All Posts in Mobile

|In: Android|Last Updated: | 0 Comments

Entertainment & Advertising landscape has drastically changed over a period of time and the major driving factors for this change are increasing smartphone penetration, reducing data rates and need for personalization. Though majority of the Indian households own televisions, watching TV has never been a personalized experience, one problem statement that is very well addressed by the Digital Medium.

Image Source – Digital Media

Digital Media – The rising star offering personalized experience

Various Over-The-Top (OTT) players namely YuppTV, Hulu, ErosNow, Hungama Play, Netflix, etc. have launched subscription based services. They follow the freemium, advertising based or Pay Per View (PPV) revenue models. As per a Cyber Media Report, when it comes to OTT Reliance Jio that offers number of app based services like Jio Play, Jio VOD, Jio Beats,etc. has the potential to be the largest OTT player in India [Source]

However, when it comes to personalized content and entertainment on the Go, Youtube is still the most favorable destination. The lethal combination of VoLTE [particularly Reliance Jio] and Youtube Offline is a great boon for consumers looking for personalized content! When it comes to made-for-digital content, The Viral Fever (TVF) and All India Bakchod (AIB) lead the pack, but they also made a shift from Youtube only policy with the TVF Play and AIB’s show on Hotstar, Star Plus, Star World.

Digital Media – Exponential user growth and increased ad spends

As stated in the The Future Now Streaming report by KPMG

Competition in the digital video space in India continues to intensify with everyone from the traditional media companies (TV broadcasters, TV content producers, film producers, etc.) to telcos to international Video on Demand (VoD) players to independent digital players vying a share of the surging online viewership. Competition continues to rise with no single platform gaining critical mass yet.

Image Source – Rise of On Demand Content

With the growing popularity of the medium, the digital advertising has seen the maximum growth of 38.2% over 2014. This is mainly attributed to the growing internet user base and useage was supplemented by increased spend allocation by marketers [Source]. Given the growing interest of the digital medium, lines have blurred between traditional medium [TV] and the connected platform [mobile, laptop, etc.] and many traditional media houses are trying to going an extra mile to ensure that their viewers/customers are provided a seamless experience.

Most of these OTT players follow the Freemium Model where they charge for curated Premium Content with the differentiating factor being exclusive/original content from content producers. Talking about media houses (and TV broadcasters), there has been growing interest from them – Star TV (and HBO) launched Hotstar, Viacom 18 Digital Ventures launched Voot with more players like ALT Digital (from Balaji Telefilms) expected to join the Digital Wave.

Few months back, Viacom 18 launched Voot where they do not only have original content but you can also catch up with your favourite shows while you are on the go! Today, we do a detailed review of Voot w.r.t features, design, content syndication,etc.

Voot – On Demand TV, Originals, Movies and more

Voot, a mobile first VOD platform is a part of the Viacom 18 Digital Ventures. If you are an avid TV watcher and follow programs on Colors Hindi, Nickelodeon, MTV, Colors Regional,etc. and missed watching them on TV, than Voot could come in handy as you can still catch your favourite programs on-the-go!

For the audience that has changed over a period of time and love watching digital-only-content, Voot has something to offer in the form of Voot Originals. Voot currently follows the advertising led model and they might explore freemium & subscription led models [Source].

Some of the salient features of Voot are below:

The first mobile video platform with a social engagement and recommendation feature – where you can send out customized shouts for every video you watch.

A personalized recommendation engine which is customized as per individual users’ likes and viewing history.

They have a seperate section for kids-Voot Kids where they have all the favourite kids programs like Motu Patlu, Chhota Bheem, Pokemon, Kung Fu Panda, Dora, SpongeBob, etc. Users can also set a security pin to ensure that kids only see what you want them to.

Voot has over 17,000 hours of exciting content for audiences with varying choices and preferences, covering Colors (Hindi), MTV, Nickelodeon, Viacom18 Motion Pictures and MTV Indies, Voot by Viacom18 offers the biggest TV Shows, Blockbuster Movies, your favorite Toons & Voot Originals

Voot is currently available on Play Store, iOS and web.

Voot-Content, Design, UX

Voot Picks-The app has a section called Voot Picks that fetches the best on-air TV shows and Voot original for the user. The content shown in this section is not as per the user’s browsing history (in Voot) and hence it is not unique for every Voot user. It would have been much better if content in Voot Picks was more personalized(something like Recommendations on Youtube)!

Language Options-Users of the app can select their preferred language-Hindi, Bengali, Gujarati, Kannada, Marathi once they create a profile on Voot. Hindi & English are selected by default since majority of the content on Voot caters to that audience. There is also a section called Voot International where users would be treated with their favourite international shows. It would be great that once the Viacom 18 team has more regional content than users can de-select Hindi from the language setting.

Data Usage-Users have the option to choose the preferred streaming method : Data Saving, High Quality and Auto. Even when you are watching your favourite show on Voot, you can change the streaming playback quality by simply swiping left on the player.

Though this setting comes in handy, an option to add ‘Profile’ e.g. Home Profile, WiFi profile, Data Profile, etc. where depending on the selected Profile, the Video Quality of the streamed content would change or user can just opt for High Quality Video when on WiFi. Also, instead of swiping left for options, a Settings option on the player (something similar to YouTube) could be better so that the learning curve is avoided.

Design & UX- The Voot app is overall well designed where different program options (like Voot Originals, Voot Regionals, Top picks,etc.) are organized in different tabs. Since most of the Voot users would prefer to catch on to their favourite TV Shows, hence that section is given more prominence (be it Big Boss, Madhubala, etc.) as compared to Voot Originals.

The app also has Social Engagement Feature where where you can send out customized shouts for every video you watch, for everyone to see.

Voot-Originals

The Originals section in the app has shows with actors like Swara Bhaskar, Vivan Bhatena,etc. though the addicts of Originals on internet would still prefer TVF, AIB, EIC, etc. However the quality of original content on Voot seems to improve with each new episode!

Conclusion

If you are an avid follower of content on Colors, MTV and other channels from Viacom18 than you have a very good reason to download the Voot App (Play Store, iOS and Web). With many major content producers and media companies like Star TV, Yashraj Films, ALT Balaji, etc. looking to take a share of the digital media pie, only the one with better content would lead the race! As it is rightly said Content is the King…

|In: Fintech|Last Updated: | 1 Comment

Considering the recent demonetization initiative by the government of India, ToneTag has introduced mobile payments through feature phones. The technology enables anyone with a standard phone to make cashless payments seamlessly without having to download an app or worrying about internet connectivity.

India is home to more than a billion active mobile phone subscriptions with an overall tele-density of 81.18% as of May 2016, according to TRAI. Mobile is the one technology that has permeated across all geographies and strata of the Indian society. Despite this the smartphone penetration in India was less than 30% in early 2016.

Most Indians living in tier II or tier III cities and villages in India have limited access to smartphone based services and mobile internet. Apart from that, according to RBI data, there are 665 million cardholders in India who are served by only 1.24 million POS terminals that accept card payments, majority of which are found in larger stores within urban India. In the wake of demonetization, therefore feature phone users in villages and rural areas are unable to avail digital payments, resulting in a severe cash crunch. There is an immediate need to solve this issue, through accessible solutions.

Though certain technologies such as USSD can be used to transfer funds between feature phones, the solution is not frictionless and there is a steep learning curve to perform these transactions which has affected adoption in India. Also, the digital payment companies have to ensure that this shift to cashless payment is not momentary as a result of demonetization but a long term behavioral shift and the user should not fall back to cash payments post the demonetization effect is normalized. To make digital payments mainstream, the entire experience of making digital payments should be better than paying by cash to bring user stickiness.

ToneTag is built on technology which is frictionless, interoperable and built on an open architecture that enables cashless payments to be made from feature phones. Now a cashless payment transaction can be as simple as making a telephone call, something all feature phones users are adept at doing. This means that small town and rural consumers will become part of the digital payment ecosystem by just dialing ToneTag toll free number 180030101887. They are able to deploy this technology to support the national agenda for financial inclusion and cashless payments.

Mohandas Pai, Vice chairman of Manipal group & a ToneTag investor said

This launch of an open platform to enable feature phone users to access the benefits of a cashless digital economy that’s being driven by our PM’s vision-driving financial inclusion for 70% of Indian phone users.

Arvind Gupta, Fintech Innovator & Co-Founder-DigitalIndiaFoundation said

I think that ToneTag sound-based technology will enable consumers in small towns to go cashless with minimal digital literacy. This will also be a boon in rural India where there is a huge need for accessible and easy to use digital payments to replace cash usage. It is heartening that start-ups such as ToneTag will help bridge the digital divide and enhance financial inclusion among feature phone users.

Kumar Abhishek, CEO of ToneTag said

By enabling feature phones to pay, we are removing hardware costs and the steep learning curve many Indians had associated with mobile payments. With this accessible technology ToneTag is sure to include many into the digital financial ecosystem especially as demonetization has disrupted the formal cash economy.

How the ToneTag technology works

ToneTag’s breakthrough technology uses audio signals or ‘tone tags’ for data exchange between devices. Payment instructions can be transmitted, using a sound signal, through a traditional phone line, without any additional hardware or software requirements. This makes highly inter-operable cashless payments possible from any mobile phone to another phone or computing device.

A feature phone user just needs to call an IVR number and bring the phone close to the merchant’s ToneTag enabled phone or other computing device, that is enabled to accept payments. The merchant will transmit the billed amount and transaction details by sending an audio signal or ‘tone tag’ which is captured on the IVR server.

Security and Compliance

The customer’s unique mobile number serves as the first factor of authentication. The customer then enters a PIN from the dial pad on his/her feature phone, as a second factor of authentication, resulting in an easy and secure cashless payment transaction from a regular feature phone. Processing takes place through IMPS or existing IVR banking infrastructure in real-time. This makes ToneTag the fastest, easiest and most secure solution available in the market for cashless, digital payments, bridging the last mile in financial inclusion.

About ToneTag

ToneTag is a sound based proximity communication provider that enables contactless proximity communication, location based services and customer engagement services among a multitude of other solutions. Backed by Reliance VC among a host of investors, ToneTag has enabled contactless, offline, proximity communication on any device through sound and their team continues to innovate and transform the way devices will communicate with each other in the near future. For more information, please visit ToneTag

|In: Android|Last Updated: | 0 Comments

Messaging is so much more fun when you can converse in a language that is natural to you, a language that allows you to express the real you. As more and more non-English speakers get online, Google is focused on making their experience better, easier and more relevant. Towards that, Google is introducing Hindi language capabilities to the Assistant and Smart Reply in Google Allo. Starting today, these new features will begin rolling out on Google Allo on Android and iOS and they will be available to all users over the coming few days.

Google Assistant is your personal assistant and can get you any kind of information you want, can help you accomplish tasks, chat with friends, play games and do lots more-all in one chat window, without you ever leaving the conversation. So whether you want to pull up a YouTube video of your favorite SRK song or simply want to pass time by with your favourite game, Google Assistant is your constant companion. With today’s launch, the Google Assistant in Allo will now understand and respond in Hindi. Chat one-one-one with your Assistant in Allo, or just type @google to bring your Assistant into any group chat. To start using the Assistant in Hindi, just say ‘Talk to me in Hindi’ or adjust the language setting on your device.

Talking about the launch, Amit Fulay, Group Product Manager, Google said

Since it’s launch, Google Allo has received tremendous response, especially in India, which has one of the highest number of Google Allo users. The Google Assistant, in particular, is one of the most loved features in Google Allo-one in every 12 messages in group chats are messages to the Google Assistant. We are enthused by this and today’s launch enables us to extend these features to the next millions of users in a language of their choice.

Another unique Allo feature is ‘Smart Reply’, which make it easier for users to respond quickly, even when on the go. Powered by Machine Learning, Google Allo not just understands text, but can also help with suggested responses to images sent by friends and family-all in Hindi.

Smart Reply will recognize the language you are chatting in and begin to show suggested responses in that language. If you are chatting in English, it will continue to show English responses. But if you start chatting in Hindi, it will show you suggestions in that language. You can also adjust the language through your device settings. So, now you can respond to your friends question kya haal hai with Sab theek Hai with a single tap.

Google Allo is a smart messaging app available on Android and iOS. Launched in September this year, Google Allo allows you to say more and do more right within your chats including making plans, finding information, and expressing yourself more easily.

|In: Mobile|Last Updated: | 0 Comments

mVisa, a Quick Response (QR) code-based mobile solution by Visa, will now support payments to over 1,000 TABCab taxis powered by Ongo.  The announcement marks the expansion of mVisa to a new category (taxi) after success with merchants like TataSky, Idea, Pizza Hut and others.

Using mVisa, customers will be able to pay their fare through their respective bank’s mobile banking app by scanning the driver’s QR code displayed as a badge or a sticker in the taxi. The driver will receive a payment notification either through an SMS or on the Ongo app (for smartphone users). The service is currently available on the following apps-Axis Bank Mobile Banking App, Bank of Baroda M CLIP App, Bank of India mVisa App, HDFC Bank PayZapp, Pockets by ICICI Bank, State Bank Anywhere App and Udio Payments App.

Image Source – OnGo

Consumers can also be eligible for an attractive promotional offer. For every mVisa transaction, the consumer gets 50% cashback (up to Rs 200). This offer is valid till 31st Dec 2016.

Powered by India Transact Services Limited. (ITSL), a fully owned subsidiary of AGS Transact Technologies Limited, the Ongo app was launched in September 2015 to enable mobile based P2M (Person to Merchant) transactions for auto-rickshaws and taxis in Mumbai. With the introduction of mVisa, Ongo enabled taxi drivers will now be able to receive cashless payments.

T.R. Ramachandran, Group Country Manager, India and South Asia, Visa, said

With the exponential growth in internet and mobile penetration in India, mobile based payment solutions are rapidly picking up. We are excited by the increasing acceptance for mVisa and believe QR codes as a payment method will play a crucial role in development of digital payments as they are supported by the full range of smartphones, including low cost models. mVisa presents an opportunity to electronify everyday spends, and public transport is an important category that we are solving for.

Ravi B Goyal, Chairman & Managing Director, AGS Transact Technologies Limited, added

In line with Ongo’s vision to create and deliver an alternate transactions ecosystem, we are consistently working towards developing mobility-based payment solutions that encourage alternative transactions ecosystem. Our partnership with Visa will help us further fuel the company’s vision where paying or getting paid digitally becomes the first choice for consumers and merchants.

Visa, the global leader in payments technology and payment solution provider AGSTTL-ITSL, aim to maximize the integration of mobile based payments to Mumbai’s local transportation as well as small merchants, working closely with government authorities, trade and merchant bodies and partners.

mVisa is a payment service that allows consumers to use their mobile phones to make cashless purchases. Users securely link their Visa debit, credit or prepaid account to the mVisa application and make purchases by scanning an mVisa Quick Response (QR) code at a retailer and initiating a transfer of funds from their card to the retailer’s account. mVisa eliminates the need to carry cash by providing customers a more convenient and secure way to pay.

About India Transact Services Limited

India Transact Services Ltd. (ITSL), a fully owned subsidiary of AGS Transact Technologies Ltd., is an Omni-channel merchant payment solutions company providing cutting-edge technology and innovative payment solutions. ITSL aims to consistently simplify the process of Transacting, Merchant Acquisition and Value Added Services.

ITSL offers a host of products and services including payment processing platform for routing commercial and retail payments between buyers and sellers across the country. Through its brand ‘Ongo’, ITSL is focused to create an alternate payments ecosystem offering Mobile wallet, Payment Gateway, Domestic Money Transfer (DMT), Point of Sale (PoS) and more. Since its launch in September 2015, Ongo Wallet has seen over 3 lakh successful downloads and boasts of more than 30,000 registered auto-rickshaws & taxis and over 1000 merchants in Mumbai alone. For more information, please visit India Transact Services Ltd. (ITSL)

|In: Mobile|Last Updated: | 0 Comments

Indus OS-the world’s First Regional Operating System, and the #2 OS in India, announced its partnership with Intex Technologies, one of the leading smartphone brands, for providing innovative solutions for the Indian users and make India truly digital. With this partnership, Intex will be strengthening its regional push to tap the fast growing regional language consumers and launch Indus OS powered smartphones soon.

Rakesh Deshmukh, Co-founder and CEO, Indus OS said

Since the first device launched in May 2015, Indus OS has grown at a staggering rate. Today, we are proud to have over 5 million users on Indus OS, and now with Intex on-board, we expect to continue this exponential user growth. The regional language ecosystem holds immense potential in the Indian smartphone market, and Intex is a strong force to reckon with. Our vision is to bring technology in the hands of every digital Indian and the coming together of two of the most powerful brands in smartphones, is a very essential step forward.

Commenting on the development, Vineet Singh, Head-Digital Services, Intex Technologies said

Intex has always brought innovative products and services to its consumers, be it the multi-lingual App-Matrabhasha or the women safety app, Sashakt. With Indus OS, Intex is taking its mobile services a step further, where consumers with regional preferences not only communicate but can transform their smart phone experience into their native language and also get the benefit of multiple utility services deeply integrated with Indus OS. Intex as a brand understands the pulse of consumers and we look to further strengthen our footprints not only in metro cities but small towns.

Only 1 in every 10 Indians considers English as their first, second or third language. It is well researched that the next 300 million users who will use a smartphone for the first time in the next 3 years will be regional language speakers. In fact, as per research firm IDC, Tier II & Tier III cities garnered a higher share of India’s smartphone shipments for Q1 2016. India’s Tier I cities like Mumbai, Chennai, Bangalore, Kolkata & Delhi saw a 3.5 % share drop in total smartphone shipments in the country from Q4 2015 (29.9%) to Q1 2016 (26.4%). This clearly signals that the country’s smartphone penetration has started to find more takers in Tier II & Tier III cities. Indus OS is well poised to target these emerging smartphone users; it is currently powered with 12 major regional languages that together comprise 90% of the population.

The Indus keyboard is a pioneer in regional keyboards. It was the first keyboard of the country to have the natural ordering of the alphabet, allowing early smartphone users to type with ease and familiarity. It also offers the auto-correction and the patented matra-prediction features in 12 languages. It is a Hybrid Keyboard which allows users to type in a mix of English and regional language using just the English keyboard. In addition, it has its own regional app marketplace for content, App Bazaar, available in 12 languages. Indus OS has also collaborated with the Govt. of India’s Department of Electronics and IT (DeitY) to introduce OS integrated text-to-speech technology in regional languages.

Rakesh Deshmukh, Co-founder and CEO, Indus OS added

Indus OS is not just a technology product-it’s a platform that brings together brands, government, linguists, tech geeks, thousands of developers, and regional language users to gain from technology. Meanwhile, as India’s #2 domestic smartphone brand, Intex’s superior hardware and strong distribution expertise will enable people in every corner of the country to be technological competent. This partnership is a huge step forward to bridge the digital divide and unlock the true potential of technology for India’s next billion smartphone users.

About IndusOS

Indus OS’s team has developed the world’s first Regional Operating System. The Indus OS currently supports 12 major languages spoken widely in the region. Indus OS’ s vision is to digitally connect the next 1 billion people in the emerging markets. Indus OS recently raised $5 million series A funding led by Omidyar Network and angel funded by Kunal Bahl and Rohit Bansal from Snapdeal, Amit Gupta and Naveen Tiwari from Inmobi and Pranay Chulet from Quikr. Indus OS has the 2nd largest market-share in India (Q3 2016) according to Counterpoint Research. It has won the prestigious Tie50 Top Start Up (Silicon Valley) 2016 Award, the Economic Times Telecom Award 2016 for ‘Innovation in Developing OEM product’, Digital Start-Up of the Year at the Drivers of Digital Awards 2016 and NASSCOM Emerge 50 ‘League of 10’ 2016 Award. For more information, please visit Indus OS and AppBazaar

|In: Technology|Last Updated: | 0 Comments

Hike Messenger, India’s first home-grown messaging platform announced it is rolling out a brand new feature-Stories. Stories is a new way for people on Hike to share their lives and real moments with their friends through photos (that you can post immediately starting today) and videos (that also you will be able to post in the next few weeks). Stories are ephemeral and vanish 48 hours after being posted, quite like real life where everyday moments are experienced, and are not etched in history forever. A user who posts a story can see how many people and who all viewed that particular story.

Hike also announced that it launched its own Camera built into the app making it extremely quick and easy for people to snap photos right inside of Hike. In addition to that, it announced Live filters, a brand new feature that uses Hike’s new camera to automatically detect and recognize a user’s face using Machine Learning and allows people to very easily decorate their faces in photos. Hike has 12 Live filters available at launch, ranging from a cool Black and White Sunglasses, to a Turban and a Moustache and many more.

Stories on Hike are made for India-a Sight and Sound country where more and more users are shifting to a visual form of communication on chat, especially after the arrival of 4G.

Commenting on the launch, Kavin   Bharti   Mittal, Founder   & CEO, Hike Messenger said

Hike has become the place for the youth of India where they can be themselves. With over 100 Million users, Hike is a testament to that. One of our goal for 2016 has been to bring photos at the centre of Hike and with Stories and Live Filters, we are doing just that. We believe our users are going to love Stories, Camera and Live Filters we are announcing today, especially with increasing access to cheaper and faster data.

What makes Stories a lot of fun is the new Camera and the Live Filters built on top of it. I really believe that Camera is the new keyboard. It is the most natural way for humans to communicate and express themselves. What’s really interesting about this new update is that we are now chartering into the realm of AR where we are going from Smartphones with Cameras that just take photos, to Smartphones with Eyes that can see!. That’s an incredible thought. Live Filters ais just the beginning and we are sure Hikers are going to have a ton of fun using them.

Stories is replacing what was earlier the Timeline on Hike.Stories, the all new Camera and Live Filters on Hike are being rolled out starting today across Android and iOS.

About   Hike   Messenger 

Hike is simplifying how people connect and interact with content and services on mobile. As of January 2016, Hike has over 100 million users. 95% of Hike users are based in India and 90% of them are below the age of 30. Hike users, on an average, exchange 40 billion messages per month and spend 120 min. per user per week on the platform. For more information, please visit Hike

|In: Technology|Last Updated: | 0 Comments

Bonanza Healthcare, India’s leading medical tourism and healthcare Institution launched another revolutionary solution in its endeavor to enhance the user experience,with Medical schedule Alert in its health app, that promises a reliable medical alert system to give you and your loved ones peace of mind. Managing all the headaches associated with taking medications the Bonanza Medicine Schedule Alert is the electronic equivalent of a doting nurse who knows you well.

The Medicine Schedule Alert allows you to create your own med as prescribed by the doctor and have it available to view wherever you go, while keeping in track all the medication you have consumed.

Operation is simple – Key in the medicines individually and save their dosage times and days. You can also enter multiple medicines and multiple dosages along with additional details like – quantity per dose, quantity per refill etc. and any other prescription details for the particular medicine. The app will set off an alarm and a pop-up when the appointed time arrives. It also sends you FREE timely reminders, notifications and emails to ensure that you don’t skip even a single dosage of your med and alert you to get timely refills.

Commenting on the launch of the newest feature, Satya Prakash Goel, Director-Bonanza Group said

A vital and important facet for a fast and quick recovery from any ailment, disease or treatment is taking medicines as prescribed by the doctor or the healthcare professional which is often missed or ignored. The tech solution could be to fall back on the prescription again and again and trust your memory to have (or serve) the right medicine at the right time.The Medicine Schedule Alert empowers you to play a more active role in caring for not only your health but of your loved ones as well

Keeping health, a step ahead in your daily routine schedule, the Medical Schedule Alert is a user-friendly feature which comes in handy on your device, bringing hassle free operation for individual or families, after all Health is Wealth

The Bonanza Healthcare app can be downloaded from here

About Bonanza Health Care

The Bonanza Group of Companies, with 20 years of experience in the Financial Services industry, now brings its expertise to Health Services with Bonanza Healthcare. With an assortment to build the biggest network of high quality medical professionals in India & also to make healthcare accessible and more affordable to the general population of India, Bonanza Healthcare brings a host of primary healthcare requirements all under one umbrella. For more information, please visit Bonanza Healthcare

|In: Mobile|Last Updated: | 0 Comments

Leading omni channel travel, retail and fintech company, Via.com, has launched a Lite version of its website for mobile browsing in India. The Lite version is aimed at helping users browse its website faster on their smart phones in areas with slow or poor internet connectivity.

Via Lite loads six times faster and provides a better experience to users in urban and rural areas with patchy networks. Another advantage of the Lite version is that it can be added as a bookmark on the mobile home screen. Other remarkable features include personalized notifications for the latest deals and vouchers and great offline experience. The offline experience would mean that in case of flaky internet connection, you can also search offline.  However, the offline experience is currently available only in the airlines segment. VIA will extend this feature to the hotels, holidays and bus segment in the next three months.

The version that has just been unveiled has already led to an increase in mobile bookings by 200 per cent in just one week.

According to Varun Gupta, CTO, Via.com, this feature is primarily for consumers using slower internet connections.

With powerful features like push notifications, offline access, add-to-home screen, fast page load and a smooth user interface, the main message is that you don’t need to choose between web or app. We are providing users with a friction-less and highly engaging experience on the mobile web.

Via.com launched its mobile app last year and has launched many innovative features, including fare calendar, various payment gateways, etc since then. Progressive Web App (PWA) is a new technology which is intended to help website operators to instill their mobile websites with features typically associated with mobile apps. Known for its penchant for innovation, VIA is one of the few companies in India to join the PWA bandwagon.

About Via.com

Via.com is one of Asia’s leading omni channel travel, retail & fintech company. Its distribution strategy includes enabling small businesses with an intuitive tech platform which helps them with best in class content, closed looped wallet and a range of CRM & accounting functionalities to run their business effectively. Via.com has more than 5,000 corporate customers and also engages directly with consumers through its B2C website and mobile app. Established in 2006 as flightraja.com, Via.com was incorporated in 2007 and has since dramatically disrupted the Indian travel space with its innovative offerings that became hugely viral in multiple markets. IndoUS Venture Partners and Sequoia Capital are the primary investors in Via.com. For more information, please visit Via