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|In: Small Business|Last Updated:

Tally Solutions Pvt. Limited [TSPL] announced the launch of its new channel partner program Vriddhi, to enable its channel partner ecosystem to deliver higher quality experience to customers, while maximizing profitability in business. The program offers opportunities to both new and existing partners to develop greater specialization in their respective domains and lines of business.

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The Vriddhi framework will classify partners into Certified Partners, Associate Partners, Partner Developers and Distributors. The program will institutionalize Tally Solutions’ partner enablement process through certification, ensuring partners are in specialized roles to deliver better and more streamlined services to Tally customers.

Speaking about Vriddhi, Tejas Goenka, Executive Director, Tally Solutions Pvt. Ltd. mentioned

With Vriddhi, we intend to create the country’s largest, and most profitable software ecosystem that can deliver great experiences on our world-class products to the diverse customer base that we serve. The new model recognises that growth for the existing ecosystem requires serious focus, dedication, and support from the principal company – especially given the uncertain times that this market is going through right now. With Vriddhi, we will have customers getting access to better sales and support facilities. We will also see more profitable partners pursuing growth like never before.

Partners have been classified based on their organisational strengths and their aspirations with Tally business.

The Certified Partners [CPs] specialize in the sales, implementation and solutions of Tally products. They are characterized by their ability to deliver a great customer experience which enables them to grow faster. They are process-driven organizations and based on the kind of customers they reach out to, they will be classified as 3 star partners and 5 star partners. While the former group will meet regular and generic business solution needs, the latter will cater to more complex business requirements.

Tally also has a clear path to ready its aspiring partners for certification.  These partners would use the expertise that they have developed in Tally products to advise businesses on their Tally related requirements. As they grow in this capacity they will graduate to becoming Certified Partners.

The next category is the Associate Partners [APs], who will play a pivotal role in Tally solutions’ expansion plans. These partners will essentially be IT hardware vendors who are looking to add Tally to their portfolio and thereby addressing more customers, along with serving their existing customers better.

Partner Developers [PDs], will be the niche set of partners who will appoint, train and mentor the Certified Partner category and assist them with certification. Tally desires to do both, grow its existing partners, as well as expand its network to get more and more partners certified. Partner developers will play a key role with this objective and drive their business growth with this model of growing partners.

Distributors will be the bridge for the product between Tally Solutions and all customer-facing partners. They will ensure maximum coverage and access for these partners which will lead to the ease of commerce overall.

Led by the firm belief that Tally will grow only if its partners grow, Vriddhi is defining new beginnings with a greater experience for all its customers, continuous knowledge update for partner resources and sustainable, consistent and fast-paced growth for all Tally partners.

About Tally Solutions Private Limited

Tally Solutions Pvt. Ltd. is a pioneer in the business software products arena. Since its inception in 1986, Tally’s simple yet powerful products have been revolutionizing the way businesses run. Having delivered path breaking technology consistently for more than 27 years, Tally symbolizes unmatched innovation and leadership. Today, it caters to millions of users across industries in over 100 countries and continues unchallenged as the industry leader in the enterprise resource planning software domain. For more details, please visit their website

|In: Business|Last Updated:

Sokrati, India’s leading Ad technology and Analytics Company, was felicitated at the Google “India Premier SMB Partner Awards”. Out of the eighteen Google partner contenders, Sokrati has been announced as the winner in the ‘Best Quality Accounts’ & ‘Largest increase in Absolute Revenue [Ad Spends]’.

The SMB Partner programme by Google, provides small businesses with the most effective AdWords advertising solutions. Sokrati won the award for ‘Best? Quality Accounts’ consecutively for the second time.

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Delighted at the felicitation, Santosh Gannavarapu, SMB Head, Sokrati said

Winning two major awards from Google is a validation of our product as premium ad technology in India.

We are excited to extend our award winning platform to the SMB space and grow their business multi-fold by getting them qualified & exclusive leads through online traffic. We gear SMB’s to leave the worries of gaining more business to our proprietary platform & encourage them to focus on the nuts and bolts of their trade instead.

Also commenting on this, Ashish Mehta, CEO, Sokrati said

We are very excited to see our association with Google growing manifold with Sokrati as one their largest partners within 5 years of operations. These awards further validate our resolve to provide our clients with the best possible efficiencies from their marketing spends. Our investments in technology & analytics platform has been instrumental in delivering unparalleled value to our clients and we are eager to making 2015 our best year yet !!!

About Sokrati

The concept of Sokrati, India’s leading Ad technology and Analytics Company was founded in 2009 out of a desire to make digital marketing an intelligent exercise. Co-founded by three friends and former colleagues from Amazon.com, Ashish Mehta, Anubhav Sonthalia and Santosh Gannavarapu, Sokrati today, is Google’s largest preferred partner in India.

In 5 years’ time since its inception, Sokrati has fabricated proprietary algorithms to manage performance driven marketing spends on paid search, social and display networks. Sokrati services around 3,000 clients currently from various fields like E-Commerce, travel, finance, baking and technology to name a few among 280 categories.

About the Google AdWords Premier SMB Partner Program

The Google AdWords Premier SMB Partner Program [PSP] connects Google’s trusted & experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support & broad marketing guidance to help advertisers make the most of their campaigns.

For more information on PSP, pleas visit the PSP official page here

Image Credit – Sokrati.com

|In: Business|Last Updated:

NASSCOM organized the NASSCOM Diversity & Inclusion Summit 2015 with ‘Empowering Inclusion’ as the core theme. The summit witnessed industry leaders share insights on the need to include diversity as a business imperative by energizing with the agenda of inclusive growth.

NASSCOM & NTT DATA also announced the launch of ‘Ntercept’ a mobile based safety application for women, aimed at creating a secure working environment for employees of the sector.

Earlier engineering was considered the exclusive domain of men. However, that has now evolved, with almost 50% of entry level workforce in the IT/ITES companies represented by women. Over the last few years the industry has also been actively pursuing inclusion of people with disabilities as well as encouraging an overall inclusive work culture.

The Summit witnessed speakers from all walks of life sharing best practices on the organizational initiatives that encourage inclusion. A few key thought leaders highlighted innovative programs that have worked in many organizations and shared perspective on driving the inclusivity journey to the next level across the industry.

Speaking at the occasion Mr. R Chandrashekhar, President, NASSCOM

The Indian IT and ITES Industry is a successful model that demonstrates the power of creating an inclusive and diverse work environment. Diversity as we now know is not just about gender and our next imperative is to unravel the various elements that impact the culture of organizations. Knowledge of generational diversity from a cultural point of view is also very important with a deeper understanding of what each generation values at both the individual and organizational scale. We at NASSCOM will continue to work with the government and NGO’s to aid and assist companies in their diversity and inclusion journey and honoring these companies in their endeavors to encourage best practice.

On the sidelines of the event, NASSCOM also declared the winners of the NASSCOM Corporate Awards for Excellence in Diversity and Inclusion to recognize and honor companies that have adopted and implemented policies and practices to promote inclusion as well as enabled employees to contribute towards the success of their enterprise across all levels. This year, the nominations were across three different categories i.e.Excellence in Gender Inclusivity, Excellence in Inclusivity for Persons with Disabilities and Excellence in Leadership (Individual) for Promotion of Diversity & Inclusion.

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