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|In: e-commerce|Last Updated: | 0 Comments

Snapdeal, India’s largest online marketplace, revealed interesting trends from its Unbox Diwali Sale, indicating a significant evolution in consumer behaviour this festive season.

The most surprising trend was the sharp increase in willingness of customers across India to pay at the time of making the purchase instead of opting for cash on delivery. This was in part driven by Snapdeal’s partnerships with eight leading banks this Diwali including with American Express, Axis Bank, Citi Bank, HDFC Bank, Kotak Bank, Standard Chartered Bank, State Bank of India and Yes Bank.

With the highest number of card partnerships, additional instant discounts ranging from 10-25% were available every day of the month, over and above the huge festive discounts already available on the marketplace. One of the biggest card-based discounts-maximum of Rs. 10,000 off on iPhone 7 turned out to be immensely popular among consumers. Data showed that customers who bought electronics and furniture were the most likely to go for prepaid options.

Among the cities, Trivandrum had the highest share of prepaid orders, constituting a whopping 85% of the total orders from the city. The preference for prepaid transactions was the strongest in South India, followed by North, West and East in that order.

Customers also showed a clear affinity for larger, premium appliances. 60% of all LED TVs sold on Snapdeal had more than 40 inches screen size. Among refrigerators, 70% of the models bought were of more than 300 litres capacity.

Another interesting trend observed was the increase in repeat usage. More than 6.25 lakhs users ordered more than 5 products and nearly 1.1 lakhs users ordered more than 10 products during the Unbox Diwali Sale. The highest number of products that a single customer ordered during the festive season was a whopping 84.

A little more than 60% orders came from Tier 2 cities and beyond. More than 82% of overall orders were placed through mobile platforms.  Highest numbers of units ordered were for the fashion category, followed by home, electronics and mobiles in that order. In the fashion category, women’s ethnic wear was the most popular purchase.

To power faster deliveries, nearly 72% orders were shipped out of Snapdeal’s fulfilment centres (SD+). Nearly 32,000 staff was deployed every day of the month to deliver the packages across India.

On the seller side, out of the more than 300,000 sellers on the platform, more than 32,000 sellers saw sales grow 7x from last Diwali season. The cities where most of these sellers are based were-Delhi NCR, Mumbai Metropolitan Region, Bengaluru, Jaipur & Surat.

About Snapdeal

Snapdeal’s vision is to create India’s most reliable and frictionless commerce ecosystem that creates life-changing experiences for buyers and sellers. In February 2010, Kunal Bahl along with Rohit Bansal, started Snapdeal. Today Snapdeal is India’s largest online marketplace, with the widest assortment of 50 million plus products across 1000+ categories from over 125,000 regional, national, and international brands and retailers. For further information please visit visit Snapdeal

|In: e-commerce|Last Updated: | 0 Comments

eBay India will celebrate its Loudest Diwali Ever by hosting the first ever fb live gaming event for its consumers called Dhanbola (online tambola). Hosted by India’s best stand-up comedian Zakir Khan, Dhanbola will be live on Tuesday, October 25, 2016 from 4:00-5:00 pm on eBay India fb page.

Over 5.6 million consumers on ebay.in will get codes that will entitle them to participate in live Dhanbola event and stand a chance to win a MacBook Pro, an Apple iPhone 7 or a Philips Bluetooth speaker.

Dhanbola is also an opportunity for eBay India to reinforce its TVC campaign #ThingsDontJudge, as Zakir Khan will be hosting his Diwali party on the fb page of eBay India.

Commenting on this initiative, Shivani Suri, Director Marketing, eBay India said

Our recently launched TVC campaign #ThingsDontJudge struck a chord with consumers from different walks of life. Dhanbola is yet another industry first from eBay India to not only deepen our engagement with consumers on a platform which is preferred by them but also to celebrate the spirit of the upcoming festivities.

Apart from ‘Dhanbola’, eBay shoppers will be given a chance to engage with Zakir Khan through several additional activities.  Consumers can challenge the host for either a ‘Truth or Dare’, and/or a real time “Roast the Host”.

eBay offers consumers the option to make purchases via EMI through ICICI, Citibank and HDFC credit cards. All purchases are covered under the eBay Guarantee which ensures refund or replacement in case a consumer is unhappy with the purchase.

About eBay India

eBay India is a leading online marketplace and shopping destination in India where thousands of entrepreneurs list over 10 crore products across Electronics, Lifestyle, Collectibles and Media categories. eBay India is a 100% subsidiary of eBay Inc.

|In: e-commerce|Last Updated: | 0 Comments

Snapdeal, India’s largest marketplace announced another exciting offer on the iPhone 7, with a whopping Rs. 7000 discount. The phones will go on sale at noon today, and will continue till noon 21st October or until the stocks last.

Image Source – ET

As Diwali inches closer, home products and large appliances continued to fly off the shelves with LED TVs, two-in-One Notepads and Air Conditioners being sold in large numbers. With winters fast approaching, Geysers, Room Heaters and Quilts were also a popular choice. The concerns about pollution, with the onset of winters, were reflected in the heavy purchases of Air Purifiers, with Delhi residents among the top buyers.

Additionally, Snapdeal Puja Store items attracted large scale buying interest, with Lakshmi Yantras being the most sought after products. Among religious items, havan kunds, rudrakash beads and lakshmi yantras were the best sellers. Over 2 lakhs decorative LED lights and lanterns were sold on 19th October – day 1 of the 3-day sale.

Travel related merchandize showed an uptake, with over 8142 people buying luggage items and suitcases on Snapdeal on day 1 of the sale. Property options were popular across metro hubs like Mumbai Metropolitan Region, followed by Noida and Bangalore. Apartments less than 1 crore in value generated maximum consumer interest.

Speaking about the offers, Saurabh Bansal, Vice President & Head, Category Management said

The response to Unbox Diwali continues to get bigger and better with every sale event. This is a big validation of the Diwali special assortment we have been able to create for our customers, our superior customer service, and a range of attractive offers. We are thankful to our customers for the continuing tremendous response.

During the last two days of the sale, Snapdeal customers can look forward to attractive offers on a range of popular products across categories with tempting deals across:

  • Panasonic Full HD LED Television
  • Maharaja Whiteline Water Heaters
  • Oppo A37 (16GB) phones
  • Hindware Chimneys with free installation
  • Lenovo Power Banks
  • Watches – Guess, Daniel Klein & more
  • Handbags: Lavie| Caprese | Diana Korr and more
  • Philips Hair Straightners

 

About Snapdeal

Snapdeal’s vision is to create India’s most reliable and frictionless commerce ecosystem that creates life-changing experiences for buyers and sellers. In February 2010, Kunal Bahl along with Rohit Bansal, started Snapdeal. Today Snapdeal is India’s largest online marketplace, with the widest assortment of 50 million plus products across 1000+ categories from over 125,000 regional, national, and international brands and retailers. With millions of users and more than 300,000 sellers, Snapdeal is the shopping destination for Internet users across the country, delivering to 6000+ cities and towns in India. For further information please visit visit Snapdeal

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PNG Jewellers celebrated Dajikaka Gadgil’s 102nd Birth anniversary by launching its new app. The PNG app was launched by Mr. Girish Bapat – Cabinet minister & Guardian Minister of Pune on the occasion of Think Pure awards.

The latest PNG app will update customers on latest gold prices, Gold investment schemes & discounts, loyalty points, locate stores and update customers on the status of their order. The app will serve as a boon to customers to get all updates without having to call time and again to the customer care to respond for relevant info. Basically it’s an extended customer service app so that customer don’t have to call everytime or wait for customer care to respond for relevant info.

On this occasion, Saurabh Gadgil C.M.D.  P.N.G. Jewellers stated

Customers have to call the store and check on latest gold rates, status of their order, etc. Many a times we are unable to respond to everyone’s queries, hence we thought of launching a new app that will enable everyone to check multiple things through the touch of a button. Nowadays everyone has access to Internet, additionally customers can also view a wide range of jewellery available at their nearest store. Also it will help them to get contact and store address of their nearest stores.

Sanjay Banerjee, E-commerce P.N.G. Jewellers stated

In continuation to PNG Jewellers dedicated commitment towards bettering its customer service experience, PNG App has been launched for its discerning and loyal customers. PNG App has been developed out of sheer and genuine necessity for getting real time , relevant information pertaining to – knowing ones product order status, accumulated loyalty points, active jewellery schemes, Precious metal rates, etc. It also gives the convenience of locating the stores and seamlessly connecting to the PNG e-store shopping site. Its a pioneering initiative taken by PNG Jewellers and coming a step closer in giving that omni experience of jewellery shopping.

About PNG Jewellers Pvt. Ltd

PNG Jewellers is one of the most reputed jewellers with 184 years of excellence in creativity and their warm service for customers across the world that have helped a woman discover her beauty. Under the leadership of Mr. Saurabh Gadgil a strong visionary, PNG Jewellers Pvt Ltd is creating a brand that caters to the taste of modern Indian women.

|In: CapitalFloat|Last Updated: | 0 Comments

Capital Float, the largest digital lending platform to SMEs in India, has partnered with OfBusiness, a leading B2B e-commerce marketplace to help small scale Indian manufacturers and traders avail easy funding for expanding their business. Through this partnership, buyers on the OfBusiness platform can leverage Capital Float’s Pay Later product to avail instant funds for procuring industrial materials.

Capital Float has enabled purchase financing for small scale manufacturing companies and assists them in growing their business on OfBusiness. This partnership will help in bringing these informal borrowers into the mainstream credit ecosystem. Buyers on this platform often face hurdles in obtaining timely finance to operate and expand their business, due to their lack of credit history based on traditional credit parameters.

However, Capital Float’s tech and big data-driven algorithms uniquely underwrite applicants, confirming their eligibility in minutes, while also offering credit limits in real time. Some of the factors taken into consideration during the decision-making process include transaction history, cancellation rate and customer rating on the platform.

Sashank Rishyasringa, Co-Founder, Capital Float said

For the first time, a partnership of this scale is focused on enabling B2B e-commerce buyers in India. We are the pioneers of digital lending in India and the first movers in the online seller financing space. The insights we have gained by closely working with online sellers has aided us in developing this best-in-class product, custom-built to address the needs of buyers on the OfBusiness platform.

Through this partnership, we aim to diversify our customer portfolio and strengthen our position in this space. Our target is to increase our present loan disbursement by three times by the end of September 2016.

Capital Float has strategic partnerships with some of the largest online marketplaces. Equipped with this rich experience in the online selling space, Capital Float is augmenting its reach by penetrating into the B2B e-commerce segment. The company is aptly placed to serve the unique needs of the sector with it’s highly customized credit offerings and swift processes.

Ruchi Kalra, Co-founder, OfBusiness said

SME financing in the manufacturing space requires deep understanding of SME’s cash flows. We at OfBusiness, are committed to building a tech-enabled ecosystem for SMEs for all their commerce and credit needs. Partnering with Capital Float has enabled us to bring customized financing solutions in the manufacturing space.

About Capital Float

Capital Float is India’s leading digital financing platform that provides quick and easy capital to help SMEs fund rapid growth and achieve their next milestone. The company also manages India’s largest online lending marketplace, with leading banks and financial institutions participating as lenders.

Founded in 2013, Capital Float which is the trade name for Zen Lefin Private Limited a Non-Banking Financial Company (NBFC) registered with the Reserve Bank of India. It is a dominant player in the e-commerce lending space that includes partnerships with Snapdeal, PayTM, Shopclues, eBay, Alibaba, UBER & Via. For more information please visit CapitalFloat

|In: e-commerce|Last Updated: | 1 Comment

The world’s first integrated logistics platform Vamaship have launched a new service of international e-commerce shipping for the gems and jewellery industry from Mumbai starting from Rs. 999 onward for door-to-door delivery at the India International Jewellery Show, in association with BVC.

In 9 months, Vamaship is now facilitating shipping of any commodity through air, ocean and surface, in India to over 10,000 pin codes and 200+ countries globally.

All current solutions for jewellery e-commerce were unviable for low value shipping and the new service will activate shipping for over 1000 Jewellers. The customer can book the shipment on the Vamaship website and track shipments through their mobile app and on the platform.

On this occasion, Bhavik Chinai, Founder & CEO Vamaship stated

We are delighted to announce the launch of our express cargo services, aiming to provide world class, secure and reliable services for the gems and jewellery at affordable rates starting from Mumbai. This service is paradigm altering product for the industry and are we are looking forward to creating many such innovative services in the future. BVC is a household name for jewellery logistics and leveraging the Vamaship technology on BVC infrastructure creates an unparalleled shipping experience.

About Vamaship

Launched in October 2015, Vamaship is a revolution in logistics that connects shippers with industry’s best logistics companies. Vamaship as a market place facilitates shipments to over 10,000 pin codes in India and to 200 countries from India. With a nationwide network of partners, Vamaship brings the best of technology and logistics to create a seamless shipping experience. For more information, please visit Vamaship

|In: e-commerce|Last Updated: | 0 Comments

Just Buy Live, the world’s first e-distribution platform, has accomplished a new feat by partnering with 2500+ marquee Indian and international brands, becoming the largest distributor in the country. On boarding 500 new and small businesses on an average every day, the company is confident of providing its services to over 100 Thousand of these businesses in the next 100 days.

Just Buy Live has received a phenomenal response from the retailer community within a short span of time. Selling over 5,00,000 products from 2500 brands including competing brands, across categories like Food, Beverages, Personal Care, Mobile and Auto, Just Buy has successfully brought on board 80 out of India’s and world’s 100 most trusted brands including Apple, Xiaomi, Samsung, Micromax, YU Mobiles, Oppo, Patanjali, ITC, P&G, Unilever, Coca Cola, Pepsico, Amul, Nestle to name a few.

Commenting on achieving this significant milestone, Sahil Sani, Chairman and CEO, Just Buy Live said

Just Buy Live was launched with a vision to democratize, disrupt and amplify the distribution industry by empowering retailers with a robust platform and direct access to a wide distribution range. The good news is that we are just getting warmed up. We are delighted with the response we have received from retailer ecosystem, and aim to double the record by becoming official distributors of 5000 brands by the end of 2016.

Just Buy was launched with a high decibel TV and digital campaign targeting retailers with a strong message of giving hope to a vital section of India’s economy : its 15 million brick-and-mortar traders. The platform is currently catering to over 50,000 retailers from paanwallas to udipis, kiranas to supermarkets, mobile stores to chemists.

Caught between traditional and rigid distribution networks on one hand, and modern e-retailers with their aggressive discounting practices, India’s retailers are a worried lot. Just Buy is the first concrete measure striving to eliminate their worries by giving them a technology edge. It is no wonder that it has cemented its place for life in the system.

Sahil Sani, Chairman and CEO, Just Buy Live added

When Just Buy was launched, one of the early challenges was to ensure that brands and manufacturers go for this disruptive concept.  Expectedly, the idea got instant acceptance from companies, owing to the wide reach and benefits offered by the app and access to live data streams for business and brand owners.

Just Buy Live benefits retailers with numerous advantages by providing them access to a wide range of brands to choose from. The ability of a retailer to provide better choice to its customer is directly proportional to his chances of success. With the Just Buy app, a retailer isn’t restricted to the brands that his local distributor provides, but instead has unrestrained access to a much wider range of products delivered to his doorstep playing a vital role in aiding their expansion plans. Furthermore for retailers, margins, offers and schemes offered by the brands are critical, by selecting products that give the best margin, retailers can improve their revenues and also pass on the cost advantage to their buyers if they choose.

The ‘Just Right’ timing of the Just Buy launch, its unique business-to-business platform in the e-commerce space that connects brands and retailers and the faith reposed in it by both, all seem to point to one thing – the 100 thousand number is just a milestone in what’s turning out to be an exciting journey.

Just Buy Live for Android & iOS can be downloaded from here and here

About Just Buy Live

Just Buy Live is the world’s first and largest e-distributor. Launched in 2016, Just Buy Live has a Brand to Retail business model [B2R] that is unique in its efficiency, innovations and scale. The app empowers retailers by enabling them to buy goods directly from brands, while saving more through schemes and deals offered in real time.  The app’s user-friendly interface maximizes convenience, democratizes product access and unlocks higher profits for retailers. For brands & manufacturers, it offers wider reach, unlimited scale and relevant data. For more information, please visit Just Buy Live

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India’s leading B2B e-commerce platform Industrybuying unveiled ProcMan, a customized product solution for enterprises that eliminates the inefficiencies and centralizes their industrial product procurement process. The product includes an Online Catalogue Interface [OCI] that has the ability to integrate with most of the ERP systems available in the market.

The latest development comes in order to expand its enterprise arm by providing an innovative platform that solves the major challenges involved in customized product discovery, vendor consolidation, pricing, logistics & supply chain, approval protocol, resource allocation and purchase through purchase orders.

Rahul Gupta, Co-founder, Industrybuying said

While interacting with companies, we saw that medium-large enterprises are usually quite efficient in managing their direct spends, however they would like a solution for managing their indirect or non-bulk expenditures. There are a lot of tech-enabled solutions available in the market to help enterprises manage their purchases like raw material, fuel, chemicals & gases through e-procurement or e-auctions, integrated systems with OEMs, etc.

However, for other types of supplies there is no ready solution because they fulfill such requirements from a highly fragmented and relatively unorganized supply chain consisting of several product/brand specific wholesalers, agents, traders, re-sellers, distributors, stockists, buying houses, dealers, etc. It is marred with low price visibility and unpredictable availability as a result businesses end up managing thousands of vendor codes each not amounting to any significant business volume individually.

Procman solves these problems and provides complete transparency in their procurement process. It delivers direct savings of up to 20% due to better pricing in addition to indirect savings in the form of planned procurement, less manpower, less paperwork and also avail tax benefits on these purchases as applicable.

Industrybuying is all set to drive its enterprise sales through ProcMan, targeting annual GMV of Rs. 180-200 crores and at least 40-45% of sales contribution by March 2017.

Commenting on the newly developed product Udit Srivastava, Sr. Vice President, Product Engineering said

Our product & engineering team have been working endlessly for the past 6 months. The product provides the flexibility of using it through a custom portal which works well for relatively small businesses and it can integrate with ERPs of the large enterprises, too. We are optimistic that this cloud based solution will eliminate all the inefficiencies and become a one-stop solution for enterprise customers.

By integrating this platform, the enterprise will get an instant access to over 5000 vendors and best negotiable prices for the ordering & re-ordering process. It will also help them to generate custom reports to analyse spend, ordering history, shipment history and payment history. Some of the enterprises have already integrated this product and have started availing benefits during their product procurement.

At present, Industrybuying has more than 150 enterprise customers on its e-commerce platform and around 5000 vendors spread across the length and breadth of the country. The platform is an appropriate solution for enterprises & businesses to procure industrial utility products online as it provides technology & services that enable selection, payments, customer support & fulfilment – all as a wholly integrated experience.

About ProcMan

ProcMan is a customized cloud based platform that allows enterprises to centralise online procurement process efficiently through desktop or mobile. It brings comprehensive digital catalogue/products together at one place, helps create a custom e-catalogue after analyzing the current spends and allows best negotiable rates to be fixed for a period of time that allow greater efficiency in the buying process and facilitates in achieving significant cost savings.

Some of the powerful features such as vendor consolidation, customized product discovery, order management, custom reports to analyse the entire spend, document repository for all rate contracts, bills, invoices, delivery receipts, payment advice’s and payment receipts to streamline the entire workflows and allow enterprises to plan and control over the entire spending for their industrial procurement. For more information, please visit ProcMan

About Industrybuying

Industrybuying is a leading Business e-commerce platform, selling a wide range of business and industrial products to SMEs as well as large businesses. It has over 4,000 registered sellers and more than 60,000 registered businesses – SMEs & large corporates that are procuring online from Industrybuying. Industrybuying offers over 1 million products across 45+ categories ranging from Safety and Security, Electrical and Lighting, Power and Solar, to MRO supplies and many more categories.

Industrybuying is backed by some of the leading Indian and global investors. Based out of Delhi NCR, the company has a Pan-India footprint with fulfillment centres in Mumbai, Pune, Ahmedabad & Bangalore. For more information, please visit IndustryBuying.com