Truecaller announced a strategic partnership with world’s largest online bus ticket booking platform, redBus to enable simple, safe and fast bus ticket booking service within the Truecaller app. This partnership is aimed at facilitating a seamless ticketing experience for more than 100 million daily active users for Truecaller in India. As part of the integration, redBus will now be available as a mini app under the Payments section on the Truecaller app.
This collaboration will allow consumers to carry out end-to-end booking transactions from login to search, compare and checkout with Truecaller login credentials. Further to make the ticketing experience more immersive, Truecaller has also integrated its robust UPI platform enabling users to carry out payment transactions directly using Truecaller Pay during checkout.
Commenting on the partnership, Sony Joy, VP & Head of Payments, Truecaller, said
We are incredibly excited about this partnership with redBus, the market leaders and disruptors of an entire mode of transport in India. We believe we can combine redBus’ expertise, Truecaller’s scale of distribution & seamless BHIM UPI payments on Truecaller Pay, to make bus ticketing a delight for our customers. This is special to us also because this is first of many such partnerships for mini-apps where our vision is to provide super-smooth transactional experiences on a variety of use cases with a high potential for growth.
Anoop Menon, CTO, redBus, said
We are excited to partner with Truecaller for our very first full stack integration within their app. This will allow users to have a completely hassle-free login to checkout experience within the app. In addition to this, we believe that integrating Truecaller Pay to the process will also add maximum value to users who need not switch to multiple platform or apps for payments. We are confident that together we will be able to offer industry’s best booking experience to our users.
About redBus
redBus was founded in 2006 in India and today is the world’s largest online bus ticketing platform. After having solved complex problems of bus customers in India, redBus also launched operations in Singapore and Malaysia in 2015 and acquired a majority stake in Peru based bus ticketing platform Busportal [now redBus.Pe] in the subsequent year. With this acquisition, redBus successfully launched operations in Latin America markets, Peru & shortly thereafter, Colombia.