Google Maps made some key announcements, including making ‘Searching for Indian addresses‘ on Google Maps simpler; announcing ‘Plus Codes‘ and added ‘Voice Navigation‘ in six additional Indian languages.

Introducing Plus Codes

Google Maps has developed an open sourced solution – Plus Codes – which represents a simple and consistent addressing system that works across India and globally. This system is based on dividing the geographical surface of the Earth into tiny ’tiled areas’, attributing a unique code to each of them. This code simply comprises a ‘six-character + City’ format that can be generated, shared and searched by anyone – all that’s needed is Google Maps on a smartphone. The open source nature of Plus Codes means that applications that uses location services can easily incorporate it on their platforms for free.

To use a Plus Code, users need to simply enter it into the Search field on Google or Google Maps, mobile or desktop, which will instantly show a location. Plus Codes can be used for a wide variety of reasons including communicating the venue of a temporary event, guiding emergency services to afflicted locations, and providing an identifiable location for complicated addresses.

For more information on Plus Codes, you can visit plus.codes

Easily add a missing address to Google Maps

In another step aimed at facilitating accurate and easy searching on Maps, Google is now introducing ‘Add an Address‘ – a feature that enables users to contribute to the Maps experience from the Google Maps app. Similar to adding businesses, users can submit new or missing addresses through this feature, and Google will make sure the address is searchable in due course after verification. Moreover, users will also get Local Guides points for each valid submission.

Understanding addresses, especially in the Indian context [being so unique and varied] has always been a relentless pursuit for Google. Google is now making it simpler to search for addresses in India, with Smart Address Search. This is an innovative approach to providing the best estimate of the location of an address: when people aren’t aware of an exact address, they just don’t give up but try to refer other information such as a nearby landmark, business or a locality to get closer to the final destination. Smart Address Search helps doing exactly that: if Google Maps doesn’t understand the address precisely, it will try to use all the pieces of information in the address and provide options of landmarks and points of interest that the user can best identify with – exactly like a person would have.

From finding to getting there – now in six additional languages

Google today is adding voice navigation in six additional Indian languages: Bengali, Gujarati, Kannada, Telugu, Tamil, and Malayalam. The company had launched navigation in Hindi three years ago.

Suren Ruhela, Director, Google Maps Next Billion Users, said

At Google Maps, our objective has always been about organizing all location-related information, and making it more accessible and relevant for Indian users. Address search is critical for delivering on this mission.

In India, we know how challenging it can be to reach a given residential address. They are unique in format, and vary across regions, localities, and use cases. While some addresses are well-defined by street names and house numbers that are easy to find, others can be long-winded and hard to locate. The other reality is that millions of people and places in India are hard to locate, especially those in remote areas. We are deeply committed to helping find solutions to these challenges

Krish Vitaldevara, Product Lead, Google Maps Next Billion Users

India continues to inspire us, and pushes us to re-imagine what Maps can do for people. And we are just getting started as we continue to build features and expand our partnerships to make the Google Maps experience more comprehensive, accurate, and reliable for our users.

Google India reaffirmed its commitment to help developers find success by building high quality products for India by India. In its first ever App Excellence Summit in Bengaluru, Google brought together over 700 Indian app and games developers, where the company shared tips and tools to help developers create the best quality Android apps that are locally relevant.

In addition to this, at the summit, Google also announced its ‘Made in India’ initiative. Starting now, Indian developers can apply for a chance to have apps that are specifically optimized for the Indian market showcased on the Google Play store in India in a special section. All they have to do is apply here

Addressing the summit, Purnima Kochikar, Director, Business Development, Games & Applications, Google Play said

At Google Play, we are committed to helping Indian developers of all sizes seize this opportunity and build successful, locally relevant businesses.  A lot of what we do at Google Play is support developers’ imaginations and make Android consumers aware of the amazing new experiences our developers are creating.

The majority of Indian internet users are going online primarily via their smartphones and this number is growing at a phenomenal rate. There are now more people using Android devices in India than in the US. People in India also install more than a billion apps every month from Google Play. These numbers might seem staggering already, but the number of apps installed in India has grown by 150 per cent each year. Indian consumer spend on apps and games is accelerating at a rapid pace as well, tripling in just the past year alone.

James Sanders-Regional Director, Google Play APAC
Rajan Anandan-VP SEA & India

The summit showcased Google Play success stories from local developers-many developers including HealthifymeUrbanClapRailYatri, and Dailyhunt are already building popular, locally relevant solutions through the resources, tools and support on Google Play. Attendees also got a chance to attend skill-building consultation sessions with Googlers, and visit demo booths to learn more about the latest features and products that Google has to offer the developer community. For those who were unable to attend the summit in person, but are keen to learn more, they can view the entire event at the livestream here and witness all the exciting India-specific content and announcements.

Prior to the announcements, in 2016 Google announced Build for Billions guidelines to help developers overcome challenges such as varying network connectivity, device specifications and high data costs. The build for billions playbook is a step-by-step guide for developers to learn about the features, tools, and best practices to get apps ready to meet the needs of billions of Android users in India as well as globally.

In last September’s Google for India event, Google announced YouTube Go, YouTube app re-imagined for the next generation of YouTube users. After months of expanded testing and refinement, YouTube has announced that the beta version of YouTube Go available for download on the Google Play Store in India.

Image Source – YT

Every aspect of YouTube Go was designed from the ground up, with four main principles in mind : It’s relatable, with fresh and relevant video recommendations tailored to your preferences; the app is designed to be offline first and improve the experience of watching videos on a slower network; it gives you more control over data usage, by providing choice and transparency into the amount of data spent on streaming or saving videos. And finally, it’s social, allowing you to share videos quickly and easily with friends nearby.

Key features of YouTube Go include

  • A home built for you : YouTube Go home screen features trending and popular videos in your area, so that you can find and discover videos that you and your community care about.
  • Preview videos before you save or watch On YouTube Go you will see a preview of the video when you tap on a thumbnail, giving you a better sense of what the video is about before you decide if you want to watch it.
  • Choose your resolution when saving or streaming videos : You can choose to save a video for offline viewing later or stream it now. And you can also choose the amount of data you’d like to spend on that video.
  • Share videos with friends nearby : Share videos with friends and family nearby without using any data. You can send and receive videos instantly and offline with others using the YouTube Go app.

To get us to this point, YouTube has worked hard on refining the features that its users have inspired to build, gaining new insights along the way. YouTube has also worked hard behind the scenes to make sharing videos with nearby friends an even more seamless experience, and ensuring that the app works well across a wide range of phones and connectivity.

If you would like to find out when YouTube Go is fully ready, you can sign up here

“Where are you now?” and “What’s your ETA?” Whether you are heading to a party or meeting up for dinner, you probably hear questions like this pretty often from family and friends. Soon Google Maps users worldwide will be able to answer those questions in just a few taps, without ever leaving the app.

Google Maps has announced a new real-time location sharing feature which will be available for both Android and iOS users. Users will be able to share their real-time location with anyone and the people they share with will be able to see the location on Android, iPhone, mobile web, and desktop.

Whenever you want to let someone know where you are, just open the side menu or tap the blue dot that represents where you are. Tap “Share location” and then select who to share with and how long to share-and you’re done! You can share your real-time location with your Google contacts, or even share with friends and family by sending a link on your favorite messenger apps. When you are sharing your location, the people you have chosen to share with will see you on their map.

And you will see an icon above the compass on your own map reminding you that you are actively sharing your location. You can change your mind and stop sharing at any time-it’s entirely up to you.

Next time you are on your way or running late, you can share your real-time location and trip progress from navigation as well. During your next trip, tap the “More” button on the bottom on the navigation screen, and then tap “Share trip.” When you share your trip with people, they will see your expected arrival time and can follow your journey as you head towards your destination. Sharing automatically ends when you arrive.

Sanket Gupta, Product Manager, Google Maps, said

Location sharing on Google Maps is rolling worldwide over the coming week, and you will be able to quickly let your friends and family know where you are and when you’ll get where you are going. The answer to ‘where are you?’ is only a tap away.

Sokrati, India’s leading Ad technology and Analytics Company, was felicitated at the Google “India Premier SMB Partner Awards”. Out of the eighteen Google partner contenders, Sokrati has been announced as the winner in the ‘Best Quality Accounts’ & ‘Largest increase in Absolute Revenue [Ad Spends]’.

The SMB Partner programme by Google, provides small businesses with the most effective AdWords advertising solutions. Sokrati won the award for ‘Best? Quality Accounts’ consecutively for the second time.

Sokrati

 

Delighted at the felicitation, Santosh Gannavarapu, SMB Head, Sokrati said

Winning two major awards from Google is a validation of our product as premium ad technology in India.

We are excited to extend our award winning platform to the SMB space and grow their business multi-fold by getting them qualified & exclusive leads through online traffic. We gear SMB’s to leave the worries of gaining more business to our proprietary platform & encourage them to focus on the nuts and bolts of their trade instead.

Also commenting on this, Ashish Mehta, CEO, Sokrati said

We are very excited to see our association with Google growing manifold with Sokrati as one their largest partners within 5 years of operations. These awards further validate our resolve to provide our clients with the best possible efficiencies from their marketing spends. Our investments in technology & analytics platform has been instrumental in delivering unparalleled value to our clients and we are eager to making 2015 our best year yet !!!

About Sokrati

The concept of Sokrati, India’s leading Ad technology and Analytics Company was founded in 2009 out of a desire to make digital marketing an intelligent exercise. Co-founded by three friends and former colleagues from Amazon.com, Ashish Mehta, Anubhav Sonthalia and Santosh Gannavarapu, Sokrati today, is Google’s largest preferred partner in India.

In 5 years’ time since its inception, Sokrati has fabricated proprietary algorithms to manage performance driven marketing spends on paid search, social and display networks. Sokrati services around 3,000 clients currently from various fields like E-Commerce, travel, finance, baking and technology to name a few among 280 categories.

About the Google AdWords Premier SMB Partner Program

The Google AdWords Premier SMB Partner Program [PSP] connects Google’s trusted & experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support & broad marketing guidance to help advertisers make the most of their campaigns.

For more information on PSP, pleas visit the PSP official page here

Image CreditSokrati.com