All Posts in OTA

|In: Infographic|Last Updated:

Mobile data useage has shown tremendous growth due to which more & more consumers are now using it for various things like online purchase, banking, hotel & flight booking etc. With data becoming more & more cheaper, this number is sure to explode with many companies [namely e-comm, travel etc.] giving preference to smaller screen !!!

Cleartrip has come up with their report titled “Cleartrip’s Quarterly Accommodation Insight” which has interesting insights into changing consumer behaviour & preferences, some of the staggering facts below:

Note We in the article refers to Cleartrip

  • As per Amit Taneja [Chief Revenue Officer, Cleartrip] : 2014 was a great year for travel – customers were presented with a more customised range of products & offers to plan holidays. And the response was phenomenal, as visible in a 165% growth [YoY, Q3’14 v/s Q3’13] in traffic & 100% growth in transaction volumes.
  • The growth was uniform across destinations & all categories of hotels, though there was a visible trend towards more short, weekend breaks.
  • This festive quarter [Q3′ 14] also had two long-weekends : Gandhi Jayanti & Christmas and both these saw a 500% growth in check-ins, compared to a normal day. Goa, Mysore & Jaipur led the pack in bookings for these weekends.
  • To solve the weekend getaway travellers’ decision-making problem, Cleartrip also launched “Weekend Getaways” on Cleartrip’s iOS & Android apps to help customers plan their breaks, on the go.

Cleartrip's Quarterly Accommodation Insight (Q3'14)

Insights from “Weekend Getaways on Cleartrip’s mobile App”

  • Although Mumbai has a much higher proportion of destinations in the vicinity of the city, destinations around Delhi & Bangalore contributed to more than double the transactions, as compared to destinations around Mumbai.
  • Mobile [bookings], while initially were biased towards Last Minute, are now being used even for Advance Bookings – almost a third of Cleartrip’s Hotel bookings on Mobile are 15-days out.
  • Higher preference to book 4*/5* hotels on Mobile as compared to its Desktop counterpart.
  • As economic activity picks up in the coming quarter, along with the better-than-ever consumer sentiment, growth in the Accommodations segment is likely to sustain for the next many quarters & the channel shift of consumers from booking accommodation, from traditional offline channels to online and mobile channels, will accelerate further in the coming quarters.