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How many times do you come across an advertisement “Wanted Software Engineers Experience: 2+ Skills : C, C++, RTOS etc etc.” cry Opportunities always look good and we jump to say “Yeah this is the company and suddenly out of nowhere , that company becomes your DREAM company”.

But times are slowly changing and the way in which companies place Job Advertisements is also changing[though slowly and steadily]. Currently, there are many options for a suitable candidate to change a job and companies need an “ADDITIONAL TOUCH” in their Advertisements to lure the right person to join the organization smile

Try a Google search on Why should I work in a startup , after browsing through a couple of the crawled websites, I came across an interesting presentation titled : Why should you quit your job for a startup.The contents of the presentation touched upon all the aspects of a startup : Funding, Team Work, Learning , Salary[in a Venture backed startup] etc etc. but the end[Slides#7 and 8] was quite dramatic, “The presentation was an advertisement for a startup Cobaan and the benefits of working in Cobaan”


Now let us move from India to the west, where you find the ultimate source of innovative job advertisement.Netflix , the online DVD Rental company in the US[and one of Guy Kawasaki’s hot favourite] has an interesting list of benefits(if you work in Netflix). The advertisement is not like a recruitment page but it is written in such a way that makes the reader to JOIN Netflix that very moment biggrin The advertisement also touches on the dominance of Netflix in the online DVD rental business!!! Below are the top 8 reasons[listed on the site] to work in Netflix.

After reading them, you would feel that Netflix is the ONLY company you could ever work for !!!

  1. Netflix delights people
  2. We’re democratizing movie distribution
  3. Values Matter
  4. Rules annoy us
  5. We pay well
  6. Consistently outstanding people
  7. We love movies
  8. We’re creating an amazing future
Click on the image below to read the complete description:

Hey wait, but I could not see what are the Technical requirements for Netflix wink These are small examples of how companies have started to realize that sometimes you need more than a normal advertisement to lure the job seeker.

Times are sure changing and companies need to be innovative in every angle to send a message to the job-seeker – IF YOU ARE NOT WORKING HERE, YOU ARE TRULY MISSING SOMETHING !!!

Netflix inputs : BusinessWeek