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This year’s MWC has unveiled some really cool flagship phones. Obviously, some of the big players were missing from the show, but then Apple has never actually been a part of the MWC. Despite that smartphone enthusiasts have some killer phones to look forward to this season. Samsung has already announced its flagship Galaxy S7, which is ready for shipping throughout the US. However, there have been some equally good introductions from the Chinese phone makers OPPO, Meizu and Xiaomi. Oppo’s VOOC charging technology will revolutionize the industry.

But, to put things in perspective, know that the expected number of mobile devices is all set to exceed the total number of people by the end of this year. The population currently stands at around 7.1 billion and the number of mobile devices is expected to cross 7.7 Billion. With 1.8 million smart phones being sold every day, it won’t take long.

But, why are we so interested in smart phones? How does the majority of the American population (since it has huge penetration of smart phones) use them? These are all valid questions which deserve detailed answers. The top reason why they use Smart phones is to stay connected with their family and friends.

With over 370 million likes on Facebook from mobile users and 380 million daily tweets every day, it is no wonder that this is the cheapest way to stay connected. If you still don’t own a smartphone because of its cost, then we suggest going through Groupon for some exclusive smartphone deals, otherwise you are missing out on the fun.

But, there are other reasons as well. For example, 75% of the Americans use their cell phones in the Bathroom and 88% of them use a smartphone while watching TV. On average, people check news on their phones about 40 times a day.
Are you intrigued by the facts! Well we have lots more. We are considerate people, so we have arranged them in a well-meaning infographic for ease of access.

Smartphone: How We Use Them
[Info-graphic Source : Rebates Zone]
This infographic has been co-produced by Rebates zone and Himanshu Sheth’s Blog. What do you majorly do on your smartphone, share your experience in the comments section.

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The awesome folks at TheLadders, a US based company providing online job search service posed the following 2 questions to Marketing Professionals

  • What is your educational background and how do you feel your degree has aged as your career has progressed ?
  • If you could give one piece of advice to a new marketer looking to stay relevant in an ever-changing industry what would it be ?

The answers resulted in the below infographic where they have shared 8 essential tips from marketers on Breaking in & Staying relevant. Marketing has definitely changed since last couple of years & these tips would help the new-age marketers to stay abreast with the latest skill-sets.

Some good news for marketers in touch with latest trends is The unemployment rate for marketers with the right mix of skills is trending towards zero

Do share your feedback/comments or tips on how you have stayed ahead of the curve in this new-age Marketing era!!

|In: e-commerce|Last Updated: | 0 Comments

The India enterprise mobility market is expected to grow from US$ 1.7 billion in 2015 to US$ 2.3 billion in 2017. This radical growth is due to the explosion of smartphone users in India and the time they spend on the internet.

Below is an info-graphic with some interesting data points on smartphone usage in India, what it means for leading e-commerce players, as well as smartphone vendor share in the country.

Infographic_Smart_Mobility_1
[Credit : VMware]

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Fast-rising digital penetration and use along with massive and far-reaching shifts in India’s digital-user base mean big changes for marketing and media companies.

According to a report released today by The Boston Consulting Group [BCG], Digital India: Insights for Marketers and Media Companies, there will be as many as 550 million connected consumers—40 percent of the population—in 2018. Equally significant are the changes taking place in who these consumers are and how they are using their devices. The report is based on two recent consumer surveys by BCG’s Center for Consumer and Customer Insight.

Some interesting insights of the report below:

  • Users are getting older. In 2013, 40 percent of users were 25 years old or older; in 2018, 54 percent will be 25 or older. Because older users have more disposable income, they will likely transact more online.
  • More users will live in rural areas. In 2013, 29 percent of users lived in rural areas; in 2018, approximately half will reside in smaller towns and villages. This will open up significant growth opportunities for marketers and service providers that keep in mind the dynamics of the rural market in India, such as using online distribution through e-commerce to ensure wider product availability.
  • The user base will include more women. In 2013, 25 percent of users were female; in 2018, women will represent a third of all users. The increasing gender parity will have a major bearing on the Internet economy—women control 44 percent of household spending in India.
  • The ways in which consumers use the Internet are also changing. Mobile connections will increase from 60 to 70 percent in 2013 to 70 to 80 percent in 2018. A majority of Indians who embrace the Internet, particularly rural consumers, have bypassed the PC and are using mobile devices to get online on the go. Some 70 percent of rural users access the Internet from their mobile handsets.
  • Content will become more vernacular as the user base diversifies and grows to include larger numbers of rural consumers. The use of vernacular content online is estimated to increase from 45 percent in 2013 to more than 60 percent in 2018, mirroring broadening consumption patterns in off-line media such as print and television.
  • Consumption is becoming a shared experience for many. Social interaction, pictures, blogs, and videos are growing in importance. Websites and apps such as Google, Facebook, and YouTube are often the first destination for digital consumers.
  • Shifting digital use also has a strong impact on media consumption, with usage increasing as users gain digital maturity and as more content options become available. Consumers who have been online less than a year spend 30 percent of their media-consumption time on their devices, but after a year the percentage of digital consumption jumps to 34 percent, and after three years, it jumps again, to 39 percent. Those with more than five years of digital experience spend 42 percent of their media-consumption time on digital devices. This shift comes primarily at the expense of television. Print consumption remains relatively constant as digital consumption increases.

BCG_Digital_India

Speaking about the report, Nimisha Jain, a BCG Partner & Co-Author of the report said

Marketers have an opportunity to engage with consumers in new and powerful ways and to develop new offerings based on clearly identified user groups

Marketers that fully embrace the changes taking place can go even further and craft offerings that address the personal preferences of micro-segments or even individuals, on the basis of data that defines their online behavior

Kanchan Samtani, a BCG partner and co-author of the report said

The question for publishers and electronic-media companies alike is one of opportunity. Can publishers translate off-line print dominance into digital attraction? Can print and TV companies stake out digital territory with ancillary genres in the short term and core news genres in the long term so that they maintain loyalty and relevance with existing readers and viewers as well as attract new ones ? Or, if they do not move quickly enough, will they cede audience to digital upstarts ?

A copy of the report can be downloaded from here

About bcgperspectives.com

Bcgperspectives.com features the latest thinking from BCG experts as well as from CEO’s, academics, and other leaders. It covers issues at the top of senior management’s agenda. It also provides unprecedented access to BCG’s extensive archive of thought leadership stretching back 50 years to the days of Bruce Henderson, the firm’s founder and one of the architects of modern management consulting.

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Mobile data useage has shown tremendous growth due to which more & more consumers are now using it for various things like online purchase, banking, hotel & flight booking etc. With data becoming more & more cheaper, this number is sure to explode with many companies [namely e-comm, travel etc.] giving preference to smaller screen !!!

Cleartrip has come up with their report titled “Cleartrip’s Quarterly Accommodation Insight” which has interesting insights into changing consumer behaviour & preferences, some of the staggering facts below:

Note We in the article refers to Cleartrip

  • As per Amit Taneja [Chief Revenue Officer, Cleartrip] : 2014 was a great year for travel – customers were presented with a more customised range of products & offers to plan holidays. And the response was phenomenal, as visible in a 165% growth [YoY, Q3’14 v/s Q3’13] in traffic & 100% growth in transaction volumes.
  • The growth was uniform across destinations & all categories of hotels, though there was a visible trend towards more short, weekend breaks.
  • This festive quarter [Q3′ 14] also had two long-weekends : Gandhi Jayanti & Christmas and both these saw a 500% growth in check-ins, compared to a normal day. Goa, Mysore & Jaipur led the pack in bookings for these weekends.
  • To solve the weekend getaway travellers’ decision-making problem, Cleartrip also launched “Weekend Getaways” on Cleartrip’s iOS & Android apps to help customers plan their breaks, on the go.

Cleartrip's Quarterly Accommodation Insight (Q3'14)

Insights from “Weekend Getaways on Cleartrip’s mobile App”

  • Although Mumbai has a much higher proportion of destinations in the vicinity of the city, destinations around Delhi & Bangalore contributed to more than double the transactions, as compared to destinations around Mumbai.
  • Mobile [bookings], while initially were biased towards Last Minute, are now being used even for Advance Bookings – almost a third of Cleartrip’s Hotel bookings on Mobile are 15-days out.
  • Higher preference to book 4*/5* hotels on Mobile as compared to its Desktop counterpart.
  • As economic activity picks up in the coming quarter, along with the better-than-ever consumer sentiment, growth in the Accommodations segment is likely to sustain for the next many quarters & the channel shift of consumers from booking accommodation, from traditional offline channels to online and mobile channels, will accelerate further in the coming quarters.