We have written a lot on what(s) and why(s) of blogging, why should companies blog, why should company employees blog and so on…… Just came across an interesting article on
HP’s Blog titled “Seven habits of ambitious companies” with
Blogging being ranked # 5 in the list
….. Ambitious companies should :
1. Have big ideas
Set big, ambitious goals. They thrive on change but stay true to their purpose.
2. Stay focused
Whether companies diversify or specialise, they make smart business decisions and back winners.
3. Build momentum
They don’t let the impossible interfere with the possible.
4. Put people first
Ambitious companies hire ambitious people. They give people the tools and information they need to do the job. They are unapologetic about going after the best talent available.
5. Encourage communication
They start by listening: to customers, employees and critics alike. They encourage blogging. They sound like people, not like lawyers.
6. Manage innovation
They don’t punish failure to succeed, only failure to try.
7. Listen to their conscience
They have an environmental and social conscience and listen to it. Not because they have to, but because it makes good business sense.
Read the complete article here