Micromax is ready to shake the market this time with its latest smart phone at highly affordable price. The prices are quite competitive i.e. Rs.6999/- for the state of the art features it possesses. Let’s review the smart phone and find out is it actually value for money the way it is being claimed?

It is hosted by one of the biggest online players Amazon India exclusively having registrations opened. Micromax’s Yuphoria will be available for purchase on 28th May, 2015. It comes with a battery, data cable, adapter, earphone, screen guard and manual in the box.

AmazonYuphoria

Yuphoria, Dual SIM Smartphone, has 5 inch HD screen with Gorilla Glass 3 protection and 720p resolution (294ppi). The display on the screen is awesome as it has 16.7 million colors. It’s perfect for watching movies, flipping pictures and gaming. It does also have better sunlight legibility making it better than the other smart phones available in market in this range.

Features contributing to its lightening fast speed are described as Cyanogen based Android OS, v5.0.2 (Lollipop) operating system the latest available in market, powered by Qualcomm MSM8916 Snapdragon 410, Quad-core 1.2 GHz Cortex-A53 CPU and Adreno 306 GPU. Indians sick of the problem of getting smart phones hanged are given liberty to do multi-tasking with 2GB RAM.

Another attractive feature is 8 MP, 3264 x 2448 pixels, Autofocus Rear camera with LED flash. The camera also has Saturn rings around it adding to its beauty. Front camera of 5MP make it perfect for clicking selfies. It’s one more significant feature is health tracking service powered by HealtifyMe.

YuphoriaColors

Li-Ion 2230 mAh battery gets 60% charged in 45 minutes and possesses 160 hours standby time on 3G and 7 hours talk time. It has Wi-Fi 802.11 b/g/n, hotspot WLAN, Bluetooth v4.0 and GPS for connectivity. 85+ decibel of sound is also one of its highlight.

It has 16 GB internal memory and 2GB RAM which is expandable up to 32 GB using MicroSD card. It weighs 143 grams and the dimensions are 142.4 x 73 x 8.2-9.35 mm. Other minor features include Accelerometer, Gyrometer, Document viewer, Proximity sensor, Photo/video Editor, compass, MP4/H.264 player and MP3/eAAC+/WAV/Flac player etc.

All these features help customers make purchase decisions confidently. They can also use Amazon India coupons to make their shopping frugal. Amazon is an e-commerce giant and offers wide range of products to its customers with awesome discount deals and fast delivery services. Customers registering for Micromax’s Yuphoria will be delivered the smart phone soon after its launch on 28th May, 2015.

Let’s face it- we have all done it! We’ve all been part of a massive war with someone or the other- the war of Android v/s iOS and iPhone. We all love our smartphones more than we love our partners, parents and kids! With every passing month, the market gets flooded with newer phones that are getting bigger, sleeker and more advanced!

With 4 months gone, let’s take a look at the winning smartphones till now

Samsung Galaxy S6

Samsung finally entered the sleek and shiny league of smartphones with this beauty- a phone with Gorilla Glass protective covering and real aluminium. Its Octa Core processor with an HD touch 2560 X 1440 display with a 5.1 inch screen makes it an object of envy! A high end 16 MP camera with image boosting and image stabilization is sure to capture perfect photos in any kind of settings. The phone comes in attractive colours of White Pearl, Black Sapphire and Gold Platinum. Samsung removed certain features like air gestures and Air View and have fine-tuned this model by enhancing its sound and audio.

This phone is sure to blow your mind as well as of those around you- get one now you’re guaranteed to love it!

Apple iPhone 6

Apple has once again given us a winner with its latest addition to the iPhone gallery- the Apple iPhone 6 with a sleek finish and an HD retina display. It boasts of a high pixel resolution of 1334 x 750 and a ppi of 326. It has a 4.7 inch multi touch screen with IPS technology. Apple finally provides a phone which can take beautiful photos with this offering- its 8 MP iSight camera with five element lens will sure give any other phone a good run for its money. It also offers a finger print scanner in built into the Home Button.

Moto X

With a 5.2 inch edge to edge display and 1080p HD display this phone is hard to resist! It’s a state of the art phone delivering quality performance because of its Chipset Qualcomm Snapdragon 801 Processor. It’s 13 MP rear camera provides 4x zoom to catch even the tiniest of movements which is enhanced with a Dual LED Ring Flash. With a battery of 2300 mAh it promises a talk time of upto 17 hours!

Get this sleek and stylish phone today! It’s worth buy.

OnePlus One

This is an epic phone providing you with an amazing battery life and a sharp and clear display. It comes with a tonne of features at a very reasonable price with a full HD display and an awesome 13 MP camera and a 2.5 GHz  quad core Snapdragon 801 Processor.

The phone boasts of a Cyanogen Mod interface which makes the icons and home screen appear flatter giving it a more appealing look. This interface also offers higher security and gives your apps a variety of control on how they should be protected. It offers the best of Samsung and LG at a fraction of their cost!

It’s a tough battle out there with each smartphone trying to win you over with their amazing features and enhanced quality. With so much variety to pick from, go get the best phone that suits your budget and meets all your whims and fancies!

Ringo, a unique international calling app, that provides high quality low cost international calls without using the internet, now allows its users to make free international calls to any mobile or land-line in the world by providing them ways to earn free calling credit.

Ringo

The newly launched “Offerwall” section enables users to earn free Ringo credits within the app by installing various recommended advertiser apps including games and productivity tools. Each third party app a user installs can earn them up to Rs. 20 in free credits which instantly reflects in their Ringo account. 

Bhavin Turakhia, CEO & Founder, Ringo says  

Many of our users spend up to Rs. 50 each month on making international calls using Ringo which would have typically cost them as high as Rs. 450 had they been using their mobile operator’s network. So, we are already helping our users save immensely on their international calling costs. But now, with the introduction of Offerwall within the app itself, many of our users can eliminate their entire monthly expense of staying in touch with their family or friends abroad through just a few easy clicks. This aligns well with our vision of making high quality international calls affordable for the masses.

Ringo now has close to half a million users worldwide & given the expanding base, the company is also committed to user privacy and security. Ringo screens every offer before including it in the Offerwall to ensure that none of the sponsored apps are malicious in nature, collect any information about the user or ask for sensitive information like credit card details. None of the offers require any payment or any data from the user to avail of the free credit.

About Ringo

Ringo is an international calling app that uses a unique call flow to provide best-in-class call quality at costs lower than other popular calling apps. Ringo calls do not use the Internet, wi-fi or data and instead relies on regular phone lines. Ringo is unlike any international calling app available today and is unparalleled in cost, convenience, simplicity and reliability. Ringo is available for download on iOS, Android and Windows app stores, and can be also downloaded directly from the website

Image Credit* – indianweb2

GadgetWood, India’s first professionally-managed multi-brand repair and support service provider for Mobiles, Smart phones and Tablets, recently entered into a partnership with Xiaomi, the world’s third largest mobile phone company, based in China.

As a part of the association, GadgetWood will provide pick and drop repair services for Xiaomi smartphones and tablets within the next business day of placing the request. This ensures that all Xiaomi owners in India can now enjoy the fastest repair and after-sales product services, without the hassle of shuttling between service centres.

Gadgetwood_logo

Jayant Jha, Co-Founder and CEO, GadgetWood commented

The Xiaomi brand has created ripples in the Indian market. With the combined synergies of this globally-reputed brand and GadgetWood, consumers can benefit from a great user experience as well as quick and seamless repair services. The partnership is a testament to the fact that we, at GadgetWood, are committed to solving all technical and usage-related concerns of the Indian consumer through our unmatched services.

 Prior to the official announcement of the partnership, GadgetWood ran a pilot programme for two and half months in Delhi-NCR. The programme was a thumping success as over 500 Xiaomi customers used GadgetWood services to repair their smartphones and tablets with alacrity. Through this alliance, GadgetWood will provide assistance to Xiaomi in India through its innovative technology solutions.

About GadgetWood

GadgetWood is India’s 1st professionally managed smartphones and tablets repair service. We can help you repair all brands of smartphones and tablets you own. GadgetWood helps with problems including accidental damages like broken screen, broken touch and display, damages in body, damages due to water, dead smartphone, broken USB or charging jack, non-responsive devices, dead devices and not only this, you can also take help on most common software problems i.e. software update, hanging problem, slow performance, application download, removing unresponsive apps, data backup and restore, email setup and with everything that you may come across.

GadgetWood guarantees fast and time bound services to its customers with an industry leading CSAT rating of over 97.5%, trained experts and Integrated Support Service Management System. It promises easy access, code of conduct, 100% resolution for any kind of gadget, guaranteed and prompt service and privacy protection. More information here

Things are heating up in the Smart-Phone segment with many manufacturers entering into the sub 15K~ 20K range. The latest to join the bandwagon is ASUS with it’s latest model – ZenFone 2. The much awaited ASUS Zenfone 2 would be launched in India & like other companies, the model would be available exclusively on Flipkart from 23rd April. The phone would be officially launched by the

We have a look at some of the interesting facets of the ASUS ZenFone 2 including it’s price.

Design

ASUS has followed the same design principle used in ZenFone 5. ZenFone 2 has a highly-intuitive control layout, incorporating a physical rear key as part of the new Ergonomic Arc design. The ZenFone 2, with its curved back and thinnest edge measuring just 3.9 mm, is designed to comfortably fit your palm for ultimate comfort without sacrificing style – the back cover features an exquisite hairline design with a metallic finish. The back comes with a metallic cover.

The added rear key helps the user to perform naive functions like changing volume-control etc. using the index finger. Considering that “selfie” has become a part of every smart phone user’s life, the added rear key gives added comfort to take selfie’s 🙂

Asus_Zenphone2_BackCovers

Though the back-cover is removable, user cannot replace the battery. There are dual-sim slots & a single micro-sd card slot.

Design features in a nut-shell

  • Premium Color Options
  • Ergonomics Arc Design
  • 72% Screen-To-Body Ratio
  • Rear Key for Convenient Access

Hardware

The phone is powered by Intel Quad Core 64-bit Atom Z3580 with PowerVR Series 6 G6430 GPU.  The device sports 5.5 inch LED backlit IPS display with Gorilla Glass 3 and Anti-Fingerprint Coating. The resolution is 1920*1080 px which makes display very sharp & vivid. It has 4GB LPDDR3 RAM which makes the performance fast & snappy !!!

It comes in 3 variants:16 GB/32 GB/64 GB & has 13MP Rear Camera. It has 5MP Front Camera for selfie lovers. It has WiFi, BT 4.0 & AGPS. The phone has mammoth 3000mAh batery that has support for “Fast-Charging”.

It weighs 170 gm [Dimensions – 152.5 x 77.2 x 10.9-3.9mm]

Performance in a nut-shell

  • Intel Atom Z3580/Z3560 64-bit Processor
  • BoostMaster Fast-Charging Technology
  • Dual Active SIM
  • LTE Cat 4 connectivity

PixelMaster

  • World’s best Low-Light Mode
  • World’s Best HDR Mode
  • Beautification mode and Panorama Modes

Display & Camera

The ASUS ZenFone 2 packs a Full HD 1920 x 1080 resolution IPS display complemented by an ultra-thin bezel. The 403 PPI is more than any phone in its price range and provides for an ultra-sharp viewing experience and a brightness of 400 nits ensures that you can see the screen in even the brightest of days.

Camera is one of the most critical features in any smart phone & ASUS has coined the term “PixelMaster” term to reference the suite of camera features provided with ASUS Smartphones. ASUS provides 16 different built-in picture modes to allow the user the most amount of flexibility in the pursuit of the perfect shot. PixelMaster on the ZenFone 2 include the world’s best low-light and HDR modes.

ASUS_Camera

ASUS ZenFone2 camera has Auto-Suggestion feature that recognizes the current environment & suggests preset’s to capture the best moment. It also has Try-It option. ASUS claims that the ZenFone 2 captures best images in Low-Light mode compared the competitors in the same price segment.

ASUS PixelMaster intelligently adjusts noise-level, color and contrast automatically. Smart Pixel Merging and Pixel Perfecting results in 400% better light sensitivity, 400% noise reduction, and a 400% increase in contrast.

It also has best oriented pictures for capturing the best shots. Super Resolution Mode allows you to maximize your camera’s ability. ASUS PixelMaster makes it possible to use the 13MP rear camera in order to take images with up to 4X more clarity, up to 52MP, by extracting a high-resolution image from multiple lower-resolution images of the same subject.

ASUS ZenFone 2 Variants

The ZenFone 2 comes with two variants – ZE500CL & ZE550ML. ZE500CL is tagged as an “entry level” ZenFone 2 & would come with a price-tag of Rs. 12,000. ZenFone 2 ZE551ML is tagged as “top-end” model & would come with a promotional price of Rs. 20,100.

Zen UI & Zen Motion

ASUS has optimized the Android experience through its custom ZenUI to provide a simple, direct, and unique look that can be modified to each user’s liking. It has made an excellent attempt to follow the “Material Design” principles and same is visible from it’s UI.

ASUS_ZenUI

Double tapping on the phone takes the device out of suspend-mode. ASUS has focused a lot on usability side & Zen Motion ensures that the user’s reach to their favorite apps using Gesture Control shortcuts [C – Launch Camera, B – Launch Browser, e – Launch Email]. The phone comes with a Kids-Mode [where user can manage app list for kids, control time they spend on phone etc.]. Like other phones, like comes with an Easy-Mode that would come in handy when the device is running out of battery !!!

Verdict & Availability

ASUS Zenfone 2 is a superb phone in the price segment where it competes with the Moto G, Huawei Honor 6 Plus amongst others. But given that it sports 4GB RAM & 64 bit CPU, that would definitely add a great amount of juice to the performance. Definitely a phone that every user would be eager to buy !!!

ASUS ZenFone 2 would be launched on 23rd April  & would be available exclusively on Flipkart.

To know more about the device, please visit the ASUS India FB Fan Page or visit ASUS ZenFone 2 link

Staying connected has become very critical in today’s world and with the increasing number of first-time users of the smart phones, they have become in-separable from our lives !!!

Smart phones from brands like Sony Mobiles, Samsung, Apple & Xiaomi are beneficial for both business people and gadget fans alike because they offer both easy access to emails and word processing programmes, plus they are equipped for gaming and listening to music on.

Busy work people can reply to emails, edit word documents or even host online calls, which makes dealing with work issues convenient and accessible at any time. Many commuters can now do some work on the train, meaning they can relax when they get home. In fact, to be more precise; even Students and House-Wives have also become a ciritical market that mobile phone manufacturer’s now consider important.

 

Alternatively, phones are perfect for those who love socializing and gaming. Wifi allows users to go online, chat to friends using instant messaging and browse their favorite websites. Users can view sites like Facebook, YouTube or even do some online shopping. Plus, the large screen makes reading online magazines, newspapers and E-books easy and clear.

When it comes to mobiles, consumers want a stunning display & one brand that everyone can co-relate to it “Sony Mobiles”. Who can forget their impressive line-up of TV’s – The Bravia 🙂

When it comes to smart-phone’s; we cannot forget the Battery Life since with more & more requirements; it has become very critical for Smart-Phone’s success. In this article, we feature some of the power-packed options consumer’s have if they plan to purchase Sony Mobile Phone.

Sony Xperia Z3

This flagship from Sony falls in the “Premium Category”.

Some of the features of the phone are listed below

Sony_Z3

As they have mentioned in their Tag Line, Sony Xperia Z3 does make you “Demand Great” of the smart-phones !!! It is Everything you want a smartphone to do. Done better than ever.

Priced handsomely around Rs 35K, it is a great buy who want all the smart-phone features packed into one “beast of the smart-phone” !!!

We feature the next smart-phone from Sony “xperia-c3-dual” which caters to the Mid-Level segment.

Sony Xperia-c3-dual

This smart-phone has been tagged as the “Best phone for Selfie-Lovers”. Considering it’s impressive specs, the price of Rs 19K looks appealing.

Display – 9 cm HD (1280×720) IPS display

Processor (CPU) :

• Snapdragon 1.2 GHz Qualcomm Quad-core
• Adreno 305

Memory and storage :

• 1 GB RAM
• 8 GB flash memory [internal]
• Up to 32 GB microSD [card slot]

Connectivity and communication

• aGPS
• Bluetooth 4.0
• Native USB tethering
• Screen mirroring
• Smart Connect

Camera and video

• 5 MP Front-facing camera [720p]
• Front flash LED
• Wide view front camera
• 8 MP camera with auto focus
• HD video recording 1080 p
• Sony Exmor RS for mobile image sensor
• HDR (High Dynamic Range) for photos and videos
• Pulsed LED flash
• 16x digital zoom

More information on the product can be found at the official website.

Sony – The revival Story

Ever since Sony has broken its alliance with Ericsson (by buying the company out of Sony Ericsson), it has been trying hard to gain a significant foothold in the mobile market. The smartphone market in India is growing significantly with 70 per cent growth per year.

With increasing marketing efforts, consumers are now able to connect to the “Sony Brand”. As per the recent reports, Sony Mobiles now stands as the second largest smartphone brand [in terms of value sales] in India. Major of this revival is due to their major focus on India specific features in their mid-range & high-range smart phones [Xperia Z category].

In this competitive landscape of “Indian Smartphone Market”, Sony would definitely want it’s market share growing with introduction of “smarter & better” phones in the Indian turf !!!

Intel_Security

A new report, Tackling Attack Detection and Incident Response, from Enterprise Strategy Group [ESG], commissioned by Intel Security, examines organizations’ security strategies, cyber-attack environment, incident response challenges and needs.

The survey found that security professionals are inundated with security incidents, averaging 78 investigations per organization in the last year, with 28 percent of those incidents involving targeted attacks – one of the most dangerous and potentially damaging forms of cyber-attacks.

According to the IT and security professionals  surveyed, better detection tools, better analysis tools & more training on how to deal with incident response issues are the top ways to improve the efficiency and effectiveness of the information security staff.

Better Integration

Nearly 80 percent of the people surveyed believe the lack of integration and communication between security tools creates bottlenecks & interferes with their ability to detect and respond to security threats. Real-time, comprehensive visibility is especially important for rapid response to targeted attacks and 37 percent called for tighter integration between security intelligence and IT operations tools.

In addition, the top time-consuming tasks involved scoping and taking action to minimize the impact of an attack, activities that can be accelerated by integration of tools. These responses suggest that the very common patchwork architectures of dozens of individual security products have created numerous silos of tools, consoles, processes and reports that prove very time consuming to use. These architectures are creating ever greater volumes of attack data that drown out relevant indicators of attack.

Better Comprehension

Security professionals surveyed claim that real-time security visibility suffers from limited understanding of user behaviour and network, application and host behaviour. While the top four types of data collected are network-related, and 30 percent collect user activity data, it’s clear that data capture isn’t sufficient. Users need more help to contextualize the data to understand what behaviour is worrisome. This gap may explain why nearly half [47 percent] of organizations said determining the impact or scope of a security incident was particularly time consuming.

Better Analytics

Users understand they need help to evolve from simply collecting volumes of security event and threat intelligence data to more effectively making sense of the data and using it to detect and assess incidents. Fifty-eight percent said they need better detection tools, [such as static and dynamic analysis tools with cloud-based intelligence to analyse files for intent].

Fifty-three percent say they need better analysis tools for turning security data into actionable intelligence.  One-third [33%] called for better tools to baseline normal system behaviour so teams can detect variances faster.

Better Expertise

People who took the survey admitted to a lack of knowledge of the threat landscape and security investigation skills, suggesting that even better visibility through technical integration or analytical capabilities will be inadequate if incident response teams cannot make sense of the information they see. For instance, only 45 percent of respondents consider themselves very knowledgeable about malware obfuscation techniques, and 40 percent called for more training to improve cyber security knowledge and skills.

Automation to Enhance Action

The volume of investigations and limited resources and skills contributed to a strong desire among respondents to help incident detection and response. Forty-two percent reported that taking action to minimize the impact of an attack was one of their most time-consuming tasks. Twenty-seven percent would like better automated analytics from security intelligence tools to speed real-time comprehension; while 15 percent want automation of processes to free up staff for more important duties.

The ESG believes that there is a hidden story within the Intel Security research that hints at best practices and lessons learned.

This data strongly suggests that CISOs

Create a tightly-integrated enterprise security technology architecture

CISOs must replace individual security point tools with an integrated security architecture. This strategy works to improve the sharing of attack information and cross-enterprise visibility into user, endpoint & network behaviour, not to mention more effective, coordinated responses.

Anchor their cyber security strategy with strong analytics, moving from volume to value

Cyber security strategies must be based upon strong security analytics. This means collecting, processing, and analysing massive amounts of internal [i.e., logs, flows, packets, endpoint forensics, static/dynamic malware analysis, organizational intelligence [i.e., user behaviour, business behaviour, etc.]] and external data [i.e., threat intelligence, vulnerability notifications, etc.].

Automate incident detection and response whenever possible

Because organizations will always struggle to keep up with the most recent attack techniques, CISOs must commit to more automation such as advanced malware analytics, intelligent algorithms, machine learning & the consumption of threat intelligence to compare internal behaviour with incidents of compromise [IoCs] and tactics, techniques, and procedures [TTPs] used by cyber-adversaries.

Commit to continuous cyber security education

CISOs should require ongoing cyber-education for their security teams, including an annual series of courses that provide individual professionals more depth of understanding of threats and best practices for efficient & effective incident response.

The full Intel Security report can be downloaded from the following link. 

Survey Methodology

Intel Security surveyed 700 IT and security professionals at mid-market [i.e. 500 to 999 employees] and enterprise [i.e. more than 1,000 employees] organizations located in Asia, North America, EMEA and South America. Respondents came from numerous industries with the largest respondent populations coming from information technology [19 percent], manufacturing and materials [13 percent] & financial services [9 percent].

About Enterprise Strategy Group

ESG is an integrated IT research, analyst, strategy & validation firm that is world renowned for providing actionable insight and intelligence to the global IT community. ESG’s unique understanding of client needs is based on extensive interactions with end users, vendors, and channel partners.  ESG has a 360° perspective, which ESG connects directly to its research proficiency and operational knowledge.

Image SourceIntel Security

Mobile data useage has shown tremendous growth due to which more & more consumers are now using it for various things like online purchase, banking, hotel & flight booking etc. With data becoming more & more cheaper, this number is sure to explode with many companies [namely e-comm, travel etc.] giving preference to smaller screen !!!

Cleartrip has come up with their report titled Cleartrip’s Quarterly Accommodation Insight” which has interesting insights into changing consumer behaviour & preferences, some of the staggering facts below:

Note We in the article refers to Cleartrip

  • As per Amit Taneja [Chief Revenue Officer, Cleartrip] : 2014 was a great year for travel – customers were presented with a more customised range of products & offers to plan holidays. And the response was phenomenal, as visible in a 165% growth [YoY, Q3’14 v/s Q3’13] in traffic & 100% growth in transaction volumes.
  • The growth was uniform across destinations & all categories of hotels, though there was a visible trend towards more short, weekend breaks.
  • This festive quarter [Q3′ 14] also had two long-weekends : Gandhi Jayanti & Christmas and both these saw a 500% growth in check-ins, compared to a normal day. Goa, Mysore & Jaipur led the pack in bookings for these weekends.
  • To solve the weekend getaway travellers’ decision-making problem, Cleartrip also launched “Weekend Getaways” on Cleartrip’s iOS & Android apps to help customers plan their breaks, on the go.

Cleartrip's Quarterly Accommodation Insight (Q3'14)

Insights from “Weekend Getaways on Cleartrip’s mobile App”

  • Although Mumbai has a much higher proportion of destinations in the vicinity of the city, destinations around Delhi & Bangalore contributed to more than double the transactions, as compared to destinations around Mumbai.
  • Mobile [bookings], while initially were biased towards Last Minute, are now being used even for Advance Bookings – almost a third of Cleartrip’s Hotel bookings on Mobile are 15-days out.
  • Higher preference to book 4*/5* hotels on Mobile as compared to its Desktop counterpart.
  • As economic activity picks up in the coming quarter, along with the better-than-ever consumer sentiment, growth in the Accommodations segment is likely to sustain for the next many quarters & the channel shift of consumers from booking accommodation, from traditional offline channels to online and mobile channels, will accelerate further in the coming quarters.