SonicWall, the trusted security partner protecting more than a million business networks worldwide, have announced findings from its Annual Threat Report, which highlights the most notable advancements made by security professionals and cyber criminals in 2016. The report was compiled from data collected throughout 2016 by the SonicWall Global Response Intelligence Defense [GRID] Threat Network with daily feeds from more than 1 million security sensors in nearly 200 countries and territories.

According to the 2017 SonicWall Annual Threat Report, 2016 could be considered a highly successful year from the perspective of both security professionals and cyber criminals. Unlike in years past, SonicWall saw the volume of unique malware samples collected fall to 60 million compared with 64 million in 2015, a 6.25 percent decrease. Total malware attack attempts dropped for the first time in years to 7.87 billion from 8.19 billion in 2015. However, cyber criminals garnered quick payoffs from ransomware, fueled partly by the rise in ransomware-as-a-service [RaaS].

Bill Conner, president and CEO of SonicWall said

It would be inaccurate to say the threat landscape either diminished or expanded in 2016-rather, it appears to have evolved and shifted. Cyber-security is not a battle of attrition; it’s an arms race, and both sides are proving exceptionally capable and innovative.

Security Industry Advances

Point-of-sale malware attacks declined by 93 percent from 2014 to 2016

High-profile retail breaches in 2014 led to companies adopting more proactive security measures. Since then, the industry has seen the implementation of chip-based POS systems, usage of the Payment Card Industry Data Security Standard [PCI-DDS] checklist and other ongoing security measures.

  • Back in 2014, the SonicWall GRID Threat Network observed a 333 percent increase in the number of new POS malware countermeasures developed and deployed compared with the year prior.
  • The SonicWall GRID Threat Network saw the number of new POS malware variants decrease by 88 percent year-over-year and 93 percent since 2014. This implies that cyber criminals are becoming less interested in devoting time to POS malware innovation.

Secure Sockets Layer/Transport Layer Security (SSL/TLS) encrypted traffic grew by 38 percent, partly in response to growing cloud application adoption

The trend toward SSL/TLS encryption has been on the rise for several years. As web traffic grew throughout 2016, so did SSL/TLS encryption, from 5.3 trillion web connections in 2015 to 7.3 trillion in 2016 according to the SonicWall GRID Threat Network.

  • The majority of web sessions that the SonicWall GRID Threat Network detected throughout the year were SSL/TLS-encrypted, comprising 62 percent of web traffic.
  • One reason for the increase in SSL/TLS encryption is the growing enterprise appetite for cloud applications. The SonicWall GRID Threat Network has seen cloud application total usage grow from 88 trillion in 2014 and 118 trillion in 2015 to 126 trillion in 2016.

While this trend toward SSL/TLS encryption is overall a positive one, it also merits a word of caution. SSL/TLS encryption makes it more difficult for cyber thieves to intercept payment information from consumers, but it also provides an uninspected and trusted backdoor into the network that cyber criminals can exploit to sneak in malware. The reason this security measure can become an attack vector is that most companies still do not have the right infrastructure in place to perform deep packet inspection [DPI] in order to detect malware hidden inside of SSL/TLS-encrypted web sessions.

Dominant exploit kits Angler, Nuclear and Neutrino disappeared in mid-2016

As 2016 began, the malware market was dominated by a handful of exploit kits, particularly Angler, Nuclear and Neutrino. Following the arrest of more than 50 Russian hackers for leveraging the Lurk Trojan to commit bank fraud, the SonicWall GRID Threat Network saw the Angler exploit kit suddenly stop appearing, leading many to believe Angler’s creators were among those arrested. For a while following Angler’s disappearance, Nuclear and Neutrino saw a surge in usage, before quickly fading out as well.

  • The SonicWall GRID Threat Network noticed the remaining exploit kits began to fragment into multiple, smaller versions to fill this void. By the third quarter of 2016, Rig had evolved into three versions leveraging different URL patterns, landing page encryption and payload delivery encryption.
  • As with spam and other distribution methods in 2016, SonicWall saw exploit kits become part of the ransomware delivery machine, making variants of Cerber, Locky, CrypMIC, BandarChor, TeslaCrypt and others their primary payloads throughout the year. However, exploit kits never recovered from the massive blow they received early in the year with the takedown of their dominant families.

Cyber Criminal Advances

Ransomware usage grew by 167x YOY and was the payload of choice for malicious email campaigns and exploit kits

The SonicWall GRID Threat Network detected an increase from 3.8 million ransomware attacks in 2015 to an astounding 638 million in 2016. The rise of RaaS made ransomware significantly easier to obtain and deploy. The unprecedented growth of the malware was likely driven as well by easier access in the underground market, the low cost of conducting a ransomware attack, the ease of distributing it and the low risk of being caught or punished.

  • Ransomware remained on an upward climb throughout the year, beginning in March 2016 when ransomware attack attempts shot up from 282,000 to 30 million over the course of the month, and continuing through the fourth quarter, which closed at 266.5 million ransomware attack attempts for the quarter.
  • The most popular payload for malicious email campaigns in 2016 was ransomware, typically Locky, which was deployed in about 90 percent of Nemucod attacks and more than 500 million total attacks throughout the year.
  • No industry was spared from ransomware attack attempts. Industry verticals were targeted almost equally, with the mechanical and industrial engineering industry reaping 15 percent of average ransomware hits, followed by a tie between pharmaceuticals (13 percent) and financial services (13 percent), and real estate (12 percent) in third place.

Internet of Things devices were compromised on a massive scale due to poorly designed security features, opening the door for distributed denial-of-service attacks

With their integration into the core components of our businesses and lives, IoT devices provided an enticing attack vector for cyber criminals in 2016. Gaps in IoT security enabled cyber thieves to launch the largest distributed denial-of-service [DDoS] attacks in history in 2016, leveraging hundreds of thousands of IoT devices with weak telnet passwords to launch DDoS attacks using the Mirai botnet management framework.

  • The SonicWall GRID Threat Network observed vulnerabilities on all categories of IoT devices, including smart cameras, smart wearables, smart homes, smart vehicles, smart entertainment, and smart terminals.
  • During the height of the Mirai surge in November 2016, the SonicWall GRID Threat Network observed that the United States was by far the most targeted, with 70 percent of DDoS attacks directed towards the region, followed by Brazil [14 percent] and India [10 percent]

Android devices saw increased security protections but remained vulnerable to overlay attacks

Google worked hard in 2016 to patch the vulnerabilities and exploits that cyber criminals have used against Android in the past, but attackers used novel techniques to beat these security improvements.

  • The SonicWall GRID Threat Network observed cyber criminals leveraging screen overlays to mimic legitimate app screens and trick users into entering login info and other data. When Android responded with new security features to combat overlays, SonicWall observed attackers circumventing these measures by coaxing users into providing permissions that allowed overlays to still be used.
  • Compromised adult-centric apps declined on Google Play but cyber-criminals continued to find victims on third-party app stores. Ransomware was a common payload as were self-installing apps. The SonicWall GRID Threat Network observed more than 4,000 distinct apps with self-installing payloads in a matter of two weeks.

Summary

  • The volume of unique malware samples declined to 60 million, a 6.25 percent decrease.
  • Point-of-sale malware creation declined by 93 percent since 2014.
  • Secure Sockets Layer/Transport Layer Security encrypted traffic increased by 38 percent year-over-year.
  • Cyber criminals shifted their focus to new threats, including ransomware attacks which grew by 167x year-over-year.
  • Internet of Things devices created a new attack vector, opening the door for large scale distributed denial-of-service attacks.

This 2017 SonicWall Annual Threat Report also identified best practices and security predictions for 2017, which are discussed in detail in the report.

To learn more, please visit

Reliance Jio Infocomm Ltd. have announced that the Jio family of subscribers is a 100 million strong! Jio’s offering saw record additions of 7 new members per second, every single day for the last 170 days, enabling it to cross the 100 million mark within six months of commencement of services. This is the fastest achieved by any start-up technology company in the world including the likes of Facebook, WhatsApp and Skype.

Facilitated by a revolutionary on-boarding process through an Aadhar based eKYC solution, a Jio SIM today resides in the SIM slot of a majority of 4G smartphones in India. In addition, Jio’s proprietory app Jio4GVoice and its utilitarian Jiofi Wifi devices are enabling lakhs of 3G and 2G smartphone owners to enjoy a 4G voice and data environment without having to invest in a new handset. A series of similarly thoughtful, customer-oriented solutions and applications have helped create a unique digital life experience for Indian consumers and added to the excitement for the Jio offering.

An evidence of the consumer enthusiasm, lakhs of customers have utilised Mobile Number Portability [MNP] facility to move to Jio. With Aadhaar-based signup process, MNP too has become a simple and fast process and will facilitate customers who want to retain their existing numbers to use MNP to port-in to Jio.

World’s Largest Data Carrier

With 100 Cr GB of data traffic per month and 200 Cr voice and video minutes a day, Jio has become the largest network globally in terms of data carried and contributed to India becoming the leading country in the world for mobile data usage! Jio users are today consuming nearly as much data as the USA and 50% more data than China in a clear indication that India can and will adopt digitisation and Digital Life faster than anyone else in the world.

Largest 4G Network

Jio’s network is literally present in every city, town and village of the country with more than double the number of 4G base stations when compared to those of all the other Indian operators put together. By the end of 2017, the Jio network will be present in nearly all the cities, towns and villages of India covering 99% of our country’s population.

In terms of network speeds, reports by TRAI’s speed analytics portal and other independent agencies have qualified Jio’s data speed as the best in the industry on an ongoing basis. Jio provides an average speed of 9.8 Mbps as against incumbents range of 4.2 to 5.9 Mbps.

Tariff Plans

Jio announced that its tariff plans will become applicable from 1st April 2017. In addition to it’s offer of FREE VOICE [domestic] on its network-No Local, STD, Roaming charges, to any operator, anywhere in the country. The best-in-class tariff plans range from Rs. 149 to Rs. 4,999 for long-term plans, Jio announced two unique propositions for its customers-Promise of the most affordable broadband data at all times via Everyday More-Value offer and Jio Prime Membership for its 100 million plus existing customers.

Everyday More Value Offer

Jio announced that in addition to its own market leading tariff plans, it will also offer its customers the option to choose the highest selling tariff plan of any of the other leading Indian telecom operators, but with 20% more data than what any other operator provides. Jio is instituting a comprehensive process of monitoring all publicly announced plans from other operators across the country on a regular basis to enable this. With this, Jio will ensure that consumers do not have to ever suffer from ‘data anxiety’ and remain assured of the best value for the price paid.

Jio Prime Membership Programme for founder members

As a token of its gratitude, the existing 100 Million plus Jio subscribers can avail of the special ‘Jio Prime Membership’ programme which comes with several special benefits. First, Jio Prime Members will be able to enjoy the unlimited benefits of the existing Jio Happy New Offer for another full year or till 31st March 2018 for a nominal, one-time enrolment fee of just Rs. 99 and a rock-bottom introductory price of only Rs. 303 per month or effectively at just Rs. 10/day.

Second, the programme will enable Jio Prime Members to enjoy the full bouquet of Jio’s applications absolutely free till 31st March 2018. This translates to additional benefit worth over Rs. 10,000 for the Jio Prime Members.

In addition, there will be many other attractive deals and offers from both Jio and its partners that the Jio Prime Members will enjoy under this programme. The Jio Prime Membership is available only for existing Jio customers and the enrolment window will remain open from 1~31 March, 2017. Enrolment for Jio Prime Membership can be done through MyJio app, the Jio website or by simply walking into any Jio or Jio partner store.

Customers will also enjoy a completely digital recharge and billing experience to provide further convenience and ease of usage.

Reliance Jio Infocomm Ltd [Jio], the world’s fastest growing digital services company and Uber, the country’s preferred ride-sharing app, have announced a strategic partnership aimed at bringing the benefits of Jio Digital Life ecosystem to their users.

As part of the partnership, Jio and Uber will work together and explore various opportunities to progressively enrich and enhance the Digital Life experience of their users through complementary programmes.

JioMoney, the PPI wallet offered by Reliance Payment Solutions Ltd and Uber announced an agreement that will enable Uber riders to pay for their rides using JioMoney & thereby enhance the digital transaction ecosystem in India. Similarly, JioMoney users will soon be able to request and pay for Uber rides from within the JioMoney app. The partnership will give a major boost to cash-free payments in India and provide mobility options to millions of Jio users.

Uber will gradually rollout the JioMoney payment option for its users across the country. This integration provides a hassle-free payment experience to Uber riders and will be an added avenue for digital transactions for JioMoney’s rapidly growing user-base across India.

Anirban S Mukherjee, Business Head, JioMoney said

Jio aims to bring the benefits of evolving digital technologies to every Indian through an entire ecosystem that will allow Indians to live Digital Life to the fullest. JioMoney is an integral part of the Jio ecosystem and is fast emerging as a preferred option for digital transactions due to its ease of use, intuitive interface and growing acceptability. JioMoney’s integration with Uber will power the rapid migration of many more Uber transactions to the digital platform.

Madhu Kannan, Chief Business Officer, India and Emerging Markets for Uber said

We are delighted to partner with Reliance Jio to unlock synergies across two of the largest user bases in India. Digital payments have become part of our everyday lives and by integrating JioMoney as a payment option, our riders will have the ability to use a familiar and consistent payment experience. Through this strategic partnership we are looking to fast forward to digital solutions at scale for the Indian users.

To celebrate the association, JioMoney and Uber will offer exclusive incentives to every user paying for Uber rides through JioMoney. The users of JioMoney will enjoy the hassle free payment experience of JioMoney at multiple avenues along with attractive offers and coupons available through JioMoney app.

About JioMoney

JioMoney is a simple, smart and secure ‘one-app’ solution to everyday transactions on the go. It is much more than just a wallet. It empowers you to pay everywhere in a cash-free way. With JioMoney, users can do mobile and DTH recharges, make everyday payments at physical stores, send/receive money, pay insurance premiums, manage your finances, get great deals, and much more. For more information, please visit JioMoney.

Truecaller, one of the leading mobile communication applications in the world with services in caller ID, spam detection and dialer functionalities has released the TrueInsights Q4 report. The special report sheds light on the disruption in the telecommunications space following the launch of Reliance Jio. Amidst all the speculation around market consolidation and Jio’s share, TrueInsights analyses the customer behaviour and reaction to the developments in the telecom world.

As per latest data from TRAI, India’s telecom subscriber base grew to over 1.12 billion at end-November 2016. The large number of additions were credited to Reliance Jio Infocomm Ltd. Reliance Jio alone added over 16.2 million in month of November taking its total subscriber base to 51.87 million within three months of launching its services. While the disruption is visible, consolidation in progress and customers are the most benefited, TrueInsights takes a closer look at what’s really happening.

Jio on the move

Jio has already launched into second place in terms of users, capturing more than 23% of the market. Investigating the last 6 months of usage we can see that Jio has grown aggressively at the end of the summer. Jio racked up millions of customers in their first months and even picked up the pace of acquisition towards the end of the year. So where are Jio’s customers coming from?

Airtel and Jio have an even share of usage across all the regions. Standing out was Vodafone’ss dominance in Delhi and Mumbai as well as Idea’s strength in Maharashtra.

Jio users keep it short and sweet

To get a sense of how customers are using the mobile plans TrueCaller dug into the volume of calls made and the length of calls across operators. There were some interesting findings.

Looking at call duration by operator, it seems like Vodafone users make the longest calls [around 41 seconds], and Jio users make the shortest calls [less than 30 seconds].

While Jio was growing faster than Facebook, WhatsApp and Skype during initial months as the company stated, it is surprising to see the shorter call duration since there is generally little difference between operators.

As for the overall general calling patterns in the country, there are some marked differences across regions with Kolkata users having the longest median call duration [42.17 seconds] and Jammu and Kashmir with shortest call duration [28.63 seconds].

Jio users are also making the most calls per user out of any of the operators. If overlaid with the average call duration, it does seem like the data points to some unintended usage patterns, such as Jio sims primarily being used for data or an increased amount of dropped calls and hence redials on the Jio network.

How does Jio fair in data consumption?

TRAI data confirms that in the month of November alone, Jio was leading in mobile broadband segment followed by Idea Cellular Ltd with net addition of 2.52 million new customers. Bharti Airtel and Vodafone added 1.08 million and 890,794 subscribers respectively.  This is almost certainly due to calls and data being free for these users over this period. Further, a recent industry report highlights that 42% of all Indians having 4G handsets are using Jio as the primary source for data connection. Only 17.54% of 4G users are using Airtel as primary data connection source, while Vodafone has a market share of at 12.26% and Idea has 11.50% share. The research has found that average data consumption of Jio users is three times more than other telecom operators.

From TrueCaller’s data, it’s clear that Jio has already shaken up the mobile landscape in India. Mobile internet usage is expected to grow to over 500 million customers by the end of 2017 with a large portion of those picking Jio. As a result there’s already consolidation discussions among operators in India due to the increased competitive pressures.

Swipe is set to launch its new ELITE Power smartphone on January 31st, 2017 exclusively on Flipkart. ELITE Power comes with a massive 4000 mAh battery which is the key highlight. Swipe says that the 4000 mAh battery in ELITE Power provides 240 hours of standby time or 15 hours of 3G talk time or 13 hours of Wi-Fi web browsing. It is a dual-SIM smartphone, supports 4G LTE & has a number of other compelling features that make it a must-buy, especially for the millennial with heavy smartphone usage.

Announcing the launch of ELITE Power, Shripal Gandhi, Founder & CEO of Swipe Technologies said

Considering the appetite of users to consume content having increased exponentially, the battery capacity has become the driver of smartphone developments. Keeping in mind the consumer feedback in favour of a smartphone that can go without recharging for a long time, we have developed ELITE Power that helps us stay true to our ethos. We are excited to offer an extremely cost-effective high-end luxury product.

Commenting on the development, Ajay Yadav, VP-Mobiles at Flipkart, said

With the digitization rising at a furious clip in India, customers are increasingly looking for latest smartphones that support data and applications on the go. Our exclusive association with Swipe brings the latest ELITE Power to our customers at an extremely affordable price. 

With the leading position in the smartphones market, Flipkart is focusing on widening the portfolio from premium to budget smartphones, thereby catering to a wide spectrum of customers. 

ELITE Power’s sleek 5.5 inch screen offers life-like clarity to its users. Equipped with a HD IPS display, every picture, every color and every detail comes alive to give a great visual experience. Powered by 2GB RAM, ELITE Power is a powerhouse of performance, making multi-tasking a way of life while helping gamers to play graphic-heavy games without any lag. ELITE Power comes with an internal memory of 16GB, which is expandable up to 32GB for users to store all the pictures, videos, music and more.

ELITE Power incorporates enhanced security features. Users of ELITE Power get unprecedented control with integrated fingerprint sensor. For the users to enjoy superior Android experience, the ELITE Power comes with the latest Android Marshmallow 6.0. With a powerful blend of speed and accuracy to capture split-second moments with ease, ELITE Power helps users snap photos that burst with life. Faster than a blink of an eye, ELITE Power’s 8MP rear camera is capable of taking great-quality pictures. The Selfie-enthusiasts can rejoice by taking incredible Selfies instantly and effortlessly with its 5MP Front Camera. ELITE Power consistently delivers high-quality images-quicker, clearer and crisper-wherever they are clicked.

Despite being packed with so many incredible features, ELITE Power is surprisingly thinner and fits comfortably in hands. At a tag of Rs. 6,999, Swipe ELITE Power is India’s most-affordable smartphone with comparable features. The sensor in the phone include Fingerprint, Accelerator,  Proximity, Gyro, and Ambient light sensor. It will be available in Space Grey & Champagne Gold color variant.

Swipe ELITE Power will be available online exclusively on Flipkart from 31st January,2017. For more details, please visit the Product Page

Intex Technologies announced their in-house digital e-payment App-Intex MyWallet going live on Google Play Store for all Android users outside Intex as well. This is the brand’s step towards facilitating day-to-day payments for all mobile users in seamless manner and contributing to government’s vision of making India a cashless economy. Built and designed on a highly safe and secure encrypted platform, the app is free to download with full proof security.

Intex technologies partnered with Tata mRupee last year to foray into the digital payment ecosystem with both B2C & Retail assisted models with vision of making consumers’ daily transactional needs quicker and convenient. Intex MyWallet is equipped with a wide range of payment options across segments ranging from recharging the phone to paying utility bills like postpaid, gas, electricity, DTH, landline, data card etc. is just a single click. The wallet also allows users to book Railway tickets through IRCTC and other entertainment bookings through various gift voucher & coupons. The app allows users to send and receive money at ease as well.

The app is powered by Tata mRupee with a secure backend technology and its main features include:

  • Send / Receive Payment
  • Online Recharge and Utility Bill Payment
  • Add Money to your Intex MyWallet
  • Pay for Travel
  • Shop Online & More
  • Coupon, Offer & Deals

To further build the digital ecosystem, Intex is also planning to implement Intex retailer portal wherein the Intex retailers will find additional opportunities to get higher share of customers’ wallet by offering retail assisted services. The retailer portal will help the unbanked consumer to carry out various transactions including the domestic money transfers.

Shortly Intex My Wallet will also be deeply integrated and pre-loaded with Intex smartphones for users to carry out transactions and also earn loyalty points for various digital purchases like videos, games and other content. Intex is working closely with its Partner Tata mRupee to expand the utility and entertainment merchant base with getting merchants across various segments (online & offline) on board.

Commenting on the expansion, Vineet Singh, Head-VAS, Intex Technologies said

At Intex, we are constantly innovating our products and services. Digital Ecosystem has been at the forefront and we have now created a one stop solution experience for users looking for both utility and entertainment needs. Our mobile payment ecosystem is one of our core digital drivers and with this expansion our m-wallet services are now available to all android users on Google PlayStore, making day-to-day transactional needs easy. We will continue to innovate and keep integrating various digital services into our devices and commit to enhancing Intex mobile user experience at competitive pricing in future as well.

Users will be rewarded for accessing content and other utilities which will help them earn loyalty bonus point which could be further redeemed for various utility payments or could be converted to cash depending on needs. These loyalty rewards will ensure upward movement in consumer value chain.

The BETA version of Intex MyWallet can be downloaded from the Play Store from here

Image Source – TechRadar

Google launched its Pixel phone in October 2016 shortly after the iPhone 7 and the Pixel smart phone is within the same range as the latest iPhone.

Comparing the two smart phones to know which one to purchase is beneficial. Here are five similarities and differences between the two latest smart phones.

Design

Both phones are available in premium designs with fingerprint sensor feature. The iPhone 7 is smaller than the Google Pixel. The Apple phone is also lighter and waterproof. The iPhone is made from aluminum with finger sensor on the front home button.

However, the Pixel comes with the USB Type-C and headphone jack. On the other hand, the Pixel is designed with aluminum and glass with the sensor on the rear side.

Display

The Pixel phone offers a five-inch display with 1,920 X 1,080 pixel resolution and pixel density of 441ppi. Furthermore, it includes the Corning Gorilla Glass 4 and uses the AMOLED technology to provide vibrant and rich colors.

The display size of the iPhone 7 is 4.7 inches with 1,334 * 750 pixel resolution providing a pixel density of 326ppi. Moreover, this phone has a 3D touch, which is the company’s pressure sensitive display.

Camera

On buying the Google Pixel, users can expect superior picture quality, with its 12.3 megapixels (MP) rear camera and 8 MP front camera. It also includes video stabilization, laser detection autofocus, dual-LED flash, and phase detection autofocus.

In comparison, the iPhone 7 is available with a 12 MP rear camera with a wider aperture than that of the Pixel. The latest Apple smart phone also includes a quad-LED flash with optical image stabilization and phase detection autofocus. The front camera on the iPhone 7 handset is 7 MP with a retina flash.

Hardware

Both the phones are available with a quad-core processor. The Pixel operates on Qualcomm Snapdragon 821 and offers 4GB RAM. It is available with storage of 32 GB and 128 GB. Moreover, the Pixel has a long-lasting 2,770 mAh battery.

The iPhone 7 features the company’s A10 Fusion Chip with an embedded M10 motion co-processor with 3GB RAM. Users may choose between 32GB, 128GB, and 256 GB options. On the other hand, iPhone 7’s battery capacity is 1.960 mAh, which is comparatively lesser than that of Google Pixel.

Software

The Google phone uses Android 7.1 Nougat and an inbuilt Google Assistant feature. The company focuses on delivering a seamless user experience and does not include additional and unnecessary software features.

The iPhone 7 uses iOS 10 providing all the latest features offered by Apple. Users receive Siri, accessible by long-pressing the Home button for their personal assistance.

With the Pixel phone launch, users have been offered another choice that is comparable to the iPhone 7. Both these smart phones are priced in the same range and are available with similar specifications and features. The decision will primarily depend on the personal choice of the users and their preferences. Apply for a Consumer Durable Loan and own either of these phones, today.

Couple of weeks back, I switched from Google Keyboard to Xploree Keyboard, a keyboard that can do much more than typing! In simple words, Xploree is an intent based keyboard that is powered by AI, NLP, Machine Learning and host of other technologies. It is a product from Hyderabad based KeyPoint Technologies that has earlier developed adaptxt and has mastered the art of building a keyboard that ‘Users Want’!.

Xploree doubles up as an effective ‘Discovery Platform’ that learns from user’s intent. Since it is a keyboard app, it also does the job of a regular keyboard 🙂 Xploree App review was earlier published here, today we have an interactive session with Deepti M. Saxena, Sales & Marketing Director, KeyPoint Technologies. The Q&A revolves around Xploree, technology behind the app, learnings from adaptxt, etc.

Image Source – Xploree

What are some of the advantages of using the Xploree Keyboard over other traditional keyboards ?

Xploree is a smart mobile keyboard app that doubles up as a discovery platform. Powered by AI, the keyboard allows users to receive relevant suggestions and content while they chat, browse apps, etc. Even before users realize, Xploree gauges user’s intent & suggests recommendations based on who and what the users care about, current context [location, availability, etc.] and their likelihood to care about things when in a similar context.

Unlike other keyboards in the market, Xploree is the first smart keyboard app that augments predictions: not just that of words but INTENT. This smart keyboard app supports 110+ global languages including 29 indic languages thereby connecting people to content, products, services and solutions, almost faster than ideas can actually lead to words that too in their moment of need!

Can you share some details about the team behind the revolutionary Xploree keyboard.

While Sunil Motaparti, Founder & CEO- leads the business, Nutan Chokkareddy, CTO leads the technological innovations at KPT. Prima Dona, COO oversees company wide operations, with a special focus on scaling Xploree. Kiran Karthikeyan is the Vice President Product and is involved in the overall success of the product offerings.

Deepti M. Saxena is in-charge of Xploree’s nationwide sales and marketing activities. Today KeyPoint Technologies has over 100 enthusiasts working towards achieving the end goal-that is-making the mobile SMART with its INTELLIGENT KEYBOARD.

Can you please touch base upon some of the tech aspects of the Xploree Keyboard ?

  • First smart keyboard that identifies intents, categories and sentiment on the fly
  • Following the standards to handle context better [schema.org, IAB Taxonomy etc.]
  • Supports multiple languages and powered by NLP & Machine Learning [Neural Networks, Classification algorithms, recommendation systems etc.]
  • Ontology with frequent updates to capture trending topics
  • Captures and uses multiple contexts to provide the best discoveries
  • Application & Domain Context, Time Context, Location Context, User Context, Typed Text Context
  • Unlocking potential of mobile retail by integrating ability to buy products from within the app
  • Works across apps
  • Non-Intrusive. Follows EULA privacy policies
  • Available in SDK and SaaS models – to be consumed by third party applications

How secure is it to use the Xploree App since it gives suggestions in Real-Time [when typing], is there any data stored on any server ?

Xploree follows strict EULA and data privacy policies and does not capture, store or map users’ data. We do it on the device in real-time and do not send any typed text to our server

The only data thread that hits the server is the context, which is never stored beyond the keyboard session.

Keypoint had earlier developed Adaptxt [which was also available on other platforms], what are some of the learnings developing Adaptxt that was carried over in development of Xploree

During building of Adaptxt we got to understand the nuances of different languages and how users express similar thoughts in variety of expressions. This helped us understand that language is not a straight math but an art to understand and predict next words or phrases. It called for nonstop iterations to keep improvising on the predictions.

For Xploree, we heavily rely on machine learning & sentiment modeling to churn different intents and expressions among zillions of text strings. To make the task simpler, we built lightweight NLP [natural language processing] that sits on the user device [not on our servers unlike other search engines] and does everything within the device without compromising on user privacy.

Xploree is built over Adaptxt by adding advance layers of intent technology and machine learning.

Who are some of the partners who are present on the Xploree platform

Zomato, Flipkart, Amazon, Shopclues, First Cry, Housejoy, CouponDunia, Daily Motion among several others.

Recently Google released GBoard that also uses NLP, Machine Learning, etc. what are some of the USP’s of Xploree vis-a-vis GBoard

Any other keyboard in the market do not promise to be as ‘smart’ as Xploree besides offering a personalized dictionary. Xploree does more than a normal keyboard by capturing intent and context thereby becoming a virtual friend to users:a friend who understands their intent, context, desires, motives and matches them to relevant recommendations in real time.

KPT has been primarily working on Keyboards [LIPI, Adaptxt, Xploree,etc.], how as a company have you seen the Keyboard(s) evolve over a period of time ?

KPTs’ passion for linguistics and technology has enabled the company to deliver a better user experience across all types of connected devices over the years. KPT has seen a lot of success in the last couple of years with regards to the in-house innovations.

Adaptxt is an industry leading predictive text application for smartphones, tablets and other mobile devices. Adaptxt was created with the aim of delivering a faster, error-free and personalized text input experience to users. Adaptxt won the Appy Awards for Productivity and Horizon Interactive Awards Silver for Best Productivity App. Adaptxt has been built for a pan-global audience and supports over 120+ languages.

Xploree, the latest keyboard app built by KPT is an AI and NLP driven discovery platform that offers unified hyper-context and intent precision on multiple screens, multiple apps and in multiple languages.  Xploree will be the first ‘Made in India’ smart keyboard app that has taken predictions and discoveries to a whole new level.

KeyPoint currently has representation in key markets including U.S., UK, India, Japan and China and continues to grow with its latest innovation Xploree.

Are there plans on developing a stand-alone keyboard SDK that can be used by 3rd party app developers

We already have a stand-alone, off the shelf keyboard SDK available for the market and 3rd party developers. Currently, service is available only on request.

How many languages are currently supported by Xploree

Xploree supports 110+ global languages that includes 29 indic languages. Additionally, the smart keyboard also offers mix of languages such as Hinglish (English+Hindi) Tamlish (Tamil+Hindi), Bonglish (Bengali+English), etc.

Can Xploree work on low-cost Android handsets that have less RAM, less internal memory, etc. since there has been huge mobile penetration in tier-II, tier-III cities, rural areas, etc who might not have high-end phones.

Yes. We have considered those aspects while developing our product. Xploree works best with mobile phones with 1 GB RAM and android version 4.4 & above.

How according to you can brands [not only e-commerce] but advertisers, etc. utilize the growing eco-system of Xploree

By showing brand cards at the right time, Xploree brings brands and consumers closer. This happens whenever an intent is expressed on the keyboard. Even before the user types out his desire, Xploree’s smart algorithms capture user’s intent basis the context and matches them with relevant recommendations.

In other words, brands and advertisers will be sitting right there on the user’s keyboard waiting for a context to show up. Needless to say, Xploree’s growing user base which is close to 3 million currently will be the exposure bandwidth for brands and advertisers.

How has the response been for Xploree Keyboard on iOS [if it is available and if not, then any timeline on when it might be available]

Xploree is currently available only on Android-version 4.4 & above. So far, the responses have been overwhelming. Xploree on iOS will be out soon!

Xploree Keyboard app is available on Play Store & can be downloaded from here. If you have used the Xploree App, please leave your feedback/suggestions in the comments section.