All Posts in GuerrillaMarketing

|In: Guerrilla Marketing|Last Updated: | 0 Comments
Couple of weeks back, while having chai [tea] at local tea shop, I noticed an interesting thing, the shopkeeper offered me tea in a paper cup that had ‘OLA Branding’ on it!! When there was further probing from my side, he informed that OLA Marketing team had given the tea cups for free and the quantity depended on the locality & density of prospective OLA customers [based on research done by the OLA team].
The cups were given out for free with the expectation that more & more people would come to know about OLA [and in turn use it’s services] i.e. converting prospective customers into customers. It looked a very interesting case of Guerrilla Marketing where they could grab more eye-balls with less spend on marketing!! After couple of days, there were Swiggy tea cups lying in his shop though the intention of this exercise was also the same !!!
Few days back, we received a Press Release of a startup named GingerCup that specializes in offline-marketing and Paper Cup advertising is one of their specialties :), lets’s look into what it can do for businesses. While online marketers are playing it hard with their tactics, GingerCup still sticks to offline marketing and busts the idea of an ad getting unnoticed.
Essentially, GingerCup optimizes two interesting offline marketing platforms. So, what do they do ?

Paper Cup Advertising

GingerCup’s marketing strategy entails bringing a brand into the limelight through exquisitely designed printed paper cups used for tea/coffee. The strategically designed quality paper cups feature the client’s logo, website address, offer code, contact details etc. upon them. After getting designed, they are then printed and distributed for free where they are likely to come in contact with targeted audience.
The expert team at GingerCup first decides the right set of people to target, the quantum of cups to be distributed, and the places where the cups are to be distributed. A purposefully designed quality tea cup gets the brand noticed and spoken about. People seem to enjoy every sip of their kick-start drink [tea/coffee] and thus spend ample to have it. So, while having it, they see an alluring ad right in their hand. It is not only welcomed but also shared further through word of mouth.

Flyers

Not all the flyers in the world are distributed with a strategy. GingerCup does it purposefully. It is beyond someone’s imagination how the booming online world can be a boon for an offline marketing campaign. Right from shopping clothes to give them for laundry, from buying books to ordering a pizza, everything is done online. We know everything which is bought has to get delivered at a customer’s place.
GingerCup prints enticingly designed flyers that speak about their clients’ brand/product/service and all the essential information the targeted audience would require knowing about them. Having tied up with the delivery providers, GingerCup gets the flyers delivered at a place along with the products being ordered online. In a fit of excitement to open a newly bought item, people notice what comes along with it. It then makes it certain for the flyer to get read and create an impact about the advertised brand on the reader’s mind.

Carrying a distinctive strategic approach, these marketing methods are easy on the pocket and fertile enough to breed the desired level of brand recognition for an advertiser. Therefore, when there is every possibility of an online ad getting scrolled down, GingerCup’s potential ad weapons are hard to ignore. Indeed, it is something here to stay.
Though Paper Cup Advertising looks very targeted, it would have been better if they could have also added QR Code on the cup which when scanned would take you to the Play Store to download Client’s App. This would have resulted in better ‘Call To Action’
How can Paper cup marketing be used in more engaging manner, please leave your suggestions in the comments section.

|In: Business|Last Updated: | 1 Comment

Street signs have sure become an agent of being aware of what is new and rising in your everyday life. Name a day when you are out driving and you do not devote a single second to seeing the huge street sign boards around,  even if you intend not to, your body is like auto ingrained to impart attention to just about everything around you, and street signs, if designed well get more than a fair share of attention.

Be it business, consumer durable, campaign or real estate – any department that comes up with a street sign that screams of a change is sure remembered till long after. Remember now – have you never noticed the change of banner around the corner of the street? If you have not, you sure are lying or just don’t remember the time when you did notice.

Anyhow, what this observation means for a company is that people will notice the street sign you use. What else? If it is a great street sign, which colourful and well designed, or at least unusual, your street sign will help create and almost eye popping attention of consumers driving a huge lot of them to you for your product or your services.

MarketingSign

You must thus use a good street sign design agency or service. One that has devoted designers to meet the need of your design, making it creative yet subtle but unique enough to stand out and grab the attention. It should not just stand out but be able to endure weather changes and be a clear depiction of your business, something that is very unique to your business and no one else.

Certain tips you may want to consider to ensure that your business has only the best street sign for it, nothing less are:

  1. The street sign should not have too many words one ought to read. The message should be short, simple and sweet. One that reaches out to your target audience. Remember that while driving by a customer cannot read paragraphs of information, maybe only a few words and they drive further. The few words you have must be simple for your reader to understand and clear for your customer to figure out even if he is at an angle that does not accommodate the view of the sign very well. So let your words be powerful, engaging and memorable. Less here is more.
  2. Keep making an additional effort to keep your sign engaging people. Adding holly and lights during Christmas, or plain changing the colour scheme often may do the trick. You may as well plan on a series of signs which you change every alternate month as a continuation of the old. This keeps your customer involved and wait for more too. So those little changes do not go unnoticed.
  3. There is no alternative to being creative. The customer has access to millions of signs. You do not want yours to be one of them. Be sure to make your sign creative and make it stand out. A little humour or sarcasm can take you a long way too. Lights and imagery are another way to garner attention.
  4. The sign should be unique to your business, nothing which associates it with other enterprises as such. It should form a personal connect with your customer.
  5. Decide whether the sign is timeless and permanent or is there for a short period. Is it an advertorial of sorts? Does it need to be transported or would it be reused. All these decisions will help determine the flexibility of your design better too.
  6. This said, customize your design well and make sure that the position of your signs is not too concealed. Let it be where there is not too much already. The process is easy and be sure that it is effective too. So get your street signs designed today! Tomorrow may be too late.

In case you are interested in getting Street Signs developed for your business, you can contact signs in Edmonton

Image Credit – todaysinnovativewoman