There was a time when the basic necessities of mankind used to be Roti [Food], Kapda [Clothing] and Makaan [Shelter], but with fast-changing times, a fourth requirement has been added to the list i.e. Internet. Whether it is about buying clothing, electronics, ordering food or planning an outing with your near & dear ones, the fast penetrating medium of internet has made our lives simpler and important things accessible with a click of a button!
Rise of online real-estate in India
One sector that has also changed significantly with this internet wave is the ‘Real Estate Sector’. The online real-estate market is expected to reach a staggering $180 billion by 2020. Implementation of government policies like Startup India, Housing For All and RERA [Real Estate Regulatory Authority] Bill have opened up new avenues for entrepreneurs as well as brought trust & focus on the housing sector in India. There was still a problem that had to be solved and the problem was how to enable the ‘buyers’ in a manner that they can choose the best interior decorators & designers to design their rooms or when consumers are looking for interior design for small spaces. This was a potential ‘gap’ or an opportunity for entrepreneurs to help consumers in providing required architecture & design services in order to fulfill their dream of owning a dream home.
Fragmentation in the ‘Interior Decorator & Designer’ industry
Imagine that you have managed to purchase your dream home with your hard-earned money or as an entrepreneur you have managed to move to a bigger office space due to business expansion, the next hurdle that you might likely face is identifying the right interior decorator for getting the designing right for your home/office. There are slim chances of ‘easily’ shortlisting a well-qualified & experienced interior decorator for the task and implementing the same with minimal distress.
IDprop, a startup based in Ahmedabad is solving that problem and wants to make this entire experience friction-less and ensures that the humongous task of small space interior design, home and office is made easy for the end consumers.
IDprop – Disrupting the ‘Online Home & office interior design Market’ in India
IDprop is India’s fastest growing network of Home Improvement Professionals. IDprop has more than 11000+ professionals registered with them and has PAN India presence. As a customer who might be looking for furnishing the complete home; you get ‘verified’ options while looking out for interior decorators. Seller’s experience, expertise and recommendations are three major points on which they are evaluated, before they are on-boarded as a seller on the IDprop platform.
Since the sellers are rated for their work, there is transparency and a lower rating pushes the sellers to work on their mistakes & strive for providing a ‘WoW’ customer experience. Interior Decorators or Designers listed on their platform can get more leads for their business and get an opportunity to widen their customer base. As far as the funding is concerned, the Ahmedabad based startup is bootstrapped and is founded by a stellar team that has a vast experience in e-commerce, vendor management and technology. More details about the team can be found here.
IDprop – Conclusion
IDprop is creating real-value for all the stakeholders involved in the fragmented ‘home/office interior industry’ eco-system by bringing them on one single platform. Next time when you are looking to renovate or build interiors for new home/office or looking for small living room design ideas, expand your search horizon and turn to IDprop to narrow down your search…