Doodhwala, a subscription based, early morning delivery platform for fresh milk and other perishable groceries, has announced its expansion to Hyderabad. A household name across Bengaluru and Pune, Doodhwala currently supplies 30,000 liters of milk daily, along with other fresh products sourced directly from local farms and dairies.
Ebrahim Akbari, Doodhwala’s Co-Founder, said
Hyderabad is a milestone victory. We have proved our model in Bangalore and Pune by reaching 4 million orders till date. Our success in both these cities has helped us develop a great playbook for geographic expansion. By pairing our lean operating model with low inventory dependency and a rock bottom Rs 3.3 last mile delivery cost, we are poised to dominate the fresh grocery space.
Doodhwala will initially offer Hyderabad customers a huge variety of fresh milk and dairy products, and over time will add a selection of fresh grocery items including eggs, fruits, vegetables, juices, and breads. In Bengaluru, the company has partnered with over 50 milk brands including organic and A2 dairy farms, to cater to the diverse needs of Doodhwala customers.
Aakash Agrawal, Doodhwala’s Co-Founder, said
The convenience of ordering milk and daily essentials on a subscription basis guarantees stickiness and reduces customer acquisition costs. Doodhwala has become a beloved part of the morning schedule for its rapidly growing customer base. Doodhwala is expected to expand across 15 cities in the next two years. By 2021, over 10 million households will subscribe to Dooodhwala.
Commenting on the expansion, Mark Kahn, Founding Partner, Omnivore said
Doodhwala has the leanest e-grocer model in the industry and is well positioned for massive pan-India growth.
In February 2018, Doodhwala received 2.2 million in Seed funding from Omnivore, a venture fund focused on food and agriculture startups. Back in 2017, the company received angel funding from Thomas Varkey, a partner at Stonehill Capital.
About Doodhwala
Doodhwala is a subscription based, early morning delivery platform for fresh milk and other perishable groceries sourced directly from local farms and dairies. Doodhwala offers customers a variety of fresh milk and dairy products, as well as eggs, fruit, fresh juice, vegetables, meat, and other daily essentials. Doodhwala customers use the company’s app to set their subscription schedule and receive their groceries for the day promptly before 7 am. Founded in 2015 by Aakash Agrawal and Ebrahim Akbari, Doodhwala, is present in Bengaluru, Pune and Hyderabad. For more information, please visit Doodhwala.