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|In: CleverTap|Last Updated: | 0 Comments

CleverTap has announced the expansion of its latest and most powerful mobile analytics & user engagement platform into the education sector. The initiative launches in partnerships with two companies and is now available to any educational organization seeking to deepen its understanding of its users in order to build the best desktop and mobile learning apps.

The announcement follows the successful use of the CleverTap platform by over 2,500 clients globally who drive immediate user engagement and better app retention on a daily basis. The key for learning apps is the ability to group and segment users based on their behavior within the app-how often they come and what lesson they have completed or not yet completed. User engagement techniques using a mix of push notifications, in-app messages, email and even SMS is critical to get students and parents progressing systematically within the app towards their goals.

Product Managers, Marketers and developers can segment their users based on past behavior in very complex ways but can also automate campaigns for behavior expected in the future using Live User Segments. Live User Segments offer clients real-time monitoring and analysis of critical user flows such as on-boarding and conversion of their app users.

The most successful automated campaigns are the ones that engage users exactly when they complete a specified activity, or even upon inaction, when they do not perform the desired activity within a specified amount of time, which could be minutes, hours or days.

Arkady Fridman, Product Evangelist for CleverTap said

The move was a natural one for the company. The landscape of education is changing and the traditional formats of learning are being disrupted. CleverTap’s advanced user behavioral segmentation allows educators segment their users into smaller, micro-segments based on behavior so that every interaction with that small group is very relevant, timely and personalized.

For Hooked on Phonics and School4One, the partnership significantly enhances the value of their analytic capabilities and provides unparalleled insight into user behavior, down to every individual. Having the ability to message these users within the same dashboard is invaluable.

Robert Manger, President at Hooked on Phonics said

CleverTap has been a very valuable resource to help us engage parents with relevant non-intrusive messaging at the right moments. The whole team-from our first interaction with Arkady Fridman and CEO Sunil Thomas, to their customer success group-has offered first class service from initial ramp-up to getting us fully integrated and running automated campaigns internationally.

Felipe Saints Jean, CTO for School4One said

We chose to use the CleverTap platform to deepen its understanding of iPad classroom users. Our team has been working since 2012 to build the best apps to create and share educational content in the App Store. We chose the CleverTap platform to provide us with the best analytics and a deeper understanding of our iPad classroom users. This has enabled us to meet our teachers’ needs and deliver contextually relevant experiences and to increase engagement for their student programs.

CleverTap offers blazing fast mobile app and website analytics, powerful real-time user segmentation and multiple ways to engage with users. CleverTap today helps more than 2500 customers understand their users, down to every individual and effectively engage them with timely, relevant and personalized campaigns.

Hooked on Phonics is a leading creator of learn to read products and apps that are highly effective and incredibly fun. The company works with professional educators, interactive designers, writers, artists, and parents to develop step-by-step learning systems that help teach children critical reading, skills. Hooked on Phonics apps are available on all platforms – iOS, Android, Amazon Kindle and Desktop. The physical products (from  Hooked on Phonics) are available at major e-tailers worldwide and online at http://www.hookedonphonics.com

School4One School 4 One is an integrated workflow that makes it easy for teachers to use iPads. It bridges the gap between content, curriculum, and native iPad tools. This makes it easier for teachers to effectively use the devices to personalize resources for students, leave contextual audio-visual feedback over student work, track progress in Common Core Standards, and re-mediate using real-time formative assessment data.

About CleverTap

CleverTap is the next generation mobile engagement platform. It enables marketers to identify, engage and retain users and provides developers with unprecedented code-level access to build dynamic app experiences for user groups. CleverTap includes out-of-the-box prescriptive campaigns, omni-channel messaging, un-install data and the industry’s largest free messaging tier. To learn more about CleverTap please visit clevertap.com

|In: AspectWise|Last Updated: | 0 Comments

CleverTap the leader in mobile analytics & engagement have announced its new startup marketing partnership with Mobile Growth Academy, an online education platform for startups featuring video tutorials, how-to guides and step-by-step mobile growth hacking tips used by Silicon Valley’s leading apps.

The two companies have joined forces to produce a variety of events designed to provide startups with the best possible combination of mobile behavior analytics & engagement guidance and practical support through meet-ups, webinars, video tutorials to support startups from product launch to mobile growth phases.

Monica Puchner, Head of Business & Developer Relations for CleverTap said

Life can feel very lonely when you leave a job in a large company to launch a startup. All of the business support and resources you’re used to aren’t available anymore and you have to find your own solutions for everything from venture capital to growth marketing. In today’s mobile app economy, there are very few companies actively focused on helping startups, but that’s exactly what CleverTap and Mobile Growth Academy’s partnership was established to do.

Adding to the challenge, all mobile startups operate under time pressure. Self-funded startups need to start generating cash as quickly as possible, while even well-funded ones can have alarming burn-rates as they seek to establish themselves. ‘Growth hacks’ – techniques designed to maximize the rate at which a startup grows – are the Holy Grail.

Nagi Salloum, CEO for Mobile Growth Academy said

Our video tutorials have helped over 4000 startups achieve success in the competitive mobile app marketplace but businesses need practical support as well as the best startup advice – that’s where CleverTap comes in. There are a number of companies that offer a suite of mobile marketing automation, live user segmentation, and CRM products, but most of them are price-prohibitive for startups. CleverTap matches the best feature-for-feature but offers pricing structures geared towards startups.

About CleverTap

CleverTap is the next generation mobile engagement platform. It enables marketers to identify, engage and retain users and provides developers with unprecedented code-level access to build dynamic app experiences for user groups. CleverTap includes out-of-the-box prescriptive campaigns, omni-channel messaging, un-install data and the industry’s largest free messaging tier. To learn more about CleverTap please visit clevertap.com

|In: CleverTap|Last Updated: | 0 Comments

CleverTap, a leader in mobile analytics & engagement, announced Live User Segments, a new capability for evaluating a user’s behavior as it happens in an app. Live User Segments run continuously and act like a real-time filter on a user’s behavior. Users are dynamically added to segments the moment their behavior matches pre-defined criteria.

App developers and marketers use Live User Segments to do real-time monitoring and analysis of critical user flows such as on-boarding and conversions. Marketing campaigns using push notifications, email, SMS and browser notifications, can be automated to message users exactly when they complete a specified activity or sequence of activities, or even upon inaction, when they do not perform a desired activity within a specified amount of time, which could be in minutes, hours or days.

Revant Bhate, Head of Marketing at Faasos said

Live User Segments are the cornerstone of our app engagement strategy. We deliver thousands of meal orders during the lunch hour but if a customer doesn’t complete an order by 12:15, we’ve lost that purchase. Our Live User Segments campaigns run continuously and identify customers we’re about to lose, and send them personalized push notifications with incentives to buy. We’ve seen a 30% lift in our conversions.

Live User Segments is the latest addition to what is the most advanced behavioural segmentation tool available for businesses today. Whereas other tools allow you to segment audience based on simple rules such as a single user activity or user property, CleverTap is the only platform that allows segmentation based on any comprehensive set of actions or in-actions a user performs in an app. Segments can look backward at past user behavior or, with Live User Segments, can evaluate user behavior as it happens, adding them to a segment in real-time.

Paul Brody, Chief Product Officer for CleverTap said

The key to any app’s success is knowing who your users are and how they experience your app. Segments can be monitored against KPI’s [show me 30 day retention for 2nd time purchasers], compared to each other, used to automate engagement campaigns or sent to a web-hook endpoint for use by other systems such as a CRM. And with Live User Segments, you can now drive immediate user engagement or power the dashboard on the CEOs desk to show real-time, dynamic metrics on everything from who’s in the app right now to the total number of conversions in the past hour or day.

Live User Segments will be available to all customers in July and is included as part of all CleverTap plans. Pricing is designed to place the tool within reach of startups with affordable plans that allows up to one million events per month, free.

About CleverTap

CleverTap is the next generation mobile engagement platform. It enables marketers to identify, engage and retain users and provides developers with unprecedented code-level access to build dynamic app experiences for user groups. CleverTap includes out-of-the-box prescriptive campaigns, omni-channel messaging, un-install data and the industry’s largest free messaging tier. To learn more about CleverTap please visit clevertap.com