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|In: Analytics|Last Updated:

Announced at the MWC 2015, Ford launched a new app named MyFord Mobile that enables electric vehicle drivers to remotely connect their smartphone with the car to manage charging & even set a chosen cabin temperature before their journey.

Ford-Motor-Company-Logo

Drivers will be able to use the app and associated website to remotely manage the status of their car, check the range, and plan journeys to include charging.

Taking inspiration from gaming and personal fitness apps, MyFord Mobile shows CO2 savings as exercise balls, or hot-air balloons; reflects the energy efficiency of different driving styles through “Zen” and “Zippy” ratings; and offers tips on how efficiency might be improved.

Among the first vehicles to offer MyFord Mobile in Europe will be the zero emission new Focus Electric that will now feature SYNC 2 voice-activated connectivity, which Ford announced would be available in spring 2015. MyFord Mobile also is available for the C-MAX Energy plug-in electric hybrid vehicle.

Speaking about the app, Don Butler, executive director, Connected Vehicle and Services, Ford Motor Company said

MyFord Mobile makes owning an electric vehicle even more convenient. It displays CO2 savings in terms of objects everyone is familiar with, and shows how further energy efficiencies can be achieved in a way that is easily understood. Electric car drivers want to understand the environmental benefits their vehicle brings, and also to know how they could improve their contribution to help make a better future. MyFord Mobile helps them to do this.

MyFord Mobile

Supported by a dedicated website and available for iOS and Android, the MyFord Mobile app connects to the car via an on-board modem that sends data directly to a remote server.

2015 FORD MYFORD MOBILEAs well as informing drivers when they have made CO2 savings equivalent to that required to fill an exercise ball or a hot-air balloon, badges, pop-ups, and alerts also let drivers know when they have reached certain zero-emission distance benchmarks, such as covering a distance equivalent to one round-the-world trip. Personalized feedback advises how range might be improved, for example, by optimising regenerative braking. Drivers also can track driving habits over time, and monitor how changes in behavior affect energy consumption.

The Go Times feature enables drivers to prepare the car so that it is charged and ready to go with a pre-set cabin temperature, at a specific time and date. Plugged in, it will use energy from the grid, rather than the battery to heat or cool the car.

The app uses integrated HERE maps that can help drivers locate their car as well as plan journeys and locate charge stations. Drivers can personalize the app with car name & color, charge profiles and charge scheduling.

Available in English, Dutch, French, German and Spanish, MyFord Mobile is free for the first five years of vehicle ownership.

Download Links

Android – https://play.google.com/store/apps/details?id=com.ford.mfm&hl=en

iOS – https://itunes.apple.com/us/app/myford-mobile/id599142823?mt=8

|In: Analytics|Last Updated:

To showcase how organizations are creating value by leveraging analytics across industries, NASSCOM & Hansa Customer Equity Pvt. Ltd. announced the commencement of a case study on Analytics and its Attributes. As part of the study, companies across sectors can participate and showcase the business impact by leveraging analytics in the four application areas of Customer Experience & Lifecycle Management, Revenue Maximization, Operational Efficiency, and Compliance & Risk Management.

Technologies such as Social Media, Mobility, Big Data and Analytics and Cloud [SMAC] are reshaping businesses across sectors. An increased number of companies across India, from service providers to customers, are leveraging analytics to create value. Many of them leverage Chief Data Scientists and Chief Analytics Officer to capitalize on the SMAC opportunities. The objective of this study is to promote the usage of analytics that involves business applications of Descriptive, Predictive or Prescriptive Analytics and identify the most innovative companies demonstrating excellence in analytics.

Speaking at the occasion, Mohan Krishnan, Director, NASSCOM said

Businesses are challenged by the digital revolution, changing consumer demographics who demand omni-channel experience, the reduced time-to-market and stringent regulations. This is creating huge amount of data. This explosion of data in enterprises is fuelling the rise of analytics, creating a sizeable business opportunity.

To leverage this opportunity, NASSCOM is actively engaged in promoting adoption of analytics and sustaining India’s position as the analytics hub of the world. According to NASSCOM the big data analytics industry is expected to grow to more than double to $2.5 billion by the end of 2017-18. While some sectors have taken the lead, others have realized its importance for long-term growth and surviving in a highly competitive environment. Dynamically changing customer trends will further drive the growth of analytics, compelling organizations across sectors to analyze how information can be used intelligently.

Speaking about the study, Swaminathan, Co-founder & CEO, Hansa Cequity said

At Hansa Cequity, we believe that Data is the new fuel and competitive advantage for the enterprise and Data-driven marketing will become the new normal in companies. Hansa Cequity’s pole position of analytics expertise and a unique status as a service provider will help companies improve their marketing maturity using analytics as a great platform for launching this initiative.

While sharing his views on the initiative, Ajay Kelkar, Co-founder & COO, Hansa Cequity, said

This case study is a great platform for companies in India to showcase how analytics has positively impacted their business. In this changing world, business leaders and marketers need to transform their approach to connecting and engaging with these customers.

The vast proliferation of data and the pressing need to stay one step ahead of the competition has sharpened focus on using analytics within organizations. Analytics today has proven to be the crucial ingredient of success for organizations across industries, rehashing the key business dimensions which form the basis of competition -Customer, Risk & Operations.

 

Milestone Milestone Date
Submission of Abstract 30th Mar 2015
Notification of acceptance for final Case Study submission 15th Apr 2015
Case study Submission 14th May 2015
Notification of winners 12thJune 2015
Presentation by winners at NASSCOM Conference To be Announced

Application Process

  • All interested parties should send an abstract by 30th March 2015.
  • Abstracts will be reviewed by an expert panel and will comprise of an eminent panel of analytics experts, both academicians as well as practitioners.
  • Short-listed abstract applicants will be requested for submission for case studies.

Criteria for Evaluation

  • Innovation – Innovative use of any analytical technique
  • Methodology – Robustness of the methodology and the rigour involved
  • Business Impact – Impact of the analysis

About Hansa Cequity

Hansa Cequity is a customer marketing company where they bring the power of Data, Analytics & Insights & marketing action together for enhancing customer relationships & customer value. The company has a team of specialists with diverse skill sets who work together to deliver highly relevant digital and social media campaigns. The whole-brain approach to marketing brings together logic, driven by data and analytics, and the magic of creative thinking to deliver enriching customer experiences. Some of the renowned clients include Croma, Celio, Hypercity, Westside, Axis Bank, Birla Sun Life, Tata Sky, Zee TV & many more.