How many times have you opened and read an email from a company because the subject line was interesting and content in the email was personalized? That company could either be an e-commerce firm promoting discounts on products or company cross-selling products as per your purchase history or sending a reminder about the price increase in items left in the shopping cart. Such companies create effective & customized email drip campaigns with tools like Snov.io. Drip emails are extremely useful and bring a lot of profit to their users.
It is the era of hyper-personalization and the intent of making an important decision [buying, subscribing to a newsletter, etc.] is key when the email is personalized. As per a report, 86% of consumers who responded to the survey feel that personalization plays a major role in making purchase decisions.
Though social media marketing is an integral part of online marketing strategy, email marketing is still a vital piece as far as online marketing is concerned. It is also referred to as Drip Email Marketing which is a direct marketing strategy where promotional pieces are sent across to existing and prospective customers, details of which are captured in a lead nurturing campaign. The name is derived from drip irrigation where plants & crops are watered in small amounts over a long period of time to achieve the necessary results. Just the same is with drip emails: one by one, emails are sent to people with some pauses.
Why use Snov.io?
Snov.io is a leading platform using which customers can create effective email drip campaigns that can be sent at different phases of the sales funnel or campaign’s life-cycle. It follows a freemium model hence you can use the majority of the features before you plan to use the premium version. The primary benefit of drip campaigns is that it keeps the existing customers updated about the progress as far as the product is concerned and generates better opportunities to cross-sell products. Using drip emails from Snov.io, you can schedule, design, and send drip campaigns based on specific actions, triggers, or customer history. It is a great way to keep the customers and users engaged through the life-cycle that comprises stages – Awareness, Interest, Consideration, and Purchase [pre & post].
Manual sending emails is a challenging task and it will not yield the same results like email drip campaigns built with the help of Snov.io. Using Snov.io, you can set multiple-step hyper-personalized email campaigns with minimal effort and track results to measure effectiveness and perform necessary actions. To get started with the creation of drip campaigns on Snov.io, you need to create an account on the platform.
A step-by-step guide to creating an email drip campaign
Now that you are logged in, you are all set to create an email drip campaign on Snov.io. Below, there are some of the major steps you need to take.
1. You need to visit the Email Drip Campaigns section on the web application. In this section, you can see a list of all the email drip campaigns that you have created so far. Click the New drip campaign button and give an appropriate name to the campaign. The name should be in-line with the purpose of the campaign; names like Campaign-1, Campaign-2, etc. should be avoided.
2. You can choose one of the active accounts or set up a new one for sending emails. Once you have the list of contacts to which you plan to send an email drip campaign, you need to decide whether you want to send emails to only verified email addresses or to all. If a recipient has multiple email addresses, you have the option to choose whether the campaign should be sent to all of them or only to the first one.
3. Once you select the sender’s email account the users will reply to or feedback will be sent, you need to select the recipients of the drip campaign. It is better to create a list of recipients since it eases the task of managing the list. There are four types of elements to create an email drip campaign – Email, Trigger, Delay, and Goal. In the campaign created by us, we seek feedback about the blog from our subscribers.
4. It is recommended to add the elements of personalization in a drip campaign since they make the campaign more effective. By default, there are 11 system variables, though if you need more, you can manually add the ones you need.
5. You can set a Trigger condition [Contact opened email or Contact clicked on the link from email] after which the drip campaign will stop for certain time duration and the next email will be sent later.
6. You can add the Delay element that will pause the campaign for the specified time after the reply is received.
7. Your drip emails may have a certain goal or goals associated with it e.g. in our case, no further emails should be sent to the subscribers after the feedback is received. After the set Goal is achieved, no further emails are sent in the automation flow. This gives flexibility to the campaign creator since they need not monitor the goals all the time. Shown below is the final drip campaign that we’ve created for seeking feedback about the blog from our subscribers.
The effectiveness of any type of email campaign also depends on the time when the campaign is sent to the recipient. For example, if your users are predominantly from India, it makes sense that the campaign is scheduled according to Indian Standard Time [IST]. Snov.io Email Drip Campaigns tool also lets you schedule campaigns as per different zones that you can achieve the best Click Through Rate [CTR] or Click To Open Rate [CTOR].
Snov.io Email Drip Campaigns benefits
To persuade you, we’ve collected some benefits of using the Snov.io Email Drip Campaigns tool.
- Drip email in minutes: You can create a highly-customized email drip campaign within minutes since the tool is easy-to-use and does not require any technical know-how.
- Track campaign performance: You can send emails to your users and customers in one go and keep a track of the campaign performance. You also have the flexibility to fine-tune the campaign in case it does not show relevant results.
- Schedule campaigns for better results: You can schedule campaigns based on your customer’s time zone so that the campaign reaches the intended recipients when it matters the most!
If you are an email marketer looking to improve the performance of the sales funnel, you should definitely give Snov.io Email Drip Campaigns a try.