Flipkart, India’s largest e-commerce marketplace announced the launch of the ‘Flipkart Fashion Files’ – an exclusive lifestyle content page on its platform. Flipkart has joined hands with the Conde Nast Group to co-create high quality fashion content for its young & dynamic customers.

Targeted at fashion savvy Indian shoppers, the files will host ‘Flipkart Fashion Files’ will host a range of exclusive fashion diva/celebrity interviews, trend boards, brand and product stories along with lifestyle articles.

Ileana D’Cruz will be the face of ‘Flipkart Fashion Files’ for the month of November. Other contributors to the first edition include prominent fashion photographers like Rohan Shreshtha & Porus Vimadalal.

Commenting on the launch, Mukesh Bansal, Head – Fashion [Flipkart]

We are happy to announce the launch of ‘Flipkart Fashion Files’ in association with the Conde Nast Group. With this we aim to enhance the shopping experience of our style savvy shoppers by introducing fashion content curated by experts in this field. This is a true combination of high quality commerce and content which will add new dimension to our fashion category and make it the ultimate fashion destination for every shopper

Commenting on this association, Alex Kuruvilla, Managing Director of Conde Nast India

We are delighted to power Flipkart Fashion Files by creating cutting edge fashion & lifestyle digital content through our newly formed division Conde Nast Factory. Through our knowledge of latest trends, global and local and access to the finest talent, we are well positioned to create relevant and high quality content month on month for Flipkart’s fashion and beauty interested audience.

For more information, please check “Flipkart Fashion Files” Page

Flipkart, India’s largest e-commerce marketplace, became the first in the industry to launch an app compatible with the Android wearable technology. The app will support viewing Flipkart wishlists on the wearable gear. Another significant feature with this update is that the app will now support push notifications from Flipkart on the gear.

This, however is possible only if users enable push notifications to be viewed via the gear. Possible future updates of the app include accessing order tracking related information, price drop notification & personalized offer notification.

Moto 360, which is back in stocks, was launched last month & Flipkart is now the exclusive retailer in India for three globally leading wearable technology brands – Garmin, Motorola and Martian. The latest version of this app will be compatible with all the three brands & will be the first app from India to be listed on the Android wearable technology store.

The current features available in the latest app are:

  • User Interface : Brand New User Interface and faster app
  • Happy Shopping : No Hassle Returns, 100% Buyer Protection
  • Choice of Payments : Cash on Delivery, Credit/Debit Card, EMI, NetBanking, PayZippy
  • Smarter Search : Look up products, categories or brands using text, voice or by barcode
  • Explore Your Way : Quickly switch between List, Grid and Full Screen views
  • Pinpoint Products : Find what you want with the sort and multi-filter functions
  • Never Miss an Offer : Get access to personalized and exclusive app-only deals
  • Personalized Alerts : Get notifications on personalized offers, price drops, order status & exclusive launches
  • Product Suggestions : Relevant recommendations based on your shopping history
  • Share with Friends : Suggest links to interesting products on Facebook, Twitter, Google+
  • Examine Closely : View products in great detail with the large, multi-perspective images
  • Do More with Images : Save images to your phone or instantly share them with friends
  • One-touch Wishlist : Add products to your Flipkart Wishlist with just one tap

To use the Flipkart wishlist on wearable devices, perform the following steps :

  1. Update the Flipkart application to the latest version from the app store
  2. Connect your wearable device to the phone
  3. Wishlist will automatically get installed on the wearable
  4. To download or review the app, please click here