ScoopWhoop, India’s most exciting youth media brand has renamed its Hindi content platform – Gazabpost to ScoopWhoop Hindi. The new brand will continue to engage specifically with Hindi-speaking millennials & Gen Z’ers with addictive, interesting and relatable content while also bringing in the quintessentially ScoopWhoop flavor that audiences across India know and love. The content will cover everything from entertainment & social news, to infotainment to original video content and series created exclusively for Hindi-speaking youth.
The future of content is most decidedly regional. Media & entertainment needs of regional audiences are constantly growing, and the youth market specifically has been underserved for quite some time. ScoopWhoop Hindi is an opportunity to capture hearts & minds of young Bharat by combining Gazabpost’s existing reach with the brand love around ScoopWhoop.
With this rebranding, we are poised to build India’s only content brand that engages the Hindi belt’s youth at scale. We are confident that advertisers too would see greater value in an integrated ScoopWhoop offering that reaches young audiences across India & Bharat.
About ScoopWhoop
Founded in 2013, ScoopWhoop is India’s most exciting youth media platform for social news & entertainment largely appealing to the 16~35 demographic. About 30 million unique users visit the website monthly and it’s widely considered to be India’s most popular social content brand with over 250 million video views and over 400 million content views across social media per month.
Apart from the flagship portal, ScoopWhoop, the company has multiple properties that include ScoopWhoop Hindi [ScoopWhoop’s Hindi publication], Vagabomb [a go-to publication for the modern Indian woman], OKTested [a youth-oriented channel for challenges, ties and other game shows] and Unscripted [a video platform for interesting and untold original stories from around India].
Social media now plays a key role in advertising for many businesses. If a company is not using social media, they could be missing out on opportunities to raise brand awareness and acquire new customers.
For many companies, Facebook is the focus of their social media advertising strategy. It has the largest user base and the broadest reach in terms of different demographic groups. Even with this information, many businesses still wonder whether Facebook advertising can have an impact.
Facebook advertising does have the potential to help brands increase awareness and influence purchasing behaviors. Research has even shown that Facebook ads can affect brand image and have an impact on purchasing intent.
Knowing that Facebook advertising can help your business reach its goals is good, but there is more to successful Facebook advertising than simply creating and publishing ads. Working with and learning from a successful Facebook advertising firm will help you understand what goes into developing an effective ad campaign. Additionally, you can keep these basics of Facebook marketing in mind.
Define Your Goals
Setting a clear goal is one of the most important parts of running a successful Facebook advertising campaign. Without a goal, you will simply publish ads that have no aim. While some of them might have good results, the campaigns will never live up to the platform’s full potential.
Page Likes
You can run campaigns that specifically work to get more likes on your Facebook page. This can be a good place for businesses to start because it will grow the organic reach of their Facebook page and can also raise brand awareness. Additionally, these ads have great potential because they do not ask much of the user.
Website Traffic
Website traffic ads can also work well as a launch point for companies that are new to Facebook. It’s a relatively low-pressure advertising approach, and you can direct the ads to any page on your website. Instead of moving right to pushing for a sale, you are just letting consumers know you are there and showing them what your business has to offer.
Website Conversions
Most Facebook ad campaigns are going to result in conversions of some sort. However, this will happen organically after initial contact with the ad. When you develop a campaign focused on driving conversions, you are targeting consumers and directing them to assets that are designed to move them closer to a conversion.
Brand Awareness
Brand awareness campaigns are about exposing more people to your company. By letting people know more about you and what you can do for them, you are essentially setting yourself up to have greater success with the ads that are designed to drive conversions. Instead of selling, you are demonstrating the value of your brand and letting consumers know why they should engage with your services.
Lead Generation
With lead generation ads, you are trying to get consumers to share their contact details. With Facebook, this strategy can be more successful than through some other advertising platforms. Instead of directing the user to a landing page where they fill out a form, all of the information can be collected through the social media platform.
Customer Acquisition
Acquiring new customers is an obvious goal for Facebook advertising. You can use Facebook ads to get people to sign up for a service, buy products, install apps, and more. Facebook makes it easy to find new customers, and you have a variety of advertising options that can encourage them to become a client.
Offers
Offers can be a great way to attract new customers and to re-engage old customers. In some cases, you might be providing something for free to get people to sign up for a list. In others, it could be a discount to encourage a purchase. Offers work because they help your ads stand out from all of the other content that is shared on Facebook.
Engagement
Engagement ads can work well for users that have already had some level of contact with your brand. You could run these ads to showcase new products or features. They can also be helpful to encourage use of an app, or you could use an offer to get visitors back to your website. The idea is to remind a past customer of your business and make an effort to re-engage them.
Reaching Your Goals
Having a goal is important because it helps to inform the other decisions you will make concerning the direction of the ad campaign. Once you have a goal, you then need to use some best practices to help you to reach it.
Audience Targeting
Much of the power of Facebook advertising comes from the ability to target the right audience. Facebook collects a lot of information about its users, which allows advertisers to select different audience attributes. These can then be accurately targeted for ads. In addition to that, you can also have great success with features like custom audiences and lookalike audiences.
Social Proof
If users see other people benefiting from something, they are more likely to want to follow suit and do it as well. Social proof can be a powerful tool when it comes to Facebook advertising, and it can add a small push that gets users to engage with your ads. As an example, if you are trying to get people to sign up for your email list, you could show that you already have thousands of active subscribers.
Address Pain Points
Promoting the value of your brand is important, but there is something to be said for addressing the concerns of the consumer. What problems does your product solve? What need does it fulfill? If you’re able to address these concerns in your ad, you can make an emotional connection with the consumer. This will increase the chances that they will engage.
Test Your Ads
Research can help you to find good strategies to start with, but nothing will guide you to success like your own experience. If you want to be able to learn from your campaigns and find the strategies that offer the best results, you need to A/B test your ads.
Retarget
You will find that some people go to your website without converting. This is a sign that they have some interest, but for whatever reason, were unwilling to follow through and convert. Instead of giving up on these missed opportunities, you could create a custom audience of website visitors and retarget them with new ads. You may even want to consider offering some type of incentive that will help move them closer to a conversion.
Businesses of all sizes can have success with Facebook advertising. You just need to find the right goals for you and deploy the right strategy to reach them. If you are still having trouble getting the most from your Facebook ad campaigns, you might want to consider working with a firm that specializes in social media advertising.
About the Author
Rae Steinbach is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing [of course]. More about Rae can be found here.
Social media is truly a phenomenon. No longer than fifteen years ago, social media as we know it today had not even been thought of, most likely. Myspace was the first true social platform as we know it, and started gaining popularity around 2005, though it was originally released in 2003. After Myspace came Facebook in the years prior to 2010. Twitter came shortly after, then begat Instagram.
Facebook has more than two billion – that’s 2,000,000,000 – regular users that log on at least once every month around the world. As you might imagine, it’s the largest social platform.
While most people use social media to keep in contact with friends, family, coworkers, and even meet people they’re not already familiar with IRL – in real life – another leading use of social media is for businesses, organizations, and other entities to connect with their customers and potential consumers.
Yet another purpose of social media – although it wasn’t originally intended to work as such – is exercised by employers. A majority of employers engage in social media screening to help weed out unqualified candidates. Here are several tips for screening applicants at your organization – take notes, and don’t try to tackle it without help – it’s OK to ask.
Reach out for help
Not every organization is experienced at hiring new employees. Even if an organization and its constituents are, in fact, seasoned in scouting the job world for ideal applicants, they might not be ready to screen them on social media. Besides, not outsourcing social media screening responsibilities forces employees to focus on responsibilities that they might not be passionate about, prepared for, or trained in.
Seek out social media screening agencies on the world wide web. We recommend trusting reputable agencies in assisting your organization with screening applicants on social media, including the likes of Fama.
Apply screening procedures equally across all applicants
In hiring, it’s important to subject all applicants to the same treatment. Not doing so can potentially result in organizations being accused of discriminating against those that they didn’t hire. Even if legal problems like this don’t pop up – they won’t, a vast majority of the time, although in today’s politically correct world, it’s better to be safe than sorry.
Delegate the actual browsing of social profiles to others
While you should keep this responsibility within the walls of your organization, the person or people that make the final calls regarding hiring decisions should never be the ones that screen social media profiles.
If the entity you work for is large enough to have a human resources department, delegate digital job screening responsibilities to HR. If not, ask someone outside of the hiring process to look through applicants’ pages and provide a summary of all pages to the person making such decisions. Remember to never include any information regarded protected characteristics like age, sex, or race.
Be consistent in subjecting applicants to screening procedures
If you look through the top ten posts of a particular applicant’s Facebook page, then use a program to sort through every tweet that person has on Twitter, you should hold every single applicant to those same standards.
Not doing so, whether you recognize it or not, is not being fair to those seeking jobs at your organization.
LinkedIn followed by Facebook and Twitter have emerged as the leading platforms for healthcare and pharmaceuticals companies in India for digital engagement according to the data revealed by the‘India Digital Health Report 2017‘.
Image Source – LinkedIn
The report was published by D Yellow Elephant – a Full-service Digital & Social media firm, with a specialized focus on pharmaceuticals, medical technology, healthcare, and wellness.
The report studied 160 India based companies across four verticals – pharmaceuticals, medical devices & equipment, diagnostics and hospitals on twelve key digital and social parameters – websites, apps, Facebook, Twitter, LinkedIn, YouTube, Google+, Blogger, Pinterest, Flickr, Instagram, and Tumblr.
Infographic – Report Overview
The companies are segregated into three categories – Digital Primes [the torch-bearers], Aspirants [gradually moving up on the digital curve] and Onlookers [silent observers] based on their presence, engagement, response, and consumer followership.
Aman Gupta, Managing Director, D Yellow Elephant, said
The report indicates that pharmaceutical and healthcare companies in India are affected by ‘Engagement Draught’ – present across most social media platforms but reluctant to engage with stakeholders. With HCPs [Health Care Professionals], patients, caregivers and policymakers consuming bulk of information online, it is imperative for companies to develop a digital ecosystem spread across multiple channels.
Launched in 2015, the India Digital Health Report has set benchmarks for digital presence across the sector. The second edition reveals that the digital journey for most companies has started, but restricted to presence. A robust digital engagement strategy should be integral to the corporate strategy, rather than an afterthought.
The study revealed that only 14% companies emerged as Digital Primes. 54% companies qualify as Digital Aspirants while the remaining 32% fall under the category of Digital Onlookers.
Infographic – Research Insights
Of the four industry verticals, pharma accounts for the highest number of Digital Primes [22%]. Medical devices & equipment and diagnostics have maximum Digital Aspirants, with 71% of the surveyed companies maintaining digital presence but lagging in engagement.
D Yellow Elephant is a Full-service Digital & Social media firm, with a specialized focus on pharmaceuticals, medical technology, healthcare and wellness. Spread across key verticals of Digital & Social Analytics, Strategy, Design, Development and marketing. A part of The Strategic Partners Group, D Yellow Elephant represents the specialist brand focused on social and digital strategy service offerings.
With a global footprint in key locations of Delhi, Mumbai, Singapore, London and New York, the firm comes with a deep understanding of the Pharmaceuticals and Healthcare market, offering specialized services in HCP engagements, consumer communications and sales force empowerment. The firm comes armed with 20+ years of core Pharma and Lifesciences expertise, with a clear understanding of the legal and regulatory framework. For more information, please visit D Yellow Elephant
VoxWeb, the social networking app developed around ‘speaking-pics’ or voice-augmented photos have unveiled new designs and features on its Android and IOS Apps. The most significant of the new features – introduced after heavy user demand – is the ‘Embed Voxie’ option which allows users to embed a voice-augmented photo to their blogs and other websites/webpages. In addition to this, users can now store the newly created voice-augmented pic to their device without the compulsion of sharing or sending. Users can also create a private Voxie collection by leveraging this feature.
Also, in a major policy shift, VoxWeb disabled the likes and comments count on other users’ content [content creator will continue to have the like and comment counts along with the like list] to remove the ‘performance anxiety’ friction and thus encouraging users to post frequent updates without worrying about the number of likes they get on the post publicly.
Other new features introduced in the VoxWeb app include doodle drawings and sticker pasting options on pics, pin post to the top of profile page and two simple and effective privacy settings options. These features will provide users with an elevated photo sharing and social media experience while using the platform.
Speaking about the new app versions, VoxWeb representative said
These new features in VoxWeb social media platform adds another dimension to a user’s social media experience. We are continuously working to provide our users a unique and rich experience while revolutionizing the digital image-sharing and social media space. VoxWeb is excited to present these refreshing visual designs and new features to internet users.
The latest features and designs available are:
Embed voxie option: Now users can embed a voice-augmented photo to their blogs or websites
Private voxie collection: Users can transform their album or other photos to voice-augmented photos and save them on the device, without the need to post or send those photos. This creates a private rich collection of voice-augmented photos
Doodle: Users can also add stickers and draw doodles on the ‘speaking-pic’ or a voxie created
Pin-to-top: There is an option to pin a social media post at the top of their social media page
Innovative approach to privacy settings: With a combination of merely 2 options, users can effectively enable the desired level of privacy and everything remains in sync with the fundamental nature of a ‘follower-following’ network
Following list: VoxWeb has disabled the option to see a user’s ‘Following’ list to encourage following within the network
Changes to update likes and comments on the app: The platform will not display the number of likes and comments anymore [though comments to any post will always remain visible]. This ensures that sure users don’t have any ‘performance anxiety’ while creating a post that is a big friction on various one-to-many communication platforms.
Link to try out the new features on the VoxWeb app.
About Voxweb
VoxWeb is a consumer internet company which designs and develops online communication and networking products. Incepted in Jan 2015, the company is based in Mumbai, India. The flagship product of the company, is the ‘speaking pictures’ [voice-augmented photos] social network VoxWeb. The platform is perfect for capturing and sharing moments through pictures which can be captioned using vocal sounds. A must-have camera and communication app for concerts, parties, sports and tourism, additionally, the app also facilitates creating selfies that can speak upon touching and the VoxWeb Team has christened these ‘speaking selfies’ as ‘Voxies’.
VoxWeb, aims to create a global consumer internet product from India and the app has already got more than half a million users from 97 different countries. Brain child of Yash Mishra, an IIT Kanpur graduate, VoxWeb was founded in 2015, to become the new age social media app for internet- users.
There are many pieces that go into the puzzle that is a lead generation website. Those pieces need to fit perfectly together for visitors who arrive to your site. If one of them is missing, you’ve just handed over what could have been a great sales lead to your competition. Based on data from over 300,000 validated online sales leads, we discovered that 84 percent of visitors convert during their first visit.
Back to those puzzle pieces: there are several things you can implement to score a conversion during the first visit. We’ve created a guide to 10 of the most important for you to implement as soon as possible.
Top three points are below:
Content – This shouldn’t be much of a shocker, but creating content that stimulates action will make the benefits you offer jump off the screen.
Intuitive Navigation – With the short attention span of most buyers, you don’t want to frustrate them with bad navigation.
Relevant, Custom Imagery – Poor imagery will have visitors second-guessing your expertise. Images should captivate and distinguish you from the competition.
For the whole story on building a website that converts, take a look at the following presentation
About the author
Brad Shorr is Director of Content Strategy at Straight North, a B2B Internet marketing company that offers services for SEO, PPC and web design. Shorr has written for leading online publications including Forbes, Entrepreneur and Moz. You can find more about him here
The main difference between social media and digital marketing is that social media is included in digital marketing. A lot of people today wrongfully believe that if they engage on main social media platforms they perform digital marketing, which is not necessarily true. Contrary to popular belief, a successful digital marketing campaign is made up of several other components, social media included.
The links between digital marketing and social media
In layman’s terms, digital marketing is all about building awareness and advertising a product or band by making use of numerous digital channels, not just social media. Main components include:
Internet marketing – Search engine marketing (SEM), web, mobile markets (Apple Store and Google Play), email marketing, smartphones, online banner marketing and social media.
Offline digital channels – Digital billboards, TV, SMS, radio, and word-of-mouth
As far as social media is concerned, we must mention that it is a fundamental branch of internet marketing. The rise of platforms such as Twitter and Facebook has completely revolutionised the way people interact, shop, advertise their business and of course, socialize. Social media is a broad term we mostly use to describe online platforms that connect people in exchange of information. Google+, LinkedIn, Tumblr, Pinterest, YouTube and Pinterest have become just as important as Facebook. In fact, if you own a website the best way to make yourself known in the online environment is to connect to all.
Main differences between social media and digital marketing
Digital marketing can survive without social media, however social media can’t thrive without digital marketing. That’s because marketing in the online environment includes social media. A multi-channel approach online renders better results, and companies can choose to work with channels that best complements their business mantra. Mobile ads, SEM, SEO and banner ads are all digital. They’re not included in social media. This means that digital alone – from a conventional perspective – is a sole one-way marketing approach.
On the other hand, we have Pinterest, Facebook, Instagram and Twitter just to name a few, which are social media platforms. However, without engagement and interaction using digital marketing, these platforms would be useless when attempting to market a business. Sharing and commenting equals social media. The approach can only work when combined with additional media channels, meaning digital marketing in order to create a bigger impact and grab more attention.
The power of digital marketing over social media
Since social media depends on digital marketing, it’s safe to say that social media can’t live on its own in the online environment. Digital marketing alone, is all about online promoting. Many powerful and top-tier technologies are included in digital marketing, including email, websites, apps, messages, and sharing information. The latter approach is directly linked to social media websites.
Nowadays, most businesses operate online. Even though they have a physical office and still conduct offline marketing, they must have an online presence as well in order to boost awareness and improve leads. Unlike social media, digital marketing is a proven marketing strategy, and social media is an important part of that strategy. The array of online channels used to advertise is numerous, whereas social media marketing alone uses different social platforms. As opposite to social media, digital marketing works just as well in the offline environment. It’s not that powerful, but it works. Offline, social media has zero value.
Social media – the favourite branch of digital marketing
Digital marketing loves social media; and social media can’t live without digital marketing, so it’s a win-win. Whether we like it or not, these two are closely tied together. If you want your business to thrive, you need both. It’s the only way to make yourself stand above the competition. Companies of all shapes and sizes need to adopt the right digital marketing tactics to thrive. Decide on a channel – or multitude of channels – that best match with your business goals. Websites need to be linked to both Twitter and Facebook to generate organic visitors. But they also need to use direct mail campaigns and offline strategies to make themselves known to the masses offline.
When mixed together, social media and digital marketing work the best. Your new startup will thrive, online visitors will become paying customers and your website will end up on the first pages of major search engines. But that doesn’t mean offline tactics don’t matter; because they do, especially when attempting to appeal to local communities.
India or should we say India aspiring to become Digital India is changing and so are the citizens of this country. Be it an urban Indian (living in Tier-1/Tier-2 city) or a rural Indian (living in the villages), one thing that has changed the lives of millions of Indians is The Internet.
According a NASSCOM report titled ‘The Future of India*’ launched in association with Akamai Technologies, India’s Internet user base is the second largest after China. As per the report, India is expected to have around 730 million Internet users by the year 2020 (up from 230 million in 2016). Globally, the number of Internet users is expected to touch 4170 million by 2020. Internet has created a massive impact across all the sectors and it has changed the way we work and interact socially with our friends! [*Source]
Increasing mobile penetration, reduction in data rates, introduction of 4G etc. are expected to develop this market further! Along with the changing habits of the consumers, it became critical for brands to change the way they interact with their customers. Gone are the days when brands could blast a TVC and expect better engagement (and ROI). Brands have become more conscious about their ad-spends and increasing internet penetration has enabled many of them to capitalise on the growth of Digital Marketing & Social Media Marketing. When was the last time, you purchased a product by watching the TVC (without doing a thorough online review) 🙂 The evident NO answers why Digital is such a crucial medium!
Off late, this sector has attracted large investments and there is a sky-rocketing growth in the field of Digital Marketing & Social Media Marketing. In fact, Digital is the new Mainstream communication & engagement medium!! Engagement, Social Reach and Visitor Growth Rate are the key social media metrics tracked by social media savvy brands these days.
The massive growth in the Digital Marketing sector has not only attracted investments but has also led to rise of entrepreneurs who have ventured in digital marketing sector. Months before 1st July, 2015 when PM Mr. Narendra Modi set the foundation of Digital India, two common lads (Vikalp Kumar and Gaurav Sharma) from modest backgrounds residing in non-metropolitan cities were bitten by the Entrepreneurship Bug. They foresaw the upcoming boom that was to happen in the country on Digital Front and so RippleDME was founded!
For Vikalp & Gaurav, there were tons of challenges lying ahead, with new agencies mushrooming in the metros, having a market foot-hold among the giants of the game was a task. To provide cost effective digital marketing solutions seemed a distant dream when even breaking even looked like a farfetched goal. However, entrepreneurs never give up and they looked for strength within.
RippledMe : Humble Beginning
They set up RippledMe’s pilot office in their hometown in Allahabad the first of its kind, at a time when people didn’t even have any clue about digital marketing. Getting the right people to work for them was a herculean task. But they believed and they trained those people, developed the required skills in them and polished their talent till it was up to the mark for the job in hand.
RippledMe : Up-hill task of Ob-boarding
Though getting like-minded people on-board, training them & involving them in the eco-system was a tough task, they had a tougher task at hands. In order to sustain and grow their business they required Clients. They had to first sell their vision to on-board employees and now they had to repeat that task to signing up new Clients.
Clients in the metros wouldn’t believe that a new agency, with the team size in single digits and no prior experience could deliver, that too when the agency wasn’t even located in their city. So the RippledMe team took a bottom-up approach in their execution. Providing services to small business and startups with meagre budgets and yet they delivered, against all the odds around them and all the inexperience around them. Slowly, with time a corner turned. They associated with a startup with initial level of VC funding. With some money in the kitty, they were able to put the client on the map and even beat some of the established players with bigger budgets.
RippledMe : Perseverance pays off, ENDOCON2016 milestone
With experience, a lucrative portfolio and positive references, they started to climb up the ladder and latched on to bigger projects. With time, the clients realized that distance wouldn’t be a factor as far as spotless delivery and honest consultation is concerned. With bigger projects, came the opportunity to set industry benchmarks.
One such benchmark was ENDOCON2016. A top rated, annual, medical conference of Gastroenterologists. Usually there isn’t much noise about such events but RippledMe added the needed bling to it and gave it an online viewership of over 1 million. The first time any medical conference, held on Indian soil, was able to achieve that number [Source]
Along the way they accomplished distinguished tasks such as getting 5000 registered app for a client through integrated Offline and Online activities with CPA half of industry average. Also, proving a new business model for a client, right from the start of its marketing and channelising those efforts to transactions, thereby proving the complete working and functioning of a business idea.
With so many achievements in such a short span of time, RippledMe is a story of how average-joe entrepreneur(s) defeated all odds to create a brand in RippledMe. We caught up with Vikalp Kumar, Co-founder of RippledMe to share his insightful story to our readers. Let’s have a chat with him about RippledMe, their foray into Digital, future plans etc.
Q. How did you come up with idea of RippledMe ?
A. We realized that internet penetration in India stands at around 10%. With the oncoming of the entrepreneur boom, there are new businesses, ventures, prospects, etc grooming up across the whole landscape of India. Marketing is an expensive thing. It can’t be expected that each of these new ventures would have sufficient funds to undertake high-end marketing measures like TV ads, or Radio Ads or Print Ads.
Digital Marketing is the cheapest and the most effective way of marketing as it allows you to reach a very targeted audience and you can measure results for every penny you spent. The entrepreneur generation is teach savvy and digitally educated, hence to make them understand its benefits is easier and it also suits well to their budgets providing instant returns, which is basically the dream for any new business venture.
Q. Brief us about yourself and other founders ?
A. Company is founded by Vikalp Kumar and Gaurav Sharma. Both engineering graduates and classmates till their final day of education. After college, both went separate ways. Vikalp set up a new venture in software development. Gaurav turned towards job in mechanical sector. Both had their own mind sets at the time. Vikalp wanted a better market understanding, so according to him, the best way to do that was by being in the market.
RippledMe Founders – Vikalp(L) & Gaurav(R)
Gaurav on the other hand wanted to learn more about actual work flow in industry. After about 18 months, with different experiences under their belly, they teamed up again for a new venture, bringing their unpolished expertise and little experience in a joint team effort. Vikalp having been in business knew better what mistakes to avoid for the new venture and the way forward. Gaurav having been in service knew how to manage the operations and build a composite, self-sustaining teams.
Q. What has RippledMe set out to become ?
A. We want to be the go to name for Digital Marketing In India.
Q. Have you received any institutional funding ?
A. The company is bootstrapped. No outside investment or bank loan has been availed. We might look into external funding at later point in time. Our priority is growth, growth & growth 🙂
Q. How has been the overall response to RippledMe
A. The response has been encouraging. We believe that if we provide exceptional service, our clients will become our promoters and advertisers themselves. They’ll recommend us to others and word-of-mouth, no matter how small, but is still the most influential and believable source of marketing. Google employed it, so did One Plus One.
We are trying to be on the similar guidelines. First year was tough but no business is easy from the word go. We streamlined our processes, eradicated bottlenecks, trained unpolished talents and now are more hungry than ever.
Team RippledMe
Q. Can you guide our readers to some good resources on Online Marketing, Social Media?
Well, there is tons of information available freely on the internet. We, at RippledMe have an up-to-date blog on Social Media, Mobile Advertising, Online Marketing etc. They can refer & subscribe to RippledMe Blog here
Q. What is future road-map of RippledMe
A. With base built on new ventures, businesses and medium scaled prospects, we want to reach out to the already established brands and show it to them how they are being conned by digital marketing big shots.
Also, we want to develop a bigger base of trained talent pool. People who are apt in creative designing, eye-popping campaigns, analytics, research, communications etc. For this we plan to start short digital marketing courses in tier II and tier III cities so that youth can take advantage of this boom and can make Digital India a reality.
Q. Your thoughts on Digital India, Startup India and other initiatives taken by the government?
A. To keep it very simple, these are the best initiatives announced by the government. Driving License, PAN Card and other documents can now be safely stored on the DigiLocker Cloud. Startup India is an excellent initiative by PM Modi to boost entrepreneurship in India since entrepreneurs are the one’s that would shape India’s future 🙂
RippledMe’s story is indeed a story of Blood, Sweat & Perseverance which is what startup is all about !! If you are a startup looking for Digital Marketing services, do have a look at RippledMe a shot.
If you have any questions about RippledMe or have any questions for Vikalp, please leave them in the comments section…
