Technology has a profound impact on our everyday lives and e-commerce & omnichannel retailing has changed the commerce industry for all the stake-holders involved in the eco-stem. Though it has changed the shopping experience and made things accessible on the click of a button, customers are still very sensitive about buying items related to sexual wellness. The topic of ‘sex’ is still considered a taboo [at least in tier-2, tier-3 cities] and not openly discussed, whether the discussion is in peer-groups, friends or family.
Digital Medium [blog, online videos, digital advertising, etc.] is playing a major role in breaking that barrier and here also online commerce is playing a pivotal role in that transformation. Unlike brick & mortar stores, products that are sold online are accessible anytime and companies use utmost care by using discrete packaging for shipping such products so that privacy is maintained. As a matter of fact, many brick & mortar pharmacies are now adopting the online route so that they can tap the burgeoning online market.
The other factor why pharmacies are joining the online bandwagon is because the pharmacy business is highly fragmented and this is where lies the opportunity. Startups as well as pharmacies are tapping this opportunity to create a mark in the online healthcare market, particularly the ‘Sexual Wellness Market in India’. Many customers are on the lookout for best sex capsule or sex power tablets for man and it would an awkward moment for anyone to purchase such products either from the medical store or from a supermarket, hence online medium works the best for purchasing such items.
Sexual wellness market in India
Sexual wellness is a term to describe products that are related to enhancement of sexual health and experience. As per a report by Reuters, the market in India is set to grow at a CAGR of 34.76% over the period 2014~2019. Horizontal e-commerce players have also shown tremendous interest in this sector and due to which they also have dedicated section on their site for this category.
However, it is the vertical e-commerce players as well pharmacies like Wellness Forever who have the expertise and tremendous knowledge about the customer-base [due to omnichannel mode of operations] have created a dent in the industry. The other advantage that brick & mortar pharmacies like Wellness Forever have over its online-only competitors [or the medical marketplaces] is that they already have expertise in logistics and can quickly deliver medicine’s [that are ordered online], if the customer is staying in close proximity of the pharmacy [something akin to the hyper-local model].
Wellness Forever – 24-hour online wellness & health store
Online shopping definitely brings convenience in customer’s hands, but when someone looks for medicines [especially in emergency cases], they might require the same [even at late in the night]. This is where Wellness Forever Lifestyle Chemists & Supermarket, a branded pharmacy chain present in Mumbai, Pune, Nashik, Kolhapur and other parts of Maharashtra have advantage over other online medical stores. They have expert staff that chooses the suitable combination of products that justify quality & price best suited to your needs.
Since they follow the omnichannel approach, by utilizing their 100+ stores in Mumbai, Bengaluru, Nashik, etc. for delivery; they can dispatch medicines, lifestyle products, best sexual wellness products like condoms, best sex tablets in India, sex toys, etc. in discrete and pristine condition. There are products in various categories – Sports Nutrition, Women’s Grooming, Women’s Hygiene & Intimate Care, Weight management, Pain relief, etc. from famous brands like Beardo, Omron, Durex, Little’s, etc. on a single platform thereby giving choice to its valued customer base.
With major e-commerce companies [irrespective of the sector of operation] taking the omnichannel route, specialists like Wellness Forever definitely have an upper hand as far as online medicine and sexual wellness is concerned. Do share your thoughts in the comments section…