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Thinking of buying a new consumer electronics device? Buying the device involves a set of activities like Feedback from existing users, Discussion with friends/colleagues, Online vis-a-vis Offline etc. As per a Morgan Stanley report, Indian e-commerce market is expected to grow fastest globally over the next three years. Though there have been markdowns in valuation of many e-commerce companies, it has not stopped the sky-rocketing growth and one who has benefited the most from ‘Online v/s Offline War’ is you i.e. The Consumer !!!
With the growth of online-commerce in India, there are many businesses that have been built to cater to that explosive growth. Number of startups have emerged in the field of Customer Support, Chat Bots, Payments, Catalogue Design, Last Mile Delivery, Automation to minimize operational costs etc.
Along with Coupon & Deal websites, there are many players that want to own a pie of the e-commerce/affiliate market by helping users to make well-informed decisions by highlighting various aspects of the gadget based on User-Feedback. Consumers are not only interested in deals but before they purchase a product but they also want to “compare prices” across different e-commerce websites. Customers are always on the lookout for good deals [focus on prices] since there is no customer Brand Loyalty
Product Discovery & Product Insights are the most important factors that can change customer’s buying decision and this is the pain-point that AspectWise, an IIT Alumni Startup aims to solve.

AspectWise : Make informed Buying Decisions

AspectWise is a product from XCognition Technologies, founded by Vivek Arya, Anand Ramachandran, Parth Bhalothia and Ankit Arya. They previously co-founded MakeSense Technologies, a recruitment technology venture which was acquired by Naukri.com
It showcases products from e-commerce websites – Flipkart, Amazon India, Snapdeal and earns affiliate revenue from these online gadget retailers. AspectWise enables you to quickly understand everything about a product, by analyzing the product’s user reviews thus simplifying the entire Buying Process. It uses Artificial Intelligence, National Language Processing, Sentiment analysis to generate a comprehensive summary of user reviews across the web.

AspectWise : Filter Products as per Aspects that Matter to You

As mentioned earlier, there are startups like 91Mobiles, MySmartPrice etc. that want to make Product Discovery easy for consumers but one stand-out feature in AspectWise is “Use-Case based Search”. For example – If you are searching for a Mobile Phone in the range of Rs 1,000 ~ Rs. 10,000 along with Price Search you can further narrow down the search by mentioning your Usage Pattern [Heavy User/Gamer], Use-cases you give more priority [Camera/Video] etc. which is termed as ‘Aspects’

Source – AspectWise

We performed a search for Mobiles under Rs. 10,000 and these are the results of Normal Search v/s Search with Aspect = Camera It becomes much more easier on AspectWise to search for products that really ‘Matter to you’ 🙂

AspectWise : AspectWise User Verdict makes Buying simpler

The UX of the website is simple and makes browsing for useful products very easy. Once you have filtered the products, you can look into the reviews about the product based on various parameters like Camera & Pics, Performance, Battery, Design, Display and Value for money. Once you click on any of these Review Parameters, Canned reviews open up in a ‘Pop-Up Window’ and if you wish to read the complete review, you would be routed the originating e-commerce website.

The product is displayed on the left-side with the prices being shown below the product photo. Since, India is a cost-sensitive market and consumers look for products at best prices; it would have been even better if the ‘Best Priced’ could have been shown in a different color [as seen from Box marked in Blue Color] or marked with a ‘Tag’.

The unique highlight about AspectWise is their internal ranking algorithm – AspectWise User Verdict. It shows you how a particular gadget ranks for requirements specified by different users. For example – Huawei Honor 7 has overall rating of 4.4 but Nexus 5X is more suited for users who prefer a better display. On the other hand, if you are looking out for Best Phones for Performance and Display, you are presented with the Best mobiles matching those criteria’s based on user-reviews and Nexus 6P topping the list.

AspectWise : Price Drop Alert

If you love the gadget but somehow feel that it is ‘Heavy on Price’ than you have an option to subscribe to ‘Price Drop Alert’. Once you subscribe for the same, you would be notified by email once your favourite gadget is available at a lesser price.

Though the AspectWise app is not yet released, it would have been better if along with Email Alert there was an option to set a ‘WhatsApp Alert’ or an option to ‘Share Link via WhatsApp’ !!

AspectWise : Feedback & Closing Thoughts

The product images shown on AspectWise are very small [and of lower resolution] and there is no Zoom facility. This make it difficult for users to see the nitty-gritties of the product. It would have been even better to have a Chat feature on AspectWise since that would be a great opportunity to convert a ‘Window Shopper’ [who logs in the site without any agenda] into an ‘Impulsive Shopper‘. But given that AspectWise is a bootstrapped startup, they might be taking a ‘Leaner Approach’ to product development and working on more important features !!!

AspectWise definitely has a huge advantage in terms of Design when compared to it’s competitors. The concept of AspectWise User Verdict gives an immense amount of clarity to consumers when they are making the important decision of buying a gadget.

Do give AspectWise a spin and leave your feedback in the comments section …