Helpchat, the chat-based personal assistant app that helps you get more things done has recorded an overwhelming response to its ‘Festive Season Help’ feature. The service was introduced to assist Helpchat users in navigating through the many deals and discounts across online and offline retail channels during Dussehra and Diwali time. Helpchat processed more than 1 lakh consumer queries during this time.
Of all the request on the app, 60% were related to online shopping. 42% of the weekly request focused exclusively on the best e-commerce discounts and deals. The category that witnessed maximum traction is mobile phones wherein consumers posted several request regarding potential purchases via popular marketplaces such as Flipkart, Amazon and Snapdeal etc.
Ankur Singla, Founder and CEO, Helpchat said
We have received an exceptional response to our ‘Festive Season Help’ feature. It is exciting for us to see that in a short span of time, Helpchat has indeed become the default behavior of consumers. During the festival season, a very large number of users turned to our platform for different kind of request, like from where to buy their Puja Samagri, the best deals on consumer electronics, top offline sales to the best location for a Ravan effigy in their cities. We are pleased to be the personal assistant of choice for the entire spectrum of our users’ needs.
About 50% of the request on Helpchat came from Tier 1 geographies like Delhi-NCR, Mumbai, Bangalore, Pune & Hyderabad. More than 80% of the users belonged to the age bracket of 25-35 years and almost 35% of them were female. Besides online shopping, the other areas that recorded maximum request during this festive season were offline sales [23%], apparel shopping [19%], help with choosing the best electronics and appliances [11%] & queries about local Puja shopping [5%].
About Helpchat
Helpchat [earlier called Akosha] launched it’s personal assistant chat app in January 2015 and raised Rs. 100 crores from Sequoia Capital in June 2015. It recently opened a Bangalore office to add more engineers and product people to its team. Be it anything, from recharging your phone to tech support, from travel booking to holiday guidance, from grocery to food ordering, from shopping assistance to finding deals & coupons, from finding gifts to suggesting the best electronic item, from doing a web check-in to getting your laundry done – Helpchat can get all of them done for you.