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|In: Android|Last Updated: | 0 Comments

Gaming has been a crucial part of the mobile industry since the launch of the App Store in 2008. For seven years in a row, gaming apps have been used more than apps from any other category. Consequently, mobile gaming has truly shaped how we engage on our smartphones today. However, since 2015, gaming sessions have been on the decline. Does that indicate the end of the mobile gaming era ?

Flurry Analytics reviewed the gaming industry based on app usage [Flurry Analytics tracks over 940,000 apps across all app categories which provides insights into 2.1 Billion devices]. To investigate current mobile gaming trends, they examined gaming categories combining iOS and Android data and bundled related gaming categories together.

Who are the heavy gamers ?

The top 5 mobile gaming countries [United States, India, China, Brazil and Russia] are driving 50% of all global gaming sessions. While the United States, India, and China take the top positions for gaming sessions, other countries are also showing a growing percentage of gaming addicts. For example, the United States accounts for 20% of all gaming sessions globally, but only 13% of all U.S. app sessions are games.

According to Electronic Entertainment Design and Research, users who are spending more than 5 hours per week in mobile games in North America are 52% female, 38.6 years old, and use both a smartphone and a tablet for gaming in 60% of all cases. While the real gaming addicts are in Europe [users in Netherlands and Sweden spend both 31% of all their app sessions in games], these countries don’t have a significant attribution to the overall global gaming sessions. In fact, Netherlands only accounts for 2% and Sweden for about 1% of all global gaming sessions.

Key Gaming Categories in Decline

For the second year in a row, gaming sessions are declining year-over-year. Three years ago, arcade, casual and brain games were driving 55% of all gaming sessions. Since then, there has been substantial declines in two of those categories – Arcade and Casual games. Arcade games, which accounted for 24% of all gaming sessions in 2014, decreased by 34%, and casual games by 50%. The declines of those two very large gaming categories were a key factor for the overall game session downturn within the last two years. A lot of those sessions simply dropped and were not spent in other gaming categories.

Are there any winners in a time of decline ?

While mobile gaming sessions have declined by 10% year-over-year, some categories continue to gain traction in usage. This year, card & casino apps reached a spot in the top three gaming categories. Sessions grew by 22% since 2014, and the category now accounts for 15% of all gaming sessions. Separately, the growth of smaller app categories is driving diversification for the industry. For example, board and strategy games grew 29% year-over-year from 2016 to 2017 and sessions are up 80% since 2014. This rise increased the category’s session share of all gaming apps from 1.6% to 4.0%.

They also identified similar trends in other smaller categories such as racing. Racing grew by 26% year-over-year and increased its game app session share from 1.6% in 2014 to 2.1% in 2017.

Fewer but longer gaming sessions

Flurry data shows that time spent in gaming apps has remained steady over the last year [+1%]. The average US consumer spends 33 minutes per day in mobile games, and our data showed that the average session length grew from 6 minutes and 22 seconds in 2016 to 7 minutes and 6 seconds in 2017. This is a significant advance, considering that the average session length never exceeded 6 minutes in 2014 or 2015. Additionally, the latest year-over-year session length growth equals an increase of 44 seconds (+12%) per session, which indicates higher in-game user engagement than in previous years. These statistics reveal that while more gamers open gaming apps less often, they often spend more time playing games during each session.

Size does Matter

In the gaming industry, one thing remains true : the bigger the screen, the greater the engagement.

When users play on-the-go, they take their medium-sized phone or phablet. However, if they are purposely dedicating time out of their day to mobile gaming, they are more likely to pick up their full-size tablet device, which explains average session lengths of over 10 minutes on full-size tablets.

With regard to the hours of the day that are most popular for on-the-go versus on-the-couch gaming, tablet gaming showed a steady peak in the morning. Most users carry their phone with them during the day, especially in the morning as they commute to school or work, so this is when many gamers play on-the-go. On the other hand, the use of tablets for couch gaming peaks in the evening, as more users log in from the comfort of their couch or bed. While gaming time on the phone still peaks in the evening, it’s important to consider that overall phone usage peaks at that time as well.

New users reflect increased revenue opportunities

As noted above, the reported shift in time spent on apps leads to more engaged attention spans at a time, which creates new monetization opportunities. Recently, SensorTower disclosed that the combined mobile gaming app store revenue on iOS and Android increased from $7.8 Bn in Q1 2016 to $11.9 Bn in Q1 2017. This equals a 53% year-over-year revenue growth. Besides different gameplay periods, users are becoming more comfortable spending money in apps, which is positively impacting mobile game revenue. SensorTower also found that download to revenue conversion on iOS has increased by 38% from January 2016 to January 2017. All of these observations lead to the conclusion that the mobile gaming industry still has high potential to drive revenue.

Mobile gaming beyond 2017 and tips for app developers

The gaming industry remains a very attractive category for app developers, especially as revenue conversions are growing. We’re seeing that longer session lengths are opening up new opportunities for innovative engagement and monetization tactics. For example, the peak usage hours on mobile devices are between 6 and 9 pm, which app developers can leverage to target specific users with acquisition or engagement campaigns.

Looking ahead, Flurry anticipates new technologies such as virtual reality and augmented reality to open a new chapter of mobile gaming and to enhance the in-app experience as a whole. And gamers are ready – they are already having longer game-plays on their favorite gaming apps than ever.

The complete report can be downloaded from here

|In: FloChat|Last Updated: | 0 Comments

The mobile phone has become an indispensable part of our lives but most of the smartphone owners face common problems. The problems are shortage of storage space due to the installation of the innumerable number of apps, power/battery management, app hopping (jumping from one app to another), etc. This is the problem that startups are trying to address so that the there is more stickiness to the app since it provides more services under one roof.

Yagerbomb Media plans to address this problem with its app FloChat. FloChat is a hybrid chat platform that lets you connect with your friends, colleagues, etc. via its instant messenger and also gives you the freedom to browse and share content from across apps from its own context. Today we review FloChat on Android that can be downloaded from here, so let’s get going…

FloChat: Hybrid Messenger + Multiple services via micro-app integrations

FloChat is India’s first hybrid messenger which is simple, private and comes up with a personalized experience. The major USP of FloChat is that it brings context to conversations, thanks to its partner ecosystem [Zomato, Uber, Ola, BookMyShow, DineOut, Goibibo, Jugnoo, CouponDunia, Bing, YouTube, and Tenor].

The size of the FloChat App is only 27MB which means you can save 100’s of MB that would otherwise have been occupied by its partner apps!

FloChat: Express yourself with Reaction and EmoGIF

With FloChat, you can discover, browse, chat and transact and that too without leaving your chat window!! Users can express themselves using Reaction [#facepalm, #oops, #thankyou, etc.] or via EmoGIF. The company has partnered with Tenor that brings personality to your conversations.

Some of the salient features of FloChat are below:

  • Group Chat: Create groups and add any number of people you like, no limit on the number of people who can be added to a group.
  • Multimedia Messaging: Send video, image, text, gifs, memes and voice messages.
  • Secret Chats: With this feature, chats would disappear or self-destruct in a *poof*
  • GIF Gallery: Hundreds of free GIF’s to express your feelings available from some of your favorite shows and movies.
  • Better Privacy: It gives you the highest level of control over your privacy. You would need to add people before they can message you.
  • Edit messages after you have sent them: Have you ever misspelled your messages or auto corrects have caused more mistakes than corrections? Now you can edit messages after you have sent them.
  • Free Voice & Video Calls (Coming Soon): High-quality free calls anywhere in India including group audio and video calls.
  • Real-time Location (Coming Soon): Instead of having to tell others where you are, just use real-time location sharing.
  • Payments (Coming soon): This is one of the most anticipated feature which is expected to release in the future versions of the app since it would bring Payments integrated into chat.

Some of the screenshots from the FloChat app are below

FloChat: Floda – Chat meets AI

FloChat also comes integrated with Floda which is an AI based chatbot. Floda can help you out with booking tickets, getting your generic queries answered or even suggesting you the best place for a romantic lunch/dinner 🙂 We asked some generic questions to Floda like temperature in Mumbai, to book movie tickets, etc, and results were accurate. The overall experience was breezy since Floda could decode our requests within a few seconds.

FloChat: Closing thoughts

FloChat is a feature packed hybrid instant messenger app that helps you stay connected with your loved ones. The power of FloChat lies in the premise on how you can get things done all within the chat! With integration of Floda, it brings more meaningful context to conversations. If you are searching for an app that is not demanding on storage space but helps you stay connected with friends, then you should download FloChat.

[FloChat App Download link]

If you are an existing user of FloChat, please share your feedback in the comments section…

|In: Android|Last Updated: | 0 Comments

The wrap of Google I/O Day 2 saw several technical sessions, tracks and announcements across the Google product ecosystem. Here are the major takeaways for developers in areas including Android Instant Apps, Progressive Web Apps, and numerous improvements in developer tools.

Play Developer and Android Instant Apps

Developers can grow their business with the subscriptions dashboard, which helps them retain subscribers by providing new metrics, like subscriber churn. With Play app signing, Play can now manage the ‘signing keys’ developers use to keep their apps secure, reducing risk from lost keys and allowing Play to reduce APK size. The revamped Play Console includes Android vitals so developers can identify and fix bad behaviors in their app, reducing crashes and battery drain.

On the Android side, instant app development is now open to all developers today with the Android Instant Apps SDK, enabling a new approach for running apps with no installation required. Learn more on the Play Developer blog and the Instant Apps Blog.

Mobile Web momentum with Progressive Web Apps

Progressive Web Apps [PWAs] have gone mainstream as developers globally are increasingly relying on them, and their progress was on display at I/O. If you are a developer building for the mobile Web, PWAs allow you to give users a polished, app-like experience [with easy navigation, offline features, and more], without going through an install step first. At I/O, Google shared more on how PWAs are becoming increasingly popular, especially in emerging markets where data and connectivity are limited.

For example, well-known developers like Twitter, Forbes, and Lancome have seen significant traction with PWA usage, and several teams within Google are also building their own PWAs, including Search, Maps, and more. Learn more on the Mobile Web blog.

Developer Products

Google announced improvements to Firebase, Google’s unified app SDK which launched at I/O last year. Firebase enables developers to build and manage their apps and grow their businesses using Google’s tools. Among the announcements is Firebase Performance Monitoring, which gives developers visibility into how users are experiencing their apps across a variety of devices and network conditions.

Google also spoke of Cloud Functions for Firebase, an integration between Firebase and Cloud that enables developers to run logic without needing their own servers. Learn more on the Developer Blog.

Ads

AdMob, Google’s mobile ad platform, has a newly-redesigned  intuitive UI, app-centric dashboards, and a simpler sign-up flow. AdMob also now gives developers a more complete picture of ‘lifetime value’ – including how often people use the apps, how likely they are to take action within the app/re-engage with it, and how healthy the app’s growth is.

Next, there are new updates to Universal App Campaigns to help developers reach more engaged users across Google’s largest properties. And finally, the new App Attribution Partner Program will now give AdWords users a more consistent understanding of their app’s advertising campaign performance to make better marketing decisions. Learn more on the Ads blog.

VR/AR

Google announced several enhancements to the core technologies that enable VR and AR, and in platforms that make them accessible to more people. In Tango, the technology that enables devices to track motion and understand depth and space, Google announced WorldSense – a positional tracking technology that makes the newly-announced Daydream standalone VR headsets work without any external sensors.

Standalone headsets, a new category of devices built by Google’s partners, are also coming to Daydream later this year. They are easy to use, and the form factor enables partners to optimize components like sensors and displays for VR. And with more than 150 apps, there’s lots to explore, watch and do in VR, regardless of which Daydream-ready device you choose.

The upcoming 2.0 release for all headsets, Daydream Euphrates, has features that make VR more fun and easier to share with others. You will be able to capture what you are seeing, as well as cast your virtual world right onto the screen in your living room. And, soon, you will be able to watch YouTube videos in VR with other people and share the experience in the same virtual space. Learn more on the Daydream blog.

|In: AI|Last Updated: | 0 Comments

Google made several announcements by the close of Day 1 of I/O 2017, covering advancements in products such as Google Photos and Google Assistant, the beta release of Android O and updates in ML, VR and AR.

Image Source – StartupWorld

This list recaps the most important ones, with links to more information on their blogs.

AI and ML

  • Tensor Processing Units  – Aimed at powering machine learning – is into its second generation
  • Built to run machine learning algorithms faster and more efficiently.
  • Optimized for both inference and training, it will help power the AI era.

Detailed information can be found here

Android

  • Android O focuses on delivering a more fluid experience, faster response, and stronger vitals
  • Android Go, a special version of the latest Android release aimed at entry-level devices [upto 1GB RAM]

Detailed information can be found here

Smart Reply is coming to Gmail’s one billion for Android and iOS. More information about Smart Reply can be found here

New in Google Photos

  • Suggested Sharing identifies the best photos of your friends, and reminds you to share it with them
  • Shared Libraries share photos directly with a specific person – it shows up directly in their photo feed
  • Control the photos shared by selecting subjects, or a certain date forward.

Detailed information about the updates can be found here

Google Assistant

  • It is now coming to iOS
  • The Google Assistant SDK enables Third Party Developers to easily integrate Assistant into their devices.

Detailed information about updates in Google Assistant can be found here

Google Lens brings a new way for computers to ‘see’

  • Learns more by identifying things around you
  • Perform actions directly within a Google Allo conversation
  • Identify buildings and landmarks in Google Photos

More information about Google Lens can be found here

VR/AR

  • Daydream is coming to the next LG flagship, and the Samsung Galaxy S8 and S8+
  • Standalone AR/VR devices coming, with hardware fully optimized for VR
  • Features WorldSense, a new headset tracking technology for tracking your precise movements in space

Further information can be found here

|In: Android|Last Updated: | 0 Comments

On Day 1 at Google I/O at the Shoreline Amphitheater at their Mountain View headquarters, Google celebrated a big milestone of reaching two billion monthly active Android devices globally. At the event, Google showcased a number of ways they are working on to make Android even more useful, including a beta release of Android O and a new initiative to help bring Android to the next billion users.

Image Source – Google I/O

Android O: fluid experiences to help you do more

Android O, coming later this year, will bring more fluid experiences to your smaller screen, as well as improvements to areas of the phone called ‘vitals’ like battery life and security. With picture-in-picture, you can seamlessly do two tasks simultaneously, like checking your calendar while planning a party on a Duo video call.

And Smart Text Selection improves copy and paste-because who enjoys fumbling with text selection handles? By using machine learning to recognize entities on the screen-like a complete address-you can easily select text you want with a double tap, and even bring up an app like Maps to help navigate you there.

Under the hood, Android O aims to make your phone startup quicker and your apps faster, with added optimizations for developers to help prevent your battery from draining. Because with all of Android O’s new features, you are going to want a device that can last all day. Android O will begin rolling out later this year, but developers can try the preview at android.com/beta now. Read more on the Android Developer Blog.

Reaching the next billions of users with a new initiative: Android Go

This is a new configuration of Android – an initiative for entry-level Android devices. The goal of Android Go is to get computing into the hands of more people by creating a great smartphone experience on all Android devices with 1GB or less of memory.

Android Go is designed with features relevant for people who have limited data connectivity and speak multiple languages, and comes to life through three key areas: the Android OS, Google apps, and the Google Play Store. It is an optimization of the latest release of Android, starting with Android O, to run smoothly on entry-level devices.

It will also consist of specially designed Google apps-like YouTube Go, Chrome and Gboard-to use less memory, storage space and mobile data. And there will be a version of the Play Store that highlights apps specifically designed for the next billion users coming online, while still offering the entire app catalog.

All three of these things will ship together, as a single experience, starting in 2018.

Keeping you safe with Google Play Protect

Today Google introduced Google Play Protect-a comprehensive set of security services for Android, providing powerful new protections and greater visibility into your device security.

Play Protect is built into every device with Google Play, is always updating, and automatically takes action to keep your data and device safe, so you don’t have to lift a finger. Play Protect detects and removes apps that might be harmful. And with more than 50 billion apps scanned every day, Google’s machine learning systems are always on the lookout for new risks. Also being launched is ‘Find My Device’ as part of Google Play Protect, allowing you to locate, ring, lock and erase your Android devices-phones, tablets, and even watches. Google Play Protect is available out-of-the-box on every Android device with Google Play.

For more information and images, visit the Android blog.

|In: Android|Last Updated: | 0 Comments

Flurry Analytics, division of Yahoo announced the findings for State of the App Nation in India – the study uncovers insights around mobile app activity and their usage, emerging growth categories & device adoption trends in India.

The State of the App Nation in India study is backed by data gleaned from over 940,000 applications, across 2.1 billion global devices from across the world, and the 58,000 apps, across 147 million devices from India, that use Flurry.

The trends show Asia and India leading the phablet revolution. The phablet [devices with screens between 5″ and 6.9″] is the fastest growing mobile device globally. In India, phablets have a market share of 61%, outpacing growth in the US which has 48% market share. When looking into the mobile usage in India, one major trend emerged – India’s mobile usage looks a lot like global usage did six months ago, still ascending on the growth curve but not at the rate we saw the year prior.

Presenting the study in Bangalore, Christopher Klotzbach, Director, Flurry from Yahoo said

As smartphones celebrate their first decade; the mobile app industry has grown into a dog-eat-dog world. The decelerating rate of global growth could signal market maturity, saturation or simply the end of the app gold rush. Going back to India’s six-month mobile trend delay, there is no better time for local developers to innovate, and lessen or possibly stop a local industry pause. We are excited to see what app developers do in the next decade and watch which industry they chose to disrupt, again.

Key Insights and Trends from Flurry : State of the App Nation in India

Note : All data as measured by Flurry YoY from 2015~2016

India’s app usage grew 43% YoY : The India app usage grew at 92% during the same period last year (2015).

Asia and India are leading the phablet revolution : Indian mobile consumers are phablet lovers, with the form factor size securing 61% of the market share in India. This footprint is also the driving force behind global adoption figures.

Diversification of apps : App categories seeing the fastest growth in India

The top 3 app growth categories in India are Music, Media and Entertainment followed by Business and Finance apps, and Utilities and Productivity apps.

  • Music, Media and Entertainment applications saw the biggest usage increase at 188% YOY, which can be attributed to rise of phablet devices and better Internet connectivity in India.
  • Business and Finance apps grew 176% YoY.
  • Utilities and Productivity apps grew 99% YoY

Messaging and social apps remain one of the most engaged categories in Asia and India : Time spent in Messaging and Social apps grew by an impressive 52% in India and 44% globally.

Personalization apps see decline : Much like the global trends, Personalization apps saw the biggest usage decrease at -32%. This decrease is due to operating systems integrating the functionality of these apps natively.

Indian mobile consumers have very diverse tastes while selecting their mobile manufacturer : More than 12 mobile makers have a substantial footprint locally with Samsung leading with 40% market share, followed by brands like Micromax, Redmi and Lenovo. This is an interesting phenomenon, compared to mobile manufacturer popularity globally where on average there are about six major mobile manufacturers.

Sticky Apps Tied to Daily Habits : Some of the most successful app categories throughout the years have tapped into the mobile addict population. They are also apps that rely on live data, such as Business and Finance [up 43% globally in time-spent; up 176% in India].

Interestingly in India, this trend is best seen in Health and Fitness app usage [up 27% locally]. These apps see high hourly engagement throughout the day, as users turn to their mobile and wearable devices to track their fitness goals and progress.

Shopping Apps Spell the Doom and Gloom of Brick and Mortars : In 2016, shopping apps continued to gain popularity, growing 31% globally and 12% in India.

Video Killed the Gaming Star : Gaming, the app category known as ‘the darling of the mobile industry’, saw time-spent decline by 4% globally and a small growth in India of just 8%.

Mobile consumers in India are night owls : With peak usage rolling in around 9 PM. Indian users are generally slower to turn to their phones in the morning but quickly scale usage throughout the later morning hours.

Top Global Trends

  • The burgeoning trend of ‘Communitainment’ (or, social sharing of media) is driving mobile consumers to spend more than 2 hours/day on Social and Messaging apps.
  • The average mobile consumer spends just under 5 hours a day on their smartphones.
  • Shopping applications saw over 17 billion sessions in 2016; effectively changing retail window shoppers into mobile impulse buyers.
  • Compared to 2015, global app usage grew by 11% in 2016. In previous years, we’ve seen all app categories grow in tandem; however, for 2016 year the story is different. In 2016 mobile apps started eating their own, with session and time-spent growth in some app categories occurring at the expense of others. While Messaging and Social apps use rose year-over-year by 44%, Personalization apps (like emoji keyboards) declined by 46%.

About Flurry

Flurry is an industry-leading mobile analytics, monetization and advertising platform. With Flurry, developers and marketers can analyze user interactions with mobile applications and advertise in-apps.

Flurry supports more than 250,000 developers, reaching more than 940,000 apps across more than 2.1 billion devices with 10 billion sessions every day. Flurry was acquired by Yahoo! in July 2014. For more information on Flurry, visit developer.yahoo.com or the Flurry Insights blog

|In: Android|Last Updated: | 1 Comment

A few weeks back we reviewed the offerings from DigitalOcean and how it is addressing the needs of the developer community. Apart from DigitalOcean, there are options like Microsoft Azure, Amazon Web Services, etc.  that are available for developers as well as enterprise. However, the only bottleneck of having many options is that choosing the right option becomes much more difficult since you need to keep a tab on the budget as well as your technical requirements.

Image Source – Mobile App Development

The major benefit of moving to the cloud is that you can now focus on your core business rather than spend time on setting up server infrastructure! Hence, choosing the right tool or platform can definitely result in reducing the overall development time, whether it is a website or a mobile application. The only difference between a website and mobile app is that there is less real-estate on the mobile and understanding the user behaviour becomes a key to retention.

Evolving mobile landscape

There could be plenty of reasons why a user uninstalled an app, could be annoying push notifications, frequent hangs, battery drainage, etc. hence as an app developer you only have a moment to create a good impression. As per a study, 97% of the apps are abandoned within 30 days of installation and 80% of the apps are deleted after one use [Source]. In today’s hyper-competitive mobile environment, apart from acquiring new users it also becomes important to retain existing users. This is where engaging users during the mobile moments [a point in time and space when someone pulls out a mobile device to get what he or she wants immediately, in context] becomes much more critical.

Image Source – Mobile Moments

However, for developers to follow fast effective app development & release cycle they need to roll out the features quickly, solve bugs, retain users, etc. and this is where right set of tools for mobile app development are of importance.

Mobile app development tools – They do matter

Building apps can be a daunting task [which varies on the type of application and the scale at which it is solving the problem] and the plethora of development tools available for app developers are a blessing in disguise. Since there are many tools available, developers do not have to re-invent the wheel and can follow the lean methodology of app development i.e. build, test, release, measure, feedback & follow the same cycle.

Image Credit – Mobile App Development

There are mobile app development tools like ST.Tarter that provide powerful features for developers to build and scale their apps through user-engagement & retention programs. With ST.Tarter, you can develop responsive mobile apps quickly!

ST.Tarter : Addressing developer needs

ST.Tarter is a product from India-based startup SpurtreeTech. With user retention and Referrals being the core of ST.Tarter, it combines many features that are necessary for any mobile app:

Communicator – It has an instant messaging framework with support for Private, Group Chat and Broadcasting support. With this feature, developers can now send personalized push notifications as well as generic broadcast messages!

Coupons – With Coupon support, developers can now retain as well as reward customers thereby optimizing the overall sales funnel.

Referrals – With ST.Tarter, developers can devise customized referral marketing campaigns and boost the app downloads!

Wallet Support & Power API for development – You can now setup any content structure and retrieve the same via API’s supported by ST.Tarter. The best part of this is that you need not do a rebuild of the code! With India now moving towards becoming Digital India, wallets can no longer be left behind 🙂 ST.Tarter support implementation of all the Closed Wallets

The best part of ST.Tarter tool is that it does not require any local installation since it is a 100% cloud-based platform. It uses NLP for Spam detection and Abuse detection. Within minutes, developers can now build bulletin boards, group chats and enable sharing features on their app [that too at a click of a button]. ST.Tarter is an ideal tool for someone who is trying to test waters of app development but has limited coding knowledge 🙂

Since it supports closed Wallet integration, building a shopping cart, converting visitors into shoppers via referrals, coupons and other campaigns can be done at ease with ST.Tarter.

ST.Tarter : Conclusion

There are a plethora of tools for mobile app development but as a developer, it becomes very critical to choose the right set of tools that can help in developing and scaling the app with ease. Considering the features of ST.Tarter that has development, retention, and marketing [of the app] in the forefront, it looks an interesting and lucrative proposition!

ST.Tarter is definitely an ideal tool for developers who follow the lean development methodology. If you are an app developer, do give ST.Tarter a try and leave your feedback in the comments section…

|In: Android|Last Updated: | 0 Comments

Swipe is set to launch its new ELITE Power smartphone on January 31st, 2017 exclusively on Flipkart. ELITE Power comes with a massive 4000 mAh battery which is the key highlight. Swipe says that the 4000 mAh battery in ELITE Power provides 240 hours of standby time or 15 hours of 3G talk time or 13 hours of Wi-Fi web browsing. It is a dual-SIM smartphone, supports 4G LTE & has a number of other compelling features that make it a must-buy, especially for the millennial with heavy smartphone usage.

Announcing the launch of ELITE Power, Shripal Gandhi, Founder & CEO of Swipe Technologies said

Considering the appetite of users to consume content having increased exponentially, the battery capacity has become the driver of smartphone developments. Keeping in mind the consumer feedback in favour of a smartphone that can go without recharging for a long time, we have developed ELITE Power that helps us stay true to our ethos. We are excited to offer an extremely cost-effective high-end luxury product.

Commenting on the development, Ajay Yadav, VP-Mobiles at Flipkart, said

With the digitization rising at a furious clip in India, customers are increasingly looking for latest smartphones that support data and applications on the go. Our exclusive association with Swipe brings the latest ELITE Power to our customers at an extremely affordable price. 

With the leading position in the smartphones market, Flipkart is focusing on widening the portfolio from premium to budget smartphones, thereby catering to a wide spectrum of customers. 

ELITE Power’s sleek 5.5 inch screen offers life-like clarity to its users. Equipped with a HD IPS display, every picture, every color and every detail comes alive to give a great visual experience. Powered by 2GB RAM, ELITE Power is a powerhouse of performance, making multi-tasking a way of life while helping gamers to play graphic-heavy games without any lag. ELITE Power comes with an internal memory of 16GB, which is expandable up to 32GB for users to store all the pictures, videos, music and more.

ELITE Power incorporates enhanced security features. Users of ELITE Power get unprecedented control with integrated fingerprint sensor. For the users to enjoy superior Android experience, the ELITE Power comes with the latest Android Marshmallow 6.0. With a powerful blend of speed and accuracy to capture split-second moments with ease, ELITE Power helps users snap photos that burst with life. Faster than a blink of an eye, ELITE Power’s 8MP rear camera is capable of taking great-quality pictures. The Selfie-enthusiasts can rejoice by taking incredible Selfies instantly and effortlessly with its 5MP Front Camera. ELITE Power consistently delivers high-quality images-quicker, clearer and crisper-wherever they are clicked.

Despite being packed with so many incredible features, ELITE Power is surprisingly thinner and fits comfortably in hands. At a tag of Rs. 6,999, Swipe ELITE Power is India’s most-affordable smartphone with comparable features. The sensor in the phone include Fingerprint, Accelerator,  Proximity, Gyro, and Ambient light sensor. It will be available in Space Grey & Champagne Gold color variant.

Swipe ELITE Power will be available online exclusively on Flipkart from 31st January,2017. For more details, please visit the Product Page