Indian Influencer Marketing company, Chatterbox, has unveiled its latest technology-backed solution with Chtrbox. With advanced Machine Learning, smart-data driven influencer-search, proprietary matching algorithms, gamified mission modules, real-time performance tracking & more, Chtrbox now offers complete end-to-end solutions that make Influencer Marketing more automated, intelligent & cost effective for brands & agencies.
Today, brands are shooting in the dark when it comes to knowing which influencers to tap. Influencer marketing is the fastest growing marketing approach being favored by brands, but a majority of brand budgets for it are not spent efficiently. There is a rising class of new influencers, from which there is very little past performance-data.
While the Chatterbox team helps brands craft their influencer strategy, the Chtrbox platform now offers brands over 150K mega to micro influencers with deep data to make the right selection, enables push-campaigns and missions to relevant influencers to get their word out & get the biggest bang for their buck.
Speaking on the launch, Pranay Swarup, Co-Founder & CEO, Chatterbox stated
While brands leverage the human intelligence & authentic chatter of social media influencers, Chtrbox.com leverages artificial intelligence at its very best to ensure brands find the right influencers first. With the rise of social media content consumption in India, Chtrbox.com’s access to 150,000+ influencers with a cumulative followership of 3.5 billion is all set to further elevate the emerging industry.
Chtrbox.com’s engine has analysed more than 24 million content pieces by top & emerging influencers, across categories & geographies. For each content piece, our proprietary technology allocates a unique score basis its context & performance, generating every influencer’s Social Media Value. This helps identify the relevant influencers with the best ROI.
Influencer marketing is nothing but Word of Mouth 2.0 in our digitally advanced & ever-so-connected world. Today it’s not just a celebrity, but a social media star, your college mates, colleagues & family members that you listen to the most. Chtrbox.com helps brands & agencies construct & optimize this very piece, and let’s data validate gut-calls.
About Chatterbox
Chatterbox has been set up by Roshan Abbas [MD, Encompass], Gaurav Kapur [Media Personality], Rohit Raj & Varun Duggirala [Founders of the Glitch, now part of WPP] & Pranay Swarup [previously, Co-founder of Letsintern.com], with this aim to combine the power of people & technology to build a data-led storytelling solution for brands. Chatterbox has already managed successful campaigns for 52 of India’s top brands, such as P&G, Flipkart, Hike, Nokia, Godrej, OnePlus, Puma, and Reliance. For more information, please visit Chtrbox
India is a very unique country and the thing that makes us unique is the diversified culture, variety of languages, dishes that are unique to each part of India and much more. Irrespective of the place that we belong to, one thing that binds us together is the ‘Gentleman’s Game’, also called as Cricket. The game, as well as the rules, have undergone a significant amount of transformation with the advent of technology and wide-spread interest in the shorter format of the game. In the good old days, cricketers used to play more Test matches than One-day internationals.
Fast forward now, T20 which is a 20-over game has drawn more crowd in the stadiums. One of the primary reasons for the popularity of T20 can be attributed to the explosive nature of cricket played by the teams, where players enjoy playing big shots and spectators love watching them 🙂
When we talk about T20, one tournament that we cannot forget to mention is the iconic ‘Indian Premier League‘ or ‘IPL‘. The first match of IPL was played way back in 2008 and every year its popularity keeps rising. Due to IPL, a lot of domestic and upcoming cricketers get an opportunity to showcase their talent and play alongside international players. There is a huge viewership for IPL matches, be it the league matches/playoffs/eliminators. Due to these reasons, brands love to get associated with IPL through sponsorship’s, partnerships, etc. Along with Print Media; Digital Media has also played a vital role to keep the audience hooked onto the IPL.
When we talk about IPL, how can we forget those iconic Zoo-Zoos by Vodafone that became darling of the audience. Vodafone is one brand that is associated with IPL for a long time. Vodafone also came up with an engaging & rewarding contest during the 2014 edition of IPL called ‘Vodafone SuperFan Contest!‘.
It is IPL time once again and though this time, Vodafone is not one of the main sponsors of the event, they are still associated with Fans as ‘Unofficial Sponsor of Fans‘. Being an ‘Unofficial Sponsor’, Vodafone team came up with an innovative concept of ‘Vodafone Happy To Help‘ Bus. The ‘Vodafone Happy To Help’ bus is a special bus designed to help fans who wish to commute to the stadium for the match. This Bus will pick them at the designated route and drop them at the stadium.
Vodafone – ‘Happy To Help’ bus
The Bus was designed to fly from various part of the city during the matches played in Bengaluru.
This specially branded ‘Happy To Help’ bus picks up fans from designed locations announced on Radio Station, 2~3 days prior to a Bengaluru match.
On the day of the match the Radio Jockey’s join fans during the transit, they could stand a chance to win goodies from Vodafone. They also get a chance to go On-Air and support team Bengaluru.
The best part of this campaign is that Fans [who might not be Vodafone customers] can hop onto the bus and stand a chance to win fabulous goodies on their way to the stadium. It is a great way to build brand recall outside the stadium as Vodafone is not the official sponsor of IPL 2018.
Vodafone – Our ‘Happy To Help’ bus experience
We watched the Bengaluru v/s Hyderabad match on 17th May, 2018 and we boarded the ‘Vodafone Happy To Help’ bus to reach the Chinnaswamy Stadium. We were greeted with some executives from Vodafone and all the Fans in the bus had a great time interacting with RJ Prithvi from Fever 104 FM. In order to keep the fans engaged, the charismatic RJ tested the audience’s IPL knowledge. Every Fan won goodies from Vodafone. Fans also got a chance to go On-Air and it was a very delightful experience for each one of us on the bus. Amongst the political chaos in Bengaluru, the bus still managed to reach the stadium before-time inspite of taking the Ulsoor -> Indiranagar -> Marathalli -> Stadium route.
The engagement level of the offline campaign was very high where they witnessed 1000+ Fans engagement in a span of three hours. The ‘Happy To Help’ bus was operational on 25th April, 29th April, 1st May & 17th May and on each of these days, close to 170+ Fans were dropped at the stadium for the match during the Bengaluru matches. There was a great radio reach during the activity days since Radio is still considered mass-entertainment medium and is widely listened by various strata of the society. Below are some of the pictures where Fans can be seen alongside RJ Prithvi & Vodafone team
Himanshu Sheth [L] with RJ Prithvi [R]
Fans ready to cheer Team RCB
This was our experience with the Vodafone ‘Happy to Help’ bus where Vodafone was successful in creating a lasting impression in the minds of the current and prospective Vodafone customers, including the Fans!
Lead generation is the process of attracting and converting strangers and prospects into company’s product or service and it describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Prospects can come in the form of names and addresses, names and phone numbers, email addresses and fax numbers.
Why Lead Generation is Important ?
Lead generation is the fundamental way to provide channels of revenue into any company. In order to effectively make sales, you have to have qualified leads and it is incredibly important in keeping your sales and marketing pipeline alive. Lead generation is a win-win for both the buyer and seller.
Following are the 7 Essential Steps that marketers can use to Improve B2B Lead Generation.
Developing Better Marketing Content – Every content marketing strategy starts with the goal. How are you going to measure the success of your campaign? Is it with traffic? New subscribers? Social shares & engagement? Sales? Your content should be integrated in such a way that it helps you achieve your organizational goals. A content marketing strategy is a road-map that not only tells you what you are going to create, distribute it, and ultimately how to use it to attract and convert readers into buyers.
Greater Personalization – Marketing is all about delivering valuable information about a product or service at the right place and the right time. Personalized marketing is a strategy of its own that you can integrate into your different types of marketing mediums to generate better results. The main benefit of personalized marketing is the ability it gives you to reach specific audiences or prospects.
Personalization depends on
Demographics – Age, gender, location, career and more. This also includes their problems, needs, and wants.
Behaviors – Data includes the type of content they digest, where they spend their time, how they shop, what kind of information they are looking for.
Sources – Defines how your leads find you, or how you are generating and acquiring new customers. Is it campaigns you run? Referral programs? Social activity?
Create irresistible lead magnets – A lead magnet is a tool that you use to incentivize potential leads to interact with your brand. In other words, you’re trading the valuable piece of content for something you want, like the user’s email address. The best lead magnets offer value far and beyond what you might post on your blog. Ideally, they’re immediately useful for your target audience. Whatever you choose, make sure you can pinpoint its value during the lead-generation process.
Some of the most effective lead magnets include the following
E-books
In-depth case studies
Tools and calculators
Free demos for your app
Free trials for your software
Report or white paper
Link your Call To Action [CTA] to a dedicated landing page – The call to action is a core component of B2B lead generation. Call to Actions may have changed over the years, but the goal hasn’t changed: Put the right message in front of the right people at the right time.If you focus on your email newsletter to educate customers, including the call to action is a great opportunity to present them with relevant offers to generate leads and Website visits. Linking your call to action to the exact landing page will improve your customer engagement and number of leads.
Creating word-of-mouth referrals – Word of mouth marketing is not just about creating a message it’s about delivering real human experiences to the masses. Word-of-mouth marketing isn’t easy, but with a little tactical planning, any business can create a real buzz in their local community. According marketing survey 92% of prospects trust referrals from people they know or their relatives, and 80% of consumers are more likely to buy a new product when learning about it from friends or family.
Be Active on Social Media for lead generation – With recent updates, many social media platforms are becoming more important than ever. Creating great content directly to your followers is one of the easiest ways to gather detailed information about prospects using social media. Social media is great for not only spreading brand awareness but also converting followers into leads. Believe it or not, the tools you already use to establish and promote your brand can become B2B lead-generating machines.
However, don’t discount other social platforms, including the following:
Facebook
Twitter
Pinterest
YouTube
Instagram
Chat with your users with live chat – Going live is a great way to directly interact with your prospects or customers and engage with them in real-time. By answering questions and generating awareness about your products or services, live chats give you the opportunity to position your brand as an expert in the industry. You can also drive cross-channel traffic by directing participants to branded content, creating promotional images or banners, landing pages, and offerings.
Final Thoughts
Lead generation is essential for all businesses that wish to drive higher profits and ROI. It plays a role in every business’s marketing strategy. The lead generation funnel allows brands to reach their best leads, nurture that interest, and capture necessary data before delivering truly qualified leads to sales. Hope these tips will increase the effectiveness of your outreach effort.
About the Author
Michael Anthony works as a Content Marketer for USAExeList, a high-end B2B Email Lists provider based in Addison, Texas. He has been promoting high-quality content in select niches for his clients.
CleverTap, the advanced mobile marketing solutions provider, will be participating at the Seamless Asia, 2018 event in Singapore. To be held at the Suntec Convention Centre on May 3~4, 2018, Seamless Asia promises to bring together the biggest names in the retail, e-commerce, and digital payments space from across the region – under one roof. Over 6,000 attendees, 150 exhibitors, and 200 speakers are slated to attend the event, as the future of a tech-driven and mobile-first Asia takes shape.
CleverTap will showcase the dynamic capabilities of its data-driven mobile marketing solution suite that empowers marketers to intelligently identify, segment, engage, monetize, and retain users across the entire app user life-cycle. In an extremely competitive e-commerce Southeast Asian market that continues to grow rapidly on the back increasing smartphone penetration, falling data charges, and rising popularity of online payments, building loyal segments of repeat users across both web and app is extremely challenging.
We are excited to be a part of Seamless Asia, 2018. Our dynamic platform can enable web and app businesses to address diverse use cases that help them eventually drive greater user engagement and retention.
Southeast Asia is an extremely promising market. We believe that our cutting-edge marketing automation solutions will empower marketers to not just drive top-line revenues, but also contribute towards the socio-economic growth in the region. We look forward to interacting with some of the brightest minds in the business and share our own insights at Seamless Asia, 2018.
Today, marketers need to embrace the power of AI/ML-driven omnichannel marketing that accounts for user-level behavioral, geographic, and smart device-specific information. This lays the foundation for delivering hyper-personalized, contextual, and timely interactions across channels such as push notifications, in-app messages, email, and/or SMS. Delivering differentiated and satisfactory user experiences at scale help brands create long-term customer relationships.
About CleverTap
CleverTap is a powerful mobile marketing solution that helps marketers create differentiated omni-channel customer engagement strategies that drive growth. Every day, thousands of brands build valuable customer relationships using CleverTap’s intelligent mobile marketing platform, which provides actionable, real-time insights to help create amazing customer experiences.
Over 4,000 global brands, including Star, Sony, Domino’s, Vodafone, Go-Jek, Astro Group, Fandango, DC Comics, and BookMyShow, trust CleverTap to help them connect with users and grow their mobile apps. To learn more about CleverTap, visit CleaverTap on Facebook and Twitter.
Are you looking to double your profit with email marketing? Then you have landed on the right place. Here I am going to explain the most accurate and authentic information to make your efforts easier with email marketing. Commonly Email marketing is the action of sending an economic message, generally to a group of people using email. But a better definition of email marketing is the use of email to develop relationships with potential customers. It is gaining popularity among the trade for many good reasons, such as effective and easier to reach audience, low cost of marketing, etc. You can easily double your profits by adopting some simple practices that will take your email marketing to unprecedented levels. While it has become one of the best sources of generating opportunities and gains in the market, there is more you can do with email marketing.
The main two big advantages of email marketing are cost and ease of access. Emailing is a cost free method to advertise your company and its products and services compared to many other types of marketing. It is also utterly easy way to set up and route an email marketing campaign. So in this post, I would like to show you how to maximize your profit with 5 tips on email marketing.
Make sure that your emails can be symbolize
Email symbolization has proven greater results of improving transaction rates, conversion rates and more. So, it is the first and best way to double your profits using email marketing .The symbolized email can give you more revenue than non- symbolized email. The higher level of symbolization you use will boost up your emails.
You can easily add a symbolization token in your emails like a first name or location to your email subject lines that will also help you double your profits through emails. It also makes the customer feel comfort and familiarity when opening up about their desires and expectations with your business. You can symbolize your emails by using phrases/symbols like ‘top listener’ be the first one to get accesses’ as it provides a sense of exclusivity to the customer, making them feel important.
Make sure to keep your email brief and charming
Another important tip for email marketing is to make sure to keep your email short and charming. With the increase in the number of emails in the inboxes of the audience, people do not have time to read each and every one of the emails completely. Like this time, it is the best way to keep your emails brief and eye catching, so that the customers can read and understand what you have to deliver very easily.
Short and informative like charming emails easily snap attention of customers to the call to action button. Elegantly, emails should not be longer than a few sentences. You can annotate the important message as bullets in your emails. You can see the changes in your profit while sending very charming and attractive emails.
Make sure to send your emails regularly
Normally inboxes of your customers are being full filled with numerous emails everyday from anywhere in the world. So, it may cause to lose your client’s precious attention. You have to speak up and communicate with your clients regularly. Many marketers are afraid of making their list by emailing customers too often.
One of the most essential ways to create a profitable business is to get your prospects and customers to trust you. Most companies are less willing to send emails periodically to their customers, as they fear that their subscribers will be excluded from their list. To develop an impassable bond and a good relationship with customers, just as you slowly build a good relationship with a new person you know and who eventually becomes your trusted friend. It is the amazing way that client starts emailing their list more often.
Make sure to use unique content and give some offers to customers
Use unique and rare content is another method to improve your profit. Nowadays the number of emails getting in the inbox of customers increasing invariably, it has been observed that the email opening rates are falling rapidly. Hence, you have to work strong for audience to open your marketing emails.
One of the best ways to do this is to create an unconventional and stunning headline which is the brief description of the matter inside the email. If you are providing some offers to the customers like promotional gifts, discount codes, or coupons, then it will help to earn more profit for your business. Take use of more imagination while creating a headline, as these are the ones that represent your email. Your customer will decide whether to open your email or not from the heading and offer you provide. Brief and peculiar headings are easier to read and grasp the curiosity of the customer to know what is further written in your email.
Make sure to categorize your customers and collect feedback
Customer categorization is another method lead to increase your profit on email marketing. There are several methods to categorize the customers based on gender, language, location, age, behavioral, demographic, social data segmentation etc. By categorize your list and sending only relevant information to customers of each list.
Then you can see that the improvement in your profit. And also collect feedback from each and every customer. While collecting feedback from customers you will get an idea about what they need exact from your end. Then you can work for making changes in your email. Once you have made changes, announce it to your entire audience via email.
Though we have touched upon some of the important strategies of Email Marketing, it is very important to understand the Dont’s of email marketing. Though there would be plenty of resources available on the internet, it is always handy if the information comes in a very concise format, preferably an infographic. The handy infographic from Campaign Monitor details email marketing Do’s & Don’ts every marketer should know before the email campaigns are delivered to their customers.
According to my opinion these are the most five important tips to double your profit on email marketing. By following these tips you can see the change in your profit day by day. You can reach your target audiences directly in your inbox. Deliver personalized messages that drive more conversions than email. And giving some offers like promotional gifts, discount codes, or coupons to the customers, it will help to increase the audience attention and getting more profit. Email marketing strategies can be utilized by a small, medium and large scale business, and if done properly and regularly you might just find your customer doubling or tripling in size.
So start fixing the holes in your email marketing campaign…
About the Author
Jamie Alexander is a leading writer at HealthExeData, which delivers a full range of affordable sales and marketing solutions to help businesses acquire, manage and retain customers. His main affection is to help people in all forms of email marketing and content marketing.
Marketing has changed considerably over the last few years, especially after the advent of social media. Online marketing has now become an integral part of any campaign, with social media platforms like Facebook, Twitter, Instagram, etc. being the widely used ones. It is not only social media, companies are now utilizing emerging technologies like AR, VR, etc. for providing an enriching experience to their customers.
It goes without saying that ‘MarTech’ or Marketing Technology is something that can no longer be ignored, irrespective of the sector that the startup caters to. Marketers not paying attention to MarTech will soon find themselves behind the times. Because every new tool that arrives on the scene changes and influences the way marketers work with, and speak to, our customers. US based Wrike that specializes in collaboration software tools and project management tools have explained ‘Significance of MarTech’ in an insightful infographic and the content is still relevant in today’s changing times.
Infographic brought to you by Wrike collaboration software tools
CleverTap, the pioneering provider of a mobile analytics and user engagement platform announced their integration with cloud telephony solution from Exotel as part of their holistic product offering.
With this partnership, CleverTap’s diverse range of clients can engage with users via SMS in a more timely, personalized, and effective manner. This further increases the efficacy of CleverTap’s industry-leading analytics and segmentation engine, helping clients run multi-channel SMS campaigns to increase user engagement and retention.
Speaking on this latest development, Kuldeep Dhankar, Head of Business at CleverTap, said
In today’s hyper-competitive market landscape, a satisfactory customer experience drives business growth. Thus, it is vital for businesses to have the right technology in place to deliver the best possible user experience and stay one step ahead of the competition. At CleverTap, we adopt a customer-first approach and take into account all the feedback and requests that we receive.
Based on their requests, we decided to integrate SMS as a user engagement channel on our platform. Exotel’s proven track record convinced us to choose their service offering. This will help our clients run personalized engagement campaigns right from our dynamic platform using push notifications, in-app messages, web notifications, emails, and now SMS as well.
Elaborating on the announcement, Shivakumar Ganesan, CEO and Founder at Exotel, said
We are delighted to partner with CleverTap to integrate Exotel’s solutions with their offerings. Technology can empower businesses to transform and create a profound impact. The combination of Exotel’s cloud telephony solutions with CleverTap’s next generation mobile engagement platform creates an enhanced user experience which is of significant value to the marketplace today. We value our relationship with CleverTap and remain committed to their success, as they continue to transform their services.
About CleverTap
CleverTap provides a comprehensive behavioural analytics and user engagement suite that enables brands to identify, target, engage, measure, and monetize users across mobile and web. CleverTap’s unique platform which combines analytics and engagement with industry-first features such as live user segments, is a powerful solution for businesses who want to design and implement real-time, personalized, and impactful strategies for rapid business growth. For more information, please visit CleverTap
About Exotel
Exotel is the most reliable and scalable cloud telephony platform in India. Founded by Shivakumar Ganesan, Ishwar Sridharan and Siddharth Ramesh in 2011, the company powers voice communication for over a 1300 businesses including brands like Ola, Uber, Flipkart, Quikr, and Practo. For more information, please visit Exotel
Uber, the ridesharing app that is redefining urban mobility across the world announced the launch of its integrated marketing campaign in India. With the idea of Apnapan as its core theme, the campaign aims to build everyday brand relevance and re-frame personal mobility. This also marks the launch of Uber’s first TVC in India.
At our scale, there are millions of amazing stories that we hear each week – stories of heart-warming experiences that take place between riders and driver-partners across the country. It’s these stories that keep people coming back to ride and drive with us. Over the last four months, we’ve spent hours listening to our riders and driver partners across the country to co-create our communication strategy, and build out the idea of Apnapan in the truest sense. We’re super excited to launch this campaign, as it’s our first step towards reframing the narrative around personal mobility and freedom for millions in India. So when you use Uber next, Isey Apni hi Gaadi Samjho.
Reinforcing that Uber is everyday, for everyone, the campaign conceptualized by Taproot aims to build a deeper brand connect. Inspired by real rider and driver partner stories, the simple narrative highlights experiences that every Uber rider can relate to. With Apnapan being the umbrella theme, it brings to life the underlying emotional connect between Uber, its riders and driver partners by reinforcing that it’s a service one can rely on as if it were their own – true to the tagline Isey Apni Hi Gaadi Samjho.
Being a regular Uber user, I can vouch for the fact that it’s changed my life. It’s rare to work on a campaign where the idea is true to the brand and the service, where you don’t have to create a story because the real thing IS the story. The Uber experience is as good as having your own car, and sometimes even better. And this experience is something we think everyone should enjoy. So we’ve attempted to capture the Uber way of life through a simple thought around Apnapan.
Uber recently partnered with Madison to execute the media strategy. A multi-platform campaign, Uber’s digital-first approach will see Facebook and Youtube as primary channels, television for broader air cover and radio to communicate with the commuting audience. Given the scale and geographic footprint that the business has achieved, the TVC and radio campaigns will be available in multiple languages like Hindi, Marathi, Bengali, Kannada, Tamil and Telugu.
With the launch of this campaign, we expect more people to connect and use the convenience provided by Uber in the Indian context – just like it it is being appreciated and used by people in various countries across the world.
