The quick and easy access to websites, along with better technology, has helped the industry of ecommerce thrive significantly over the last few years. This is all thanks to the extensive database of products, competitive prices, and testimonials – basically every information to make a purchasing decision – that’s readily available to buyers anywhere they are.
The industry has thrived so much that global retail ecommerce sales have risen 23.2% in 2017, amounting to $2.290 trillion. But having online shops can also be favourable to businesses, as it gives them a chance to be recognized by the global community created by the internet. If you’re looking to take advantage of ecommerce for your business, here are the pages and elements you should have.
Homepage
The first page that your customers will see represents the traditional physical storefront. Therefore, it should welcome them in and give an idea about what kind of products they can find here. Search bar and product category navigation will help them find their intended items to purchase, while the login or registration link encourages them to take the first step in purchasing.
Product Page
Once they found a product they like and clicked on its link, it should take them to the product page, where the details of the item can be read. The product page should answer their question of how the item will benefit them should they decide to buy it, so make sure to present it as something highly valuable.
Aside from the product name and description, the page must also include photos of the products, cost, reviews from other buyers, and of course the Add to Cart button.
Shopping Cart
All the products that made your customer click the Add to Cart button will be listed down on the Shopping Cart page. Here, give them the option to edit the quantity or remove items from their cart.
Other relevant information to include is the price for each item, the total cost of each product [if buying more than one unit], and the total amount of all the products in the cart. An order summary that lists down shipping and delivery fees and taxes must also be present.
Checkout
To push through the purchase, the buyer’s details must be provided, including contact information, delivery address, and billing address. In this page, they should also choose a delivery option that they find appropriate depending on the delivery date and fees. Assure users that you’re using Security Cues [SSL].
Payment Confirmation
The last step is confirming the purchase, so make sure that your SSL certificates are still highly visible. Include contact information as well in case of any issues or questions. Most importantly, make the order number visible for your customer to see should they need to reach out to your customer support team.
Get the help you need in putting up an online store for your business through design, support, and IT outsourcing, and make sure to optimize it for the best shopping experience. Learn more about what makes a successful ecommerce website in this infographic.
