|In: Technology|Last Updated: | 0 Comments

In a global first, Ola, India’s most popular mobile app for transportation has launched Ola Play, a connected car platform for ride sharing that will transform the in-car experience for users on the go like never before. Ola Play is powered by proprietary in-car and cloud technologies from Ola, by bringing advance car controls, choice of personalized content and a fully connected interactive experience for the user. The platform hardware is a first of its kind solution built by Ola in partnership with Qualcomm. With this, Ola raises the bar globally, on a connected in-car experience.

Beyond offering a highly personal, experience for users during their rides, Ola Play also allows various partners like Apple Music, Sony LIV, Audio Compass and Fynd to build a high quality interactive experience for users. Mahindra and Mahindra, as part of its strategic partnership with Ola, is deeply integrating this technology in its vehicles, enabling both companies to build holistic solutions for the ride-sharing world.

Speaking at the launch, Bhavish Aggarwal, Co-Founder and CEO at Ola said

The entire Ola team is proud to launch Ola Play, the world’s first connected car platform for ride-sharing. I believe this will completely transform the consumer’s ride experience, giving the user the power to control the interactions within the car, and usher in a new era in the ride-sharing industry. With over 60 million minutes spent in Ola rides every day, the impact on consumer comfort, convenience and productivity can be transformative. This will further propel ride-sharing as the first choice of mobility for many more millions.

As a young Indian company, we are proud to be at the forefront of the Startup India movement. Ola Play is a world first, built in India by an Indian team, which showcases that we can do better than the best in the world, and be global leaders in technology and innovation.

(L)Ankit Bhati, Co-founder and CTO, Ola and (R) Bhavish Agarwal, Co-founder and CEO, Ola

Jim Cathey, Senior Vice President and President, Asia Pacific and India, Qualcomm International, Inc. said

We continue to invest in developing solutions for the next generation of connected cars. The latest advances in telecom infrastructure and data connectivity have redefined how individuals and machines interact with each other. We therefore wanted to create in-vehicle communication solutions that take advantage of this. We are proud to work with Ola for this unique offering and believe that this is a step forward towards a comprehensive connected vehicle solution that will become reality in the not so distant future.

Veejay Ram Nakra, Senior Vice President Sales and Customer Care, Automotive Division, Mahindra & Mahindra Ltd said

At Mahindra, we recognize the need to adopt technology to develop new ecosystems for our consumers who are increasingly consuming mobility differently. The launch of Ola Play is one such manifestation that will bring in a radically new approach and cutting edge technological innovation to the ride-sharing world. We are excited to partner Ola to realize the possibilities towards enhancing the experience for drivers and customers alike. We are confident that this will revolutionize the way our customers will interact with their vehicles and define the future of shared mobility.

Uday Sodhi, EVP and Head – Digital Business, Sony LIV said

With Ola Play, we are offering unique content that is tailored to the needs and preferences of viewers on the move. As a brand, Sony LIV is the first premium Video on Demand (VOD) service, providing multi-screen engagement to users on all devices; and is the first amongst its competition to provide original exclusive premium content. While we are the country’s first digital video-on-demand (VOD) platform; our association with Ola Play will allow us to further customize popular shows, movies and more, for Indians to consume in a highly engaged way, while on the move.

Ola Play transfers the control of the in-car experience to users from the Driver Console, which enables seamless interfacing with the consumer’s device, once a ride begins. Customers can enjoy the immersive Ola Play experience from their own devices or from the large screen devices mounted in-car, along with car’s surround sound systems. This intelligent, context aware system uses customer preferences and current ride information like time and destination to offer personalized recommendations during the ride.

Ola Play will be made available on Ola Prime in Bengaluru, Mumbai and Delhi for select customers and will be rolled out across other cities and to over 50,000 vehicles by March 2017.

|In: Technology|Last Updated: | 0 Comments

iPredictt Data Labs launched Careerletics, a SaaS based platform that uses analytics to exponentially improve quality of new hires at added speed. The platform calculates Employability Score and Probability of ‘Offer Decline’ by candidates. The platform helps at the pre-selection stage by bringing in auto parsing of resumes, skill set identification and over median accuracy in JD-candidate matchmaking, thus delivering high quality of candidates from among searched resumes.

Careerletics will enable corporate recruiters to reduce the candidate sourcing & selection process time to 48 hours. Using NLP to extract data from resumes, converting raw data to a meaningful database the system will recommend the best matched candidates to job descriptions. The system will also predict a candidates’s joining probability basis artificial intelligence algorithm and specific shortlisting criterion as decided by recruiters for positions.

Rohit Verma, CEO, iPredictt Data Labs commented

We are addressing two core HR metrics for Corporates acquiring talent:Time-to-Hire and Quality-of-Hire. We are using big data to analyze and organize resumes and machine learning to bring insights from data to create employability scores. The unique candidate scores will help find the best match for job descriptions and additional shortlisting criterion will predict their probability to join. We are certain that this platform will disrupt the way hiring is done without changing much in the hiring process.

Careerletics will redefine the work profiles of recruitment teams and venture into niche segments for recruitment like-senior leadership roles and campus placements. It will benchmark candidate and skill availability in the market place.

About iPredictt Data Labs

iPredictt Data Labs is a big data analytics company that provides machine learning software to B2C companies to solve their complex data challenges. The company brings groundbreaking new approaches to transform how data-rich companies can make sense of structured and unstructured data. The company differentiates itself by offering premium data science solutions that are customized for businesses trying to mine their data for getting better return on technology investment. It does so by offering mix of big data analytics expertise by the techops team and the solution engagement by their seasoned bizops team. For more information, please visit visit iPredictt Data Labs

|In: Mobile|Last Updated: | 0 Comments

Indus OS-the world’s First Regional Operating System, and the #2 OS in India, announced its partnership with Intex Technologies, one of the leading smartphone brands, for providing innovative solutions for the Indian users and make India truly digital. With this partnership, Intex will be strengthening its regional push to tap the fast growing regional language consumers and launch Indus OS powered smartphones soon.

Rakesh Deshmukh, Co-founder and CEO, Indus OS said

Since the first device launched in May 2015, Indus OS has grown at a staggering rate. Today, we are proud to have over 5 million users on Indus OS, and now with Intex on-board, we expect to continue this exponential user growth. The regional language ecosystem holds immense potential in the Indian smartphone market, and Intex is a strong force to reckon with. Our vision is to bring technology in the hands of every digital Indian and the coming together of two of the most powerful brands in smartphones, is a very essential step forward.

Commenting on the development, Vineet Singh, Head-Digital Services, Intex Technologies said

Intex has always brought innovative products and services to its consumers, be it the multi-lingual App-Matrabhasha or the women safety app, Sashakt. With Indus OS, Intex is taking its mobile services a step further, where consumers with regional preferences not only communicate but can transform their smart phone experience into their native language and also get the benefit of multiple utility services deeply integrated with Indus OS. Intex as a brand understands the pulse of consumers and we look to further strengthen our footprints not only in metro cities but small towns.

Only 1 in every 10 Indians considers English as their first, second or third language. It is well researched that the next 300 million users who will use a smartphone for the first time in the next 3 years will be regional language speakers. In fact, as per research firm IDC, Tier II & Tier III cities garnered a higher share of India’s smartphone shipments for Q1 2016. India’s Tier I cities like Mumbai, Chennai, Bangalore, Kolkata & Delhi saw a 3.5 % share drop in total smartphone shipments in the country from Q4 2015 (29.9%) to Q1 2016 (26.4%). This clearly signals that the country’s smartphone penetration has started to find more takers in Tier II & Tier III cities. Indus OS is well poised to target these emerging smartphone users; it is currently powered with 12 major regional languages that together comprise 90% of the population.

The Indus keyboard is a pioneer in regional keyboards. It was the first keyboard of the country to have the natural ordering of the alphabet, allowing early smartphone users to type with ease and familiarity. It also offers the auto-correction and the patented matra-prediction features in 12 languages. It is a Hybrid Keyboard which allows users to type in a mix of English and regional language using just the English keyboard. In addition, it has its own regional app marketplace for content, App Bazaar, available in 12 languages. Indus OS has also collaborated with the Govt. of India’s Department of Electronics and IT (DeitY) to introduce OS integrated text-to-speech technology in regional languages.

Rakesh Deshmukh, Co-founder and CEO, Indus OS added

Indus OS is not just a technology product-it’s a platform that brings together brands, government, linguists, tech geeks, thousands of developers, and regional language users to gain from technology. Meanwhile, as India’s #2 domestic smartphone brand, Intex’s superior hardware and strong distribution expertise will enable people in every corner of the country to be technological competent. This partnership is a huge step forward to bridge the digital divide and unlock the true potential of technology for India’s next billion smartphone users.

About IndusOS

Indus OS’s team has developed the world’s first Regional Operating System. The Indus OS currently supports 12 major languages spoken widely in the region. Indus OS’ s vision is to digitally connect the next 1 billion people in the emerging markets. Indus OS recently raised $5 million series A funding led by Omidyar Network and angel funded by Kunal Bahl and Rohit Bansal from Snapdeal, Amit Gupta and Naveen Tiwari from Inmobi and Pranay Chulet from Quikr. Indus OS has the 2nd largest market-share in India (Q3 2016) according to Counterpoint Research. It has won the prestigious Tie50 Top Start Up (Silicon Valley) 2016 Award, the Economic Times Telecom Award 2016 for ‘Innovation in Developing OEM product’, Digital Start-Up of the Year at the Drivers of Digital Awards 2016 and NASSCOM Emerge 50 ‘League of 10’ 2016 Award. For more information, please visit Indus OS and AppBazaar

|In: Entrepreneurship|Last Updated: | 0 Comments

The Indian School of Business (ISB) in association with the U.S. Consulate General Hyderabad announced the launch of ISB Envision, a nation-wide Accelerator Programme to identify promising start ups that are leading the charge on Innovation and Excellence.

Designed by ISB’s Centre for Innovation and Entrepreneurship (CIE) and its incubation arm, DLabs, ISB Envision provides selected participants an opportunity to be part of the incubator/ accelerator programme at the ISB that will support ventures which have the potential to bring about a disruptive change in the area of Smart Cities. Climate Change, Education and Women’s Empowerment.

Making the announcement Rajendra Srivastava, Dean and Novartis Professor of Marketing Strategy and Innovation, ISB said

ISB Envision is our endeavour to create a socio economic impact by supporting the next generation of entrepreneurs to develop creative solutions to challenges and opportunities in the economy, overcome problems facing the society and create value for the country and our people. We hope this initiative from the Centre of Innovation and Entrepreneurship and DLabs at ISB will attract the best of entrepreneurs who have it in them to make a difference.

U.S. Consul General Katherine Hadda said

President Obama said recently to some entrepreneurs – Entrepreneurship remains the engine of growth. Ultimately, the world needs your creativity and your energy and your vision. Social entrepreneurs, in addition to being engines of growth, are agents of change. They are driven by a commitment to being socially responsible and putting mission before profit. The U.S. Consulate General Hyderabad is proud to partner with an exceptional business school like the Indian School of Business and to support the ISB Envision. ISB Envision is a true example of the shared values between the U.S. and India, as we strive for positive social impact in whatever we do.

ISB Envision includes two broad tracks: Start-up Initiate and Start-up Advance for early stage entrepreneurs

Start-up Initiate encourages entrepreneurs with a proof of concept and a viable business plan. This track aims to identify five entrepreneurs to be part of the ISB Incubation programme.

The five selected ventures will receive the following:

1. Incubation at DLabs@ ISB for a period of six months
2. Access to ISB’s network of mentors and investors

Start-up Advance is targeted at early stage start-ups that have been operational in business for 12 months and above. It will aim to identify five teams to be part of the accelerator programme to receive mentorship from the best minds in the industry, access to potential investors to secure funding and grow the venture to the next level.

The five selected ventures will receive the following:

1. Be part of the three month Accelerator programme at ISB
2. Access to ISB’s networks of mentors and investors

Some of the leading investment groups such as Matrix Ventures, Hyderabad Angels, TiE Hyderabad and Anthill Ventures are supporting ISB Envision as investment and mentoring partners.

Application Process

  • Applicants have to register online before 31st, December, 2016 at envision.isb.edu
  • Ten short listed applicants per track would be invited for a pitch day at ISB
  • Five teams per track would be finally inducted into the ISB Envision programme.
  • The Centre for Innovation and Entrepreneurship and DLabs at ISB will provide guidance and support to the start-ups throughout the programme.

 

About ISB

Indian School of Business (ISB) is a global Business school offering world-class management education across its two campuses – Hyderabad and Mohali. It is the youngest school ever to consistently rank among the top Global MBA programmes, the first institution in South Asia to receive the prestigious AACSB accreditation, one of the largest providers of Executive Education in Asia, and the most research productive Indian management institution. For more details please visit ISB

|In: Technology|Last Updated: | 0 Comments

Hike Messenger, India’s first home-grown messaging platform announced it is rolling out a brand new feature-Stories. Stories is a new way for people on Hike to share their lives and real moments with their friends through photos (that you can post immediately starting today) and videos (that also you will be able to post in the next few weeks). Stories are ephemeral and vanish 48 hours after being posted, quite like real life where everyday moments are experienced, and are not etched in history forever. A user who posts a story can see how many people and who all viewed that particular story.

Hike also announced that it launched its own Camera built into the app making it extremely quick and easy for people to snap photos right inside of Hike. In addition to that, it announced Live filters, a brand new feature that uses Hike’s new camera to automatically detect and recognize a user’s face using Machine Learning and allows people to very easily decorate their faces in photos. Hike has 12 Live filters available at launch, ranging from a cool Black and White Sunglasses, to a Turban and a Moustache and many more.

Stories on Hike are made for India-a Sight and Sound country where more and more users are shifting to a visual form of communication on chat, especially after the arrival of 4G.

Commenting on the launch, Kavin   Bharti   Mittal, Founder   & CEO, Hike Messenger said

Hike has become the place for the youth of India where they can be themselves. With over 100 Million users, Hike is a testament to that. One of our goal for 2016 has been to bring photos at the centre of Hike and with Stories and Live Filters, we are doing just that. We believe our users are going to love Stories, Camera and Live Filters we are announcing today, especially with increasing access to cheaper and faster data.

What makes Stories a lot of fun is the new Camera and the Live Filters built on top of it. I really believe that Camera is the new keyboard. It is the most natural way for humans to communicate and express themselves. What’s really interesting about this new update is that we are now chartering into the realm of AR where we are going from Smartphones with Cameras that just take photos, to Smartphones with Eyes that can see!. That’s an incredible thought. Live Filters ais just the beginning and we are sure Hikers are going to have a ton of fun using them.

Stories is replacing what was earlier the Timeline on Hike.Stories, the all new Camera and Live Filters on Hike are being rolled out starting today across Android and iOS.

About   Hike   Messenger 

Hike is simplifying how people connect and interact with content and services on mobile. As of January 2016, Hike has over 100 million users. 95% of Hike users are based in India and 90% of them are below the age of 30. Hike users, on an average, exchange 40 billion messages per month and spend 120 min. per user per week on the platform. For more information, please visit Hike

|In: Interviews|Last Updated: | 0 Comments

Couple of years back when I was associated with an early stage startup where the product was it’s IP, it was critical for us to patent the product! Though it was couple of years back but entrepreneurs still face the mounting challenge around registering their startup, protecting trademarks, etc. (Source)

Ideas are born out of problems that you face and the same is true for Manmeet Singh, Founder & CEO of QuickCompany. Manmeet faced lot of legal hurdles while running his earlier startup and this is where he saw a market opportunity and QuickCompany was born!

Today we have a chat with Manmeet Singh about QuickCompany, entrepreneurial journey, learnings, tips for aspiring entrepreneurs, etc. So, let’s start with the Q&A…

How and when did you come up with the idea of QuickCompany

Manmeet Singh had a startup running for weddings on his personal account. He wanted to register a company, went to some CAs and realized the pain in running behind CA’s, getting work done and figured out why not do a start up which registers companies since it would solve the problem as bureaucracy is a big pain in India.

Can you give a small background about you and it’s founders ?

Manmeet is the Founder, CEO of QuickCompany. He has graduated from London and worked there for a couple years. After that he was working for MNCs and every product he made got popular and made the company rich. He figured its high time he should have his own startup and this is what made way for QuickCompany. You can find more about Manmeet here

QuickCompany is a very interesting name (since the name speaks for it’s service), what are some of the other potential names that came up while forming your company ?

We wanted to emphasize on Speed and Low cost of registrations. At the same time, we also wanted a name which is very simple to remember and can click in the minds of our customers. Hence, we chose QuickCompany, some of the potential options were Rocket Registration, GoLimited (Inspired from GoDaddy) and RabbitRegistrations.

What are some of the crucial learnings for you (as an entrepreneur) when you started QuickCompany ?

There are many learnings so far and the list just keeps on growing day by day. Some of the top learnings are below:

1. Pick a fight, if you know you are right (since the CAs might be over charging)
2. Engineering is the easy part, people management is more difficult
3. Market Products are overrated (We were using Sales Force and Lead Squared and thought they were not good enough)
4. Bi-Products can be highly valuable (We made our own ERP)
5. You can do big things with a small team (We only have 3 developers including the founder, no designers, no network people) and still we have a kick-ass product
6. Decision making is progress

Please walk us through the Business Model of QuickCompany

It is a simple model, we charge you a small fee per registration. The more the registrations the lower the price (as the Internet is all about multiples).

What are some of the services that startups can look forward to when approaching QuickCompany

IP, Trademarks, Registrations and Taxes

So far based on your insights(and services so far offered to startups), what are some of the biggest pain-points of entrepreneurs w.r.t IPR, Company registration, etc.

All Startups seek funding. Funding is Plan Z not Plan A, no one builds a startup to solely get into the funding game. Entrepreneurs start companies to change the world! Idea is worth nothing. It is all about execution (Google is not the first search engine, iPhone is not the first smartphone, Tesla is not the first battery Car). We learnt at 91Springboard that startups generally have big plans but many of the startups fail since there is no product or execution. They are unable to convert the grand vision into a viable and market-fit product.
How does QuickCompany stack up against it’s competitors ?

We have a very lean team. We are technology based not people based. In the year 2015, QuickCompany was only 1 year old and we achieved the same registrations as our competitors! That was a very significant milestone for us at QuickCompany. Many of our competitors brag about 160 people in a team, we like to keep lean. We are able to provide more services to our clients with less burn-rate since we are only a team of 30 people in QuickCompany.

Can you please shed some light on what care startups need to take care of especially if their idea is highly technology based (and their idea is the IP) ?

This is a myth, it is not about the technology you use but it is about having the right product fit. If you have a hammer you tend to see every problem as a nail. The mantra is Always be focused on the problem you are trying to solve, everything else is secondary.
Solve problems of the future in the future. Your startup does not need Big Data and Enterprise solutions, start up small and as you grow learn, change and evolve.
Key is to be lean. Overhead walks on 2 legs, it becomes really difficult to get rid of dead weight if you gain some. That is one of the fundamental reasons why so many heavily-funded startups are laying employees in huge numbers!
Is QuickCompany bootstrapped/VC funded and are you looking out for funding ?
Bootstraped. As mentioned earlier, Funding is Plan Z and we adhere to that policy. Look for funding only when necessary & required. The point is many startups get over-funded and many times that is also a bigger worry!
When according to you should an entrepreneur look out for external funding ?
When there is no choice and when the entrepreneur is run out of funds from FFF (Friends, Family and Fools).
Some tips for aspiring entrepreneurs and something that keeps you motivated everyday for your startup ?
Passion is overrated and will burn out. You need a system, not a goal. To give you an example if you exercise everyday regularly, you will have the body of a model and that is what is termed a system. It is always best to ensue things, not pursue things.
Your thoughts on Digital India and how it has sprung the entrepreneurial zeal in India ?
There is a lot of zeal but somehow the talent that you find in the market is sub-standard. We only believe in one thing – To have mastery in what we do and that is what keeps us ticking all day long!
Some tips on Scaling up and Hiring especially for SME’s
Scaling up is a post process of marketing. There is no point having big warehouse and operations teams since that would add up to your operational expenses. Scaling up is a very organic process. To give you a perspective, think of it as drug dealing – if Walter White deals in the best Crystal Meth, he better find a way to scale else very soon the growth will be flat instead of showing a hockey-stick curve!
How much important is Marketing & Brand building for startups ?
In the initial year, branding does not count for much. After you hit a critical mass and a super service, it counts a lot.
Any closing thoughts for our readers on entrepreneurship ?
Do not Start, if you do not have perseverance. It will suck the life out of you, always remember 99.99% will fail and hence, building a startup is a beautiful journey with many ups and downs (which are all a part and parcel of the game).

If you have any questions for the QuickCompany Team, please leave them in the comments section.

|In: Entrepreneurship|Last Updated: | 0 Comments

No ordinary disruption. In the business world, change means opportunity – to find it you need to know where to look. Witness the real-time startup trends at the World Startup Expo 2016, November 21~November 23, 2016 at Bangalore International Center.

The Asia’s largest congregation, aims to bring together the most happening and disruptive startups and SMEs, along with the expertise of executives from the top corporations, government agencies, incubators, investors, HNWIs, VC funds, banks, students and technology companies from across the world.

Get an insight into the developments that will have the greatest impact on the business world in coming decades. The trends that are fads and one which will stick. The technologies that have the greatest potential to remake today’s business landscape include, Autonomous vehicles-Autonomous cars are coming, and fast, by 2025, the ‘driver-less revolution’ could already be ‘well underway.’ Cloud technology-the growth of cloud technology will change just how much small businesses and startups can accomplish. 3D printing-the manufacturing process will ‘democratize’ as consumers and entrepreneurs start to print their own products. Renewable energy–Wind and solar have never really been competitive with fossil fuels, with the changing trend the International Energy Agency predicts that the sun could surpass fossil fuels to become the world’s largest source of electricity by 2050.

Commenting on this initiative, Nebu K Abraham, Co-founder & CEO, Cocoon Ventures and director-World Startup Expo said

This congregation will not only provide prescient diagnosis of what’s to come, but also offer compelling thoughts on how we succeed in a world of startups that’s moving faster and faster every day. The industry stalwarts will give an insight into the massive changes which can be overwhelming, as well as inspire the attendees to confront them with intellect, humanity, and a profound optimism about our future.

To maximize the platform, WSE 2016 will have four different streams running over three days.

  • WSE Exhibition: 10000 SQM exhibiting area with 500+ startups, technology companies, educational institutions, free trade zones and banks
  • World Tech Hackathon: A coding challenge which will see participation from over 2000 students and corporates
  • WSE Conference: A 2-day conference with high profile national and international speakers
  • WSE Awards: An award ceremony acknowledging the work done by startups

An important interactive platform for policy-makers, investors, startups, media, industry partners and associations interested in updating their worldview and making it fit for modern purpose.

About World Startup Expo (WSE)

WSE is for everyone looking to learn, listen, and collaborate; to harness their creativity and find the tools and resources to bring their ideas to fruition. It is for those startups looking to build and expand their tribe. For more information, please visit World Startup Expo

About Cocoon Ventures

Cocoon Ventures is a venture capital firm that provides growth capital required for seed stage and early stage startups across a wide spectrum of industries. Set in the UAE, our mission is to be an ideal business launch pad through empowering dynamic entrepreneurship, creating and nurturing long-term business relationships. For more information, please visit Cocoon Ventures

|In: Technology|Last Updated: | 0 Comments

BankBazaar, India’s leading personal finance marketplace, announced a tie-up with Truecaller -the Swedish smart-calling app. With this association, BankBazaar users can now log on to the platform through their Truecaller credentials instead of Facebook or Google for a quick and frictionless registration experience. For banks and financial companies partnering with BankBazaar, this means applicants whose applications they receive are vetted twice over-once by Truecaller and once by Bankbazaar – so that only genuine customers reach them.

BankBazaar, which recently launched completely paperless processes for availing loans and credit cards from select partners, understands the importance of a frictionless experience when it comes to product purchase, and this integration with Truecaller is expected to further ease the users’ financial journey.

Explaining the strategy behind the tie-up, Rati Shetty, CPO, BankBazaar.com said

At Bankbazaar.com, we value a simplified, friction-free, smooth, and efficient customer experience above all else. Our integration with Truecaller enables convenience in the experience so user does not need to go through a manual form filling process but simplifies the process via Truecaller’s one-click login to speed things up.

Headquartered in Stockholm, Sweden, Truecaller was founded in 2009 by Alan Mamedi and Nami Zarringhalam. Truecaller’s main features and services include caller ID, spam blocking and dialer functionalities. By tying up with Truecaller, BankBazaar is adding another verification layer for its customer base that shops for personal finance products over its platform. Truecaller has more than 130 million users in India. If an applicant for a financial product is vetted by this database, the chances that they are spammers come down drastically. This is an added incentive for the BankBazaar’s partner financial companies, as it improves the quality of applications by making them easier to verify.

Priyam Bose, Director of Worldwide Developer Relations at Truecaller, said

Minimising friction is a critical metric, especially during user on-boarding in mobile apps, which leads to user delight and deep engagement apart from propelling growth. Truecaller’s TrueSDK has become the right fit for users and app businesses alike in fulfilling this critical need with its flexible and one touch phone number based sign in. With BankBazaar, we are truly committed to offer a smooth and trusted user registration experience for millions of users.

BankBazaar.com hosts the widest range of financial products from over 50+ of the biggest public and private sector banks, NBFCs, and mutual funds players in India. It gets an average of 7,000,000 visitors per month. The company raised USD 80 million through funding from investors such as Amazon.com, Fidelity Growth Partners, Mousse Partners, Sequoia Capital and Walden International.

About BankBazaar

BankBazaar.com is ranked as the best financial website in India by the Internet And Mobile Association of India (IAMAI). BankBazaar.com has also been recently awarded the Emerging Brand of the Year Award at the 7th CMO Asia Awards for Excellence in Branding and Marketing in Singapore. It is India’s first neutral online marketplace that gives you instant customized rate quotes on loans, credit cards or any other personal finance products. It simplifies the loan application process. BankBazaar.com services are available through the web-portal, made-for-mobile web service, or the BankBazaar app available on the Android play store and iOS app store. Apart from these, it gives the consumer the latest news/trends and insights into managing finances better. For more information, please visit BankBazaar