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Urban-LadderWeb & Technology entrepreneurs Anand Rajaraman and Venky Harinarayan have made an investment in Urban Ladder, India’s leading online furniture and home decor company.  The Silicon Valley based entrepreneurs have come on board as investors at a time when the company is ramping up its technology platforms and offerings, to redefine furniture shopping in India.

Technology will be a key driver in Urban Ladder’s growth. The company is working on several tech innovations to solve complex furniture e-commerce problems.

Some of the key focus areas for Urban Ladder are mobile, data and analytics and product visualization. In an effort to provide world class furniture shopping solutions, the company will triple the size of its tech team in the next 6 months.

Speaking about the latest round, Ashish Goel, CEO & Co-founder, Urban Ladder said

We are thrilled to have veterans like Anand and Venky onboard as investors to mentor and guide us. They have done some fantastic work in technology, and set very high global benchmarks. It is great that they believe in the potential of the Indian e-commerce industry and are reinvesting in the ecosystem

Speaking about the funding, Anand Rajaraman, Founding Partner, Cambrian Ventures said

Furniture and home décor is a highly unorganized category in India, and Urban Ladder has been able to fill the need gap by finding great solutions for customers. The company’s journey has been very impressive. It’s a great team, off to a terrific start, and well positioned to be the leading furniture and home decor company in India

Urban Ladder is on massive growth path to achieve its vision of making a million homes beautiful. The company is strengthening its product portfolio and introducing new categories, along with geographical expansion to 30 cities by the end of the year.

Urban Ladder has thus far raised $77 million from Sequoia Capital, TR Capital, Kalaari Capital, SAIF Partners and Steadview Capital in the last 3 years. Ratan Tata, Chairman Emeritus, Tata Group made a personal investment in the company in November 2014.

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Urban Ladder, India’s leading online furniture & home decor company has raised $50 million in a new round of funding. Sequoia Capital led the round along with TR Capital and existing investors Steadview Capital, SAIF Partners & Kalaari Capital.

urban-ladder

Urban Ladder was launched in July 2012 with a vision of making a million Indian homes beautiful. It offers a curated range of over 4000 products across 35+ categories in furniture and home decor. The company is on a massive growth path and is making distinctive designs and exceptional customer service accessible to many Indian shoppers.

Speaking about the round, Gautam Mago, Managing Director, Sequoia Capital India Advisors.

We are delighted to partner with Urban Ladder in their vision of making quality home products available online to millions of Indian consumers, and look forward to working with Ashish, Rajiv and the rest of the Urban Ladder team to help build an enduring business.

Ashish Goel, CEO & Co-founder, Urban Ladder mentioned:

Over the last 3 years, we have stayed sharply focused on our design thinking, product quality and customer experience. While these will continue to be important themes, geographical expansion will also be a key focus area this year. We will be present in 30 cities by the end of 2015.

Rajiv Srivatsa, COO & Co-founder, Urban Ladder said

Technology will be a key driver in Urban Ladder’s growth. The company is working on several tech innovations to solve complex furniture e-commerce problems. “We are investing heavily in technology to introduce world class tech innovations that will massively simplify furniture shopping

Urban Ladder has attracted $27 million from Kalaari Capital, SAIF Partners and Steadview Capital in the last 3 years. Ratan Tata, Chairman Emeritus, Tata Group made a personal investment in the company in November 2014.

|In: Business|Last Updated:

Ratan Tata, Chairman Emeritus, Tata Sons has made a personal investment in online furniture company Urban Ladder.  The investment comes four months after the company raised Series B funding from Steadview Capital and existing investors SAIF Partners & Kalaari Capital.

The home decor and furniture space in not new to Ratan Tata. He is a design enthusiast and holds a degree in Architecture from Cornell University.

As per Ashish Goel, CEO & Co-founder, Urban Ladder:

Mr. Tata understands the furniture space very well, specially our focus on product design since he has a lot of knowledge of the subject. His inputs and guidance will be very valuable for us.

Mr. Tata’s decision to invest in Urban Ladder marks a milestone in the company’s two and a half year old journey.  We are extremely proud that Urban Ladder caught Mr. Tata’s attention. His investment in the company reassures us of the path we have taken towards creating value for customers with great products and exceptional service.

About Urban Ladder

Urban Ladder was launched in July 2012 by co-founders Ashish Goel & Rajiv Srivatsa with the aim of making a million beautiful Indian homes. It offers over 1000 products across 25 categories in furniture such as wardrobes, beds, sofas, dining tables and coffee tables.

The company has been on a massive growth path and aims to be the biggest furniture seller in India in the next 18 months. World-class product design and exceptional customer experience have been Urban Ladder’s key differentiators. The company is also focusing on using innovative technology to further elevate customer experience to bridge the gap between online and offline shopping.

Urban Ladder’s “Living Spaces” App

In the past, we had reported about UL’s Augmented Reality App “Living Spaces” & you can read about the same here

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