All Posts in Outsourcing

|In: Analytics|Last Updated:

To showcase how organizations are creating value by leveraging analytics across industries, NASSCOM & Hansa Customer Equity Pvt. Ltd. announced the commencement of a case study on Analytics and its Attributes. As part of the study, companies across sectors can participate and showcase the business impact by leveraging analytics in the four application areas of Customer Experience & Lifecycle Management, Revenue Maximization, Operational Efficiency, and Compliance & Risk Management.

Technologies such as Social Media, Mobility, Big Data and Analytics and Cloud [SMAC] are reshaping businesses across sectors. An increased number of companies across India, from service providers to customers, are leveraging analytics to create value. Many of them leverage Chief Data Scientists and Chief Analytics Officer to capitalize on the SMAC opportunities. The objective of this study is to promote the usage of analytics that involves business applications of Descriptive, Predictive or Prescriptive Analytics and identify the most innovative companies demonstrating excellence in analytics.

Speaking at the occasion, Mohan Krishnan, Director, NASSCOM said

Businesses are challenged by the digital revolution, changing consumer demographics who demand omni-channel experience, the reduced time-to-market and stringent regulations. This is creating huge amount of data. This explosion of data in enterprises is fuelling the rise of analytics, creating a sizeable business opportunity.

To leverage this opportunity, NASSCOM is actively engaged in promoting adoption of analytics and sustaining India’s position as the analytics hub of the world. According to NASSCOM the big data analytics industry is expected to grow to more than double to $2.5 billion by the end of 2017-18. While some sectors have taken the lead, others have realized its importance for long-term growth and surviving in a highly competitive environment. Dynamically changing customer trends will further drive the growth of analytics, compelling organizations across sectors to analyze how information can be used intelligently.

Speaking about the study, Swaminathan, Co-founder & CEO, Hansa Cequity said

At Hansa Cequity, we believe that Data is the new fuel and competitive advantage for the enterprise and Data-driven marketing will become the new normal in companies. Hansa Cequity’s pole position of analytics expertise and a unique status as a service provider will help companies improve their marketing maturity using analytics as a great platform for launching this initiative.

While sharing his views on the initiative, Ajay Kelkar, Co-founder & COO, Hansa Cequity, said

This case study is a great platform for companies in India to showcase how analytics has positively impacted their business. In this changing world, business leaders and marketers need to transform their approach to connecting and engaging with these customers.

The vast proliferation of data and the pressing need to stay one step ahead of the competition has sharpened focus on using analytics within organizations. Analytics today has proven to be the crucial ingredient of success for organizations across industries, rehashing the key business dimensions which form the basis of competition -Customer, Risk & Operations.

 

Milestone Milestone Date
Submission of Abstract 30th Mar 2015
Notification of acceptance for final Case Study submission 15th Apr 2015
Case study Submission 14th May 2015
Notification of winners 12thJune 2015
Presentation by winners at NASSCOM Conference To be Announced

Application Process

  • All interested parties should send an abstract by 30th March 2015.
  • Abstracts will be reviewed by an expert panel and will comprise of an eminent panel of analytics experts, both academicians as well as practitioners.
  • Short-listed abstract applicants will be requested for submission for case studies.

Criteria for Evaluation

  • Innovation – Innovative use of any analytical technique
  • Methodology – Robustness of the methodology and the rigour involved
  • Business Impact – Impact of the analysis

About Hansa Cequity

Hansa Cequity is a customer marketing company where they bring the power of Data, Analytics & Insights & marketing action together for enhancing customer relationships & customer value. The company has a team of specialists with diverse skill sets who work together to deliver highly relevant digital and social media campaigns. The whole-brain approach to marketing brings together logic, driven by data and analytics, and the magic of creative thinking to deliver enriching customer experiences. Some of the renowned clients include Croma, Celio, Hypercity, Westside, Axis Bank, Birla Sun Life, Tata Sky, Zee TV & many more.

|In: India|Last Updated:

IT-ITeS Sector Skills Council NASSCOM [SSC NASSCOM] announced that it has developed “Career Guides” which will provide clarity for all stakeholders, especially students about the career opportunities available in the IT-BPM industry.

Choosing a career is one of the most important decisions, especially for students. These guides provide details about the skills & competencies required, to join the IT-BPM industry. The career-paths provided are for various job roles starting from entry to leadership level, including details of vertical & horizontal mobility within this industry and across other industries.

Nasscom_SSC

According to the National Skills Mission, about 350 million professionals would need to be skilled by 2022 to make them employable. To be able to achieve this target, a structured approach is required involving all stakeholders. One of the critical actions required is to create awareness with students about the career opportunities available in the IT- BPM industry across the four sub-sectors, namely IT Services [ITS], Business Process Management [BPM], Software Products [SPD] & Engineering & Research Development [SPD].

On the occasion Dr. Sandhya Chintala, Executive Director, SSC NASSCOM & Vice President, NASSCOM said

In the last couple of years SSC NASSCOM has made great in-roads in identifying unique job roles/ qualification packs across all IT-BPM industry sub-sectors. We are pleased to announce that they are now packaged in a comprehensive manner as “Career Guides”. Career guides will be available on our website www.sscnasscom.in

Informed career decisions about one’s aspirational career role will greatly benefit the individual, the companies and the community at large, thus creating a strong value proposition for all concerned.

About Sector Skill Council, NASSCOM

“IT-ITES SSC NASSCOM” is the skill standard setting body of the IT-ITeS industry and is the education & skill development initiative of NASSCOM. The council works with NASSCOM industry members, select academic and skill development institutions to help improve the quality and quantity of the employable workforce available to the industry.

About NASSCOM

NASSCOM is the premier trade body and the chamber of commerce of the IT-BPM industry in India. NASSCOM is a global trade body with more than 1400 members, which include both Indian and multinational companies that have a presence in India. NASSCOM’s member and associate member companies are broadly in the business of software development, software services, software products, consulting services, BPM, e-commerce and web services, engineering services and animation and gaming. NASSCOM’s membership base constitutes over 95% of the industry revenues in India and employs about 3.1 million professionals.

|In: Business|Last Updated:

NASSCOM organized the NASSCOM Diversity & Inclusion Summit 2015 with ‘Empowering Inclusion’ as the core theme. The summit witnessed industry leaders share insights on the need to include diversity as a business imperative by energizing with the agenda of inclusive growth.

NASSCOM & NTT DATA also announced the launch of ‘Ntercept’ a mobile based safety application for women, aimed at creating a secure working environment for employees of the sector.

Earlier engineering was considered the exclusive domain of men. However, that has now evolved, with almost 50% of entry level workforce in the IT/ITES companies represented by women. Over the last few years the industry has also been actively pursuing inclusion of people with disabilities as well as encouraging an overall inclusive work culture.

The Summit witnessed speakers from all walks of life sharing best practices on the organizational initiatives that encourage inclusion. A few key thought leaders highlighted innovative programs that have worked in many organizations and shared perspective on driving the inclusivity journey to the next level across the industry.

Speaking at the occasion Mr. R Chandrashekhar, President, NASSCOM

The Indian IT and ITES Industry is a successful model that demonstrates the power of creating an inclusive and diverse work environment. Diversity as we now know is not just about gender and our next imperative is to unravel the various elements that impact the culture of organizations. Knowledge of generational diversity from a cultural point of view is also very important with a deeper understanding of what each generation values at both the individual and organizational scale. We at NASSCOM will continue to work with the government and NGO’s to aid and assist companies in their diversity and inclusion journey and honoring these companies in their endeavors to encourage best practice.

On the sidelines of the event, NASSCOM also declared the winners of the NASSCOM Corporate Awards for Excellence in Diversity and Inclusion to recognize and honor companies that have adopted and implemented policies and practices to promote inclusion as well as enabled employees to contribute towards the success of their enterprise across all levels. This year, the nominations were across three different categories i.e.Excellence in Gender Inclusivity, Excellence in Inclusivity for Persons with Disabilities and Excellence in Leadership (Individual) for Promotion of Diversity & Inclusion.

Nasscom_Awards

|In: Business|Last Updated: | 1 Comment
Many books and newspapers have spoken about “India V/S China” but what about India+China = ChIndia.Imagine the superpower rolleyes

There is a good article in Times Of India(26th April 2007) ,which focuses on a JV between India and China(ie what if they work collaboratively).IMHO,the best part of this article is:

If China has become the manufacturing powerhouse of the world, Gartner analysts say India appears to be well on the way to becoming an IT services powerhouse. IT services account for approximately half of India’s services exports, and they are growing at more than 30 per cent per year.

This also sends ringing bells that “India needs more product companies as well”.
Read the complete article here

|In: Outsourcing|Last Updated: | 1 Comment
I guess whatever I am writing is not new since, we have read this stuff in newspapers , magazines etc etc We have heard a lot of outsourcing,cost cutting and lot of work being transferred to Asian countries(like India,China etc).Some people have labeled it as a measure to cut costs and some think that India is becoming an IT superpower.Different people,different perception mrgreen

Few days back, I had come with this post which has Thomas Friedman doing research for his bestseller “The World is Flat“.Somehow I felt that India is becoming an attractive place to sink some of the global talent but one incident with an unknown foreigner(cannot say her foreigner since,I felt she was very much impressed with India) proved it all.Keep on reading to know more about the story.

I was walking with my friend on 80 feet road in Indiranagar,Bangalore when a young lady named Lisa(who works in a Non IT firm in Bangalore….yup Non-IT rolleyes) comes and asks us(me and my friend) for a cricket playground.Well,I had no idea about the ground and so I decided to kickstart a small conversation.The conversation revolved around her experiences in India.

Lisa told that she is from Germany and than she started telling about Bangalore(and how she landed up here).I could a big glimpse in her eyes when she started telling about it smile).One thing I was impressed with is that she knew the names of many roads in Bangalore(and I wasn’t aware about half of them cry)From the way she spoke,I could make out that she really liked working in Bangalore and I asked her the reason.Her reply was a surprise to me.She told that she wanted to mention India in her resume as that would add lot of value to her resume.

Her talk pretty much amazed me surprised.She also mentioned that some of her friends are planning to shift here and if she feels more comfortable here,she would settle in Bangalore itself.

This is just a small example of India shining and I think more news(like this one) would put India in a different zone lol

|In: Business|Last Updated:
Few days back,I had a small article on outsourcing and when we talk about outsourcing,the first thing which comes to mind is “Cost cutting”.But is outsourcing only about cost cutting and what precautions should be taken when work is outsourced? Gartner had a good analysis about this whole outsourcing scenario.Keep on reading…

Five reasons why Outsourcing does not work:

a. Unrealized cost savings:
Most businesses push work overseas in the hope of cutting labor costs. An application maintenance worker in India, for example, earns about $25 per hour, compared to $87 per hour in the U.S, according to Gartner. But businesses make a mistake by looking at salaries alone.Though there is a lot of saving here,the hidden cost includes in infrastructure,communication,travel,training etc.

b. Loss of productivity:
During the initial phase of outsourcing,staff at an offshore service center probably won’t be as productive as internal staff back at home.Gartner has the follwing reasons for the loss of productivity:Staff turnover can be high in competitive offshoring markets such as Bangalore, India, which also means programmers there may be new and inexperienced. And service centers overseas struggle with ambiguities in the work they are assigned and shifting directives. Sending jobs overseas can also lower morale at home, creating a drag on output.

c. Poor commitment and communications:
Good communication is very important for the success of any project.Projects,goals and expectations should be clearly defined.Also,at the home side,the managers should explain its employees why the work is getting outsourced and what would be its benefit.

d. Cultural differences:
Culture differs from one region to another.As per Gartner,”In some cultures, questioning authority is considered disrespectful, so a team may push ahead with a given plan even if they see a better approach. Offshorers should get expert advice about a local culture, provide cultural training and even arrange exchanges among staff on both sides“

e. Lack of offshore expertise and readiness:
Organizations should first see whether they are ready to take up the outsourced work,do they have the right set of people , have the right team composition,have the right competency etc.If they do not have the right competency,plan should be made to build the competency among the existing set of people in the organizaion so that taking the outsourced work would be simpler.

You can read the complete article here

|In: Books|Last Updated: | 5 Comments
In the recent past,more and more multinationals have been scaling their operations in India and more(and more) work getting outsourced to fast developing nations like India and China.Everyday in magazines,newspapers and various other places,we have news about “more and more jobs being cut in US(or some other developed country) and getting outsourced to India”.But,on the brighter side “Outsourcing has impacted the economy of India in a very positive way” and Outsourcing has become a buzz word biggrin

Well, this reminds me what Jack Welch mentioned about Outsourcing in his book “Winning-The answers” that “US should take outsourcing positively and utilize this wonderful opportunity to the maximum“.

Just happened to see a video on YouTube,which has Thomas Friedman-Author of “The World is Flat” interviewing Indians to know their response on this whole Outsourcing buzz.The duration of the video is around 44 minutes but it focuses on some of the untouched things like “How the Indian middle class thinking is changing and how outsourcing has affected their life etc”…Sit back and enjoy the learnings from this excellent video wink