CleverTap, a leader in mobile analytics & engagement, announced Live User Segments, a new capability for evaluating a user’s behavior as it happens in an app. Live User Segments run continuously and act like a real-time filter on a user’s behavior. Users are dynamically added to segments the moment their behavior matches pre-defined criteria.

App developers and marketers use Live User Segments to do real-time monitoring and analysis of critical user flows such as on-boarding and conversions. Marketing campaigns using push notifications, email, SMS and browser notifications, can be automated to message users exactly when they complete a specified activity or sequence of activities, or even upon inaction, when they do not perform a desired activity within a specified amount of time, which could be in minutes, hours or days.

Revant Bhate, Head of Marketing at Faasos said

Live User Segments are the cornerstone of our app engagement strategy. We deliver thousands of meal orders during the lunch hour but if a customer doesn’t complete an order by 12:15, we’ve lost that purchase. Our Live User Segments campaigns run continuously and identify customers we’re about to lose, and send them personalized push notifications with incentives to buy. We’ve seen a 30% lift in our conversions.

Live User Segments is the latest addition to what is the most advanced behavioural segmentation tool available for businesses today. Whereas other tools allow you to segment audience based on simple rules such as a single user activity or user property, CleverTap is the only platform that allows segmentation based on any comprehensive set of actions or in-actions a user performs in an app. Segments can look backward at past user behavior or, with Live User Segments, can evaluate user behavior as it happens, adding them to a segment in real-time.

Paul Brody, Chief Product Officer for CleverTap said

The key to any app’s success is knowing who your users are and how they experience your app. Segments can be monitored against KPI’s [show me 30 day retention for 2nd time purchasers], compared to each other, used to automate engagement campaigns or sent to a web-hook endpoint for use by other systems such as a CRM. And with Live User Segments, you can now drive immediate user engagement or power the dashboard on the CEOs desk to show real-time, dynamic metrics on everything from who’s in the app right now to the total number of conversions in the past hour or day.

Live User Segments will be available to all customers in July and is included as part of all CleverTap plans. Pricing is designed to place the tool within reach of startups with affordable plans that allows up to one million events per month, free.

About CleverTap

CleverTap is the next generation mobile engagement platform. It enables marketers to identify, engage and retain users and provides developers with unprecedented code-level access to build dynamic app experiences for user groups. CleverTap includes out-of-the-box prescriptive campaigns, omni-channel messaging, un-install data and the industry’s largest free messaging tier. To learn more about CleverTap please visit clevertap.com

Based on analysis by Cheetah Mobile Security Research Lab, mobile malware has been running rampant in India. India is now the second largest smartphone market in terms of active unique smartphone users. According to data collected by Cheetah Mobile, out of all the infected devices around the world, 17.8 percent are from India. Almost 45% of the infected phones are dealing with the following top 10 viruses. Here are the top 10 viruses affecting most Indian smartphone users in the first half year of 2016

Budget Android phones are very popular in India. Unfortunately, some of these mobile phones have been pre-loaded with viruses even before reaching to consumers. Based on information from Pornhub, a famous porn website, India stands at third place in terms of global porn viewership as of January 2016. Back in August 2015, the government of India ordered internet service providers (ISPs) to block access to 857 pornography websites, although the ban was partially lifted five days later, due to criticism over authorities’ decision.

It’s no surprise that porn website is one of the most popular channel for spreading malware. Users are tricked into downloading various apps related to porn while they are browsing these websites, which greatly increases the possibility of exposing their mobile device to infecting new viruses. In this ever-changing security landscape, some of these malware now focus on making profit via spreading deceptive advertising.

Below, Cheetah Mobile Security Research Lab summarizes several typical categories of these deceptive advertising viruses. These viruses keep producing pop-ups on users’ phones, which impacts user experience severely. The viruses also consume a lot of network traffic while they download unnecessary [and even harmful] apps in the background, without users’ knowledge.

Deceptive advertising can take many forms, therefore, users are affected differently. Here are a few scenarios users might experience deceptive advertising on their mobile devices:

Turning on or charging your phone

When users turn on or start charging their phones, the virus is prompted to display full-screen advertisement. Once you click on it, the virus will start downloading unnecessary apps or even malware’s to your phone.

Installing or uninstalling apps

When users install or uninstall apps, the virus will trigger pop-up ads disguised as return and close icon, so users have no choice but forced to click on the ad.

When an app is running

When user activates an app, this particular virus would pop up an ad which covers the entire interface, making it impossible to continue using the app.

Scenarios I, II and III

Exiting an app

When user exits an app and tries to return to the home screen, the virus would then pop up an ad, tricking the user into clicking and installing an unnecessary app.

Random pop-ups or permanent ads on the notification bar

The Google search box in the following screenshot is disguised by virus for tricking users into using the fake search box, so it can recommend users installing other apps.

Scenarios IV and V

Random app recommendations on the desktop

Some users might notice icons of new apps on their desktop that they didn’t downloaded themselves. If they click on the unknown icon, it will then activate the installation automatically [and the return/close button will be hidden so users can’t terminate the installations.] In fact, the APK’s have been downloaded by the virus, and the icons are aimed to trick users into installing unnecessary apps that leveraged deceptive advertising.

Random full-screen ads

Unwanted apps will be downloaded automatically after users click on these ads.

Scenarios VI and VII

According to Cheetah Mobile Security Research Lab, among the top 10 viruses infecting most phones in India, five are root trojans. Once these trojans manage to get into victims’ mobile phones, they will try to root the infected devices and embed the major behavior module into the systems. Antivirus tools must have root privilege to kill these trojans, so they typically live much longer than ordinary trojans. Root Trojans are also able to silently install other apps on users’ phones.

The lack of network security knowledge is the main reason mobile viruses are running rampant in India. Some users in India are still not completely aware of the damage mobile virus might bring to their mobile life, while many users aren’t familiar with removing these tricky viruses from their devices. Cheetah Mobile aspires to help promote awareness towards mobile security and ultimately help secure mobile devices in India.

About Cheetah Mobile Inc

Cheetah Mobile is a leading mobile internet company. The Company aims to provide the best apps for mobile users worldwide, while building a leading global mobile ad platform for advertisers. Cheetah Mobile had approximately 567 million global mobile monthly active users in September 2015. Its mission critical applications, including Clean Master, CM Security, Battery Doctor and Duba Anti-virus, help make the internet and mobile experience speedier, simpler, and safer for users worldwide. For more information, please visit Cheetah Mobile

Aiming to connect millions of internet non-users and bring them online, Idea Cellular, the fastest growing telecom operator, has announced an Internet For All program. This program empowers all the Idea prepaid consumers and retailers to give one month of free Internet access to Internet non-users just by logging on to i4all Ideacellular from their smartphones. They can gift free 100 MB data for a month by entering the Idea mobile number of non-internet users.

Image Source - Idea Cellular
Image Source* – Idea Cellular

Idea further personalizes this service by sending periodic information on how to use free data to the non-data user and providing various ways to latch onto the internet. The notifications are also sent to the initiator on the progress of internet usage made by the person nominated by them. As a small token of gratitude, Idea credits 100 MB of data to the initiator’s account.

Talking about the new initiative, Sashi Shankar, Chief Marketing Officer, Idea Cellular said

Internet adoption today is being shaped predominantly through the use of mobile telephony. However, currently only 25% of India’s population are connected to the internet.Accelerating mobile internet adoption is huge task and requires larger participation. Our ‘Internet for All’ initiative will encourage the uninitiated to learn more about the internet as a tool for education, banking, shopping, and entertainment, while gaining access to a world of opportunity that the internet opens for us all. We believe that internet adoption can be accelerated at the grass root level if existing internet users introduce their un-connected friends and family to adopt the service, thereby transforming their lives.

Idea users can log on to i4all Ideacellular from their prepaid connection or retailer VTOP to gift data to a non-internet user. Alternatively, customers can also avail the service by dialing *756# or sending SMS IFA to 56756.

With PAN India 2G operations and 3G & 4G services in 17 telecom circles, Idea has the capability to provide mobile broadband to nearly 880 million Indians. Demonstrating its commitment to connect the unconnected a reality, Idea will continue to work towards connecting the next billion and making them a part of the digital world.

About Idea Cellular

Idea Cellular is India’s 3rd largest national mobile operator, with over 175 million subscribers. With traffic in excess of 2 billion minutes a day, Idea ranks among the Top 6 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea was recognized as the Outstanding Company of the Year at CNBC TV18 India Business Leader Awards 2015, voted by investors as one of Asia’s Best Companies in 2015 by Finance Asia in the categories of Best Managed Public Companies, Corporate Governance & Investor Relations. Brand Idea continued to win accolades for its marketing & advertising prowess in 2015. For more information on Idea Cellular, please visit www.ideacellular.com

Eros International Plc., leading global company in the Indian film entertainment industry, have announced that ErosNow, it’s digital over-the-top distribution service for Indian language entertainment, has enabled its ‘Watch Offline‘ feature on all Android devices for premium ErosNow subscribers at no additional charge. The service shall soon be available across all iOS devices as well.

Image Source - ErosNow
Image Source* – ErosNow

ErosNow’s Watch Offline capability introduces another feature to satisfy the on-the-go lifestyle of our ErosNow subscribers across 135 countries. The new feature allows ErosNow subscribers to watch films when they have limited internet connectivity or low bandwidth while using the entertainment service. As part of the Premium subscription service, subscribers can now download movies from the service to their device for immediate viewing offline for as little as Rs. 99 [$1.49] per month in India or $7.99 for international subscribers. To ensure the Watch Offline experience meets the demands of users, a choice of quality formats is available to expedite downloads and maintain the storage used for movies downloaded.

Commenting on the feature update, Rishika Lulla Singh, CEO, Eros Digital said

As consumers lifestyles evolve, they are constantly looking to access and consume entertainment on-the-go. ErosNow believes in exactly this concept – providing endless entertainment at consumer’s finger tips, anytime, anywhere. With Watch Offline, we have made our films more accessible to our subscribers who no longer require an ongoing internet feed to enjoy the extensive catalogue of films on ErosNow. We will also soon be rolling out the feature to Apple consumers, introducing the offline feature across all iOS platforms.

Watch Offline features

  • Unlimited playback of the titles downloaded to the device
  • Download quality options are High, Medium or Low Bandwidth
  • Storage management provided
  • Browse ErosNow or use other services on the device while downloading
  • My Downloads in ErosNow application displays titles available for offline playback
  • No internet connection required to watch titles in My Downloads
  • “Only download on Wi-Fi” option available in My Downloads
  • Manage downloads stored on device

The offline viewing feature is the latest product enhancement attracting users and subscribers to ErosNow. Additional in-app features include regular updates of the latest Hindi, Tamil and other Indian language titles; the ability to customize content by creating personal watch lists; video progression, allowing users to continue watching content from where they previously left off and multi-language subtitles. All features are available to users across the globe accessing the app via any device.

About ErosNow

ErosNow is Eros International Plc’s leading on-demand Bollywood and regional language entertainment network accessible anytime, anywhere, on most Internet-connected screen including mobile, web, and TV. ErosNow offers its 37 million plus registered users the promise of endless entertainment hosting one of the largest libraries of movies, as well as premium television shows, music videos and audio tracks, unmatched in quantity and quality. Product features such as offline viewing, high definition content, multi-language subtitles and high quality original drama series, differentiate the ErosNow entertainment offering. For more information, please visit ErosNow

Kuberplay, an SDK-based service, offers a solution for app developers to monetize their applications, retain users and enhance consumer experience by empowering mobile users who choose to watch videos, subscribe to services, install applications and participate in other types of advertisements.

India with around 300,000 app developers is the second largest Android developer community in the world and with the average mobile app usage in India growing by at least 131%, India has outpaced the global growth rate in app development.  App development has created about 75,000 direct jobs in India and has the potential to reach 600,000 over a period of time. However, monetization of app development remains a challenge. Over 70% of app developers close shop because of inability to monetize their apps.

Kuberplay will help app developers monetize their app, especially the customers who access only the free component of the app, desire the complete app but are unable to buy the app because they are expensive. The global purchase of in-app purchase is only 2%; through Kuberplay this can increase up to 10% helping them towards financially viable business models.  By integrating Kuberplay into their app the revenue of an App Developer in consumer premium space can increase by 25 to 30%.

Upal Pradhan, Founder and CEO, Kratos said

Kuberplay, will change the game for app developers, and this will be the impetus for an evolution in mobile app development.  The mobile has become a part of individual’s life management, and there is considerable development happening and possible through creation of new apps. We are happy to contribute towards this, as it will unleash the creativity and innovation, that earlier faced the challenge of monetization.

As a company, we have always been innovative in using our competencies in technology and our deep understanding of the mobile ecosystem to create platforms that provide a win- win scenario for all.  We are hoping for this to be a complete game changer for the mobile app ecosystem.

How Kuberplay Works

The developer integrates Kuberplay to his app and while customers are using the app, it will display a list of app download offers with a fixed gratification against each offer.

For e.g. If a customer is playing the free version of a game or listening to the free song of a movie app, then on downloading and installing an app from the Kuberplay’s offer wall, the customer will get virtual coins or give user access to the paid version of the game or one more premium song or film.

About Kratos

Kratos is a leading advertisement technology company for developing mobile ad serving platforms.They are teamed with a bunch of talented individuals with more than 35 years of combined experience in the space of mobile and ad technology. Kratos was established in 2013 by Upal Pradhan,the managing director. Kratos already boasts a history of 3 successful startups in mobile technology space and one in the entertainment space.They developed their own mobile ad serving platform in a record time-span of less than four months.This platform is highly scalable, and forms the foundation of their ad network. For more information, please visit Kratos

Few weeks back, we received the Swipe Elite Note, the latest in the Note series from Pune based Swipe Telecom & the journey of it’s usage has been great so far. Swipe Elite Note was launched on 26th April,2016 and it promises to be a bigger, bolder and better smartphone that provides a great experience without making a dent on pockets. Elite Note boasts of superior design, premium build quality and powerful hardware at a disruptive price point.

Today we have a detailed review of the Swipe Elite Note, so let’s get started…

Swipe Elite Note : Overview

Swipe Elite Note is a Android [5.1] Lollipop based smart-phone that runs on the Freedom OS [modified version of Android]. Freedom OS offers an extremely personalized experience. The device sports a 5.5 inches HD screen with pixel resolution of 720*1280. The screen density is 320 dpi.

Specifications*

Display : 5.5-inch HD [720*1280] display, 320 dpi
OS : Android 5.1 Lollipop with Freedom OS
CPU : 1.3 GHz quad-core Mediatek MT6735 SoC, 3 GB RAM
Storage : 32 GB storage [expandable upto 32 GB]
Cameras : 13 MP Rear Camera with f1/3.2 aperture with flash + 5 MP Front Camera f/2.0 aperture
Connectivity : Wi-Fi, 3G/4G/2G, GPS, Bluetooth 4.0, USB OTG
Battery : 3,000 mAh
Dimensions : 77.1*154*8.4 mm
Weight : 194 grams

The Swipe Elite Note is available exclusively on Flipkart (Affiliate Link) and the 16 GB version costs Rs 7,999.

Swipe Elite Note : Design

The Swipe Elite Note has a sleek 8.4 mm body that is crafted from magnesium alloy. Elite Note has premium appeal as it has the finest Sandstone Back cover that ensures a comfortable touch in hands [with Matte Gold Frame]. The processor on the device is based on the 28 nm technology. The phone weighs a bit on the heavier side [194 grams] but it is still looks comfortable to hold in one hand [and perform day to day activities like browsing, watching videos etc.]

Click to Enlarge

Swipe Elite Note fits easily in your hands and since it’s back is not slippery so there are less chances of the phone slipping out of your hands. Overall, the Swipe Elite Note looks very elegant from a design point of view.

Swipe Elite Note : Memory

As discussed earlier, the device comes with a 3 GB RAM and 16 GB ROM. Swipe Elite Note comes with a micro-SD card slot and the maximum expandable memory is 32 GB. The Freedom OS looks very breezy and there was no lag observed while using the phone. Out of the box, the available user memory is 11.35 GB. With enhanced processing power, an Elite Note user can enjoy apps and games to their full potential.

Click to enlarge

By default, the phone comes with Swipe’s proprietary launcher called the ‘Swipe Launcher’. The launcher is very similar to the Nova Launcher or the Google Launcher and hence there is no learning curve involved in getting used to the features of the Launcher.

Swipe Elite Note : Display

Swipe Elite Note sports a 5.5-inch HD IPS (720*1280) display with pixel density of 320 dpi along with Dragon trail Protection. The display is equipped with ‘MiraVision Tuning features‘ which is a set of engines to enhance the display picture quality. This interface allows for interactive tuning with real-time quality feedback, making it easy for users to tailor the picture quality based on their needs.

There are three picture modes – User Mode, Standard Mode & Vivid Mode. User Mode is for power users where you can do Basic Color Tuning [Contrast, Saturation & Change picture brightness], Advanced Tuning [Sharpness & Adjust colors according to temperature].

Click to Enlarge

It comes with 2.5D Arc Touch Screen that supports Vi-Di technology that brings a brighter, bolder, bigger world right in front of your eyes. Performing daily activities like reading e-mails, news etc. is a real pleasure on the Elite Note due to it’s excellent display quality. The viewing angles are very good [and so is the sound quality of the speakers] thus making it an ideal device for users who use their phones for watching videos, reading etc.

A visually-stunning, incredibly tough Dragon trail Glass – a lightweight, flexible and scratch-resistant glass with extraordinary strength – comes as a protective cover glass for the very stylish Elite Note, which not only enhances the phone’s style quotient, but also offers exceptional resistance to scratches and bumps of everyday use.

Swipe Elite Note : Camera

Swipe Elite Note comes with a 13 MP Rear Camera [with f1/3.2 aperture with flash] and 5 MP Front Camera with 2.0 aperture. The camera does not have in-built Image Stabilization. The camera is equipped with features like Auto Focus, Continuous Shot, Smile Shot & Face Detection.

The camera is a Sony Camera which is excellent at this particular price point. The shots from the rear camera are of decent picture quality [very much comparable with shots taken from Mi4i, Lenovo K3 Note]. During the camera testing, we did find some lag while taking continuous shots.

Some of the sample images are below:

Click to Enlarge
Click to Enlarge

Swipe Elite Note – Battery

Swipe Elite Note is packed with massive 3,000 mAh battery unit that makes it possible for the smartphone to easily last a full day’s usage. The device managed to last around 16 ~ 18 Hrs [on full charge] while using WiFi-3G and doing activities like Emailing, Reading etc.

Click to Enlarge
Click to Enlarge

However, we did observe that the device gets over-heated [with very heavy usage like WiFi, 3G, Video Playback etc.], after which we get pop-ups to shut-down the device in order for the battery to ‘Cool Down’ !! The average temperature of the device [with Display brightness 100%] and kept in Idle state was always around 41 degrees which seems on the higher side.

Swipe Elite Note – Software

The Swipe Elite Note runs on the Freedom OS [customized version of Android] though there are traces of stock Android. The launcher used on the device is the Swipe Launcher which used to show some lags when there are apps running in the background.

There are handful number of pre-installed apps on the phone – Flipkart, Bobble, DailyHunt, Magzter. On installation of Gmail, we could observe that the ‘Label Colors’ are not visible which looked very strange which was strange and it might not go-well with power Gmail users !!

The snapshot of Gmail on Swipe Elite Note and Samsung Galaxy Note are below:

Gmail on Swipe Elite Note – Labels not colored
Gmail on Galaxy Note

Though the phone comes with Swipe Launcher, we are sure that users would switch to their favourite launchers like Nova Launcher, Google Launcher etc. as there would not be any learning curve involved. On the review device, we switched to Nova Launcher and multi-tasking became very easy [and there were less lags involved]. Overall, the device scored high on performance. The AnTuTu benchmark score of the device was 24073 [snapshot below]

Click to Enlarge

Swipe Elite Note – Connectivity

The Swipe Elite Note comes with Dual-SIM 4G LTE support. It has WiFi, Bluetooth 4.0 connectivity and has in-built IR Blaster. We tested the IR blaster by using the in-built app Z-Remote on LG TV and worked like a charm 🙂 It supports all kinds of TV. The IR sensor gives a user complete and overall control for multiple electronic appliances like Air-conditioner, Television, Set-Top boxes etc The USB port on the device is OTG complaint which means it can act as a Host and can be used to charge other devices.

The device comes with Accelerometer, Proximity Sensor, Light Sensor, G-Sensor. It also has the HALL sensor [or the proximity sensor]. We were able to use the device for 12~14 hours while on 3G with stable network conditions. There were no call-drops observed when 3G Data was ON while the calls are active [which made 3G much more usable].

Swipe Elite Note – Verdict

Vibrant display quality, decent camera unit and great battery backup makes Swipe Elite Note a good buy at Rs. 7,999. Given that the device comes with micro-SD card slot [expandable upto 32 GB] ensures that the user is left with more internal memory 🙂

As discussed earlier, after disabling Swipe Launcher, Force Closing some in-built apps; performance of the Swipe Elite Note was even better !! If Swipe is able to woo users with good after-sales service, than chances of Swipe Elite Note clicking with users [in sub 10K range] is even higher.

We did receive a Wireless Update couple of days back that indicates that Swipe is taking effort to make experience better for existing users of Swipe Elite Note. If you are planning to go for a 4G phone with excellent battery backup & great display, we definitely recommend Swipe Elite Note.

Barring aside couple of minor issues, Swipe Elite Note is definitely worth a buy !!!

Source* – 1

As part of the ongoing campaign Game On, Selfie On to raise awareness on cancer, OPPO, the leading technology brand invited 17 cancer survivor children from Delhi’s Rajiv Gandhi Cancer Institute & Research Centre [RGCIRC] along with YouWeCan Foundation to witness Yuvraj Singh’s home ground match on Sunday in Mohali. The ace cricketer Yuvraj Singh met the children before the match started and spent quality time with them. This is OPPO and ‘YouWeCan’ Foundation’s second initiative to raise awareness on cancer survivor children.

YouWeCan

OPPO’s initiative was designed to instil hope and confidence among children who have gone through the ordeal of cancer and survived. For children, who got an opportunity to meet with cricketing icon Yuvraj, this was a dream come true, which they would relish forever. YouWeCan Foundation along with RGCIRC is also running a program “TogetherWeCan” where education of 100 cancer survivor kids for 5 years shall be taken care of.

Yuvraj Singh, OPPO’s First Sports Ambassador for this cricket season said

I have had such a wonderful experience interacting with the kids and be a witness to their strength, courage and energy which is almost viral, and as I have inspired many they have inspired me in the same way.

Sky Li, OPPO VP, Managing Director of International Mobile Business and President of OPPO India, said

Our initiative has only gone bigger than what it was since its inception. We are grateful to “YouWeCan” Foundation for joining hands and trusting in us to help build awareness and facilitate cancer cured and create a difference.

Dr Gauri Kapoor, Director Paediatric Hemato-Oncology, RGCIRC said

For children, this experience is rewarding and would give them further strength to move on. YouWeCan is contributing immensely on creating awareness about cancer and we are glad to join hands with the Foundation in the same.

OPPO’s ongoing Game On, Selfie On campaign aims to generate sustainable conversations on social media platforms and push audience, especially millennials, in spreading awareness through its creative campaign. It was launched with a series of social media posts on facts about cancer on 30th April. The more these posts are shared by users on their personal networks, more will be the level of awareness. OPPO will donate Rs. 50* (*Rules have changed from 2nd post on social media from Rs 10 to Rs 50 per share) or every single ‘Share’ of the post to ‘YouWeCan’ Foundation.  On hitting a landmark of 20,000 ‘Shares’ per post, OPPO will donate a maximum amount of Rs. 10 Lakh to YouWeCan Foundation. There’s also a surprise for the fans. Every week lucky fans stand a chance to win one OPPO F1 Plus [autographed by OPPO’s first sports ambassador for this cricket season, Yuvraj Singh] and one OPPO F1.

About OPPO

OPPO is a leading global technology brand dedicated to providing consumers across the Americas, Africa, Europe, Oceania, and Asia with pioneering products that never fail to inspire and excite. Founded in 2004, OPPO quickly proved itself in the market with its intense obsession to details. For more information, please visit OPPO

CleverTap, a next generation mobile engagement platform, with more than 1500 customers globally announced a global partnership with App Promo an award wining app marketing and promotional agency that help developers succeed in the discovery, downloads and monetization of mobile applications.

The partnership will give access to all of App Promo clients CleverTap’s mobile engagement platform.  Developers will now have immediate access to CleverTap’s world-class analytics to create more personalized mobile experiences and increase user engagement.

Sunil Thomas, Co-Founder & CEO, CleverTap said

With developers creating apps from all around the world, it was key to find an app marketing agency that is able to help market their applications not just in the US App Store but from a global perspective,” said . “For us, partnering with App Promo is a great way to help developers with a full 360 approach to app marketing from discovery to download to engagement

Gary Yentin, CEO of App Promo added

For App Promo, the partnership significantly enhances App Promo’s post app launch marketing, guiding clients to focus on engagement and retention. Offering our clients the CleverTap’s SDK now allows them up to 1 Million monthly events at No Charge, with unlimited messaging and MAUs. Now we can help developers not only with the launch of the application but also follow up with post launch engagement, retention and monetization strategies – focusing on the business of the application.

About CleverTap

CleverTap is the next generation mobile engagement platform. It enables marketers to identify, engage and retain users and provides developers with unprecedented code-level access to build dynamic app experiences for user groups. CleverTap includes out-of-the-box prescriptive campaigns, omni-channel messaging, un-install data and the industry’s largest free messaging tier. To learn more about CleverTap please visit clevertap.com

About App Promo

Since App Promo’s launch in 2010, App Promo has helped hundreds of app developers, brands, advertisers and content providers in the business of mobile applications, taking their apps to the next level. App Promo creates custom marketing and advertising solutions to ensure that apps are discovered, downloaded, engaged with and monetized. For more information please visit www.app-promo.com