming, machine learning, and psycho-linguistics built leveraging IBM’s cognitive and cloud solutions. The solution provides mobile-video hiring and helps companies to accept applications, conduct automated and live interviews, video supervised written & code tests and complete on boarding formalities remotely on mobile/tablet and PC.

Jobin Jose, Cofounder and COO

Talview is in pursuit of disrupting the USD 500 billion global recruitment industry and had identified a strong market need for a cognitive solution. Talview Talent Insights which leverages multiple IBM Watson APIs and IBM Cloud Service is the world’s first hiring solution that harnesses the power of advanced data science and machine learning algorithms, video-audio analysis, social media analytics, psycho-linguistics and speech recognition to help companies build better teams and gain competitive advantage. Using IBM services helped us to go to market faster with a secure, scalable solution.

|In: Mobile|Last Updated: | 1 Comment

Internet has become a huge game-changer in our lives. Be it ordering food, groceries, booking a cab, booking flight tickets etc. every task is now available at our finger-tips !! Increased adoption of smart-phones (even in villages, Tier-II, Tier-III cities), growing penetration (along with affordability) of Mobile internet (2G, 3G) and Reliance Jio’s 4G offering is just an icing on the cake 🙂

Though smart-phones have become more affordable, it has reduced the real Social Interaction between people. Many years back, when I was in Mumbai there always used to be passengers who formed their own groups to pass time-time (by playing cards/discussing about various issues) but now, most of them are busy on their smart-phones. There is no major risk involved when phones when are used during the course of any journey (bus/train/car etc.). The scenario however changes when you use the phone while walking on the streets or boarding trains/buses. It might not only lead to breakage of your phones but can also pose a huge life-threat !! As per a study by Mid-Day, Chatting on mobiles while boarding trains and buses has emerged as the top reason behind mobile phone damage.

Hence, just like Life Insurance that is used to provide life-cover, many companies offer Gadget Insurance and also provide repair services at your door-step. Mobile phone screens are vulnerable to drops. While new technology advancements like gorilla glass and other screen protection methods like tempered glass have reduced screen damages they can’t ensure total protection.

It is therefore wise to opt for a damage protection plan during purchase which ensures you get your phone fixed without hassles in case of any such unfortunate event. Startups like OnsiteGO, India’s No. 1 gadget and electronic device protection company can be of huge help since they provide many complimentary services.

Coming back to breakage of phones, an analysis of over 4000+ repair requests over a period of one year revealed that using mobile phones while alighting or boarding crowed buses or trains is uncool and downright risky. A large majority of about 3000 [76%] people have dropped and broken their mobile phones while using them at such times. The data was revealed by OnsiteGo that offers gadget and electronic device protection.

Key highlights of OnsiteGo Study

  • Women tend drop their phones more often than men (58%)
  • Most people drop their phones while commuting. Talking on mobiles while alighting or boarding crowded trains, buses main reasons for dropping and breaking their phones (76%)
  • Multitasking also cited as one of the reasons for dropping phones (55%)
  • Selfie drops also account for a significant number of phone breakage. (15%)
  • More than 50% of people tend to break their smart phone screens within 8 months of buying a new smart phone.

 

According to the data, taking selfies also accounted for a significant number of drops. About 600 phones (about 15%) were broken while the user was clicking a selfie. The data also showed that about 2400 people (about 60%) comprised female users out of which a majority (about 70%) were in the age bracket of 18 to 25 years.

According to OnsiteGo, about 4000+ requests were received by the company from across the country to repair mobile devices. The data was analyzed to spot trends in usage that could be used to spread awareness among people and help them reduce loss due to breakage.

It was also found that broken screens comprised the largest category to be grouped under repairs. About 1600 (37%) were attributed to broken screens. The other issues included speaker defects, microphone damage, camera, display problems, software issues and others which were fragmented across the remaining 63%.

OnSiteGo-Data-Gender

Of these about 576 (36%) customers had broken screens within six months of purchase. Interestingly about 128 (8%) reported screen damage within the two months of ownership going up to 272 (17%) within 3 months of purchase. The numbers were found to increase exponentially after 3 months indicating that no matter how careful people are with their smartphones, breaking your smartphone screen is almost inevitable. The numbers drastically go up as high as 912 (57%) after 8 months of purchase.

Detailed Infographic of OnsiteGo Study

Looking at this trend, we are sure you would have made up your mind to have a Damage Protection plan for your phone. A damage protection pack on your phone can prove to be a big boon in emergencies. You can buy a damage protection pack online as well. OnsiteGo and a few others offer such services. There are options such as “no questions asked” program offering service whether the damage is accidental or not. And if your phone is beyond repair, some promise replacement for free, so you are sorted.

Reference Link – Mobile Phone Study

|In: startups|Last Updated: | 0 Comments

The Delhi-NCR Chapter of The Indus Entrepreneurs, a not-for-profit organization dedicated to fostering entrepreneurship, is hosting their 3rd Indian Education Entrepreneurship Day at Sheraton, Saket, New Delhi on the occasion of Education Day on 2nd September 2016.

Themed around innovation in education, the event will bring together leading entrepreneurs and investors in the education sector on one single platform to explore possible initiatives & future opportunities for India.

Geetika Dayal, Executive Director, TiE Delhi-NCR says

The Education sector is finally heating up, with money flowing into the sector and educational institutions accepting the introduction of new technologies, innovation in this industry is likely to accelerate aggressively in the coming years. By hosting the IEED series, we provide Education entrepreneurs the right push to make the sector an area of holistic growth.

With the keynote address by Manish Sisodia, Deputy Chief Minister & Education Minister of Delhi, the event will witness four sessions with Industry leaders.  The first session will discuss What Investors Want focusing on the issue of investment and funding in Education based ventures. The issue of on ground application of technology would surface in the second session’s discussion – Online and Offline : Bridging the Divide. The two Industry oriented discussions will be followed by two other sessions on Teachers, Tablets, Tech : What do Educators want and Is Ed-Tech the Next Fin-Tech respectively.

This year IEED 2016 promises to be the best forum to network and connect with established players, innovators, stakeholders and entrepreneurs for individuals or companies in sync with the Education industry.

About TiE Delhi – NCR

TiE Delhi-NCR, recognized as the best Performing Chapter Globally has a Special Interest Group on Education & Training. TiE is a non-profit, global community welcoming entrepreneurs from all over the world. It believes in the power of ideas to change the face of entrepreneurship and growing business through our five pillars; mentoring, networking, education, incubating and funding. For more information, please visit www.delhi.tie.org

|In: CleverTap|Last Updated: | 0 Comments

CleverTap has announced the expansion of its latest and most powerful mobile analytics & user engagement platform into the education sector. The initiative launches in partnerships with two companies and is now available to any educational organization seeking to deepen its understanding of its users in order to build the best desktop and mobile learning apps.

The announcement follows the successful use of the CleverTap platform by over 2,500 clients globally who drive immediate user engagement and better app retention on a daily basis. The key for learning apps is the ability to group and segment users based on their behavior within the app-how often they come and what lesson they have completed or not yet completed. User engagement techniques using a mix of push notifications, in-app messages, email and even SMS is critical to get students and parents progressing systematically within the app towards their goals.

Product Managers, Marketers and developers can segment their users based on past behavior in very complex ways but can also automate campaigns for behavior expected in the future using Live User Segments. Live User Segments offer clients real-time monitoring and analysis of critical user flows such as on-boarding and conversion of their app users.

The most successful automated campaigns are the ones that engage users exactly when they complete a specified activity, or even upon inaction, when they do not perform the desired activity within a specified amount of time, which could be minutes, hours or days.

Arkady Fridman, Product Evangelist for CleverTap said

The move was a natural one for the company. The landscape of education is changing and the traditional formats of learning are being disrupted. CleverTap’s advanced user behavioral segmentation allows educators segment their users into smaller, micro-segments based on behavior so that every interaction with that small group is very relevant, timely and personalized.

For Hooked on Phonics and School4One, the partnership significantly enhances the value of their analytic capabilities and provides unparalleled insight into user behavior, down to every individual. Having the ability to message these users within the same dashboard is invaluable.

Robert Manger, President at Hooked on Phonics said

CleverTap has been a very valuable resource to help us engage parents with relevant non-intrusive messaging at the right moments. The whole team-from our first interaction with Arkady Fridman and CEO Sunil Thomas, to their customer success group-has offered first class service from initial ramp-up to getting us fully integrated and running automated campaigns internationally.

Felipe Saints Jean, CTO for School4One said

We chose to use the CleverTap platform to deepen its understanding of iPad classroom users. Our team has been working since 2012 to build the best apps to create and share educational content in the App Store. We chose the CleverTap platform to provide us with the best analytics and a deeper understanding of our iPad classroom users. This has enabled us to meet our teachers’ needs and deliver contextually relevant experiences and to increase engagement for their student programs.

CleverTap offers blazing fast mobile app and website analytics, powerful real-time user segmentation and multiple ways to engage with users. CleverTap today helps more than 2500 customers understand their users, down to every individual and effectively engage them with timely, relevant and personalized campaigns.

Hooked on Phonics is a leading creator of learn to read products and apps that are highly effective and incredibly fun. The company works with professional educators, interactive designers, writers, artists, and parents to develop step-by-step learning systems that help teach children critical reading, skills. Hooked on Phonics apps are available on all platforms – iOS, Android, Amazon Kindle and Desktop. The physical products (from  Hooked on Phonics) are available at major e-tailers worldwide and online at http://www.hookedonphonics.com

School4One School 4 One is an integrated workflow that makes it easy for teachers to use iPads. It bridges the gap between content, curriculum, and native iPad tools. This makes it easier for teachers to effectively use the devices to personalize resources for students, leave contextual audio-visual feedback over student work, track progress in Common Core Standards, and re-mediate using real-time formative assessment data.

About CleverTap

CleverTap is the next generation mobile engagement platform. It enables marketers to identify, engage and retain users and provides developers with unprecedented code-level access to build dynamic app experiences for user groups. CleverTap includes out-of-the-box prescriptive campaigns, omni-channel messaging, un-install data and the industry’s largest free messaging tier. To learn more about CleverTap please visit clevertap.com